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$71,505 pledged of $100,000 goal
backers
By Ultra, Inc
$71,505 pledged of $100,000 goal
backers

About

Thank you to all our backers! Let's live ultra healthy.

Our Kickstarter campaign is coming to an end, Please visit our website liveultrahealthy.com and be the first to own Violet.

Join the live ultra healthy movement on facebook, twitter, google+, instagram, and pinterest.

People talk about us

Portland Business Journal - "[The Ultra engineers] use their expertise to create wearable devices that can monitor things like vitamin D deficiency so people don’t have to end up in the doctor’s office with a medical mystery (vitamin D deficiency). Violet, does just that. It tracks the wearers sun exposure to monitor vitamin D production."

The Daily Dot - "If you get in early with support, the device is quite a deal, and we’re excited to see such projects pushing the functionality of what wearable tech can do."

Brit + CO - "Like most things in life, sun exposure requires balance. This new wearable tech by Violet will monitor your exposure and report back to you based on your personal skin type and sun tolerance."

The Active Times - "This handy little clip-on will tell you how much vitamin D your body naturally generates from the sunlight and when it’s time to cover up with more protection."

Gizmodo - "…there are quite a few reasons why a gadget like the Violet might make sense.  The real-time tracking of absorbed UV radiation as well as (data including) produced vitamin D (is sent via alerts on) the iOS and Android app once you have reached the daily limit."

Smartwatch Pro - "The usefulness of this device is undeniable: lovers of sunbathing - (get) more than enough, but not everyone knows the measurement and, as a consequence, expose themselves to serious danger."

Computer Magazine - "Together with the measurement of UV, Violet also calculates the amount of vitamin D acquired by the body when exposed to the sun: a very important element for the health of each of us, as our mothers taught us as children."

Morningstar - "Ultra serves health conscious individuals who are concerned about the detrimental effects of sun over-exposure (i.e. skin aging and skin cancer), as well as the risks of under-exposure, including vitamin D deficiency and depression."

What is Violet?

Violet is the first wearable device that provides customized user guidance on optimal sun exposure. In sync with a mobile phone app, Violet monitors your real-time UV exposure, alerts you before the measured UV dosage approaches a limit, and calculates your daily natural vitamin D production. By measuring both detrimental and beneficial effects of UV light, Violet helps achieve optimal sun balance.

Growing evidence has shown that vitamin D is vital for good overall health. Many studies have linked vitamin D deficiency to numerous diseases, including cancers. Your body can make its own vitamin D when you expose your skin to sunlight.

Features

 

Why Violet? 

We need balanced sun exposure for our well-being. How do we know if we have too much or too little sun exposure? That’s why we developed Violet. It eliminates the guesswork by quantifying both detrimental and beneficial effects of sun. Violet is not just another gadget to generate data. It is designed as a solution to encourage behavioral change toward better health by minimizing the risks while maximizing the benefits of sunlight exposure. Our goal is to help you safely enjoy the sun without fear and to "live ultra healthy.”

Violet helps you achieve balanced sun exposure.
Violet helps you achieve balanced sun exposure.
 

Less is more

Violet is designed and developed using lean methodologies with human-centered design principles. Design is at the core of our development process. For over a year, the prototype has undergone numerous iterations based on consumer feedback to perfect Violet to make the user experience as simple as possible. You don’t need to be a geek to use the device and understand the results. We believe less is more!

Previous product design sketches
Previous product design sketches
Previous electronic prototypes for quick user evaluations
Previous electronic prototypes for quick user evaluations

Smart phone app

Violet syncs with a mobile app compatible with both iOS and Android devices. The app configures Violet and wirelessly receives all the data from the device for processing and storage. We are working hard on making the app design as intuitive as possible by optimizing the user experience and simplifying the user interface. The app notifies the user only when needed and discretely collects the data from Violet to analyze it and generate personalized advice to optimize user's sun experience.

Multiple users and skin type personalization
Multiple users and skin type personalization

We are working on several exciting next-generation features such as expert guide/forecast on optimal sun exposure, crowdsourcing of measured data for maximum accuracy, and a dynamic SPF model taking into account sunscreen wearing off.

Where are we now ?

The prototype design of Violet is complete. The device firmware and mobile app are functional.

Manufacturing ready prototype (3D printing case and electronic board)
Manufacturing ready prototype (3D printing case and electronic board)
  • We have evaluated and validated the UV sensor chip.

  • We have developed proprietary algorithms to measure UV dose and vitamin D production, taking into account various personal factors.

  • We have completed 7 iterations of the hardware design.

  • We have developed a prototype app for the iPhone and built the backend server infrastructure for our secure cloud service.

  • We have run early user tests to validate the algorithms.

Timeline

What's next?

Every Violet being shipped will include two accessories: a clip and a wristband. Currently, we are in the process of finishing the industrial design of these components.

Sketched designs of Violet accessories
Sketched designs of Violet accessories

Where will the money go?

We have set a goal of $100,000, which will allow us to begin manufacturing and make Violet available as early as Spring 2015. Every dollar raised through Kickstarter will go directly to product improvement and mass manufacturing of Violet devices.

  • Develop an Android app to sync with Violet

  • FCC certifications

  • Manufacturing setup cost (tooling)

  • Controlled user tests supervised by medical professionals

  • Rewards

    *Click to see - Summer Skin - Endless Summer Scarf - Plum & Grey

*Click to see - Doc Martin's of Maui NexGen Sunscreen: SPF 36, UVA+UVB protection, water resistant, hypoallergenic, reef-safe, non-toxic.

    Team

    We have assembled a dream team. We are entrepreneurs, scientists, engineers, software developers, dermatologist, and designers. Ultra's team has published over 200 research papers in the multidisciplinary fields of dermatology and biomedical engineering and holds over 50 granted or pending U.S. patents.

    Social Media

    facebook, twitter, google+, instagram, pinterest

Risks and challenges

Our project has a few potential challenges that we intend to overcome with your support:

- Water-resistance - While Violet is designed with the concept of waterproof/water-resistant from day one, the process starts when we begin to manufacture the product. It depends on the manufacturing capabilities and some necessary trials and errors to make sure that we deliver high quality waterproof/water-resistant products to our backers.

- Product material - Violet is designed to be an elegant wearable device that can be worn anywhere and blended with any style of clothing. We plan to use anodized aluminum as the main material for the product housing case. But as we know from the basic physics, a metal case may shield the radio signal. Our team Violet has developed some creative engineering techniques to overcome this challenge. However, further tests both on the bench and in the manufacturing line need to be done to confirm our design.

- Improvement of the algorithm - Our proprietary algorithm can accurately measure the accumulated UV dosage and vitamin D production, taking into account individual factors such as skin type, clothing coverage, sunscreen usage, etc. Our research team is working hard to further improve the algorithm to make it more intelligent (e.g. context-based advice and prediction) and more robust against unexpected signal disturbance (e.g. due to transient shading or covering of the UV sensors). We will also need to further optimize the algorithm parameters based on a larger user database.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    CHEERING SUPPORT - Follow our journey in making Violet a reality through exclusive backer updates.

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    Pledge $25 or more About $25

    ULTRA FASHION T-SHIRT – Get a specially designed graphic T-shirt to show all your friends you support our vision. You will also get exclusive project updates. Free shipping in US.

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    Pledge $69 or more About $69

    SUPER EARLY BIRD - Be one of the first to back this project and receive one (1) Violet at a significantly discounted price. Free shipping in US.

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    Reward no longer available 100 backers
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    Pledge $79 or more About $79

    EARLY BIRD - It's still early and you can still get a great deal on Violet at a spectacular price. Free shipping in US.

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    Limited 113 backers
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  5. Select this reward

    Pledge $99 or more About $99

    SPECIAL PRE-ORDER – Be one of the first to receive your Violet as soon as the product is available and begin enjoying the sun in an entirely new way! Free shipping in US.

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    13 backers
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  6. Select this reward

    Pledge $105 or more About $105

    PERFECT DAY IN THE SUN– You will receive (1) Violet, plus (1) one Doc Martin's of Maui NexGen Sunscreen: SPF 36, UVA+UVB protection, water resistant, hypoallergenic, reef-safe, non-toxic. Free shipping in US.

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  7. Select this reward

    Pledge $145 or more About $145

    ULTRA FASHION – Get one (1) Violet, plus one (1) stylish Endless Summer Scarf from SummerSkin UPF protective clothing. Your choice of scarf colors: grey or plum. Free shipping in US.

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    Pledge $169 or more About $169

    TWO ULTRA VIOLETS - Be one of the first to back this project and receive two (2) Violets. Free shipping in US.

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    Pledge $199 or more About $199

    QUANTIFIED SELFERS – As a QSer, you will receive one (1) Violet and a passcode to access all measured data through our API. You will be invited to participate in our beta testing program and have access to new features prior to their formal release. Free shipping in US.

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    Pledge $2,000 or more About $2,000

    FUN IN THE SUN – We’d love to hear your ideas! Let’s start a dialogue on how we can work together to achieve win-win. The creators of Violet invite you to experience an epic Portland outing with dinner at one of the famed McMenamins brewpubs and a Timbers FC match. They’ll also send you home with two (2) Violets. Travel and lodging not included.

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Funding period

- (31 days)