About this project
I’m Joanna Alberti, creator, artist and founder of philoSophie’s. philoSophie’s is a lifestyle brand featuring the fabulous fictional character Sophie and her philosophies on friendship, love and confidence.
After many years of success I’m ready to take philoSophie’s to the next level, which for me means licensing my brand to manufacturers around the globe. This allows them to use my illustrations and designs to enhance their products.
You can currently find licensed philoSophie's products through ChecksintheMail.com, Recycled Paper Greetings, and Leanin' Tree. Select greeting card designs are available at boutiques and mass retailers Target, Buy Buy Baby, and Wegmans.
I sought out these opportunities and I am so grateful they came to fruition. To keep this momentum going, and to be where many leading companies and decision makers will be at one time, I plan on exhibiting this May at Surtex in New York City. This is one of the largest licensing shows in the US, where for three days a variety of companies explore the aisles seeking out innovative new artists and brands. I will be showcasing the best of philoSophie’s and pursuing new partnerships.
That’s where you come in! I am asking for your support because I want to make my booth standout amongst the sea of companies and artists. To do this, the extra funding received on top of my own business investment will give me a better advantage to showcase Sophie and philoSophies across a multitude of products. I will be able to really tell my story, create a standout booth and showcase my portfolio.
With your backing you’ll be able to virtually follow Sophie and me as we blog about the Road to NYC, do a booth reveal and share stories from the show.
I have designed 3 limited edition philoSophie’s designs that are available only to backers and will be used to promote philoSophie’s in NYC.
To support Sophie, simply click the green button. This is just the beginning of a great relationship and know that the prints and other limited edition items we are offering will look great in your home or office (or maybe your wife, sister, best friend or girlfriend’s place!)
Thank you so much for your support! I look forward to sharing my road to NYC with you!
xo ~ Joanna
For more information about philoSophie’s, please check out the segment "Made in Our Hometown" produced by ABC affiliate 13 WHAM news.
Risks and challenges
I am fully committed to delivering all of the products on time to supporters. There is minimal risk with this project as I've been producing Sophie for over 10 years and have worked with manufacturers and retail shops in the past.Learn about accountability on Kickstarter
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