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IT'$ FREE ...That's our film! We shot it, but it's not finished yet! With your support, we'll make it to the finish line!
62 backers pledged $7,245 to help bring this project to life.

About

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$7,245

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Our goal here is to raise funds to complete "It'$ Free," a feature film that we embarked on nearly a year ago! We'd love your support! To learn a bit more about who we are and what we're up to, keep on reading...

IT$ FUNDINGz

Funding for this project will go towards several aspects of the process, from final shoots to post-production and finally, bringing the film to you. We have a great deal planned for “It’$ Free.” Here we go!

  • Shoot: 75% of the film has been shot. The remaining 25% consists of additional scenes and re-shoots. The timeframe for this shooting schedule is six days and one night. We would be using the funding for purchasing required props for the scenes and catering food for cast and crew.
  • Post-Production: A big portion of the money raised will go towards completing editing, adding stylistic titles to the credits, as well as music, background score, and sound design.
  • Film Festivals: For an indie film like ours, the best way to earn recognition and reach audiences is through film festivals. Hence, we’ll be applying to several of them that are lined up for the year.                 

IT$ SNEAK PREVIEW

IT$ STORY 

IT’$ FREE follows the journey of Akash. Nearing the end of his college days in New York City, it seems as though everyone’s got life figured out but him. He's lived comfortably thus far, however, after the sudden loss of his parents’ financial stability and hitting a rocky patch in his relationship with his girlfriend, he is thrown into a world he’s unprepared for. Akash is torn between finding stability and what really matters to him. And so he embarks on an odyssey of self-discovery where his convictions are tested to the limit as he encounters many curious characters and experiences ups and downs in his relationships with everyone in his life, including himself. 

IT$ MAKERz

 A word from the director:

IT’$ FREE was inspired by pivotal points in my own life. During high school, my interest in the arts became quite prominent, steering me away from the idea of working a conventional job. I made the choice to pursue my interest in film and enrolled in Tisch School of the Arts at NYU. It was in my final summer of college, when I began to write a story about a broke college student. Seven months and eight drafts later, I had created a feature film script. And three months after that, shooting began.

Natasha Rachuru is a graduate of New York University. After graduating, she began working with Zee TV, a prominent South Asian television network. There, she gained experience in production which led to her career switch into the world of filmmaking. She is now a full-time producer for OMz Filmz and is currently developing her next project in India.

Ian Geronimo is a Brooklyn-based filmmaker whose work has screened at numerous festivals including Chain NYC, Zero Film Fest, and U of O Student Film Fest, the latter of which awarded him first place in the short's category for his film "Beautiful Machines." Geronimo was the recipient of the David King Scholarship for Creative Excellence while attending the Northwest Film Center in Portland, Oregon, where he specialized in cinematography. Geronimo has shot dozens of promos, short narratives and documentaries, but Jaiswal's "It'$ Free" represents his first feature film DP credit. His most recent indie credit was as production designer on the short-film "Everybody's Been Burned," which is slated to be released in spring and was executive produced by academy award nominated filmmaker Jean Marc Vallee, the director of "Dallas Buyers Club."

Aimiende Negbenebor Sela is of Nigerian descent, and a New Yorker. Her filmmaking credits include works such as the short portrait documentary “Exploring Chinatown” and the award winning short film “Asa, A Beautiful Girl.” In addition to being a filmmaker, Aimiende is an actress, model, and artist in her own right - a true Renaissance woman! Aimiende is thrilled to be a part of such a fulfilling and beautifully crafted project as the feature film “It’$ Free.”

Sonia Rachuru is a psychology graduate of Rutgers University with a background in social services. She has always been an avid fan of films. Although she did not plan on entering the world of filmmaking, her move to NYC last year prompted her to explore the arts. With a few films under her belt, Sonia took on the roles of Associate Producer and Art Director of “It’$ Free.” She is fairly new to the industry, but is in the works to meld her love of collaboration, the arts, travel, and social causes into her dream job.

IT$ MUSIC

Music plays a big role in how we choose to tell this story. The film consists of many captivating montage sequences and it is very important to us to set the right tone using juxtaposing symphonies and meaningful lyrics. To accomplish this, we have trusted Arpit Gandhi, our music producer, Raj Jaiswal and Aashiq Khudabuksh, our composers, and Amir Bahremand, our musical score artist in creating beautiful original compositions that bring the story to life. 

We can’t wait for you to take a listen! Amir's scoring on the project began with the teaser you just saw.

A chance encounter with a young volunteer leads Akash, our protagonist played by Akku Kulhari, to question his path.
A chance encounter with a young volunteer leads Akash, our protagonist played by Akku Kulhari, to question his path.

IT$ FOLLOWERz (YOU)

Follow us on social media for updates, events, media uploads, and more! 


It's free to reflect on life while wandering the streets of NYC, isn't it?
It's free to reflect on life while wandering the streets of NYC, isn't it?




Risks and challenges

Having shot more than 75% of the film in our first shooting schedule before going the crowd-funding route, we truly understand the hardships of putting a production of this scale together.

The film, until this point, was a no-budget film. But with a project as big as this, involving over 60 people, numerous shooting locations, and an intense production schedule, we’ve hit a ceiling which can only be crossed once we raise some funds.

One challenge will be creating a schedule that works for everyone. To avoid constant changes in scheduling, we intend to have our schedule sealed three weeks prior to our first shoot date. That way, the team has ample time to prepare and come to us with any pending concerns.

While on set, shooting for hours on end leads to an exhausted and cranky team. To maximize efficiency and maintain good vibes, we plan to provide plenty of snacks and refreshments, and meals at appropriate times. After all, food is love and we love our team!

Another challenge will be securing locations for the rest of the shoot. Although NYC is a hub for filmmakers and artists, finding people who trust us with their spaces without compensation has been tough, but achievable, as we’ve proved so far. So why fix it if it ain’t broke? We will continue reaching out for favors and saving funds for the more vital parts of the filmmaking process, like post-production costs, festival entry fees, marketing, etc.

After filming outdoors during the cold winter months, juggling jobs with production schedules, functioning on nearly no sleep, we’ve done what most would deem impossible. Ultimately, anything that’s worthwhile in life involves risks and challenges, and so far, we’ve managed to tackle ours pretty successfully. We have no doubt that what lies ahead will be met with just as much enthusiasm, passion, and hard work. So if you believe in us, please support us in the rest of our journey. We will never forget your contribution to making our impossible project, possible.

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  1. Select this reward

    Pledge $5 or more About $5

    5. We have 5 senses, unless you are M. Night Shyamalan. :-)

    We appreciate your support! You will receive a Thank You letter from our team for your contribution.

    You will also receive a digital version of the film once the festival season is complete.

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    You know how they say lucky 25? ... They don't? Oh well. We do.

    We appreciate your contribution and so you shall receive a poem written by one of the members from the team. It'll be chosen randomly from our cast/crew. Their name and their contribution in the project will be on the bottom. It might accidentally be deep, or just an atrocious attempt.

    You will also receive a digital version of the film once the festival season is complete.

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    Random math trivia:
    55^2 = 44^2 + 33^2
    55^2 = 3025 and 30 + 25 = 55

    You will receive the film's original soundtrack along with a digital version of the film once the festival season is complete.

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    Pledge $75 or more About $75

    Random trivia: 75 liters of water are needed to produce 1 glass of beer (250 ml).

    Along with the film's soundtrack, you will receive high resolution images of the beautiful artwork drawn in the film.

    You will also receive a digital version of the film once the festival season is complete.

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    Random trivia: By 70 years, an average person will have lost 105 pounds of skin particles! Have the cheesecake, because in the end no one can tell you that you didn't try to lose weight.

    You will receive a cut of the bloopers and blunders that occurred on set.

    You will also receive a digital version of the film and soundtrack once the festival season is complete.

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    Pledge $210 or more About $210

    Random trivia: The element with the atomic weight of 210 is At or Astatine.

    In appreciation of your contribution, you are invited to a private screening in the NY/NJ area.

    You will also receive a DVD of the film along with behind the scenes and a digital copy of the film's soundtrack.

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    Pledge $315 or more About $315

    Random Currency Conversion: $315 is Rs. 20,000~ (Indian Rupees)

    In appreciation, you are invited to a limited attendees Q&A with the filmmakers that features live performances of the music. You are also invited to the private screening.

    You will also receive a DVD of the film along with behind the scenes and a digital copy of the film's soundtrack.

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    Pledge $420 or more About $420

    Random trivia: Section 420 of the Indian Penal Code (also used in Pakistan, Bangladesh and Afghanistan) has become a slang reference for a con-artist or confidence trickster.

    To show our gratitude, we will send you a Production Diary that consists of detailed insight into the making of the film and what we learned from the journey.

    Additionally, you will receive invitations to the film's private screening and Q&A event with the filmmakers.

    You will also receive a DVD of the film along with behind the scenes and a digital copy of the film's soundtrack.

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    Pledge $500 or more About $500

    Random Trivia: Roman numeral D is 500.

    You will forever be a part of the journey with your name in the film's End Credits!

    Additionally, you will receive invitations to the film's private screening and Q&A event with the filmmakers.

    You will also receive a DVD of the film along with behind the scenes and a digital copy of the film's soundtrack.

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    Random Trivia: 1000 B.C. is when the Iron Age began. Before which was the Bronze Age for about 2000 years, which followed 6000 years of the Stone Age.

    We would like to express our gratitude by crediting you as an Executive Producer on IT'$ FREE's IMDB page and official website.

    Additionally, you will receive invitations to the film's private screening and Q&A event with the filmmakers.

    You will also receive a DVD of the film along with behind the scenes and a digital copy of the film's soundtrack.

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Funding period

- (30 days)