Hi everyone, my name is Kristopher Sandoval, and I'm a musician out of Northern California.
I have a really strange experience with the web in that I've been a recording and touring artist as well as a web developer and content creator, so I've seen both the good and bad of media usage via the internet.
On the music side of things, when I set out to record my own material, it really struck me how expensive recording time was, to the point that it was basically prohibitive for anyone new to enter the music scene - you either had to know someone or have a ton of cash to record, and without a record, most places wouldn't let you headline a show or feature on a station. It's a vicious cycle - no album, no live show and feature, no live show and feature, no money, no money, no album.
On the content side of things, it's nearly impossible to find good, free music for use in content. And even when you do find the elusive perfect track in Creative Commons, you're not in the clear - copyright trolls can swoop in and lay copyright claims on your video, decimating otherwise good YouTube channels. and even if THAT doesn't happen, a lot of material supposedly in creative commons isn't actually licensed properly, putting a lot of content creators in a bad situation.
So what's the solution? Well, I think I've come up with one, but it requires your help to see it through. I would like to introduce you to : Red Room Studios, the first crowd-sourced, crowd-owned music label. If funded, Red Room Studios solves both issues in an elegant manner. First, through the support we gather from the backers of this kickstarter, we will create a professional studio in Northern California, equipped to record a number of genres and styles. Then, Red Room Studios will offer musicians a unique opportunity - record a three song EP for absolutely free. That's right, any artist can come to Red Room Studios to record their music absolutely free, and this includes equipment use, mastering, and more. There's only one catch, and it's what makes Red Room Studios such a great project to back - EPs recorded for free at Red Room Studios must be licensed in creative commons for usage to content creators. What that means is, if you're a content creator on YouTube, Vimeo, Dailymotion, or anywhere else, you can use any of the tracks in our catalog for free, as long as you credit the artists somehow.
The entire idea behind Red Room Studios is to provide two services at the cost of one - a free recording space for some of tomorrow's brightest stars, and a portal for free, unique content that can be used in any project today's visionaries desire. This project has the potential to change the way content is created, shared, and distributed, and with the various stretch goals and backer rewards, I hope you find this as amazing an opportunity as I do. I have already dedicated my time, effort, and money into this project, and I hope that you, the backers, will help me bring this to fruition. Thank you so much for your time!
The Studio Space
Right now, we are planning on adapting an old mechanic's garage into our recording space.
We've already undergone several massive changes to the structure, and intend on doing more to the building before it is completely ready for conversion. This includes building a false wall against the standard roll-up doors, so as to not affect the sound, and building a false floor for cabling and soundproofing. Our next step, with your help, will be to outfit the space with all the necessities of a recording studio.
Currently, we are outfitted for low-level audio production. The gear we currently use are as follows:
Epiphone G400 Custom
Dean Doubleneck 12-String/6-String Combo
Fender Jazzmaster Custom
Peavey Valveking 100 Head
Peavey Valveking 4x12 Cab Custom with Celestion Speakers
Pearl Custom 8 Piece Kit
Delta 44 Direct-In Card and Breakout Box
Various Violins, Woodwind and Folk Instruments
As you can see, most of our recording is done digitally, something we'd like to shy away from - ideally, if we reach any of our stretch goals, we'd like to turn completely analog. Additionally, while our gear is acceptable for recording purposes, they have seen heavy touring and are definitely showing wear. While we expect musicians to come bearing instruments for recording, we do plan on expanding our instrument offerings to give our contributors a better sound and result.
The fact of the matter is that $10,000, while a lot of money, is only a chunk of what we actually need to make this project a reality. While a lot of this will be self-funded, as a father of two and a devoted husband who already works two jobs and attends university, reaching any of our stretch goals would not only make this process easier, it would make it more productive.
$15,000 - Beautification and Soundification
If we reach a stretch goal at this level, not only will we be able to make the space more comfortable for those who record and master, we can make our equipment better and more geared towards a wide range of genres. Essentially, $15,000 is what I'd ideally hope for if we can achieve anything beyond our base.
$25,000 - Expansion
If we reached our second stretch goal, we would not only be able to fully outfit the studio with professional gear, we would be able to expand the facilities to include several amenities and isolation rooms, allowing for crisper, cleaner sound, and a better overall result.
Risks and challenges
This project has very few issues due to the design and implementation of the project plan. First and foremost, the ability to distribute material is paramount to our success. To make this a non-issue, we will begin distributing materials via Bandcamp and person-to-person communication. When the project is fully underway, a website is scheduled for creation that will make obtaining our material that much easier.
Another issue is the readiness of bands to give material to Creative Commons. We believe this has been remedied by the fact that the recording itself is free, and attribution is still required for use.
While we do currently have a building, we have had to repair many elements of it. This would be a challenge for this project, but we have already taken care of it!
Of course, funding is the biggest issue, but with Kickstarter, http://kickingitforward.org, and others, hopefully we can reach our goal!
We expect no issues to arise during our fundraising and implementation, but if they do arise, we will make sure to communicate the issues and their solutions to the community of backers!
You will receive a hardcover copy of our book “Patron”, chronicling the construction, recording, and publishing process that YOU helped to fund. This gorgeous, full color book will be available in limited quantities, and will include digital codes to download our first three albums released via Red Room Studios before anyone else!
We will travel anywhere in the United States to record a six-track EP! Additionally, you will be listed as a Partner in Red Room Studios, allowing you to record anything you want at any time for as long as Red Room Studios stands.