"When I saw this project, I gasped out
loud.” Nicole H., Kickstarter blog, March 26
Turn up the volume and enjoy our video. “Stones Throw” is courtesy of the Black Powder Toys. Check out their “Made In China” album at http://goo.gl/vsAAE or http://goo.gl/BhxzG.
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new to how Kickstarter works click the “Help” link above.
Over the Edge, Not Off the Shelf
We want to distress your
baths, sand blasting, laser etching - these are some of the techniques jeans
companies use to create interesting looks. The problem? It's all
artificial, anonymous and unseen. If you want your jeans to say something
real about you, put a real story into them. With your backing we are
going to pull off a world’s first –
sending your jeans tumbling almost 2,000 feet off a sheer cliff into the Grand
these are going to be your jeans that you already own and love. We don’t
sell jeans – we orchestrate this incredible upgrade treatment. Your “Big
Tumble” jeans will have the perfect fit, color and style for you – because you
already wear them. But you are going to love them so much more after they
take an epic plunge into the abyss of the Grand Canyon, a quick dip in the
Little Colorado River, a light flail on rocks up to 250 million years old, and a
helicopter rescue back up to the Rim, before being shipped back for you to wear
Here is a teaser video of what your jeans will go through - but yours will go off a cliff 5 times higher than this one!
Talk, Walk or Rock?
You don’t follow the crowd. You like to run where most fear to tread. Others talk a good game about how exclusive or amazing their jeans are, but you walk the walk - refusing to settle for pedestrian threads. Finding yourself at the bold new intersection of Style and Adventure, you don’t shuffle by. You rush in headlong and grab yourself a piece of this once in a lifetime chance to rock your jeans like no one has done before.
Extreme Jeans Experience
aren’t out to destroy or thrash your jeans.
This is a new kind of distressing – more about putting an incredible
story into your pants, not intentionally adding holes or rips. You bought your jeans because you love how
they look, and we don’t want to mess with that.
Your jeans will take a fearsome plunge off the cliff, but that won’t
fundamentally change how they look. What
will change is how you feel every time you pull them on, and the fun of wearing
heart of our concept is that your jeans become a tangible connection to an
extreme experience – an astonishing action event made possible by your
participation. Something that no
individual could ever pull off, no company has ever dared to attempt, and
available only to you and the exclusive group who claim the cutting edge.
telling everyone that the jeans you are wearing went over the Rim and tumbled
through space into the famed Grand Canyon will be pretty cool. Legendary even. Trouble is, not everyone is going to believe
you. After all it is a pretty wild claim. But don’t worry, we got
your back. Every pair of In2mY Pants Grand Canyon “Big Tumble”
limited-edition jeans will feature a distinctive commemorative rivet, an
exclusive custom designed label, an embroidered In2mY Pants logo, and a
laminated, signed and certified Pocket Card officially verifying the stunt
“Okay”, people might say, “You
bought a label making kit and a home laminator machine and you made your own
cute little props to back up your B.S. story. Nice try.”
when you casually pull up the In2mY Pants Facebook pages and Twitter feeds to
confirm the details, jump over to Flickr and Instagram to drop their jaws with
a photo slideshow of the stunt and then seal the deal with viewings of the
amazing “Big Tumble” video on YouTube and Vimeo.
“OMG! How can I get my jeans
Big Tumbled?” they'll cry.
“Hey, sad story. You
can’t. In2mY Pants Grand Canyon “Big Tumble” was limited-edition and it’s
over. So sorry, but you are S-O-L.”
So which role in our little denim drama do you want
to play? The one with the ultra-stylin
Grand Canyon “Big Tumble” limited-edition jeans or the one wishing they had ‘em but never can? The one with the killer story and the goods
to back it up, or the sad sack that missed out?
how many pairs of jeans are sold each year, just in the USA? 450 million! The
odds are that you will see about 450,000 people wearing jeans less than a
year old before you find even 1 other person proudly sporting a pair
of In2mY Pants Grand Canyon “Big Tumble” jeans. If we sell out every
available pair that still means an average of just 25 “Big Tumble” jeans per
state! Never mind the fact that 95% of visitors to the Grand Canyon never
go the bottom – your jeans will!
We are absolutely thrilled that
Steph Davis and Mario Richard, legends in the world of vertical adventure, are
providing the technical expertise to make the “Big Tumble” possible. Our
Grand Canyon jeans drop has also been registered with Guinness World Records,
making you and your jeans part of a super cool official world record attempt.
think about it. Your own jeans will go to one of the most iconic
destinations on the planet, feature in a spectacular stunt orchestrated by two
elite extreme athletes, possibly set an official world record, be rescued by a
helicopter and receive exclusive custom embellishments, all of which will be
professionally videoed and photographed for you to effortlessly share with your
friends on your social networks. Could you wear any more adventure than
Drop Your Pants ... NOW!
We hope you love our story, and that we talked you into dropping your pants and sending them to us. We promise to tumble them real good.
The clock is running and this is a
very special limited-edition. Please
choose one of our awesome rewards and make your pledge NOW so you don’t miss
out. Kickstarter is an all-or-nothing
deal so we must reach our funding
target by the April 22 deadline – or this Project bottoms out. Tell your friends!
See our FAQs below for more details. Thank you!!!
Our team includes:
Weisberg is a lawyer, entrepreneur and recovering comedian.
Davis is a world class climber. Learn what lights up her megawatt
smile at www.highinfatuation.com
Richards is an elite base jumper. Find
out how you could jump off a cliff with him at moabbaseadventures.com
And our special thanks to:
Grand Canyon Helicopters
Copyright and Trademarks Fred J. Weisberg and In2mY Pants 2009-2012. All rights reserved.