About this project
Heel up Kickstart
My name is Dominique and I am the founder of Heel Up: 'the perfect way to dress up your heels'. From inception to unwrapping the first samples, the past year has been an adventure and I am beyond excited to finally share my accessories for shoes with the world. I am proud of the designs that I have created as well as the change that I hope to bring in the way women dress up!
‘’I found super awesome shoes on the runway. But I did not see them in stores.’’
Dominique, Designer Heel up - nominated for Viva 400 award 2014
About
I have designed the perfect accessories to vamp up your heels. Within seconds you can now alter your heels to look like designer one-offs. I am nothing like your average fashion girl, but with my hands-on mentality I felt I bumped into a problem I could solve.
Why?
I remember watching fashion shows, seeing the most amazing shoes, only to discover that they are nowhere near within my reach. Either because they were way too expensive or simply because they were impossible to find. That really frustrated me hugely. Up till now that is.
Heel up: the perfect solution
Being a young woman and shoe-addict, I decided I needed to take my frustration and put it to good stylish use.
I wanted to come up with a solution that would:
- allow me to wear uniquely different shoes on a daily basis,
- whilst looking as exclusive as the ones I saw on the runways,
- without blowing my budget.
And so here I am, proudly sharing my solution with you. Meet Heel up: a unique collection of affordable shoe accessories that will make you feel special. Designed exclusively in Amsterdam, the city I love and live in.
Heel up is:
- easy to put on
- and reusable
The different styles
The Heel up collection consists of 8 completely different looks.
Why I need your help
In short: I need your support to secure my next Heel up collection.
I have done two small production runs already, to be able to test the end product. First within my circle of lovely friends and then with people who showed genuine interest in Heel up. I am happy to share that everyone who has tried Heel up so far absolutely loves it.
After my first few batches were sold, the enthusiasm for Heel up quickly taught me that the market is ready to adopt my fashionable solution. But as a starting entrepreneur I am not able to afford the minimum of order quantities required to complete a full production run of the collection.
I have spent the last nine months developing my prototypes and now the next step is asking you to back and continue my dream, to raise more capital with the support of you as founding customers. That is why I decided to launch on Kickstarter.
I think every woman deserves the luxury of affordable and unique designer shoes. If I reach my goal, I will be able to purchase the minimum order quantities and deliver Heel up to your door. With your help, this project will be a success.
Fundraising goals
I need to raise a minimum of € 2500.- to provide the necessary fundings to buy the fabrics and equipments to produce on a bigger scale.
With €5,000.- you will help me really propel Heel up, enabling me to take Heel up global and sell it to retailers and vendors.
Raising € 10,000.- you truly help me make my dream come true. Not only will I be able to produce at the scale that is needed to succeed my first production. You will have made it possible to design a whole new collection and to breath life into even more beautiful and intricate designs. I can experiment with more different fabrics, materials and processes.
What’s in it for you?
- Be the backer of a young entrepreneur's dream.
- In doing so be amongst the first to dress up your heels,
- Be at the center of attention at your next party.
Foremost:
- Be part of the solution and forever end your quest for unique shoes.
- Safe money on expensive shoes, by revamping any of your pair of heels.
Risks and challenges
I came together with a devoted team of hard working people to build this. Together we are full on to make sure Heel up can kick off our first large-scale production with a bang.
There is a small stock; I first did 2 small runs. This because I have done testing the products. All of my lovely friends have tried Heel up and they absolutely love it. But with any product, the biggest risk is a delay in the manufacturing process. Although I have planned out every detail, surprises may occur.
If there are any issues I will make sure to communicate them right away with you and work towards a solution as soon as possible and to the best of my abilities.
Thank you for your encouragement and supporting my dream!
Dominique
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Funding period
- (30 days)