What if Buffy could be sued for wrongful death every time she slayed a vampire? What if Hogwarts had to abide by zoning laws and the Army of Darkness had to follow rules of engagement? That's the world of Hunter Gamble, a young "arcane defense" attorney who takes the clients no one else will: vampires, werewolves, witches and wizards, and zombies.
Identity Theft is the second novel set in that world. When I personally published Hunter's first novel, Atticus for the Undead, it was met with widespread acclaim from readers, as well as the Kirkus Reviews book review service. The problem was, there weren't enough readers to really build the buzz and get the story the attention it deserved.
This time, I'd like to change that. Identity Theft is already written and will launch (one way or another) in March or April of 2013. The only question is, how big a spotlight will the book get when it debuts? Here are some of the ways I'd like to help Identity Theft find an audience:
-First, we'll need to create a banner advertisement to post on various websites. That will run around $70-80.
-Then, we'll get the book a Kirkus Review, like its predecessor. Those cost $575.
-We'll also run some spots on Kindle Nation Daily---this is one of the sites most-heavily trafficked by readers of e-books. I'd like to do an Excerpts e-mail blast ($179.99), E-book of the Day promotion ($159.99), and then follow by making the book Thriller of the Week a few weeks later ($399.99)
-And I'll get banner advertising for a month on IndieReader.com ($750) and IHOGeek.com ($150).
-And we'll make a Featured Book on Kindleboards for release week ($195)
-And a banner book on The Kindle Book Review for 2 weeks ($149)
When you add in the costs of professional editing ($170-200), all of that runs to about $3,000. I'll use the remaining funds to buy advertising on Goodreads, which is also very heavily trafficked by ebook readers!
Are you ready for your day in court?
Risks and challenges
The best part about this project is that the book is already written (though it still needs to be edited) and the cover is already made (see the shiny image above).
Therefore, the risk of things going wrong? Very low. The only questions remaining are a.) when the release date will be (which depends on how long the edits take) and b.) what kind of rollout the book gets.
I'm working my heart out to make sure that the answer to question a.) is "Mid-March or April 2013.) The answer to question b, on the other hand, is up to you.Learn about accountability on Kickstarter
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