About this project
With the help of 9000+ people, we've launched HUDWAY Glass production.
Now, before you start scrolling, here's the list of quick links to the info you may be looking for:
1. Campaign FAQ (compatible devices and apps, used adhesives, working in various conditions, etc.)
2. Product website: hudwayglass.com
3. Project Facebook page: facebook.com/hudwayapp
4. Link to all the apps page: hudwayglass.com/apps
5. Project videos: vimeo.com/hudway
6. Press materials (kit): hudwayglass.com/press
7. Contact us: firstname.lastname@example.org
Hi, we’re HUDWAY. We made a universal vehicle accessory that turns your smartphone into a Head-Up Display (HUD) bringing comfort and safety to drivers all over the world. We did it because we’re tired of waiting for others. Because we believe that automotive HUDs are safer than an instrument-panel display or a smartphone. And because other solutions are either very expensive, or stuck in the midst of a long and complicated development process. This is the accessory we want, and we think you’ll like it. It's simple and affordable. Discover a new way of using your phone while driving and not being distracted. Now we need your support to make HUDWAY Glass a reality. We hope you will join us!
As featured in:
We have been tirelessly working on improving safety and comfort of drivers while behind the wheel for over three years. We started with a phone app for iOS and Android, which has transformed our vision on how cell phones can be used in a car. By now, over one million drivers have tried our app, and we’ve been frequently getting emails of appreciation from our customers. We even have an amazing story about how our app saved a life of one person.
We introduced the early prototype of HUDWAY Glass at CeBIT 2015 in Hannover for the first time. It is a simple accessory, which turns any smartphone into a head-up display. Moreover, it eliminates many issues associated with projecting an image onto a windshield, including doubling of the image, lack of reflection during daytime, image size and a few others. We received very positive response from potential customers, dealers and retailers, as well as from many major representatives of the automotive industry.
Since then, we have improved our design, run a number of tests and completed production of our first sample batch of 100 devices. As such, all the photos on this page are real.
It is super easy to use HUDWAY Glass
- Step 1: Use any smartphone to start any app that supports HUD mode
- Step 2: Place your smartphone on a cradle with its display up
- Step 3: You are all set to go!
We recommend you start by using the following apps:
HUDWAY app is our own app specifically designed to assist drivers when navigating in low visibility conditions on rural or remote roadways. Here is a demo video of the app https://vimeo.com/97818544 and a short promo https://vimeo.com/75947078
Speedometer app is our own app that alerts you when you are exceeding the speed limit for the given road. Will be available by November 2015 for iOS (Android — by the beginning of 2016).
Navmii app is also offering good offline maps (worldwide) for navigation and neat info visualization in HUD mode. Get it from Apple AppStore and Google Play Market (World edition or US 50 states edition).
Sygic is a navigation app offering global offline maps and supporting HUD mode.
Baidu maps is the most popular navigation app for China, which supports HUD mode, too.
App stores have been showing a stable growth of the navigation and infotainment apps offering HUD (Head-Up Display) mode. Below is just a few of them, designed to reduce attention split and get all the navigation information right on the windshield.
See it in Action
This video gives a 360° answer to your questions about adhesives, glass angle adjustment, curved dashboards, etc...
Will my phone fly off the cradle, if I brake abruptly?
Here’s a special video for that. Shake it!
Can I perhaps watch video using HUDWAY Glass?
Well, technically you can. Just make sure you’re properly parked before you start.
Does it work with any app?
Yes, any app with HUD mode. Here is an example — Navmii app.
There are 600 million people in the world who get behind the wheel of a car every single day. According to the researches, approximately 75% of them get distracted while driving — it could be just drinking coffee, talking to a child in the back seat, reaching for the glove compartment, changing a radio station, and so on... But the worst and most frequent distraction is our phone.
We are always on the phone. We talk, read, type, tweet, check and search... We do selfies and share pictures. We even do video conference calls while driving! This is especially dangerous when driving in low visibility conditions such as rain, fog, snow or just darkness... we are nearly driving blind and trying to multitask with checking directions on our smart phones. That is when bad things happen. Indeed, based on official reports, 22% of all auto accidents happen because of a driver multitasking and/or low visibility conditions — that is 750 deaths a day worldwide.
Automakers are certainly aware of this problem and they are looking for solutions. One of them — head-up displays (HUDs) — can significantly improve the situation. With HUDs, drivers see information they need right on the windshield, which allows them to be totally focused on the road at all times. They no longer need to look away from the road to read dashboard information or check directions on the phone. It allows drivers to focus on the road, keep their hands on the wheel and mind on driving.
Today, the market offers two main HUD options for cars:
- To buy a new luxury car. There are more and more cars manufactured with built-in HUD displays. It is estimated that by 2020, 9% of all new cars will be equipped with HUD displays (currently it is just 4%). These HUDs have an excellent image quality and on-board computer integration. But they will cost you over $1,000 as an option.
- To buy a portable HUD device. This is an aftermarket solution that can be purchased separately and simply placed before a driver’s eyes on the dashboard. This kind of device is often equipped with a display (or pico projector), sensors, special optics, and wires to connect to the car or just for charging. Although much cheaper than factory HUDs, these devices still cost about $400.
We’re offering an alternative to these options. We’ve invented a car accessory for a smartphone that turns it into a head-up display. It contains no electronic components, and the phone is used as an image source — thus, we can make a HUD affordable for anyone.
The crux is in the glass. It’s the main HUDWAY Glass component — a plastic lens, very lightweight and of low fragility, which means that cuts are unlikely even if it gets broken. The glass has an aspheric shape, which allows to get a 20% larger image while at the same time minimize spherical, comatic, and chromatic aberrations. In other words, when looking through the curved glass you still see the road as it is, with no distortions.
But there’s more! A thin multilayered glass coating is a “secret sauce” of HUDWAY Glass — and its important feature. Its main purpose is to enhance the reflective properties of the glass and preserve its transparency, so that your view of the road is never obstructed.
Knowing that all vehicles are different, we realized we couldn’t offer a single universal mount to suit any car. Apart from variations in dashboard shapes and sizes, vehicles differ in drivers’ seating position. Even your height matters as it dictates the angle in which you look at the road.
We made two simple dashboard mounts — one compact, the other — adjustable, allowing for a pretty wide range of the angle. Both mounts are equipped with magnets to firmly hold the cradle with your phone on it. At the same time, you can easily take it off the dashboard and place it back — even without looking.
We came to these design solutions after several tries of creating prototypes. Indeed, this is the best and most reliable way to thoroughly study any issue. We used home 3D printers for some of the intermediate prototypes. However, all major modifications were tested on the prototypes produced by industrial printers. It allowed for excellent printing quality and accuracy — the prototypes margin of error against CAD blueprints was within 0.1%.
A special app for iOS and Android
Specifically for our backers, we’re developing an app with 6 screen options to use in head-up display mode — from a retro speedometer to a virtual bobble-head dog.
A special app (HUDWAY Glass Kickstarter edition app for iOS and Android).
One-year advertisement on the rally car
As we’ve mentioned, our co-founder Alex is a professional rally driver. His car is taking part in Europe Rally Championship 2016. It is a very big event well covered by the media. Here’s the list of tracks where the car will surely perform (more tracks may be added later):
- January 2016: International Jännerrallye, Austria
- February 2016: Rally Liepāja, Latvia
- June 2016: Kenotek Ypres, Belgium
- July 2016: auto24 Rally Estonia, Estonia
- August 2016: Barum Czech Rally Zlin, Czech Republic
We’ll place your ad right on the car (placement area is 5x5 inches or 13x13 cm; the car design may change). This is how it will look:
Your proposed ad contents may be edited to ensure compliance with the laws and regulations on advertising in effect in the above-mentioned countries.
We’ll contact you directly to get your placement materials after we successfully finish the campaign.
HUDWAY team gear
Share the team feeling — get a great HUDWAY hoodie and a t-shirt. We’ll contact backers directly to get their sizes.
Navigation systems available today are still proving to be unsafe, diverting driver attention and focus away from the most important task in driving – eyes on the road. Current navigation systems require that drivers read and interpret data and/or listen to audio commands which has been shown to take an average time of 5 seconds for a typical adult driver. Not surprising, it is 3 seconds more than what is considered a “safe-time” by various safety studies.
Keeping in line with proven safety studies by NASA and other government-sponsored research on driver safety technology, head-up display (HUD) based navigation technology has quickly become safer and more effective road guidance method. HUD navigation keeps drivers' visual attention on the road while being guided. It also eliminates auditory distraction, which can force a driver to shift attention from paying attention to visual cues to simply listening to directions and back, a proven distraction factor. In short, HUD-based systems can be much more intuitive in delivering navigational information than the traditional displays while keeping the driver safe.
- "The Relative Frequency Of Unsafe Driving Acts In Serious Traffic Crashes" D. L. Hendricks, J. C. Fell and M. Freedman, a study sponsored by the United States National Highway Traffic Safety Administration (NHTSA)
- "Contributory Factors To Road Accidents" — Jonathan Mosedale, Andrew Purdy and Eddie Clarkson, a study by the United Kingdom Department for Transport
- "Keeping Eye and Mind on the Road" — Trent Victor, a study by the Uppsala University in Sweden.
- "Human Factors Aspects of Using Head Up Displays in Automobiles: A Review of the Literature" — Kenneth W. Gish and Loren Staplin, a study sponsored by the US NHTSA
- Operating temperature: -22° to 176° F (-30° to 80° C)
Height: 0.98 inches (25 mm)
Width: 5.91 inches (150 mm)
Depth: 4.33 inches (110 mm)
When opened, on a stand:
Height: 4.72 inches (120 mm)
Width: 5.91 inches (150 mm)
Depth: 3.74 inches (95 mm)
- Weight: 13.76 ounces (390 grams)
- Material: UV-durable hypoallergenic ABS- and PC-based plastics
- Adhesives: 3М adhesive, completely removable
What's in the box
- Cradle base
- Compact (low-profile) mount
- Adjustable mount
- Wiping cloth
- Quick start guide
The founders of the project are Ivan and Alex — cousins who have been working and launching projects together for more than 10 years. In 2004, combining their skills and experience in sales, product development and engineering, they decided to join their passions and start their own IT company, operating worldwide. This company has since launched a dozen of successful products on the market.
Ivan and Alex got their MBA degrees in 2013 from College of Business, University of Louisville, KY, USA. The HUDWAY project was born as their graduate qualification work.
The idea came from Alex’s professional hobby — rally racing. In rally, they have co-pilots for efficient navigation. But co-pilots are humans who can naturally make mistakes. Thus, for a stronger confidence, some additional cues would be helpful to pilots to verify the next maneuver. And when driving along a narrow forest track at 100 mph, pilots have absolutely no time to get distracted by navigation monitors.
Rally racers may drive like crazy — yes! But these guys are true experts in driving safety.
First, we’ve developed an app for navigation in poor visibility conditions (hudwayapp.com) — and over one million people have tried it by now. This inspired us to start a new beginning — accessory production. In 2015, we’ve gone a long way from a mere idea to the first real samples that people are using already.
And it wouldn’t have happened without our united team, where each person is a great specialist and a devoted teammate. We are proud of them, and would like to thank everyone for their solid work, commitment, and loyalty.
For press inquiries, please email us at email@example.com
You can also download the press kit with hi-res photos (zip, 162 Mb).
Risks and challenges
We’ve been in software development for more than 12 years. We know quite everything about it, and have successfully launched products before. Yet, this project is a big challenge for all of us. We've never produced hardware before, and it's totally different from what we’re used to — way more expensive, and the development process may take years… To handle it, we have strengthened our team first. We were lucky to find experts in both hardware engineering and Kickstarter campaign management. Together we’ve been working for almost a year on engineering, industrial design, production, tests, revisions, and modifications. We’ve successfully manufactured the test batch of 100 samples, and are now sure we can go on to mass production in Taiwan.
However, when producing any hardware, unexpected issues may come up (production, sourcing, shipping, etc.). Our experts have experience dealing with these types of challenges. In addition, we have friendly support from the founders of successfully backed and shipped Kickstarter projects. We’ll keep you updated on our progress every step of the way. Thus, if any unexpected hurdles occur, you’ll be the first to know what’s going on and what we’re doing to address them. As a backer, you’ll get a full behind-the-scenes view of how we’re progressing here at Hudway as we start production of the Glass.
Finally, Irina says we should insert this paragraph on our page (and we kind of do what she says). When driving, please rely on your eyes only. Whether you use our apps or third party apps with HUDWAY Glass, location and roadway data may not be accurate or entirely up to date. When you get HUDWAY Glass, you agree to use it at your sole risk. Drive safe!Learn about accountability on Kickstarter
Technically, it will work with any smartphone if at least 90% of its screen size caught by the glass. But the thing is that the screen reflection size directly correlates with the glass adjustment angle and can vary pretty much. This is why we'd take iPhone 6 Plus for the benchmark, and wouldn't recommend anything larger, since we have little confidence in the performance.
Look, although the phone is a bit longer than the accessory cradle, the screen still fits well.
Here’s a pic to illustrate it: https://hsto.org/files/6bf/a2b/60a/6bfa2b60a0fe4b05a64f45bc90f38c7e.jpg
So, make sure your phone length and width are within 158x77 mm (6.2x3.1 inches) and feel free to make a pledge.
Now about phone+case combo. We can't check all the phone model + case model combos. But what we recommend is that the overall weight of your combo is within 300-350 g (10-12 oz) — and most combinations meet this requirement. Beyond that the adjustable mount may get instable. The compact one wil still be OK to some extention.
Thus, the advice: know the weight of your phone+case combo.
Both adjustable and compact mounts stick to the surface — and by surface we mean any dashboard surface — thanks to the industrial strength adhesive. It firmly holds the accessory, and is completely removable, too. Looks like it needs a proper illustration. In the next update we’ll shoot a video about it.
1. Initially, we planned to make only the adjustable stand adhesive reusable, and the compact one non-reusable. This is because of the different size of the sticky area that attaches to the dashboard — the adjustable mount has a bigger bottom platform. Also, the compact mount in no way interferes with the visibility area, and doesn't require frequent detachments. If we manage to find a reusable adhesive that will work well on a smaller surface area, we'll definitely use it, and thus make both stands reattachable.
2. Mounts "reusability" degree will largely depend on how well you wipe the dashboard surface before attaching the mount, and how you store the mounts when ou're not using them. As we know that it's almost impossible to make users diligently follow the recommendations we may give on that, we could say that adhesion characteristics of any modern materials would fade quite soon.
3. Well, we can enclose supplementary adhesive layers in the box. This question is still open with us. Or, we may sell them at a small price in some online shop.
4. We'll test all the issues we doubt about before the production starts, and will be more exact about it after the environmental tests.
We've had previous experience with shipping, and want to arrange the shipment in such a way that will deliver backers from all the problems related to getting their orders.
This is the reason why we arrange the produced batch delivery to the large logistics centers in the US and Europe, manage the customs clearance, and arrange the end delivery — so that you get the shipment arrives where you need it, and not the customs notification prescribing you to collect some documents, pay the customs fee, and wait in the queue to get the shipment.
When indicating the delivery costs, we just wanted to reflect the rates of shipping companies for the delivery and customs clearing services. Yes, the cost of delivery for different countries varies, but there's no option in Kickstarter to indicate the delivery info for each region, and we had to give average figures.
Looks like the audience doesn't like short answers :) OK guys, here is an abstract of a person who tested HUDWAY Glass prototype (#nofilter #nophotoshop #nocorrections):
«Daytime driving. Performance depends upon time of day and brightness of the sunshine. Let me explain. In general, you can see the image clearly in HUDWAY Glass. Not unexpectedly, the level of detail that you can see at night is not present during daylight hours. Large image objects (arrows, lane markings and such) have good resolution but smaller image objects (text and numbers) may be a bit harder to discern. For example, in Awesome HUD there is a compass that is displayed on top that fades out a bit. This issue can be corrected somewhat by adjusting the angle of the glass but it is still present to some extent.
Whenever you drive directly into the sun, the performance degrades significantly to the extent that the smaller image objects disappear.
However, the large image objects remain visible. This is to be expected but cannot really be helped unless you can adjust the brightness of the display on your device so that it reflects better onto HUDWAY Glass».
And, this clearly explains why HUDWAY app deliberately avoids small elements (like texts or icons), and shows only the most important info — shows it large. Also, the visual info is supported (or duplicated) with voice assistant.
Long journeys in intense summer sunlight blazing in your face may cause phone overheating, yes — please bear in mind that HUDWAY Glass is a passive accessory, and it is not equipped with any temperature sensors and cooling elements. Smartphones have their own methods to detect overheating, switch off and cool down, you may know that.
Also, air conditioner and cooler temperature inside the car will considerably help the situation.
Additional note for those who plan to use their old smartphones for that purpose: make sure you don't leave your phone on the dashboard when parking it in hot days under harsh sunlight.
Short answer: no.
We'd love to introduce something for motorcycles, but so far can't figure out any universal solution. For that, tech requirements will be rather different — and we need to properly study it to offer a good and safe product.
We'd love to. The least complicated solution is to add an inductive charger, but the thing is that only a very limited range of smartphone models can benefit from it. For everybody else, it bears zero value.
Now, if we start thinking of some really convenient and universal solution — say, a kind of battery, so that HUDWAY Glass cradle could work as a powerbank, — this requires major revisions of the prototype we came to through several series of tests and modifications. And it goes well beyond the product we offer — moreover, it becomes a new product we cannot offer you within this campaign, as it in no sense fits the estimations on production and shipment time.
Look guys, it's very simple. The glass in the Glass works like a mirror — and to see the right picture in the mirror, we need the screen image to be reversed. This is what we mean when we say that the app should support HUD mode to be compatible with HUDWAY Glass.
Neither Google Maps, nor Waze support this. And it's not us who can do anything about that.
For those with jailbroken iPhones, there is a tweak: http://www.iphonehacks.com/2015/03/how-to-turn-your-iphone-into-an-hud-for-your-car-heads-up-display-mode.html
For everybody else — sorry guys, no universal cure.
With this said, just a gentle reminder that HUDWAY app works off Google Maps, Apple Maps and OpenStreetMap — these two have pretty good coverage globally. You can switch among these in the app settings, and see which work best for your region. And we don't charge for navigation functions.
Our special recommendation for China: guys, Baidu maps rock there! Ad we do plan to implement it in HUDWAY.
What you get for free as a backer is HUDWAY Glass app (a bit awkward name, but OK so far).
HUDWAY Glass app is made to match the accessory and offers a set of simple use cases for immediate use when at wheel. The first version released in the App Store and Google Play will have about 6 display options, from compass and speedometer to trip calculator and land meter simulation that can be used for cross-country navigation. The first version will offer no complicated things like navigation — these will be added step-by-step in the following updates.
HUDWAY app is already available in Google Play and App Store (http://hudwayapp.com/store/). This app works off Google Maps, Apple Maps and OpenStreetMap, which allows for its global coverage. It was designed specifically for navigation in low visibility, mainly outside the city. This is where it works best alerting on the upcoming road curves when you can’t see them yet in your car headlights.
All the navigation functions are forever free in HUDWAY. Paid features, like route view customization, and Voice Assistant are available by subscriptions. There are two subscriptions, 1-year (€2.99) and lifetime (€8.99).
Here we have a more detailed guide on HUDWAY app: http://support.hudwayapp.com/hc/en-us/categories/200118408
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