Share this project

Done

Share this project

Done
Specialty coffee social enterprise, training young offenders and roasting at Aylesbury Prison. We are now launching a coffee pod range.
Specialty coffee social enterprise, training young offenders and roasting at Aylesbury Prison. We are now launching a coffee pod range.
108 backers pledged £20,418 to help bring this project to life.

About

Redemption Roasters: The Prison-Based Coffee Roastery project video thumbnail
Replay with sound
Play with
sound

£20,418

108

 What we do

Redemption Roasters is the world's only behind-bars specialty coffee company. We are a social enterprise. At our roastery and training centre inside Aylesbury Prison we teach coffee skills to young offenders. After they're released, we employ them in our expanding chain of London coffee shops.

The specialty coffee we roast is served in our coffee shops to customers and it's also sold to wholesale clients.

We want to make our coffee available to more people. By launching a coffee pod range, we aim to do just that.

Why we do what we do

The state of re-offending in the UK is troubling:

  • 74% of young offenders re-offend within one year of being released from custody;
  • £7-10 billion is the estimated cost of re-offending to the UK Treasury every year (£131,000 for each re-offender);
  • 64% of ex-offenders are unemployed two years after being released; and
  • Offenders are 50% less likely to re-offend if they leave prison with skills and a job.

And that's just the financial cost. The societal cost wouldn't fit on this page.

We believe that teaching offenders coffee skills in prison and offering them a job in coffee on release can pave the way to a job in a growing industry. This will make them less likely to fall back into the cycle of re-offending and incarceration.

How does it work?

Any inmate at Aylesbury Prison can apply for our program. Once accepted, they are given in-depth training in a syllabus devised by our Head of Coffee, Harry Graham. During the course, our 'Trainees' learn everything there is to know about coffee (or all you need to know anyway!) 

They are taught competition-level barista skills across both classic and state-of-the-art equipment. This is complimented by studying the science behind coffee roasting and the entire journey from growing to drinking.

At any one time, we have ten Trainees working for us and learning in the roastery. When their release date arrives, assuming they've proved themselves, we can take them to the next stage - working with us in the outside world. Collaborating with a number of state and voluntary organisations, we make arrangements for our 'Graduates' to be employed in our coffee shops, even helping them re-locate if necessary.

After working with us for a time, we aim to support them into more senior roles in the industry, either at Redemption or other companies. The ultimate goal is for our Graduates to stand on their own two feet as independent coffee professionals; valued not for their having overcome a difficult situation, but for their skills.

Does it work?

On the inside...the prison has reported that since starting the program our Trainees exhibit higher levels of self-esteem, improved mood, better willingness to engage and reduced tendencies towards violence or using drugs. We were unsurprised to learn this - Trainees have even requested to work on Sundays. For them, the program is clearly working.

On the outside...our first graduate, Talib, was released in October 2017. He is currently working in our Bloomsbury cafe and is one of the most valued members of the team. His passion for coffee as well as his technical skills have developed rapidly. So much so, he has recently been accepted as Head Barista at a highly coveted London specialty coffee shop. He has not re-offended.

So, what next?

Pods are getting big. In the UK, sales of domestic coffee pod machines have been growing at rates of up to 45% year on year. Now, over 15% of British households have one.

As you might guess from what we do, the notion that specialty coffee should be for everyone is in our DNA. That’s why we decided to launch a coffee pod range. Our pods are recyclable, compatible with your Nespresso machine and, above all, delicious!

We are a small enterprise and the upfront costs of bringing a pod range to market are significant. We hope you'll feel moved to help meet these by supporting our Kickstarter. It's a great cup and a great cause; we're raising the bar.

Risks and challenges

The primary risk centers around timing. We aim to be in a position to ship pods within three months of the Kickstarter closing. However, as is the case with all product releases in any industry, we may suffer delays. These may be in connection with packaging, R&D or factors completely without our control such as machinery used by third parties.

Overall though, the material risks on the project are limited. Internally, we have an experienced team of coffee and business professionals. Any third party contractors involved are highly skilled and we have worked with them in the past. Also, this project is a small part of a larger business so, in the event complications do arise, the impact on the company at large will be limited.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £10 or more About $13

    Support us

    A big thank you from the entire Redemption Roasters team.

    Less
    Estimated delivery
    21 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £30 or more About $39

    Pod like a Pro - Try our capsules

    Try our brand new range of Nespresso-compatible capsules.

    10x Classic
    Our classic espresso blend comprised of Brazillian, Colombian, and Honduras farms to create a Cocoa, Toasted Nut, and Praline flavour.

    10x Modern
    Our exciting blend of tangy Tanzanian beans with a high caliber Brazilian farm to create our modern light roast blend, with Grapefruit, Nutmeg, and Honey.

    10x Reserve

    Our single origin range of beans, seasonally curated by our roasters to deliver the most interesting flavours in the coffee growing world to your home.

    Less
    Estimated delivery
    Ships to Only certain countries
    39 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £60 or more About $79

    Filter coffee like a pro

    Prefer filter coffee? We’ve got the whole set for you!

    2x 250g bags of our latest filter coffee on offer
    1x Hario hand grinder
    1x Hario pour-over set

    Less
    Estimated delivery
    Ships to Only European Union
    18 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £100 or more About $131

    Barista apron

    Like our custom made Redemption denim/ leather aprons? Get yours for home.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £200 or more About $263

    1 Year's Subscription

    1 Year’s Subscription - Get your fresh monthly supply of Redemption Roasters coffee pods.

    20x pods of your favourite type shipped to you monthly.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £350 or more About $460

    Professional barista course

    One full day’s training in our central-London training centre. Our Specialty Coffee Association of Europe accredited trainer Phil will show you the ropes! By the end you will be awarded with a Redemption Roasters certificate.

    Less
    Estimated delivery
    1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £500 or more About $657

    Your personal chair

    Your permanent personal chair in our Lamb's Conduit Street cafe - your personal chair will have your name plaque on it, just in case!

    Less
    Estimated delivery
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £800 or more About $1,052

    Professional roasting course

    Ever been to prison? Well this is your one opportunity (hopefully!). At our Roastery in HMYOI Aylesbury our head of coffee Harry will teach you the basics to roast your own batch of coffee on our beautiful 20KG batch roaster ‘Petra’. Your own 2KG of Redemption coffee beans to take home are of course included!

    Less
    Estimated delivery
    Limited 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £4,000 or more About $5,260

    Trip to origin

    Join our head of coffee Harry on a sourcing trip to Brazil. We will be visiting several of our supplying farmers to cup coffees, learn about the botany behind coffee growing, look at the processing and get a first-hand impression of where our fabulous beans come from. Flights and accommodation included.

    Less
    Estimated delivery
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)