Elroy, Monday Update: 2 Days To Go
The best way you can help us get to $150k
This is where the power of social media comes into play. If I can get each of you to take just 2 minutes of your day to share Elroy on Facebook, Twitter and any other social media you like, the impact can be profound. If just one-in-six of our backers had just one friend who came on to pledge, we'd make our stretch goal with ease.
I'm sure there are many who missed the last update, and there are many new backers since that update, so I want to tell everyone again about the add on items you can get with your Elroy. Here's what we have:
- USB wall charger for Elroy - $10
- X-long USB charger cord (3ft) - $5
- Second set of shorty cord earbuds - $20 (that's $20 off reg price)
- Second EVA travel case - $10
- Second Elroy t-shirt - $20 ($5 off reg price)
For more details on how to add these to your pledge please refer back to Update #12.
EVA travel case update
We had a great suggestion from one backer, Dallas Pyle, to use recycled foam for the travel case. It's a fantastic idea. I've seen exactly these piles of foam remnants at factories in China. What a great cause to collect and reuse it! Definitely check out the PLUSfoam website. This one is a no-brainer.
This also got me thinking about where else I could recycled materials. I have very good connections for recycle PET fabrics through a supplier in Taiwan. I've sent out inquiries to see if I can get recycled PET ballistic for the exterior and recycled PET tricot for the lining material. This way you can protect your Elroy and feel extra good about it too.
There are some potential options for doing similar things with the Elroy itself, but that's something we'll have to go a little be slower with. I first want to make sure that we deliver a great product that functions as we expect.
Elroy earbuds update
We're very pleased with how the earbud design came out. In fact, we're so pleased that we're going ahead with filing a design patent on these. There are a few more minor tweaks that Joe is making on these, including the base reflex holes on the back, and adding a logo in between the magnets (both suggestions from backers). Once he gets that done we'll post some more illustrations.
And what of the Elroy itself? Meetings, meetings, meetings. I now have a list of over a dozen suppliers I'm going to be working with to pull together all the component parts for Elroy. It's feeling very real. The news on the Elroy base unit is probably going to be a little light in the early weeks here as we get all these things pulled in line. Then we should showing everyone lots of fun stuff.
A little anecdote
Back in my Timbuk2 days we used to do this totally crazy thing. We used to throw all our sewing equipment in the back of a huge truck and bring, basically, our entire factory to the trade shows with us. At the shows we'd make product for people, right there in front of their eyes. It was a huge effort to pull off, but man did people love it! It made our product more than just a great bag, it made it real to actually see how it was made.
Through the coming summer, as we craft Elroy into a finished product, I hope to capture some of that same experience for all of our KS backers. Great products are all well and good. That's expected these days. I want to take it a step further and make it more REAL for everyone. I want every one of our KS backers to feel like they took part in the creation of a great product.
Monday updates will continue through until we ship product to backers. I promise, after the funding closes I will not be pestering everyone with updates every other day. I hate spam as much as the next guy. The only time I will break this rule will be if there is something just so insanely cool to share that I can't bear to wait for the Monday update.