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$312,348 pledged of $100,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By BackStrong
$312,348 pledged of $100,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

We partnered with the top Chiropractor on Earth to bring you what we truly believe is the best chair in the world.  

Celebrities from Justin Bieber to Paula Abdul to Chelsea Handler agree - BackStrong will revolutionize the way you sit.      

Not only is BackStrong a super comfortable chair, it actually fixes how you sit! 

So what makes it so great? Sit-In-Motion Technology.

 

  • Supports Ideal Posture & Increased Flexibility
  • Engages Your Core
  • Increases Your Circulation 

Sit-In-Motion technology is a patented, one-of-a kind, seat design that’s been years in the making. Its ergonomic features softly cradle your lower back to relieve crucial pressure points and instantly improve your posture.

 

Choose your color at the end of the campaign.
Choose your color at the end of the campaign.

Just because you’re seated, doesn’t mean your body shouldn’t be able to move. Our freely rotating bucket design immediately adjusts to your body’s every position. It automatically aligns itself beneath you to better support your back, stimulate your core, and relieve stress.

But don't just take our word for it.

"This chair is magical...I believe in it like a child believes in Santa Claus!" - Paula Abdul

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 "It is the best chair known to mankind!" - Justin Bieber

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If he's good enough to fix Shaq's back - he can probably help you too!
If he's good enough to fix Shaq's back - he can probably help you too!

Dr. Dennis Colonello (D.C.) is the team Chiropractor for the Los Angeles Clippers and has treated dozens of A-list celebrities. He’s seen patients with all kinds of ailments caused by poor posture. His input helped us craft this revolutionary chair with better health for everyone in mind. 

Design Lead James Grove has sold over $500 million of top-quality chairs. When it comes to chairs, he’s seen a thing or two over the years. His decades of experience allowed us to incorporate Dr. Colonello’s health boosting suggestions with the unbelievable comfort of a luxury chair. 

 

If you’re like us, then you sit pretty much all day long. And as you probably already know, sitting isn’t all that great for us. Simply put, the human body wasn’t designed to sit for 8 + hours per day.

So if you’re going to spend so much time seated, why settle for an average chair? BackStrong will make your workday far more enjoyable. Trust us, your future self will thank you for making this investment in your health and comfort.

 

 

 

 

 

We have an important mission: To disrupt the way you sit.  

This means disrupting the seating industry - something that can only be done from OUTSIDE of it.  We looked at licensing deals - but there were always roadblocks to getting this done right.  And we have seen first hand, that in many cases good chair designs that work well get watered down by marketing departments in big companies and all you get are chairs that are the same old thing.

We have pumped both of our life savings into making this dream a reality - and let's face it, we aren't young start up pups just giving this a shot for fun.  This is our dream, our life's work and mission.

Working with patients all day long every day allows a first hand view of the realities, needs, and desires of all of us who sit all day long. I know you are one of them, and Kickstarter provides the best place to connect with the like-minded people like you who want to buck the system with better solutions.

Yes, in the future - and once we prove our chair with you and everyone else on Kickstarter - we will look at raising money to grow our company the conventional way.  By then it will be on our terms, and our revolutionary design will not get lost in some big chair company's "Raiders of the Lost Ark" type warehouse!

So we are here  - with you - and ready to go!

 

We've gone through countless designs and 17 versions of prototypes.  Over time roughly 1,000 of Dennis' patients have been used to test each version, right up to the one that we are signing off on as the BackStrong chair.   

CAD Design of the BackStrong Chair
CAD Design of the BackStrong Chair

 We have completed the design of the aesthetics so we could make sure this extremely functional chair looks cool too!  We are ready to start making the tooling for our final design as seen in the CAD design above.

 

 

 

Manufacturing Partner

We are very fortunate to have partnered with a world class chair manufacturing company who is ready right now to initiate production on the tooling required to make your BackStrong chair.  Working with them we will institute a high quality, tried-and-true process to ensure a timely delivery of the highest quality chair possible.  This is not a fly by night start up - by virtue of Jim's relationships in the chair world we are able to access manufacturing capabilities usually only available to the big guys.

Prototypes in our office
Prototypes in our office

 

 

 

We will ship your chair from Los Angeles, CA in an approximate 28”x 28” x 20” box and weigh roughly 35 Lbs. (Please note these are our best approximations based on our prototypes and tests to date. Final box size and weight will be determined)

International Shipping

Backers from outside of the U.S. can take advantage of our International Backer offer.  Please note that along with the shipping fee, international backers are responsible for the various import taxes (VAT) and duties imposed by the country to which they order.

 

It took hundreds of thousands of dollars well spent on physics, modeling, engineering, retooling and prototypes to get BackStrong where it is today.

Now we want to bring the chair to you!

We are ready to start producing BackStrong chairs upon the successful completion of this crowdfunding campaign.

Dr. Colonello, Jim, and the rest of the BackStrong team are dedicated to giving you the ultimate office chair that will change the way you feel about sitting. We just need your help to deliver this chair at an affordable price to you!

 

 

 

 

 

 

 

 

 

 

Risks and challenges

Certainly risks and challenges come from post production safety and design checking for your quality assurance. Jim Grove's experience as a master design chair engineer give us ample comfort in knowing that we have mitigated potential issues in advance.

Beyond that the speed to machine and tool is the only requirement that could cause unforeseen delays. We have a team that has built hundreds of thousands of chairs is extremely helpful in giving us and you comfort that we will proceed on schedule and budget.

The last step is always import and customs clearance. Our extensive background in that should ensure all the pieces are in place when your chair lands stateside at our shipping facility.

At this time of year, we will be fighting to get shipping space immediately before Chinese New Year begins. If we cannot get space before the holiday - we could be delayed a month while we wait for the holiday to end.

Outside of that let's cross our fingers that no act of God, conflict or weather should stop our timely progress. We look forward to delivering this BackStrong chair to you in a manner that makes this one of the most notable KICKSTARTER campaigns you've ever had the pleasure and benefit to support.

We've got your back.

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    Pledge US$ 299 or more About $299

    BackStrong Backer

    1 BackStrong Chair - Free Shipping!!!!
    - Choose a color for your chair by survey when the campaign ends.
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    -Its not too late to get the best deal with this pledge! (Limited)

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    Order 1 BackStrong

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    Expected Retail $699

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    2 BackStrong Chairs = home and and office or share with a friend!

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    4 Chairs for your Start Up - Early Deal

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    We pay for shipping - you get the comfort.
    1 color for all - selection on close of campaign

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    The Start Up

    4 Chairs - so much more productivity and happiness!
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    BackStrong Celebrity Signature Edition

    Get your BackStrong signed by one of our superstar supporters! Choose from :
    Shaq
    Chris Paul
    Kesha
    Kimora Lee Simmons
    George Hamilton
    Chelsea Handler
    or Justin Bieber!

    We can only do a couple of these... Act fast. We'll cover the shipping; you can choose the color at the close of the campaign.

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    I Love My Team

    10 BackStrong chairs for your awesome team. There is no better way to take care of your people!!
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    The BackStrong VIP Super Special

    We will fly you and your lucky friend to Beverly Hills for an ultimate LA experience.
    Air, Ground Transportation, Hotel and Dinners covered!
    Come stay at the legendary luxury Beverly Wilshire hotel right off of Rodeo Drive.

    Meet AND get a treatment for both of you by Dr. Colonello himself in his Beverly Hills office - only stars, celebs and Royals get this deal! We will get you into a celeb filled hot spot for dinner - our treat! And to top it off, we will even throw in a pair of LA Clippers Tickets. Wow!

    Live like a star for a two days in Beverly Hills!
    We will even arrange for a driver to be at your beck and call the whole time.
    And on top of it all - we will ship a BackStrong chair to each of you.

    What a blast!

    (origin from Continental U.S. only)

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    High-Five!

    Thank you for backing the BackStrong! We will send you a special email and update you on our progress! You will automatically receive a digital copy of the book "The Sit Secret" by Joe Mattina, highlighting the science of ergonomics and healthy sitting.

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    Surprise!

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    You even get free shipping!

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    Juice Plus+ Special Offer

    1 BackStrong Chair and FREE shipping in the US for the Juice Plus+ Team!! Limited number of chairs to reserve - be one of the lucky few!

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    Super Early Bird

    What a deal! Sit in motion and feel great. Prove you're an early adopter and be the first for this limited lot. Color selection offered after close of campaign. Oh, and we will cover the shipping!

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    Early Bird Partner Deal

    2 BackStrong Chairs for our early adopters - share the comfort with your colleague, or take advantage to have one at home and at work for your self. Either way, we cover the shipping!

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