Heel up: accessories for high heels project video thumbnail
Replay with sound
Play with
sound
€1,428 pledged of €2,500 goal
backers
By Dominique Michon
€1,428 pledged of €2,500 goal
backers

About this project

Heel up Kickstart

My name is Dominique and I am the founder of Heel Up: 'the perfect way to dress up your heels'. From inception to unwrapping the first samples, the past year has been an adventure and I am beyond excited to finally share my accessories for shoes with the world. I am proud of the designs that I have created as well as the change that I hope to bring in the way women dress up!

‘’I found super awesome shoes on the runway. But I did not see them in stores.’’

Dominique, Designer Heel up - nominated for Viva 400 award 2014

About

I have designed the perfect accessories to vamp up your heels. Within seconds you can now alter your heels to look like designer one-offs. I am nothing like your average fashion girl, but with my hands-on mentality I felt I bumped into a problem I could solve.

Why?

I remember watching fashion shows, seeing the most amazing shoes, only to discover that they are nowhere near within my reach. Either because they were way too expensive or simply because they were impossible to find. That really frustrated me hugely. Up till now that is.

Heel up: the perfect solution

Being a young woman and shoe-addict, I decided I needed to take my frustration and put it to good stylish use.

I wanted to come up with a solution that would:

  • allow me to wear uniquely different shoes on a daily basis,
  • whilst looking as exclusive as the ones I saw on the runways,
  • without blowing my budget.

And so here I am, proudly sharing my solution with you. Meet Heel up: a unique collection of affordable shoe accessories that will make you feel special. Designed exclusively in Amsterdam, the city I love and live in.

Heel up is:

  • easy to put on
  • and reusable
Manual
Manual

The different styles 

The Heel up collection consists of 8 completely different looks.

Why I need your help

In short: I need your support to secure my next Heel up collection.

I have done two small production runs already, to be able to test the end product. First within my circle of lovely friends and then with people who showed genuine interest in Heel up. I am happy to share that everyone who has tried Heel up so far absolutely loves it.

After my first few batches were sold, the enthusiasm for Heel up quickly taught me that the market is ready to adopt my fashionable solution. But as a starting entrepreneur I am not able to afford the minimum of order quantities required to complete a full production run of the collection.

Fashion Blogger from USA wears Flora
Fashion Blogger from USA wears Flora

I have spent the last nine months developing my prototypes and now the next step is asking you to back and continue my dream, to raise more capital with the support of you as founding customers. That is why I decided to launch on Kickstarter.

I think every woman deserves the luxury of affordable and unique designer shoes. If I reach my goal, I will be able to purchase the minimum order quantities and deliver Heel up to your door. With your help, this project will be a success.

Fundraising goals

I need to raise a minimum of € 2500.- to provide the necessary fundings to buy the fabrics and equipments to produce on a bigger scale.

With €5,000.- you will help me really propel Heel up, enabling me to take Heel up global and sell it to retailers and vendors.

Raising € 10,000.- you truly help me make my dream come true. Not only will I be able to produce at the scale that is needed to succeed my first production. You will have made it possible to design a whole new collection and to breath life into even more beautiful and intricate designs. I can experiment with more different fabrics, materials and processes.

In store in Amsterdam
In store in Amsterdam

What’s in it for you?

  • Be the backer of a young entrepreneur's dream.
  • In doing so be amongst the first to dress up your heels,
  • Be at the center of attention at your next party.

Foremost:

  • Be part of the solution and forever end your quest for unique shoes. 
  • Safe money on expensive shoes, by revamping any of your pair of heels.
In store in The Hague
In store in The Hague

Risks and challenges

I came together with a devoted team of hard working people to build this. Together we are full on to make sure Heel up can kick off our first large-scale production with a bang.

There is a small stock; I first did 2 small runs. This because I have done testing the products. All of my lovely friends have tried Heel up and they absolutely love it. But with any product, the biggest risk is a delay in the manufacturing process. Although I have planned out every detail, surprises may occur. 

If there are any issues I will make sure to communicate them right away with you and work towards a solution as soon as possible and to the best of my abilities.

Thank you for your encouragement and supporting my dream!

Dominique

THOTO for Bart!
THOTO for Bart!
Illustrations of the collection by Sella Molenaar (H&M, Supertrash)
Illustrations of the collection by Sella Molenaar (H&M, Supertrash)
Fashion blogger wears ''Furry French'' at Tokyo Fashion Week
Fashion blogger wears ''Furry French'' at Tokyo Fashion Week
''Desire Me'' on Dutch television
''Desire Me'' on Dutch television
''Desire Me'' at Shibuya Tokyo
''Desire Me'' at Shibuya Tokyo
Sella Molenaar
Sella Molenaar
Fashion blogger Aileen Clarisse wears ''Chique du Freaque''
Fashion blogger Aileen Clarisse wears ''Chique du Freaque''

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge €1 or more About $1.25

    Air kiss + receive our secret updates like new photo’s, behind the scenes, sketches (stuff that’s too cool for the internet)

    Less
    Estimated delivery
    Limited 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €5 or more About $6

    Get your personal THOTO (Thank you Photo) + receive our secret updates like new photo’s, behind the scenes, sketches (stuff that’s too cool for the internet)

    Less
    Estimated delivery
    Limited 5 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €15 or more About $19

    ‘I’m a Heel up superhero’ shopping bag
    Share your Kickstarter heroness when you are going grocery shopping!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €20 or more About $25

    Receive 1 original pair of Heel up
    Furry French OR Ms. Metal.
    Including Heel up pouch and instruction manual.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €25 or more About $31

    Receive 1 original pair of Heel up
    ‘’Don’t cheetah on me’’ OR ‘’Chique du Freaque’’ OR ‘’Flora’’
    Including Heel up pouch and instruction manual.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €30 or more About $37

    Receive 1 original pair of Heel up
    ‘’Incredible Black’’ OR ‘’Desire Me’’. Including Heel up pouch and instruction manual.

    These 2 designs differ a little from the rest of the collection. Incredible Black and Desire Me are made for thin heels like stiletto's. They won't fit thicker heels. Height doesn't matter.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €80 or more About $100

    Receive 2 original pair of Heel up + ''I'm a Heel up superhero'' shopping bag + a personal THOTO (THanks phOTO) with your name on it.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €200 or more About $249

    Receive our full collection (7 different styles) in a special Heel up box + a personal (and fun) video message to thank you for backing me! + a ''I'm a Heel up superhero'' shopping bag

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge €1,000 or more About $1,246

    Receive our full collection
    + our LIMITED EDITION Sweet Flamingo. We did a very small test run of this edition.. and there is only 1 Sweet Flamingo!

    + I will write you a social (on our social media) thank you note!
    +You will receive a personal and fun video from us to thank you in person!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge €5,000 or more About $6,231

    Back me with your creativity: you get to name one of the new designs of upcoming collection after yourself(or your mistress, wife or cat). Your name won’t be forgotten.

    + You receive the full Heel up collection (7 pair) + a THOTO + ''I'm a Heel up superhero'' shopping bag.

    We will send you monthly(during 6 months) a personal video with updates about all the exciting stuff that we will be doing upcoming months!

    + Our Fashion illustrator Sella Molenaar (She illustrated and designed for Supertrash, H&M) from Amsterdam makes a personal illustration for you.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €7,000 or more About $8,724

    You will receive our full collection and all above named rewards.. BUT even better:

    We will fly you to Amsterdam. Pick you up by bike (ofcourse, this is Holland). I will show you personally around the city. I will cook a typical Dutch dinner for you and the Heel up team. We will be your personal tourguide for the weekend. You will meet Fashion illustrator Sella Molenaar (Supertrash, H&M) who illustrated our collection. She will make a big personal illustration of you.

    Less
    Estimated delivery
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)