This project's funding goal was not reached on April 23, 2012.
This project's funding goal was not reached on April 23, 2012.
"When I saw this project, I gasped out loud.” Nicole H., Kickstarter blog, March 26
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We want to distress your jeans. Epically.
Acid baths, sand blasting, laser etching - these are some of the techniques jeans companies use to create interesting looks. The problem? It's all artificial, anonymous and unseen. If you want your jeans to say something real about you, put a real story into them. With your backing we are going to pull off a world’s first – sending your jeans tumbling almost 2,000 feet off a sheer cliff into the Grand Canyon!
Understand, these are going to be your jeans that you already own and love. We don’t sell jeans – we orchestrate this incredible upgrade treatment. Your “Big Tumble” jeans will have the perfect fit, color and style for you – because you already wear them. But you are going to love them so much more after they take an epic plunge into the abyss of the Grand Canyon, a quick dip in the Little Colorado River, a light flail on rocks up to 250 million years old, and a helicopter rescue back up to the Rim, before being shipped back for you to wear the adventure.
Here is a teaser video of what your jeans will go through - but yours will go off a cliff 5 times higher than this one!
You don’t follow the crowd. You like to run where most fear to tread. Others talk a good game about how exclusive or amazing their jeans are, but you walk the walk - refusing to settle for pedestrian threads. Finding yourself at the bold new intersection of Style and Adventure, you don’t shuffle by. You rush in headlong and grab yourself a piece of this once in a lifetime chance to rock your jeans like no one has done before.
We aren’t out to destroy or thrash your jeans. This is a new kind of distressing – more about putting an incredible story into your pants, not intentionally adding holes or rips. You bought your jeans because you love how they look, and we don’t want to mess with that. Your jeans will take a fearsome plunge off the cliff, but that won’t fundamentally change how they look. What will change is how you feel every time you pull them on, and the fun of wearing them.
The heart of our concept is that your jeans become a tangible connection to an extreme experience – an astonishing action event made possible by your participation. Something that no individual could ever pull off, no company has ever dared to attempt, and available only to you and the exclusive group who claim the cutting edge.
Now, telling everyone that the jeans you are wearing went over the Rim and tumbled through space into the famed Grand Canyon will be pretty cool. Legendary even. Trouble is, not everyone is going to believe you. After all it is a pretty wild claim. But don’t worry, we got your back. Every pair of In2mY Pants Grand Canyon “Big Tumble” limited-edition jeans will feature a distinctive commemorative rivet, an exclusive custom designed label, an embroidered In2mY Pants logo, and a laminated, signed and certified Pocket Card officially verifying the stunt stats.
“Okay”, people might say, “You bought a label making kit and a home laminator machine and you made your own cute little props to back up your B.S. story. Nice try.”
That’s when you casually pull up the In2mY Pants Facebook pages and Twitter feeds to confirm the details, jump over to Flickr and Instagram to drop their jaws with a photo slideshow of the stunt and then seal the deal with viewings of the amazing “Big Tumble” video on YouTube and Vimeo.
“OMG! How can I get my jeans Big Tumbled?” they'll cry.
“Hey, sad story. You can’t. In2mY Pants Grand Canyon “Big Tumble” was limited-edition and it’s over. So sorry, but you are S-O-L.”
So which role in our little denim drama do you want to play? The one with the ultra-stylin Grand Canyon “Big Tumble” limited-edition jeans or the one wishing they had ‘em but never can? The one with the killer story and the goods to back it up, or the sad sack that missed out?
Guess how many pairs of jeans are sold each year, just in the USA? 450 million! The odds are that you will see about 450,000 people wearing jeans less than a year old before you find even 1 other person proudly sporting a pair of In2mY Pants Grand Canyon “Big Tumble” jeans. If we sell out every available pair that still means an average of just 25 “Big Tumble” jeans per state! Never mind the fact that 95% of visitors to the Grand Canyon never go the bottom – your jeans will!
We are absolutely thrilled that Steph Davis and Mario Richard, legends in the world of vertical adventure, are providing the technical expertise to make the “Big Tumble” possible. Our Grand Canyon jeans drop has also been registered with Guinness World Records, making you and your jeans part of a super cool official world record attempt.
So think about it. Your own jeans will go to one of the most iconic destinations on the planet, feature in a spectacular stunt orchestrated by two elite extreme athletes, possibly set an official world record, be rescued by a helicopter and receive exclusive custom embellishments, all of which will be professionally videoed and photographed for you to effortlessly share with your friends on your social networks. Could you wear any more adventure than that?
We hope you love our story, and that we talked you into dropping your pants and sending them to us. We promise to tumble them real good.
The clock is running and this is a very special limited-edition. Please choose one of our awesome rewards and make your pledge NOW so you don’t miss out. Kickstarter is an all-or-nothing deal so we must reach our funding target by the April 22 deadline – or this Project bottoms out. Tell your friends!
See our FAQs below for more details. Thank you!!!
Our team includes:
Fred Weisberg is a lawyer, entrepreneur and recovering comedian.
Steph Davis is a world class climber. Learn what lights up her megawatt smile at www.highinfatuation.com
Mario Richards is an elite base jumper. Find out how you could jump off a cliff with him at moabbaseadventures.com
And our special thanks to:
Papillon Grand Canyon Helicopters
Copyright and Trademarks Fred J. Weisberg and In2mY Pants 2009-2012. All rights reserved.
Start by choosing among the Postcard, Bandana, Book or Jeans. If it's Jeans you want, then you have several choices. For one person, try Big Tumble. For a couple, consider Naughty Knotty Duo. For a group, you gotta love the Party Tumble. For adrenaline junkies, you can't say no to Double Dropped. For super exclusive options we have Bronze Elite, Silver Super-Elite and Gold Ultra-Elite. For an over-the-top experience spoil yourself with the Platinum "In Deep" or even the FULL ON.
We all have someone who seems impossible to buy for. Either they already have everything they use/want/need, or they are so pernickety about the size/color/style that you dread all the effort necessary to track down their ultimate desire. Even if you find it, odds are they will return it. So sneak/trick/steal your special one's pants and drop them to us. Size/color/style? Perfecto. Amazingly personal and 100% fresh idea? Check. Make you look like the Greatest Gift-Giving Genius of all time? Oh yeah, baby. The only thing better than dropping your own pants is dropping someone else's.
Denim is tough stuff, so we expect that a fall of almost 2,000 feet is quite likely to leave some marks but not seriously damage them. Whatever scuffs or small tears they may have should be treated as hard-earned badges of honor – your jeans will go through a truly amazing world-record-setting adventure. Like participating in any active sport, the risk of damage is ever present – but the element of danger only heightens the excitement of the experience. A stunt like this may attract significant media attention, so we hope you won’t mind that your Grand Canyon "Big Tumble" Distressed Jeans may come back with a bit of stardust on them.
On April 22nd we will either have reached our funding target and yours jeans soon will be Grand Canyonized, or the Project will fall flat. With your backing, our team will be thrilled to go ahead with the “Big Tumble”! We will then contact all Backers with an update. All Backers of jeans Rewards will also receive important instructions for the critical time-sensitive next step – sending us your jeans. All jeans will arrive at a central receiving facility in Arizona for sorting and individual tagging. Then all the postcards, bandanas, books and jeans will be taken to the Grand Canyon drop site for the "Big Tumble" scheduled May 21st through 25th, weather permitting. We will set the necessary rigging, then drop the Reward items from the Rim or the helicopter to the Canyon bottom. Our professional film/photography crew will capture every breathtaking drop from several angles, producing a sensational video for you to share on your social networks. Crew will recover all the Reward items. Jeans will receive a bonus river dip, rock flogging and mud-paint design. Then it's into the cargo net for a thrilling helicopter ride back up to the Rim. From there the jeans will be taken to our tailors for addition of the commemorative rivet, exclusive label (sewn beside your existing jeans label) and embroidered In2mY logo. Finally, we will add the certified Pocket Card officially verifying the stunt stats and our secret PocketLint, tuck in any other items in your package and ship it back to you. You tear open the package and pull on the coolest jeans ever!
Absence makes the butt grow fonder. As they say:
“If you love a pair of jeans, set them free.
If they come back, they are yours.
If they don’t, they are somewhere at the bottom of the Grand Canyon.”
Seriously, think of it as a short-term long-distance relationship that just strengthens your bond with your jeans. You will be able to stay in touch almost daily through social media updates, entertained by your jeans even when you are apart. Or if you absolutely love your jeans so much you can’t bare to be without them, buy another identical pair and send them for a “Big Tumble”!
You always have the Do-It-Yourself option. Just travel several times to the Grand Canyon, figure out which permits you need, charter your own helicopter, hire some expert climbers so you don't end up slipping off the Rim yourself, wave your magic wand to put a professional camera crew in place, and sculpt some Sherpas out of the river mud to scramble up the loose rock to collect your jeans. Then simply teleport yourself back home and you should be all set. OR you could just compare all the cool elements of the “Big Tumble” treatment to an off-the-rack pair of premium jeans costing from $200 to $1,000+ and decide that maybe a Pledge would be the better choice. Doing this Project well, and safely, requires some big expenses. Special doesn’t come cheap, and by doing a very limited-edition we can keep the experience unique, personal and exclusive.
All Reward items (postcards, bandanas, books and jeans) will be dropped into the Grand Canyon and given a dramatic lift back up to the Rim by helicopter, but jeans also get treated to a good flogging on ancient rock and a quick dip in the Little Colorado River. Every Reward also includes your name on the In2mY Pants website “Big Tumblers” thank you list and our exclusive newsletter. Your pledge helps create the spectacle of the World’s Most Epically Distressed Jeans, launching our concept of putting adventure into your jeans and zipping you in for “Behind-the-Fly” Backer Only updates about the Project and In2mY Pants new adventures for your jeans!
- (33 days)