About
AVANT is a bi-annual magazine founded by Eric Maggiori (@ericm.vintage) and based in Paris, France.
It celebrates the history of vintage clothing in the past, present and future. Each issue would focus on a specific topic, offering a fresh and modern perspective on how vintage clothing influenced today's society.
Stories and interviews of AVANT magazine are narrated by a core of passionate, creative contributors who stand for the same values : craftsmanship, lifestyle and heritage.
Our first issue will be released in MARCH 2019.
The magazine features endless amazing stories, interviews and still-life pictures never-seen before.
In this first volume of 196 pages translated in English, we dig into American workwear, from California Gold Rush to World War II.
We converse with Brit Eaton, denim archeologist, Rin Tanaka, vintage clothing legend, Larry Mc Kaughan, the "King of vintage", Katsumi Yamashita, japanese collector, Viktor Fredbäck and Wouter Munnichs, denim specialists.
We hit the roads in the Colorado mountains with denim hunters Bryan and Melody Kahtava, explore American United Costume, one of the most reputed costume rental house in Hollywood, and tried to understand why Japanese people have such a passion for American workwear.
We also met young entrepreneurs that brought back to life old American workwear brands such as Black Bear Brand, The Stronghold or Stevenson Overalls and gave them a second youth.
AVANT was made to inspire fashion & history aficionados through a serie of interviews, anecdotes and tales. Indeed, outfits are more than garments : they protect us, serve us as a uniform, assert our identity. This is our legacy. That’s why vintage clothing will never go out of fashion. That's why we want to share roots of it so we can better understand why clothing are made in a certain way.
AVANT is a Premium Magazine with 196 pages of exclusive content, knowledge, fashion, heritage, craftsmanship and art.
It features an arty cover made by western painter Mark Maggiori.
Photographer Cory Piehowicz also share some original American workers pictures from his personal collection.
Readers of Avant Magazine are creative & cultured.
They're looking for knowledge & exclusive content and lives by they own rules & principles.
More than anything, they cultivate individuality.
Currently, we need 6 500€ (approximately 8000 $) to cover our printing fees in one language, with regular paper and minimal costs.
If we do reach this first step, here is what we're planning to do with the following money :
10 000€ - Infrastructure upgrade
Our small team need some help to get organized properly in order to diffuse the magazine internationally. Extra bucks will serve to this cause.
15 000€ - Upgrade printing
We will be able to pay a nicer cover with texturized paper, a perfect match with the painting of Mark Maggiori.
20 000€ - Next issue
Do you want to hear about military clothing, rock'n'roll t-shirts or skateboarding ? That's what we're planning to do for next issues !
You want to help us ? We're so thankful for it. We want to keep our contributions pretty much simple and effective :
- Pre-order of the magazine
- Your name inside the magazine
- An amazing high-quality print of the front cover of AVANT painted by western artist Mark Maggiori.
Risks and challenges
AVANT is self-published.
It means that we have to cover all the costs: printing of the magazine, translation in english (as the articles were written in french) and distribution of the publication worldwide.
Questions about this project? Check out the FAQ