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The zombie defense lawyer is heading back to the courtroom, and we want to roll him out in style.
The zombie defense lawyer is heading back to the courtroom, and we want to roll him out in style.
32 backers pledged $3,641 to help bring this project to life.

About

$3,641

32

What if Buffy could be sued for wrongful death every time she slayed a vampire? What if Hogwarts had to abide by zoning laws and the Army of Darkness had to follow rules of engagement? That's the world of Hunter Gamble, a young "arcane defense" attorney who takes the clients no one else will: vampires, werewolves, witches and wizards, and zombies.

Identity Theft is the second novel set in that world. When I personally published Hunter's first novel, Atticus for the Undead, it was met with widespread acclaim from readers, as well as the Kirkus Reviews book review service. The problem was, there weren't enough readers to really build the buzz and get the story the attention it deserved.

This time, I'd like to change that. Identity Theft  is already written and will launch (one way or another) in March or April of 2013. The only question is, how big a spotlight will the book get when it debuts? Here are some of the ways I'd like to help Identity Theft find an audience:

-First, we'll need to create a banner advertisement to post on various websites. That will run around $70-80.
-Then, we'll get the book a Kirkus Review, like its predecessor. Those cost $575.
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We'll also run some spots on Kindle Nation Daily---this is one of the sites most-heavily trafficked by readers of e-books. I'd like to do an Excerpts e-mail blast ($179.99), E-book of the Day promotion ($159.99), and then follow by making the book Thriller of the Week a few weeks later ($399.99)
-And I'll get banner advertising for a month on IndieReader.com ($750) and IHOGeek.com ($150).
-And we'll make a Featured Book on Kindleboards for release week ($195)
-And a banner book on The Kindle Book Review for 2 weeks ($149)

When you add in the costs of professional editing ($170-200), all of that runs to about $3,000. I'll use the remaining funds to buy advertising on Goodreads, which is also very heavily trafficked by ebook readers!

Are you ready for your day in court?

Risks and challenges

The best part about this project is that the book is already written (though it still needs to be edited) and the cover is already made (see the shiny image above).

Therefore, the risk of things going wrong? Very low. The only questions remaining are a.) when the release date will be (which depends on how long the edits take) and b.) what kind of rollout the book gets.

I'm working my heart out to make sure that the answer to question a.) is "Mid-March or April 2013.) The answer to question b, on the other hand, is up to you.

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  1. Select this reward

    Pledge $10 or more About $10

    Acknowledgment in "Identity Theft".

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    Pledge $25 or more About $25

    An acknowledgment in the book, plus a free copy of Identity Theft upon its release (e-book format of your choice).

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    Pledge $35 or more About $35

    Office Manager status -- Acknowledgment in the book, and free ADVANCE READING COPY Of "Identity Theft" (to be distributed approximately 6 weeks prior to release

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    Pledge $50 or more About $50

    Paralegal status - Everything the Office Managers receive, plus your chance to pick one of the "Rejected Titles" that will appear at the back of the final version of the book (see "Atticus for the Undead" for example of "Rejected Titles List")

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    Pledge $100 or more About $100

    Junior Associate status - Everything from the Office Manager level, plus you get to read my next book, "Flames" (Weaver Saga #3) as it is being written! I will unlock the Google Documents of each chapter for you as I post them! Watch the creative process in action (including my screw-ups :))

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    Pledge $250 or more About $250

    Junior Partner status - Everything the Junior Associates receive, plus free copies of all future On The Bird books in perpetuity--everything I write under my own imprint!

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    Pledge $500 or more About $500

    Senior Partner status - Same as Junior Partner status, except those free copies? Become free ADVANCE READING COPIES. Not only do you get every book I write under my own imprint for free, you get to read them all early and be the envy of all your friends! ...Okay, maybe not on the envy part. But still, early reading!

    Oh, and you get a title that's the same as the Big Bads from Wolfram & Hart! Who doesn't want that?

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Funding period

- (30 days)