About this project
Ever carry multiple pairs of shoes to work? Or struggle with packing only a couple of shoes that would match everything on your trip? We did. That’s why we created Alterre, an innovative line of modular shoes for the modern woman. Being women ourselves, we know the best shoes are comfortable all day, versatile, and pack light. So we combined those traits with our patented technology (and a lot of insole padding) to create shoes you can interchange into over 125 combinations.
We think we came up with a pretty darn good solution and our customers really love them (just check out our reviews). There's only one problem. We need help to make our next season! Developing new styles can be very costly and we need your help to expand the collection. If you already like what you see, then you'll definitely love what we have coming next (we're talking high heels... just saying).
So the question is, will you help us take over the shoe world?
We created Alterre shoes to be comfortable above all. Who cares if they interchange if you can't wear them for more than a couple of hours? I mean we wouldn't wear them if that was the case. So we designed shoes that were wider at the ball of the foot than the average women's shoe, with heel heights tested for comfort. And let's not forget added foam padding under the sock liner to make them perfect for all day wear.
Wondering how they actually work? Literally change your look in a snap:
If you're still confused, watch this handy demonstration:
We know you may have seen other modular shoe lines that interchange parts of the shoe. What makes our line so unique is that you can change the looks (straps) between heel heights. This way you can actually change what your shoe looks like to match the occasion.
Believe it or not, designing looks that change between heel heights is pretty tough. The shape of your foot changes with the incline of the shoe you are wearing, making it difficult for a look to fit comfortably both ways. We spent two years prototyping (and getting potentially high off of contact cement in our windowless studio) to bring you the styles we have today.
Why not make the heels interchangeable you ask? When you move around the heel height on a fixed shoe it effects the balance and fit. Think about the weird feeling you get walking when the rubber on your heel wears off. It's because the heel has changed heights.
Our shoes are designed in New York City but produced with fair labor in Brazil. We work with shoe experts with more than 30 years experience both here and there to bring you a shoe that is expertly crafted.
We also really believe in producing shoes with fair labor so we visited the factory ourselves and made sure that everyone there was happy and healthy.
All Alterre shoes are made with genuine leather that we source locally in Brazil. Yes the leather is a bit more expensive than other parts of the world, but we think you deserve it. We also like sourcing it and other components directly in Brazil because it reduces our carbon footprint overall.
We believe that as fashion designers we inherently create waste, so we tried to make a shoe that lessens that impact. Because the looks are interchangeable, you only have one base lift and many shoes, meaning less plastic heels.
Our shoes are inspired by strong women and the many roles they lead. We've even named our looks after women we admire, from the headstrong socialite Elsie de Wolfe to Billie Holiday who overcame a tough childhood and became a jazz icon.
Since we are inspired by strong women, we also give 5% of our profits to Restore NYC. Restore is a non-profit organization that provides long-term rehabilitation to victims of sex-trafficking in New York, one of the major hubs for trafficking in the world. By giving these ladies an education, a place to stay for up to a year and placement with local and national companies, Restore really lets these women change their role in life. To learn more see our video below and visit www.restorenyc.org.
We could have separate bios, but we’re slowly becoming the same person. So here’s a long story short. We both met at Parsons School of Design, where we both studied fashion design. Harmony studied menswear, sustainability and later worked at Coach researching trends and studying their vast collection of leather. Shilpa studied women’s evening wear, printmaking (at a short stint at Central St. Martins), and shoes.
As wonder twins do, we put our fashion powers together to make a shoe line that encompasses all of our expertise and appeals to all types of women. Basically, we love what we do and we want more women to stop hobbling around the street in uncomfortable, unpractical shoes. So please help us make the world a little better by supporting our next season!
With the $15,000 we hope to raise, we want to create two brand new looks and a high platform heel for next season. Did we mention that there will be sparkly sequined and metallic options included? Pretty exciting.
We'll definitely keep you posted on our progress throughout this month. The prototypes are underway and we may have some sneak peak photos coming soon!
So please help us turn these prototypes into a full production order for next season and pledge. You can get one of our fabulous awards below if you do.
Risks and challenges
We have already had two production cycles to work out all of the kinks in our shoes. However, those of you who invest might like to know what will happen once the project is funded.
We will produce our new Resort 16/17 line and be faced with the challenge of spreading our brand name. How do we plan to overcome that? The more money we raise, the more we can put towards marketing, shows, and advertising. And by being business owners for the last four years we have a few tricks up our sleeve in reaching out to press.
But most importantly it's our customers that keep us going. We spend long hours trying to be there to answer any questions, solve any problems and interact at shows and through social media. The more you like our shoes, the more you tell your friends and the better chance you'll start seeing them in department stores one day!Learn about accountability on Kickstarter
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