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Women's sleepwear inspired by classic silhouettes, designed and created with soft and comfortable fabrics.
Women's sleepwear inspired by classic silhouettes, designed and created with soft and comfortable fabrics.
Women's sleepwear inspired by classic silhouettes, designed and created with soft and comfortable fabrics.
152 backers pledged $28,882 to help bring this project to life.

About this project

The Violet Hour | Classic Women's Sleepwear project video thumbnail
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The Violet Hour | Classic Women's Sleepwear

$28,882

152

 The Idea: 

One evening late in 2013, I was folding my clean laundry and brainstorming ideas for a new creative outlet that would bring in extra income. As I stacked the last old volleyball t-shirt in my pajama pile ridden with bird printed pants, polka dot shorts, old sweats, and hole-ridden tank tops, I was severely embarrassed of my sleepwear. How did I accumulate nothing that matched? Were these really my pajamas?

I take pride in what I wear everyday in public, but once I get home I turn into ‘comfortable girl’. This girl doesn’t care what she is wearing, just as long as she isn’t stuffed into skinny jeans anymore. Catch me at the door or in the hallway of my apartment building and I dart quickly back to my place, embarrassed of my oversized sweats dragging on the ground.

This really got me thinking and I started to chat with girlfriends and realized that I wasn’t the only one who felt this way. Sure, we all have a few pieces of lingerie that make us feel beautiful but we never sleep in them, and when we go shopping to find new pajamas, there are kitschy prints everywhere and barely anything that focuses on simplistic design that embodies our young adulthood.

Seeing this gap in the market, I decided to use my fashion background to create a sleepwear line that embodies clean and classic silhouettes. Current market offerings are easily defined into pajamas, lingerie or activewear, yet the Violet Hour is more. It is the end to a busy day, when the sun sets and lights up the sky in purples, blues and violets. As night begins, every woman will choose their attire for maximum comfort. Instead of kitschy pajamas and sexy lingerie, the Violet Hour is comfortable and classic sleepwear that enables all women to feel beautiful in their own element.

The Willie chemise with the Eleanor robe
The Willie chemise with the Eleanor robe

The Designs:

With my bachelors degree in fashion design, I had the skills to start designing my collection right away. Over the past year, I have spent time developing the designs, creating patterns, sourcing fabric and sampling the garments, all while taking into account feedback from friends and family. The process has been full of learning curves, but my motto for developing this line is that it doesn’t need to be rushed and will launch when it is ready!

Each style has been carefully designed to incorporate comfortable fabrics, vintage inspired silhouettes and usability. Since each design will be sewn here in the Colorado by local seamstresses, retail pricing includes fair contract labor costs.

Launching my Ecommerce Website:

My ecommerce website will have items for sale once my Kickstarter campaign is finished. If funded, I will produce a larger scale first run for each style with contracted seamstresses located here in Colorado to be available for online purchase.

Why I Need Your Help:

To produce the first run of garments and get my company off the ground, I need more funding and support. To move my initial samples and patterns to the production floor, I need funds to grade each style’s sizes and then we will be ready to sew!

Pattern Grading: $2,500.00

1st Run of Garments - fabric and local contract labor costs: $7,407.00

Industrial Sewing Machines: $2,500.00

Technology (ie. web development, computers, printers): $4,000.00

Reward fulfillment for backers: $11,221.00

  • (materials/local contract sewing labor cost/packaging/etc)

Total: $27,628.00

The Rewards:

Handwritten thank you: Every little bit helps me reach my goal and you need to feel the love too! A handwritten thank you will be tucked away in your mailbox next to your birthday card from grandma. Lucky you!

Limited Edition Violet Hour Eye Mask: Features a printed satin frontside with 100% silk on the back with a soft elastic band that won't give you a headache. Plus, it will look great on your nightstand and impress your girlfriends on weekend getaways!

One size fits all. Hand wash, lay flat to dry. 

limited edition eye mask
limited edition eye mask

The Willie: A lightweight dress with geometric peach cotton accents and ivory jersey fabric for extra comfort. Subtle lace trim lines the top with adjustable straps.

Available in sizes S-XXL. Machine wash cold - tumble dry low.

the Willie
the Willie

The Marjorie: A comfortable 2 piece sleepwear set in a knit jersey fabric that reduces wrinkling. The top features chambray pleating detail on the lower back and subtle lace edging, while the shorts have a fabric waistband for extra comfort.

Available in sizes S-XXL. Machine wash cold - tumble dry low.

the Marjorie
the Marjorie

 The Eleanor: A lightweight cotton voile Kimono style robe with french seams, hidden side pockets, tie closure and curved hemline.

Available in sizes S-XXL. Machine wash cold - tumble dry low.

the Eleanor
the Eleanor

Reward Production & Schedule: Rewards will be produced in Colorado by contract sewers. 

September 2015: Thank You’s ship 

September 2015: Eye mask rewards ship 

November 2015: The Wille, Marjorie and Eleanor rewards ship

Thank You’s:

Launching the Violet Hour collection can be overwhelming at times and I am thankful for my family and friend’s enthusiasm for the vision! I wouldn’t be at this point without you all and for that I am grateful.

Extra thanks goes out to Colleen O’Brien Photography, Caroline Ward, and John Ketchum Design for bringing my collection, website and Kickstarter campaign to life. My fiance Chris, for creating music for my video and supporting me through all the ups and downs. And last but not least, my family who are always pushing me to follow my dreams, while guiding me professionally.

Share with your friends and follow me on Instagram!

Risks and challenges

If funded, my biggest challenge will be fulfilling the kickstarter rewards garments before the holiday season, while in tandem, creating the first run of production for my ecommerce website. There is a risk that contract sewers will not produce items in a timely manner, but I have calculated extra time to allow for missed deadlines that are out of my control.

If my campaign goal is not met, I will still launch my ecommerce website and start building brand awareness no matter how small! All ecommerce orders will be sewn in-house so that inventory is kept at a minimum while I build my brand.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Every little bit helps me reach my goal and you need to feel the love too! A handwritten thank you will be tucked away in your mailbox next to your birthday card from grandma. Lucky you!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    A limited edition branded Violet Hour eye mask. Features 100% silk backside, printed satin front and soft elastic band that won't give you a headache. Plus, it will look great on your nightstand and impress your girlfriends on weekend getaways!

    (ships free in the US)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 30 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $55 or more About $55

    The Willie:
    A lightweight dress with geometric peach cotton accents and ivory jersey fabric for extra comfort. Subtle lace trim lines the top with adjustable straps.

    Retail cost will be $89.00

    Available in sizes S-XXL.

    Machine wash cold - tumble dry low.

    (ships free in the US)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 48 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $105 or more About $105

    The Marjorie:
    A comfortable 2 piece sleepwear set in a knit jersey fabric that reduces wrinkling. The top features chambray pleating detail on the lower back and subtle lace edging, while the shorts have a fabric waistband for extra comfort.

    Retail cost will be $129.00

    Available in sizes S-XXL.

    Machine wash cold - tumble dry low.

    (ships free in the US)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 20 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $155 or more About $155

    The Eleanor:
    A lightweight cotton voile Kimono style robe with french seams, hidden side pockets, tie closure and curved hemline.

    Retail Cost will be $159.00

    Available in sizes S-XXL.

    Machine wash cold - tumble dry low.

    (ships free in the US)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 22 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (27 days)