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We celebrate diversity, inclusion and eco-consciousness, blending social awareness with a hip hop vibe and luxury aesthetics.
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88 backers pledged $10,227 to help bring this project to life.

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$10,227

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How to order: Just add up the cost of what you want and make that your pledge amount. Here is the women's collection and here is the men's collection. Then simply select the backer gift level closest to your dollar amount and input your total as the actual pledge amount. You'll be taken to an Amazon account page where you can sign in using a current account, or create a new account for yourself.

No need to make any decisions yet. When the campaign is completed, we’ll get in touch with you to find out your chosen style, color, and size. Domestic shipping is included in the backer gift price; for international orders, please add the listed international shipping price to your order. 

Keep in mind, with Kickstarter, your credit card will not be charged until the campaign successfully ends, about 30 DAYS after we launch.

My mother is Chinese. My father is black.I don’t meet a lot of people like me, but in Jamaica there’s a term they use...They call us...China Royal.

These two distinct backgrounds have made me who I am. And it defines the new clothing line.

It’s a blending of cultures, social values, and eco-consciousness.

Fashion is my passion and the business of fashion is what I know.

12 years ago, I opened the doors of my first luxury boutique, financially backed by my then husband, football superstar Keyshawn Johnson. The media called it, “a must-stop for the Hollywood set” and an “ultrachic unique shopping experience.” A pair of jeans sold for over $300 and a spring frock could set you back $500. I dressed the Hollywood stars who could pay the astronomical prices.

Times have changed. My marriage to football player, Keyshawn Johnson, ended. 

It is time for a new beginning…

The timing couldn’t be better. China Royal has been described as a cross between Baby Phat and Tory Burch, blending hip hop vibe with luxury aesthetics. We are a brand that celebrates diversity, inclusion, and our global neighborhood with a touch of celebrity. The internet and crowd-sourcing has ignited an explosion of growth at China Royal. This growth started with our Chinese New Year debut at MAGIC and the buzz among the young who’s who of Hollywood, giving their “shot out” to China Royal.

Go to the "shop" page on the shopchinaroyal.com website for reward photos, descriptionss and pricing. Still confused (don't worry, you're not the only one)…Please send us an email at royalservice@shopchinaroyal.com and we will walk through the process together. Just let us know what you would like and we will let you know how much to pledge!

The Rewards

These are exciting times for China Royal! We were just featured in Always Fashion Week (see the article here), in Baller Wives (see the article here), on the all new Arsenio Hall Show (see photo below) and finished designing spring 2014! All we need is your support and for you to pass on the love by forwarding our campaign to folks you think may be interested in China Royal.

My sister Maia recently got her MBA from the prestigious, Wharton School of Business, she’ll be focused on the company’s finances. 

My stylish husband Bela is in charge of the men’s line. 

My good friend Keonnis, has her Masters in Public Administration, a National Urban Fellow with extensive management experience, is our COO. 

And my cousin Jenny Ming is a retired executive from Old Navy. She is our role model and our mentor. 

So friends, family, Kickstarters, we need your help to make China Royal happen. 

The goal of this kickstarter campaign is to raise $10,000, the minimum funds needed to start production on first pieces of the Fall 2013 line: The China Royal hoodie,tees, and 4 dresses.

If we raise $20,000 we will have the funds to add 2 additional items to the Fall 2013 line. Backers will get to choose in a battle of the sexes! 2 more dresses for the ladies or a polo and sweater for the men??  

If we raise $40,000 we will have the funds to launch the entire Fall 2013 line. Check out the video of our fashion show to see the whole collection including the expanded men's wear selection and the women's tops and Gold collection. 

Thank You for checking out our Kickstarter and showing your support!

From the China Royal Team

Risks and challenges

We believe that every partner we work with should have the highest ethical and human rights standards. All of our partnerships have been forged and have attested to the above. China Royal has a zero tolerance policy against inhumane work place practices. In the event a partner violates this policy, China Royal would be forced to end our partnership. If this occurs, China Royal will search for an alternative high quality partner. This may cause a delay in fulfillment.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU: Your name listed as a backer on the ShopChinaRoyal.com website (all backers will receive this reward)

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  2. Select this reward

    Pledge $25 or more About $25

    ONE CHINA ROYAL TEE: Any pick of the China Royal tees, choice of graphic, v-neck or crew, and fit.

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    11 backers
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  3. Select this reward

    Pledge $25 or more About $25

    FOR WOMEN:
    your choice, The China Royal Flats or Any of our China Royal Chiffon Tops FOR MEN: The China Royal Vest

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    10 backers
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  4. Select this reward

    Pledge $49 or more About $49

    TEE 3 PACK: Get three China Royal tees for less than the price of two.

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    4 backers
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  5. Select this reward

    Pledge $65 or more About $65

    CHINA ROYAL HOODIE: your choice of color in our very popular hoodie.

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    12 backers
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  6. Select this reward

    Pledge $65 or more About $65

    CHINA ROYAL DRESS: Your choice of any China Royal dress.

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    7 backers
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  7. Select this reward

    Pledge $80 or more About $80

    EARLY BIRD SPECIAL - ONE China Royal dress and ONE China Royal tee. What a deal!! SAVE 45%(Retail $145)

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    Limited 10 backers
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  8. Select this reward

    Pledge $80 or more About $80

    EARLY BIRD SPECIAL - ONE China Royal HOODIE and ONE China Royal tee.What a deal!!! SAVE 50% (Retail $160)

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    Limited 7 backers
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  9. Select this reward

    Pledge $119 or more About $119

    The China Royal Cashmere Cardigan

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    1 backer
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  10. Select this reward

    Pledge $120 or more About $120

    EARLY BIRD SPECIAL - 2 CHINA ROYAL HOODIES: your choice of color. Can't make up your mind? Get both colors or one for you and one to share at EARLY BIRD prices. What a deal!!! SAVE 33% (Retail $178)

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    Limited 2 backers
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  11. Select this reward

    Pledge $120 or more About $120

    EARLY BIRD SPECIAL - 2 CHINA ROYAL DRESSES: Ooooh...can't make up your mind? Your choice of 2 dresses at EARLY BIRD prices.What a deal!!! SAVE 33% (Retail $178)

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    Limited 4 backers
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  12. Select this reward

    Pledge $220 or more About $220

    4 CHINA ROYAL DRESSES: Wow! Be our biggest fan. Your choice of 4 dresses at LOWER than EARLY BIRD prices.What a deal!!! SAVE over $115 (Retail $356)

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    4 backers
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  13. Select this reward

    Pledge $239 or more About $239

    The China Royal Suit. Made from 100% wool.

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    2 backers
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  14. Select this reward

    Pledge $349 or more About $349

    THE ROYAL SUPPORTER: 4 China Royal dresses, 2 China Royal hoodies, and 2 China Royal tees at LOWER than EARLY BIRD prices. Our BEST value. SAVE over $230 (Retail $584)

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    5 backers
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  15. Select this reward

    Pledge $569 or more About $569

    THE ROYAL COUPLE: 4 China Royal dresses, 2 China Royal Hoodies, The China Royal Wool Suit, and 2 China Royal tees...all at LOWER than EARLY BIRD prices.

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    3 backers
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  16. Select this reward

    Pledge $1,000 or more About $1,000

    THE STUDIO BACKER: All of the items in the ROYAL COUPLE plus an opportunity to join our Summer 2014 design retreat in the San Francisco Bay Area. Become a China Royal team member for the day.

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    0 backers
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Funding period

- (35 days)