$4,001
pledged of $250,000pledged of $250,000 goal
40
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sun, January 11 2015 11:41 PM UTC +00:00
$4,001
pledged of $250,000pledged of $250,000 goal
40
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sun, January 11 2015 11:41 PM UTC +00:00

About

We've all experienced the frustration of forgetting and resetting usernames, passwords, and even the answers to our own security questions. 

Password managers are OK, but they rely on one password to unlock all of your personal information, which is exactly what security experts say you shouldn't do. There just wasn't a good solution, until now. 

Blooky Is The Solution To The Password Problem.

Blooky is a wireless Bluetooth password key that remembers all your usernames and passwords, so you don't have to. 

Blooky stores your usernames and passwords on an encrypted physical key that you can deactivate at any time if it's lost or stolen. The encrypted data stored on your Blooky is unreadable after your Blooky has been deactivated.

Blooky is a universal solution that works with all the devices you already use, including Macs, PCs, iPhones, iPads, and Androids, as well as all the major browsers including Chrome, Firefox, Safari, and Internet Explorer. If your computer doesn't support Bluetooth 4.0, we're offering a tiny Bluetooth LE USB Dongle that will allow Blooky to connect to your computer.*

Blooky helps keep you safe from hackers by putting your valuable personal information back in your hands, not on a cloud server or "honeypot" for hackers to target.

I Already Use A Password Manager. Why Should I Use Blooky?

We used to use software password managers, too. We ignored their security flaws because they were the only way we could remember all our usernames and passwords. 

Why App-based Password Managers Aren't Secure

Password managers use one password to unlock a "vault" that secures all your personal information. What would happen if someone gained access to your vault? They'd have access to your bank accounts, your social media, what you buy, where you and your family live, and all sorts of other private information.  

And what about using password managers with multiple devices? 

You need to have a way to share your vault, and most password managers use either cloud storage like Dropbox or their own servers to store your personal information. Storing all your information on shared servers creates "honeypots", or high-value targets for hackers.  

Blooky Isn't Just Another Password Manager. It's Easier and More Secure. 

Blooky works a lot like a bank. Your Blooky stores all of your usernames, passwords, and other personal information in an encrypted vault. The key to unlock your vault is stored on the Blooky activation server. 

Every time you attempt to log into a website, Blooky connects to the Blooky activation server to retrieve a decryption key that is unique to your Blooky. If you've deactivated your Blooky using any of the Blooky Blocks (see below), the server doesn't transmit the decryption key, so the encrypted information stored on your Blooky is unreadable. 

If your Blooky is activated, your device downloads the decryption key, retrieves and unlocks the encrypted data from your Blooky, and transmits your login credentials directly to the website you're logging into. Your passwords are never sent or retrieved from cloud storage or a server accessible to hackers on the public internet. 

It's effortless for you, and it's totally secure. 

What If Someone Steals My Blooky?

The first question most people ask us when we explain Blooky to them is, "What if I lose my Blooky or someone steals it? Does that mean they can access all of my passwords?" 

Absolutely not. We've built in several safeguards, or Blooky Blocks, that you can use to deactivate your Blooky if it's lost or stolen. You decide which Blooky Blocks you'd like to use to add extra layers of security to Blooky.

Blooky Blocks

  • Deactivation Code: Blooky generates a secure deactivation code the first time you set it up. Write the code on the card included in the box and put it in a safe place. If you lose your Blooky, you can visit the Blooky website or use the Blooky app to instantly deactivate it.
  • Blooky Buddies: You can use the Blooky app to give up to three trusted friends or family members the ability to deactivate your Blooky. If your Blooky is lost or stolen, call one of your Blooky Buddies, and they can use the Blooky app on their device to instantly deactivate your key.
  • Text Message & Email Verification: You can choose to receive an email or a text message every time your Blooky connects to a new device. If someone tries to use your Blooky without your permission, you'll know about it right away. For an extra layer of security, Blooky can require you to reply 'Yes' to activate every time it connects to a new device.
  • Blooky Beats: We're working on a feature called Blooky Beats that allows you tap the beat of your favorite song to unlock your Blooky. If someone runs off with your Blooky and you haven't had a chance to deactivate it, Blooky Beats is another layer of security that prevents Blooky from being used without your permission. 

So you're saying that if someone steals my Blooky and I've deactivated it, they can't access my passwords or other information? 

Yes! Since the passwords on your Blooky are encrypted using public / private key encryption, even if someone was able to access the data stored on your Blooky, all they would end up with is a bunch of garbled data. Blooky's encrypted vault can only be unlocked with a decryption key from the Blooky activation server.

Do I have to start all over again if I lose my Blooky?

Not if you have a Blooky Spare Key! If you want to make your life a whole lot easier if something happens to your Blooky, you can order your Blooky with a Blooky Spare Key that you leave at home. Your Blooky Spare Key wirelessly clones your primary Blooky once a day, so your passwords always stay up-to-date.

Blooky Features

  • Secure storage of all of your usernames and passwords on a beautiful, easy to use key. Your usernames and passwords are encrypted and saved on Blooky using end-to-end public / private key encryption.
  • Continuous Authentication. Your Blooky connects to the Blooky activation server to download a unique decryption key every time Blooky saves or retrieves your username and password.
  • Instant Deactivation. Blooky Blocks make it easy for you to deactivate your Blooky if it's lost or stolen. After you've deactivated your Blooky, the encrypted data on your Blooky is unreadable.
  • Proximity Login and Logout. Blooky only works when you're in range of your device. If you leave home and forget to log yourself out, Blooky logs you out of all your websites.
  • Physical Separation From Hackers. Blooky doesn’t store any of your valuable personal information in a cloud or central "honeypot" that hackers can target.
  • Secure Password Generation. Blooky can generate and store a different secure password for every website, so if a company gets hacked, you only have to reset one password - not all of them.
  • Blooky Button. Blooky has one button and it's incredibly easy to use.
  • Universal Compatibility. We designed Blooky to be a universal solution from the ground up. Blooky works with your computer, your phone, and your tablet - all the devices you already own, as long as they support Bluetooth 4.0.* Blooky works with Mac OS X, Windows, iOS, and Android devices. 
  • Design and Print Your Own Custom Blooky Enclosure. We believe in open-source development. We'll be making the Blooky 3D enclosure available for download, so if you have access to a 3D printer, you'll be able to design and print your own custom Blooky enclosures.

Kickstarter Rewards

What We've Done So Far

We've made a lot of progress on Blooky since Kevin, Collin, and I teamed up to solve the password problem over a year ago. The idea for Blooky has evolved from a concept to a working prototype, and we're grateful for all the support we've received from our family and friends along the way. It's been an incredibly fulfilling journey so far, and we're looking forward to continuing our work on Blooky as we pursue our vision of a secure, password-less world.

Blooky Production Timeline

  • November 2014 - January 2015: Kickstarter launch! We're so excited to be able to introduce Blooky to the world. We're around to answer all of your questions. We'd love it if you'd share Blooky with your friends, because they can't remember their passwords either.
  • January - April 2015: We're funded! Beta testing and user studies. We produce our first production-ready Blookys and distribute them to a team of beta testers to gather feedback about how Blooky works in their daily lives. Rather than release Blooky immediately, we've learned from experience that a few months of testing and user studies will allow us to deliver a product that's polished and ready to go, right out of the box. We wouldn't want to deliver anything less to you.
  • April - June 2015: Final order and production. We submit our final order to the manufacturer, who begins sourcing parts from our vendors and orders the PCBs. Once they've received all the components, they'll assemble, program, and test each individual Blooky. We also submit the final order to our plastics manufacturer, who will begin the tooling and injection molding process to create Blooky's beautiful housing.
  • July 2015: Fulfillment preparation. The Blooky hardware is fully assembled in the plastic enclosure, placed in its box, and shipped to our fulfillment company. We deliver our final customer list, and they begin shipping Blookys to you, our Kickstarter backers!
  • August 2015: Blooky is delivered! You receive your Blooky and breathe a sign of relief, knowing that the days of forgetting and resetting usernames and passwords are over. You can rest assured that your personal information isn't being stored on a cloud somewhere - it's safe with you. We're looking forward to hearing your feedback and working together to make Blooky great.

We realize that achieving our Kickstarter goal is more of a starting line than a finish, and we're on board for the long haul. Blooky isn't a pet project for us. We're out to help people use their technology in more meaningful ways by eliminating the password problem, once and for all.

Join Our Team And Be A Pioneer In The Password-less World

We'd love for you to join our team of password-less pioneers, and we are eternally grateful for your support. We need your help to be able to afford the expensive tooling costs that are necessary to produce the circuit boards and plastic housings.

Blooky is beautiful, it's easy-to-use, and it's for everyone. We're really excited to be pioneering the password-less world, and we hope you'll join us along the way. Thanks so much for helping us out!

*Blooky uses Bluetooth 4.0 Low Energy (BLE) technology to communicate with your device, so your computer, phone, or tablet has to have BLE for Blooky to work. If you're not sure if your device has BLE, you can visit our website to learn more about BLE devices. If you have an older Mac or PC, don't worry - we're also offering a tiny Blooky USB Dongle that will add BLE support to your computer. 

If you're ordering Blooky and you need additional Blooky USB Dongles, just add $20 to your pledge for each additional dongle you need. We'll include them with your Blooky, so you'll be ready to go, right out of the box.

Risks and challenges

One of the challenges that every manufacturer faces while bringing a wireless product to market is the need to obtain FCC, CE, and UL certifications. In some cases, this can be a long and expensive process, but we've done our homework to make sure the process is as easy as possible for us. We're using a Bluetooth radio configuration that has already been approved by the FCC, so we're able to bypass most of steps in the application process. We'll still need to register our product with Bluetooth Special Interest Group (SIG), but the process will be much simpler and easier than if we were to use an unapproved design and start from scratch. If any issues do arise during the certification process, we have a wireless technology specialist who has obtained multiple FCC, CE, and UL certifications ready to step in and help us out.

Another potential challenge would occur if our manufacturing company we've lined up fails to fulfill their orders on time. We feel that there's a very small chance of this happening. We've been in contact with the manufacturer for over a year now, and they're used to fulfilling very large orders for major companies. They have relationships with multiple PCB manufacturers and are prepared to source parts from different locations in the event that a specific vendor fails to meet their obligation. The individual electronic components that are going into Blooky are readily available to us from a variety of sources. We've got a top-notch electrical engineer (Kevin) and industrial engineer (Collin) on our team. We've designed Blooky from the ground up, and we're experts in the technology. We're prepared to adapt to anything that might come our way.

One final challenge we will face along with our customers is that not all computers support Bluetooth 4.0 Low Energy (BLE) technology. Most smartphones that have been released in the last few years are BLE compatible. Older desktops and laptops that do not have built-in BLE will have to use a USB dongle, so we've designed one that we are offering as part of this Kickstarter campaign. We've also created a page on our website to help people find out whether their devices support Bluetooth 4.0, and we'll be around to answer any questions as they arise.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Thanks for helping us out! We'll give you a thank you shout-out on Blooky.com and you'll have our eternal gratitude for helping us solve the password problem.

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    Pledge $20 or more About $20

    Get the official Blooky T-Shirt! Wear your support for Blooky with the exclusive Kickstarter first-edition Blooky T-shirt. Available in unisex sizes XS through XXXL.

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  3. Select this reward

    Pledge $80 or more About $80

    Get Blooky! You're a pioneer in the password-less world. Imagine the sense of relief you'll feel as you log in and out of websites effortlessly, never racking your brain for the right combination of letters and numbers or digging out that sheet of passwords that "nobody knows about". Your friends and family will be astonished when you tell them you don't have to remember any more passwords!

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  4. Select this reward

    Pledge $100 or more About $100

    Get the Blooky and the Blooky USB Dongle! If your Mac or PC doesn't have built-in BLE (Bluetooth 4.0 Low Energy), you'll need the Blooky USB dongle to connect Blooky to your computer.

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  5. Select this reward

    Pledge $155 or more About $155

    Get Blooky with a Blooky Spare Key! If you lose your Blooky, make recovering your passwords a cinch with a Blooky Spare Key.

    Your Blooky Spare Key remains at home and automatically updates as your passwords change. If you lose your Blooky, your Blooky Spare Key has all your passwords saved, so you won't have to reset any passwords.

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  6. Select this reward

    Pledge $225 or more About $225

    Get the Blooky Buddy Pack (3 Blookys)! Get your very own Blooky, a Blooky Spare Key for yourself, and a third Blooky to give to a Blooky Buddy! You'll be helping each other out. If you ever lose your Blooky, you can call your friend (or any of your Blooky Buddies) and have them deactivate your Blooky right away.

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  7. Select this reward

    Pledge $250 or more About $250

    Get the Blooky Personal Thank You Pack: Includes a Blooky, a Blooky Spare Key (for a total of 2 Blookys), a Blooky T-Shirt, and a very special "Thank You" note from us! Receive your Blooky with a limited-edition letterpress card designed and printed by Red Bird Ink in Atlanta, GA. Our note to you will be signed with love by founders David Payette, Kevin DeMarco, and Collin Farill.

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    Pledge $375 or more About $375

    Get the Blooky Family Pack! (5 Blookys + 1 T-Shirt): Show your loved ones you really care by helping them end their struggle with passwords, once and for all. If generosity isn't your thing, you can protect your Blooky by making one (or more) of these people your Blooky Buddies. For most people, remembering user names and passwords is next to impossible. Your family and friends will be eternally grateful that you, a password-less pioneer, helped make their life so much easier. Oh, and we'll also throw in the official Blooky T-Shirt as a token of our gratitude.

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  9. Select this reward

    Pledge US$ 500 or more About US$ 500

    Half-hour video conference with David and Kevin: Get to know Blooky up close and personal with a one-hour video conference with Blooky founders David Payette and Kevin DeMarco. We can talk about how Blooky can work for you or your family, ideas you have, or about anything else that's on your mind. One thing we're sure to mention is how grateful we are for your support.

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    Pledge $2,000 or more About $2,000

    Get a custom Blooky enclosure! Collin Farill, Blooky's lead designer and industrial engineer extraordinaire, will design and 3D print a one-of-a-kind custom Blooky enclosure just for you, based on your input.

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    Pledge $5,000 or more About $5,000

    A jazz piano evening with David and Kevin: Throw a party! David and Kevin will travel to you and spend a few hours at a gathering at your home. If you have a piano or a keyboard, David will play an hour of solo jazz piano to keep your guests entertained. We'll let you know exactly where we're at in the production process and we'll be happy to answer any questions you have about Blooky. US only, please!

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Funding period

- (60 days)