€16,928
pledged of €70,000pledged of €70,000 goal
238
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 19 2018 9:03 AM UTC +00:00
Mieke VullingsBy Mieke Vullings
First created
Mieke VullingsBy Mieke Vullings
First created
€16,928
pledged of €70,000pledged of €70,000 goal
238
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 19 2018 9:03 AM UTC +00:00

About

Discover nearby architecture wherever you are!

MIMOA – the global architecture guide and community platform for and by architecture lovers, needs to be renewed and improved to stay in the air!
In order to secure their valuable user-generated content and implement improvements architecture fans have so fiercely desired, the MIMOA platform needs to be rebuild from scratch. To fund this new phase we are reaching out to all architecture lovers around the world to help build a complete new MIMOA: an advanced and innovative platform, optimised for mobile and future-proof to handle the growing amount of visitors.

MIMOA is proud that various great starchitects support our campaign. 
Check out these short videos by Jacob van Rijs (co-founder of MVRDV), Nanne de Ru (founding partner of Powerhouse Company) and Julian Weyer (partner at C.F. Møller architects) and let them convince you to back us:

MIMOA was launched in 2007 out of personal frustration and passion.
As an architect who loves to travel and visit architecture, I wasn’t able to find an all-in-one-glance overview and the right addresses of the most recent developments in Architecture, when I set out to select and prepare a city trip. I found that many colleagues and friends shared the same experience. So one day I took a leap of faith and decided to create the solution myself, leading to the launch of the MIMOA website.

And it became a global success!
In the past 11 years MIMOA proved its existence. With a small enthusiastic team and growing community of – at this point – over 40.000 architects and architecture lovers, representing more than 180 countries, we managed to build up a global brand and database with 10.000 buildings in over 90 different countries attracting almost 1 million visitors per year.

Screenshot of current Homepage:

Moving forward…
Due to the high quality of our user generated content MIMOA attracts 70.000 unique visitors per month. Even though the platform currently isn’t mobile friendly… That's why we want to rebuild MIMOA: to be optimised for mobile and be able to handle the growing amount of visitors.

The concept of MIMOA 2.0 is based on the feedback and data collected over the past years and will be developed and tested in coordination with a peer group, representing the community of MIMOA.
Want to be part of this peer group? Pledge € 50,- or more and get an invitation to become beta tester.

Most important features and improvements we are planning to make:

  • A mobile-first redesign of the platform that will optimize the user experience and will provide information on the spot.
  • New functionalities that will make it much easier for you to add reviews, ratings and extra photos (on location) and most importantly to add new buildings.

All leading to a faster growing community of like-minded architecture fans and an increase of high quality content and better coverage.

The new MIMOA will make it easier to explore new destinations, and also re-discover the unknown closer to home.

MIMOA is a global community platform for and by architecture lovers. It is the place to be for all travellers in search for information on architecture and culturally relevant buildings to visit; varying from the contemporary highlights, not-to-be-missed interior designs, the most fanciest bridges, hidden gems suggested by local architecture fans as well as the well-known classics, designed by starchitects. MIMOA tells you how to get there, whether the building is public, what are the opening hours and what others think of it. In short: MIMOA is the best source of information for your city trip with all modern Architecture in one view.

The last decades we have seen an extraordinary shift in the way we live, travel, work and vacation. Now that budget airlines fly through all of Europe and beyond and smartphones has brought all kind of information handy, the world has shrunk and we can enjoy it every weekend. It seems everything is published, reviewed and read, so, checking out cities or basking on a beach are only two of many choices to make on a Thursday evening. And yet there is still so much more to discover, invent and admire. With architecture as our mutual obsession, there is a wealth of new talent to hunt down and architectural treasures to be unearthed.

But really, the all-too-familiar iconic buildings by starchitects are not that difficult to trace. We want to get close to those creative spurts that you can only find when accidentally stumbled upon. Where are the small pearls, the hidden gems, the yet to be discovered talents, the buildings only locals know about?

The answer is MIMOA.
YOUR Modern Architecture, assembled, compiled and completed, synoptic, swift and up-to-date. Architecture for everyone to be added, searched, visited and re-viewed, MY Modern Architecture: MIMOA.

Mieke Vullings – Architect | Founder of MIMOA
Misja Helsloot – Full-stack developer
Roland Andriese
– API & Platform architect
Gert-Jan Troost – Editorial
Sara Caris – Project manager

Brenda Kamphuis, DeRotterdamTours – organises our exclusive and intriguing MIMOA tour in Rotterdam
Bettina Johae, AplusNYC – will give us, as our NY guide, professional insight into the art and architecture of New York City
Amber Heij, AMMO – designer for moving image, created our really cool video
Roderick Trompert – MIMOA friend, created the fanciest graphics

April 2018 – Close successful Kickstarter campaign :)
May 2018 – Concept phase design & start build core
Sept 2018 – Preview design ready
Oct 2018 – Launch Bèta
Jan/Feb 2019 – Launch new MIMOA

The money collected with this campaign will be solely used for the development of the new MIMOA. To launch a new and mobile-friendly MIMOA we need to do more than ‘just’ replace the skin. We need to completely rebuild the platform, which includes redeveloping our database and back-end, so that’s why the largest share of the costs will be spend on back-end development, and in addition front-end/UX design. Other cost items are: product owner, Kickstarter fee (≈7%) and campaign costs, such as promotion, rewards.

We are offering 4 types of rewards:
Donate, Take the Stage, Experience and Showcase your work.

WIN campaign!
Pledge a minimum of € 10,- and get the chance to WIN an exclusive all-day tour in Rotterdam or New York City, including a visit to MVRDV and meet&greet with co-founder of MVRDV Jacob van Rijs or a tour around the BIG office by Kai-Uwe Bergmann, partner at BIG - Bjarke Ingels Group. (see below at reward 'MIMOA Experience')
If the crowdfund campaign is closed successfully, MIMOA will raffle no less than 6 wildcards to join one of the tours (1 person). The prize will include a compensation of travel expenses (max. € 500,- per person)!

S – € 10, -
Receive a digital hug!

Thank you for supporting this project! We are incredibly grateful for your donation. Your name will be added to the digital wall of fame on the website of MIMOA and we will notify you once we have launched the new MIMOA.

M – € 25, -
Receive a personal ThankYou postcard

Mieke, founder of MIMOA, will personally send you a handwritten ThankYou MIMOA postcard. Plus:
- get listed on the digital wall of fame
- be first to receive notification when the new MIMOA launches

L – € 50, -
Become bèta tester + a set of MIMOA postcards + postcard stand

Get involved in the process as you will be invited to bèta test MIMOA 2.0 before launch. And receive a set of 5 original “Greetings from…” MIMOA postcards, revealing architectural highlights in 5 random cities, including a fun 3Dprinted MIMOA postcard stand. Plus:
- get listed on the digital wall of fame
- be first to receive notification when the new MIMOA launches

XL – € 100, -
Become bèta tester + printed MIMOA guide New York or Rotterdam

Receive a printed MIMOA architecture guide of New York or Rotterdam (your choice), detailing the best highlights the city has to offer, and also:
- get listed on the digital wall of fame
- receive an invite for the beta test before launch
- be first to receive notification when the new MIMOA launches

Present yourself, your business, your newest project or product to the MIMOA community and fans by taking the stage and profit from

  • a sponsored Facebook or Instagram post - € 250, -
  • an advertorial on our homepage and Facebook or Instagram post - € 500, -
  • an advertorial on our homepage, Facebook or Instagram post, plus featured in our newsletter (20.000 subscribers) -  € 750, -

Publication of the social posts and news item will be planned in common agreement.
NOTE: The subject should fit MIMOA and the interest of architecture lovers. I am sure you can judge for yourself if you meet these criteria. If you have any doubts, please contact us to discuss it upfront to avoid any disappointments afterwards.

MIMOA Experience New York - € 500, -
Treat yourself with an exclusive MIMOA experience in New York City on June 15th, 2018. This experience will include an exclusive guided architecture tour through the city, provided by AplusNYC, showing you unexpected places and hidden gems. Highlight of the tour will be a visit to the world famous BIG office, where you will be welcomed by Kai-Uwe Bergmann, partner of BIG. A perfect moment for making a once in a lifetime selfie! It will be full-day experience, including lunch and drinks. The only thing you have to arrange yourself is getting there.

Date of experience: Friday June 15, 2018
This tour will be organized exclusively for max. 10 participants.
NOTE: Flight/transport to and from New York and accomodation are not included.

MIMOA Experience Rotterdam - € 500, -
Treat yourself with an exclusive MIMOA experience in Rotterdam on June 22nd, 2018. This experience will include an exclusive guided architecture tour through the city, provided by DeRotterdamTours, bringing you to unique locations. Highlight of the tour will be a visit to the world famous MVRDV office, including a unique handshake/selfie moment with founding partner of MVRDV, Jacob van Rijs. It will be full-day experience, including lunch and drinks. The only thing you have to arrange yourself is getting there.

Date of experience: Friday June 22, 2018
This tour will be organized exclusively for max. 10 participants.
NOTE: Flight/transport to and from Rotterdam and accomodation are not included.

MIMOA Featured Travel Guide - € 2.000, -
To all self-respecting and proud architects: showcase your work in a dedicated MIMOA travel guide, featuring a selection of your work of own choice. Downloadable and presented on the website of MIMOA, fit for printing on demand. See example guides: www.mimoa.eu/guides

We offer early-bird discount of € 250,- for the first 3 backers.

Planning and details of the publication of the featured guide will be planned in common agreement.
NOTE:
We would be pleased to arrange a printing order for a favourable price. Printing costs depend on book thickness and are not included.

We have come so far… and I strongly believe in MIMOA because there are still so much architectural treasures to be unearthed. With architecture as our mutual passion, I am convinced that together we can make it happen and take MIMOA to the next level.

Share this campaign and help this project! Thank you! 

Visit, follow & like MIMOA:

Website  |  Facebook  |  Instagram  |  Pinterest

De Architect (NL): MIMOA start Crowdfunding voor vernieuwing
Archinea (PL): Wesprzyj MIMOA i spotkaj się z Kai-Uwe Bergmannem (BIG) lub Jacobem van Rijsem (MVRDV)!
WeArch (IT): Help build a mobile-friendly MIMOAA daily dose of Architecture (US) : MIMOA 2.0
ArchitectuurNL (NL): MIMOA start crowdfund-campagne
World Architecture Community (TR) : MIMOA announces campaign for its new digital interface on smartphones

Photo credits:
Main image MIMOA campaign: MAAT, Lisbon | designed by AL_A | photographers: Francisco Nogueira (background photo) | Fernando Guerra, courtesy of EDP (photo in smartphone)

Image New MIMOA: Stedelijk Museum, Amsterdam, NL | designed by: Benthem Crouwel architects | photographer: Jannes Linders

Image New MIMOA: Theodore Gouvy Theatre, Freyming-Merlebach, FR | designed by: Dominique Coulon et Associés photographer: Eugeni Pons

Image New MIMOA: McDonalds, Rotterdam, NL | designed by: mei architects and planners | photographer: Ossip van Duivenbode

MIMOA Experience:
Photographer New York skyline: Iwan Baan
Photographer Rotterdam skyline: Ossip van Duivenbode

Disclaimer:
The promotional images of the new MIMOA are created to give an impression of what MIMOA 2.0 may look like. The final execution may differ from these images.


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Taal herkennen Afrikaans Albanees Arabisch Armeens Azerbeidzjaans Baskisch Bengaals Birmaans Bosnisch Bulgaars Catalaans Cebuano Chichewa Chinees (ver) Chinees (trad) Deens Duits Engels Esperanto Ests Fins Frans Gallicisch Georgisch Grieks Gujarati Haïtiaans Creools Hausa Hebreeuws Hindoestaans Hmong Hongaars Iers Igbo IJslands Indonesisch Italiaans Japans Javaans Jiddisch Kannada Kazachs Khmer Koreaans Kroatisch Lao Latijn Lets Litouws Macedonisch Malagasi Malayalam Maleis Maltees Maori Marathi Mongools Nederlands Nepalees Noors Oekraïens Oezbeeks Perzisch Pools Portugees Punjabi Roemeens Russisch Servisch Sesotho Sinhala Slovaaks Sloveens Soedanees Somalisch Spaans Swahili Tadzjieks Tagalog Tamil Telugu Thai Tsjechisch Turks Urdu Vietnamees Wels Wit-Russisch Yoruba Zoeloe Zweeds
Afrikaans Albanees Arabisch Armeens Azerbeidzjaans Baskisch Bengaals Birmaans Bosnisch Bulgaars Catalaans Cebuano Chichewa Chinees (ver) Chinees (trad) Deens Duits Engels Esperanto Ests Fins Frans Gallicisch Georgisch Grieks Gujarati Haïtiaans Creools Hausa Hebreeuws Hindoestaans Hmong Hongaars Iers Igbo IJslands Indonesisch Italiaans Japans Javaans Jiddisch Kannada Kazachs Khmer Koreaans Kroatisch Lao Latijn Lets Litouws Macedonisch Malagasi Malayalam Maleis Maltees Maori Marathi Mongools Nederlands Nepalees Noors Oekraïens Oezbeeks Perzisch Pools Portugees Punjabi Roemeens Russisch Servisch Sesotho Sinhala Slovaaks Sloveens Soedanees Somalisch Spaans Swahili Tadzjieks Tagalog Tamil Telugu Thai Tsjechisch Turks Urdu Vietnamees Wels Wit-Russisch Yoruba Zoeloe Zweeds
Spraakfunctielimiet is 200 tekens

Risks and challenges

The MIMOA platform is already present on the web for over 10 years and is supported by a dedicated and growing community of architecture fans from all over the world.

The concept of MIMOA 2.0 is based on the feedback and data collected over the past years and will be developed and tested in coordination with a peer group. The team is set and ready to start.

Your support will allow us to successfully launch MIMOA 2.0 and grow MIMOA to the next level.

We will take responsibility to ensure that we will be as transparent as possible when it comes to this campaign and the following process. We couldn't be more passionate about MIMOA and our future plans and we can't wait to launch and make all the beloved backers happy.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About US$ 6

    Because every little helps

    Thank you for supporting this project! We are incredibly grateful for your donation.

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    3 backers
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  2. Select this reward

    Pledge €10 or more About US$ 12

    Receive a digital hug!

    Thank you for supporting this project! We are incredibly grateful for your donation. Your name will be added to the digital wall of fame on MIMOA and we will notify you once we have launched the new MIMOA.

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    Estimated delivery
    76 backers
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  3. Select this reward

    Pledge €25 or more About $29

    Receive a ThankYou postcard

    Mieke, founder of MIMOA, will send you a personal handwritten ThankYou postcard.
    Of course we will add your name to the digital wall of fame on MIMOA and we will notify you once we have launched the new MIMOA.

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    Ships to Anywhere in the world
    46 backers
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  4. Select this reward

    Pledge €50 or more About $58

    Become bèta tester + set of postcards

    Receive a set of 5 original "Greetings from…" MIMOA postcards, revealing architectural highlights in 5 random cities, including 3D printed postcard stand.
    And get involved in the process as you will be invited to bèta test MIMOA 2.0 before launch.
    We will gratefully add your name to the digital wall of fame.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 41 backers
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  5. Select this reward

    Pledge €100 or more About US$ 116

    Become bèta tester + printed MIMOA guide

    Receive a printed MIMOA guide of New York or Rotterdam, detailing the best highlights the city has to offer. And get involved in the process as you will be invited to bèta test MIMOA 2.0 before launch.
    Naturally we will gratefully add your name to the digital wall of fame.

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    Ships to Anywhere in the world
    26 backers
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  6. Select this reward

    Pledge €250 or more About US$ 289

    Take the stage! #1

    Present yourself, your business, your newest project or product to the MIMOA community and fans by taking the stage and profit from a sponsored Facebook or Instagram post.
    * The subject should fit MIMOA and the interest of architecture lovers

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    8 backers
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  7. Select this reward

    Pledge €500 or more About US$ 578

    Take the stage! #2

    Present yourself, your business, your newest project or product to the MIMOA community and fans by taking the stage and profit from an advertorial on our homepage and Facebook or Instagram post.
    * The subject should fit MIMOA and the interest of architecture lovers

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    3 backers
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  8. Select this reward

    Pledge €500 or more About US$ 578

    MIMOA Experience New York

    Treat yourself with an exclusive MIMOA experience in New York City on June 15th, 2018, including a visit to the world famous BIG office ánd handshake/selfie moment with partner of BIG, Kai-Uwe Bergmann.
    * For more info, see left (under rewards)

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    Limited 1 backer
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  9. Select this reward

    Pledge €500 or more About US$ 578

    MIMOA Experience Rotterdam

    Treat yourself with an exclusive MIMOA experience in Rotterdam on June 22nd, 2018 including a visit to the world famous MVRDV office ánd handshake/selfie moment with founding partner of MVRDV, Jacob van Rijs.
    * For more info, see left (under rewards)

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    Limited 0 backers
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  10. Select this reward

    Pledge €750 or more About US$ 867

    Take the stage! #3

    Present yourself, your business, your newest project or product to the MIMOA community and fans by taking the stage and profit from an advertorial on our homepage. Your advertorial will be boosted on Facebook, Instagram ánd featured in our newsletter.
    * The subject should fit MIMOA and the interest of architecture lovers

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    2 backers
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  11. Select this reward

    Pledge €1,750 or more About US$ 2,023

    MIMOA Featured Guide #early bird

    To all self-respecting and proud architects: showcase your work in a special architecture travel guide, featuring a selection of your work of own choice. Downloadable and presented on MIMOA.
    Be the first and profit from an early bird reduction of € 250,-!
    * See example guides: www.mimoa.eu/guides

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    Limited 1 backer
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  12. Select this reward

    Pledge €2,000 or more About US$ 2,312

    MIMOA Featured Guide

    To all self-respecting and proud architects: To all self-respecting and proud architects: showcase your work in a special architecture travel guide, featuring a selection of your work of own choice. Downloadable and presented on MIMOA.
    * See example guides: www.mimoa.eu/guides

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    0 backers
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Funding period

- (30 days)