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This zine contains my favorite 60 photos taken in the past 5 years of Chinese people with English sayings on their clothes about LOVE.
68 backers pledged $5,814 to help bring this project to life.

About

$5,814

68

WHO AM I?

My name is Timothy Parent and I've been following and working in China's fashion industry since 2008. I've consulted for and blogged about China's Fashion Weeks, designers, and stores, but my favorite part about China is probably the people. I've been interested in Asia since I was a kid because I'd only been exposed to the West, and so I studied East Asian Studies at Harvard College with a focus on China and its clothing culture. I went on to write my thesis about the difference between clothing, fashion, and style, and how these concepts manifested in China. It was super theoretical because I'd only been to China once and so when I got Magna Cum Laude I decided I should do my own field research... and 6+ years and 80,000 pictures later, here we are!

That's me, eating DELICIOUSNESS in China!
That's me, eating DELICIOUSNESS in China!


WHAT AM I MAKING FOR YOU ALL?

I'm making a series of zines about Chinese street style that traces "long-term trends" in China's rapidly developing, volatile fashion system. Instead of trying to grapple with "what's hot" or "now", I am more concerned with what has stayed, those cultural elements that have remained constant over the past 5 years...

So the first issue is all about LOVE! It contains 60 of my favorite photographs from 2010-2015 that portray Chinese people doing everyday sorts of things, but wearing a piece of clothing that says something nonsensical and/or hilarious and/or insightful about love. It's basically the best from my massive collection of photos.

THIS IS IT, THE CULMINATION OF 5+ YEARS, THE ZINEEEEEEEEE
THIS IS IT, THE CULMINATION OF 5+ YEARS, THE ZINEEEEEEEEE
A sample of the layout, and of the amazing characters that populate China's streets
A sample of the layout, and of the amazing characters that populate China's streets


WHERE DID THIS PROJECT COME FROM?

This project started as a blog, which was a way for myself to organize and trace ideas and photographs. It was more of a personal log than anything else, and initially it didn't matter if people read it... but now I've got a small audience and something I've been dedicated to for a long time, and I'm SO EXCITED to create something myself. I've introduced companies like Italian Vogue, Forbes, Lane Crawford, and Opening Ceremony to the Chinese fashion industry, but this project is the first time I'm presenting my work directly to YOU!

My digital baby is becoming a genderless physical entity!
My digital baby is becoming a genderless physical entity!
Now watch me roll. Now watch me shoot. Now watch me roll, roll. Watch me shoot. Major photo credit to Christina!
Now watch me roll. Now watch me shoot. Now watch me roll, roll. Watch me shoot. Major photo credit to Christina!

WHY DOES IT MATTER?

Street style is often seen as superficial and contrived, and I won't argue with that... but my pictures are never staged and rarely perfect like most street style blog pictures are today. I've very purposefully tried to document everyday people in a raw, natural way in order to give a face to the real China. Too often we hear negative and sensationalized news about China, but everyday life is extremely different from what the media reports on, and individual citizens are not the same as governments. I want to #humanizechina and give people the opportunity to experience a piece of China without necessarily having to travel or live there. I want people to find beauty in the everyday, to identify with the proverbial Other, and to imagine the complexity of the lives of others with limited information. Aside from just being entertaining, I truly believe that this book can be informative and educational.

A nugget of wisdom selflessly offered by a Chinese person
A nugget of wisdom selflessly offered by a Chinese person


THE PLAN

I've taken the pictures, organized them, cropped them, and made incredibly cute stickers... then I made a sample, and another, and........ I'm almost there!

And this is where you come in: I don't have the funds to self-publish (to actually print!), but with your support I'll start printing the first issue in February and be able to use the funds from the 1st issue to fund the other 29 other issues I have planned for the series. So this Kickstarter and YOU will make not only 1 issue but actually 30 issues possible.

So printing!!
So printing!!

REWARDS!

See some simple examples of rewards below:

Get this postcard and others to remind you to spread the love!
Get this postcard and others to remind you to spread the love!
Get more than 100 unique stickers!! AND THEN STICKER EVERYTHINGGG (or nothing if you were one of those kids that never opened their toys to keep them in mint condition)
Get more than 100 unique stickers!! AND THEN STICKER EVERYTHINGGG (or nothing if you were one of those kids that never opened their toys to keep them in mint condition)
Come on a scooter tour with me to see Shanghai street style first-hand (seats 3!)
Come on a scooter tour with me to see Shanghai street style first-hand (seats 3!)
BUT DON'T FORGET ABOUT THE ZINE, THAT'S WHY WE'RE HERE!
BUT DON'T FORGET ABOUT THE ZINE, THAT'S WHY WE'RE HERE!
Much cute to make you very smiling! This + 59 more amazing Chinese people that will make you see love in a whole new way!
Much cute to make you very smiling! This + 59 more amazing Chinese people that will make you see love in a whole new way!

Risks and challenges

The biggest challenge for the project is distribution... I'm trying to self-publish and self-distribute, meaning that the zine may not be widely accessible, but I will make it available through chinafashionbloggers.com and Kickstarter, at the very least. Another challenge is scaling the project to be able to offer the zine at an even cheaper price. The final risk is the collector's edition, as I plan on producing very non-traditional books/zines... I don't know what the cost or final result will be, but I want to try and keep it at a reasonable price as well.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    AN INVITE! Get periodic updates and an invitation to our launch party(s), whenever and wherever they may be. And my love/thanks!

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  2. Select this reward

    Pledge $9 or more About $9

    A POSTCARD! I'll send you a postcard which is nicer (and cheaper) than a bill. And you'll love it.

    + invite!

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    Pledge $15 or more About $15

    STICKERS! Get 4 pages of over 100 wacky and wonderful stickers that were created using elements from the photos in the zine, like hearts, rainbows, and of course cats ^^

    + invite!

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  4. Select this reward

    Pledge $20 or more About $20

    POSTCARDS! 20 of 'em. These are 3.75 x 5.5 inch prints from the book, and are conveniently NOT BOUND so you can send them to family members, friends, and maybe even your haters... cause there will be postcards for almost every occasion.

    + invite!

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    Pledge $30 or more About $30

    STICKERS AND POSTCARDS! Because you want them both and can have them both.

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  6. Select this reward

    Pledge $40 or more About $40

    THE ZINE!! A bound collection of 60 of my favorite photographs that measure a whopping 190 x 280 mm (7.5 x 11 inches). It's big, and it comes with stickers!

    + invite!

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  7. Select this reward

    Pledge $50 or more About $50

    THE 1.1.1 ZINE!! A first-issue, first-edition, first-print of the zine! This one will ship to the US in time for Valentine's Day (if you send me your address before Feb 8) <3 <3

    + invite!

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    Limited 18 backers
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  8. Select this reward

    Pledge $70 or more About $70

    TWO ZINES!! So you can keep one and share one with your lover/friend! Or you can even give one to your hater, cause it's about love and we should definitely spread more love.

    + invite!

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  9. Select this reward

    Pledge $70 or more About $70

    THE PACKAGE! Get the zine, postcards, and extra set of stickers!!! Because you WANT IT ALL OF IT, and I'll give you all of it.

    + invite!

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  10. Select this reward

    Pledge $100 or more About $100

    THE COLLECTOR'S EDITION, OOOOOH!! There will only be 100 made, ever. And I'm keeping 5 of them. So there's only 95. But it will be bound in and printed on fabric-like materials, but not all the details have been worked out... Which is why it ships 6 months later. But I'll sign it and it will be special and a collector's edition, BAM!!

    + invite!

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  11. Select this reward

    Pledge $1,000 or more About $1,000

    SCOOTER TOUR! This will happen in Shanghai, and you'll get to experience Chinese street style with me first hand. I'll also take you to my favorite places in Shanghai. We can spread it out over 3 days, and I'll throw in 3 copies of the zine.

    + VIP invite!

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  12. Select this reward

    Pledge $5,000 or more About $5,000

    REACH! I'll do (almost) anything: an exhibition, a custom book, a book signing, a talk, a research project/consulting about fashion/people in China, VIP tour, the rights to use the original files to create new stuff, ANYTHING (almost). If you can think of something you want me to do with me and this work, we can definitely do something very cool for a cool 5k.

    + VIP invite and a Collector's Edition Zine!!

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Funding period

- (19 days)