Share this project

Done

Share this project

Done
A charitable craft brewery and tasting room in Niantic CT. We're fighting the dreaded Maa-Crow and bringing back delicious craft lagers.
A charitable craft brewery and tasting room in Niantic CT. We're fighting the dreaded Maa-Crow and bringing back delicious craft lagers.
156 backers pledged $20,555 to help bring this project to life.

About

Noble Jay Brewing Company | Craft Lagers | Fight Maa-Crow project video thumbnail
Replay with sound
Play with
sound

Noble Jay Brewing Company | Craft Lagers | Fight Maa-Crow

$20,555

156

Introduction

Hi from Noble Jay Brewing Company!  Thanks for checking out our Kickstarter campaign!  We are opening a small craft brewery and tap room in the quaint seaside town of Niantic, CT (a small village in the Town of East Lyme) in the Spring of 2016. We'll be brewing lagers and ales with a special focus on craft lagers - a style long mistreated by macro brewers here in the U.S.  We're bringing Craft Lagers back!

The Crew

Noble Jay Brew Crew Mike, Cori and Jesse Pouring at a Benefit for Niantic Main Street "Beer for Beauty"
Noble Jay Brew Crew Mike, Cori and Jesse Pouring at a Benefit for Niantic Main Street "Beer for Beauty"
  • Mike is a Connecticut native and Noble Jay's Founder and Head Brewer.  He has been brewing for 16 year and has a special affinity for craft lagers.  He has a Parks and Recreation background and enjoys spending time on the slopes and being outside with his brewery dog Charlotte.  Mike works with Jesse as an Oceanograhic Survey Technician and has spent many a day offshore in remote parts of the U.S.
  • Jesse is a Virginia Native and Noble Jay's Director of Marketing and Sales as well as Wearer of Many Hats.  He's a proud father of three kids, ocean lover, craft beer geek and outdoor enthusiast who enjoys trail running, surfing and rock climbing. He's also a marine geologist and oceanographic surveyor and has spent many days offshore with Mike including in the Gulf of Mexico where Noble Jay began to hatch. He currently serves as Director of Business Development for an Oceanographic Survey Firm.
  • Cori is a Jersey Shore Native and Manager of Noble Jay's Tap Room.  She is a proud mother of three kids, ocean lover, craft beer lover from way back, and health and fitness nut who enjoys skiing, surfing and running.  Cori spent a good amount of her college days tending and managing bars.  She has a passion for animals and currently serves as a Registered Veterinary Technician.

Why Noble Jay

Noble Jay Brewing Company is named in honor of our Founder and Brewer's mother.  Tragically Patricia Jay, know to her friends and family as "Jay", passed away from skin cancer when Mike was 15 months old.  With "Patricia" having Latin roots in "Nobility" Mike decided the best way to honor his mother's memory was to name the brewery "Noble Jay" and place a discrete "PJ'79" in our logo.

"The Noble Tap"  

It's important to us that we not only become part of Niantic but that we also give back.  To honor Patricia Jay's legacy and give back to our community, we will have a single tap in the tasting room dedicated as "The Noble Tap." Each month, we will team with a local charity to which we will donate 10% of sales from The Noble Tap that month.

Where

Noble Jay will be located in the quaint coastal town of Niantic, CT
Noble Jay will be located in the quaint coastal town of Niantic, CT

We're already building a nest!  Noble Jay Brewing Company will be located at 11 Freedom Way, Niantic, CT.  It can be easily accessed from Exit 72 of Interstate-95 and is within walking distance of Rocky Neck State Park - a great spot for camping and relaxing on the beach.

The Brewery

We plan to start brewing with a 2-barrel brewing system designed by SABCO in conjunction with Dogfish Head Owner Sam Calagione. This system is specially designed to allow efficiency and repeatability for small brewers like us.  Although Noble Jay will start small, our tasting room will have a full bar and tables where you can enjoy tastings and pints and fill growlers to enjoy at home.  We'll supplement our lineup of Noble Jay Brews with other great craft beers from our friends and brewers in CT. We plan for this to be a community and family gathering spot and will have games for adults and kids alike to enjoy.  We'll be working with our friends at local restaurants to provide prepared foods at the brewery for purchase.  In addition we welcome you to bring your own food to enjoy at the brewery.  BYOF!

The Beer

Noble Jay Brewing Company's Flagship - Mo Pilsner.  Craft Lagers are Back.
Noble Jay Brewing Company's Flagship - Mo Pilsner. Craft Lagers are Back.

We plan on brewing 50% lagers and 50% ales with a special focus on craft lagers - an early American delicious and diverse style which was watered down and filled with adjuncts by macro brewers following the repeal of Prohibition.  We're joining a small group of New England and U.S. brewers with the intent to bring craft lagers back.  Help us beat back the invasive Maa-Crow!

Our Flagship Lagers will include:

  • Mo Pilsner - A high body Pre-Prohibition Style American Pilsner
  • Fatty Boom Boom - A 8% rich and malty Lagered Baltic Porter
  • IIPL - A balanced Amarillo-hopped Imperial India Pale Lager

Some of our other brews will include a Munich Dunkel, Soriachi-Ace Hopped Rye Pale Ale, Strong Scotch Ale, Saison, Barley Wine, Wheat Wine and others. As you can tell we plan to have a wide variety of styles to choose from every time you come in and a steady rotation of new and interesting beers to try.

What people Are Saying

We've spent the last year sharing our beer with Connecticut craft beer geeks, brewers and bars alike and have encouraged honest opinions. All of our beers can be found on the beer rating website Untappd. Click here to find our what people are saying about our beers.

How We'll Use Funds From This Campaign

The most important asset to any brewery is a passionate and dedicated Brewer.  Luckily we have one of those!  But every craftsman must have tools.  We will use the funds from this campaign to put towards a brewing system so Mike can craft the delicious brews you'll enjoy at Noble Jay.  Thanks for joining us on this journey and we can't wait to share a beer with you!

FOUNDERS MUG CLUB!
FOUNDERS MUG CLUB!
The Noble Jay Growler Club: You'll get an authentic Noble Jay Growler, Member Card and $1 off every growler. PLUS: Every day we'll open 30 MINUTES EARLY for Growler Club Member Fills only. LINE JUMPER SPECIAL!
The Noble Jay Growler Club: You'll get an authentic Noble Jay Growler, Member Card and $1 off every growler. PLUS: Every day we'll open 30 MINUTES EARLY for Growler Club Member Fills only. LINE JUMPER SPECIAL!
Jesse-Crafted Noble Jay Earrings for the Ladies
Jesse-Crafted Noble Jay Earrings for the Ladies
Mind-Blowing Noble Jay DOUBLE LOGO can glass! Boom goes the dynamite.
Mind-Blowing Noble Jay DOUBLE LOGO can glass! Boom goes the dynamite.
Regular Fit Noble Jay Shirt.  Hi Mike.
Regular Fit Noble Jay Shirt. Hi Mike.
Let Folks Know You Supported Noble Jay
Let Folks Know You Supported Noble Jay
Slim-ish Fit Noble Jay Shirt.  What's up Jesse!?
Slim-ish Fit Noble Jay Shirt. What's up Jesse!?
Noble Jay Supporter? That's You!
Noble Jay Supporter? That's You!
A charcuterie plate to enjoy at the brewery prepared by our friend Chef Deke Haylon of Haylon's Market in Niantic (Once personal Chef for Donald Trump and Family)
A charcuterie plate to enjoy at the brewery prepared by our friend Chef Deke Haylon of Haylon's Market in Niantic (Once personal Chef for Donald Trump and Family)
A farm-to-table beer dinner with Noble Jay Brewing Company and our friend Chef Dawn Bruckner at La Belle Aurore in Niantic
A farm-to-table beer dinner with Noble Jay Brewing Company and our friend Chef Dawn Bruckner at La Belle Aurore in Niantic

Risks and challenges

Opening a business in which you will manufacture and distribute beer requires the cutting of copious amounts of red tape. We have thoroughly reviewed all Federal, State and Local permits and licenses required to open and have an attorney on board to review these submittals. There is always a chance for unforeseen permitting issues to slow us down but we shall persist! The town of Niantic has been incredibly supportive and has already granted us zoning approval. That's one piece of red tape cut!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 3 or more About US$ 3

    Fight the Reign of Maa-Crow

    Tired of Maa-Crow snuffing their nose at craft beer and then snatching up craft breweries left and right? Every little bit helps. Give us three bones and we'll put it toward our brew plant which we'll use to brew delicious craft lagers - a style Maa-Crow practically drove into extinction.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 5 or more About US$ 5

    High-5!

    Short on $ but want to support us? Come in to the brewery and we'll tape a high-5 of your choice with Jesse or Mike and post it to Instagram. We doin' a Goose-Maverick high-5? What about a Fresh Prince-Jazz high-5? Your choice my friend...your choice.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 10 or more About US$ 10

    Slap a Jay on it.

    Thank you for the support! Take these two round 4" stickers and slap'em wherever you so please...like your magic schoolbus or your toolbox, but not your cat...seriously? Tweet a pic to @noblejaybrew and we'll post it to instagram. Good times.

    Less
    Estimated delivery
    Ships to Only United States
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 10 or more About US$ 10

    Jesse-Crafted Noble Jay Bottle Cap Earrings

    What does Jess do while his wife and three kids are away? Sits at home crafting dope Noble Jay bottle cap earrings for the ladies...that's right. We'll send you a pair of Jesse-crafted Noble Jay bottle cap earrings to rock on your next night out.

    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 15 or more About US$ 15

    Double Logo Beer Can Glass! BOOM!

    Sick of your friends one-upping you on untapped with Zombie Dust and Pliny check-ins? Get this stellar Noble Jay CAN glass with...wait for it...2 FRICKEN NOBLE JAY LOGOS...check in some of our FATTY BOOM BOOM and watch their egos shrivel with embarrassment...and here's 2 stickers to slap on some stuff.

    Less
    Estimated delivery
    Ships to Only United States
    26 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 35 or more About US$ 35

    Rock the Jay (Regular/Beer Fit Style)

    Rock this blue Noble Jay regular/beer fit shirt in a size of your choice and show your support for small folks like us trying to make it happen one brew at a time. Send us a pic of you Rockin The Jay and we'll post it to instagram. If you can beat our buddy "Nik The Greek Freak" Rockin The Jay at THE ACROPOLIS you'll have our unending respect (fist bump)...did somebody say "2 stickers?" We did.

    Less
    Estimated delivery
    Ships to Only United States
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 35 or more About US$ 35

    Rock the Jay (Slim Fit Style)

    Rock this blue Noble Jay slim fit shirt in a size of your choice and show your support for small folks like us trying to make it happen one brew at a time. Send us a pic of you Rockin The Jay and we'll post it to instagram (see bit above about THE ACROPOLIS and fist bumps). And also...2 stickers are cool....here ya go.

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 40 or more About US$ 40

    Brewery Nosh by Deke of Haylon's Market in Niantic

    Last year, our buddy Deke Haylon left life in NYC as a private chef to Donald Trump, among others, to open Haylon's Market in our hometown-to-be of Niantic. Deke will prepare a hand-crafted charcuterie plate for you to bring to Noble Jay and enjoy with our tasty brews. Check him out at @djhaylon on instagram.

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 50 or more About US$ 50

    Rock The Jay (regular fit shirt), Can Glass with 2 FRICKEN NOBLE JAY LOGOS (belittle your friends), Slap a Sticker On It (not your cat).

    Nuff said.

    Less
    Estimated delivery
    Ships to Only United States
    15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 50 or more About US$ 50

    Rock The Jay (slim fit shirt), Can Glass with 2 FRICKEN NOBLE JAY LOGOS (belittle your friends), Slap a Sticker On It (not your cat).

    As we said above...nuff said.

    Less
    Estimated delivery
    Ships to Only United States
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 75 or more About US$ 75

    Annual Mug Club

    You'll get a slick 20oz numbered mug (#101-200) hanging above the bar just waiting for you to come in and fill it up. That's 4 extra ounces on us in every glass! Good for one year starting the day we open and the option to renew every year.

    Less
    Estimated delivery
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 75 or more About US$ 75

    Annual Growler Club and Line Jumper Special

    You'll get a sweet Noble Jay Growler and Growler Club Card. In addition, we'll open the door 30 minutes early for all our growler club members every day we're open. That's right - a chance to jump line daily and get first crack at our lineup for growler fills including all special releases. We'll also take $1 off of every growler fill. Good for one year starting the day we open and the option to renew every year.

    Less
    Estimated delivery
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge US$ 75 or more About US$ 75

    Beer Dinner with La Belle Aurore in Niantic

    Join us and amazing chef Dawn Bruckner at La Belle Aurore in Niantic for a locally-sourced farm-to-table dinner. This will be our FIRST beer dinner after opening our doors and each course will be carefully paired with a Noble Jay Brew. No Farms No Food...No Brewers No Beer. Check Dawn out on Instagram @labelleaurorect.

    Less
    Estimated delivery
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge US$ 150 or more About US$ 150

    Founders Mug Club

    You're a Noble Jay Lifer. You'll get a 20oz numbered mug (#11-100) distinctly different than annual membership mugs hanging above the bar just waiting for you to come in and fill it up. In addition your first Noble Jay Brew is on us. Good till the end of days and/or the zombie apocalypse (disclaimer: which ever comes first). You'll also be invited to an exclusive Founders Club party before we open in which Jesse may or may not whip out his Running Man. If any Founders Mug Club Memberships are still available after this campaign, they will be $200.

    Less
    Estimated delivery
    Limited 67 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge US$ 300 or more About US$ 300

    Founders Mug Club + Private Brew Day

    You're a Noble Jay lifer. You'll get a distinct 20oz numbered mug (#5-10) hanging above the bar just waiting for you to come in and fill it up. Good till the end of days and/or the zombie apocalypse. Not only will you be invited to an exclusive Founders Club party before we open in which Jesse may or may not whip out his Running Man...you'll also join Mike and Jesse for an exclusive brew day before we open! We'll brew a delicious craft lager like our IIPL or Mo Pilsner, share some tasty food, and talk about that time you went on that cruise to that island and met that girl from that movie...that was awesome.

    Less
    Estimated delivery
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    "Actually It Does Have My Name On It."

    Holy cow you're blowing our mind. We wish we could give you your own unicorn but apparently they don't exist (we checked). The next best thing is your own seat at our bar for life. That's right...A plaque on the bar with your name on it and a seat for life whenever you come in so you can say "Why yes, it does have my name on it." In addition we'll give you a Founders Mug (#1-4) and an exclusive-to-this-reward Founders Growler Club which never expires...even AFTER the zombie apocalypse if we can manage it.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Give to Us and Give Back.

    Noble Jay Brewing Company is named after our Founder/Brewer's Mother, Patricia Jay, who he lost when he was 15 months old to skin cancer. To honor her memory and give back to our community, our tap room will feature a single tap dedicated as "The Noble Tap." Each month we will be teaming with local charities to which 10% of the proceeds from this tap will be donated. This reward allows YOU to pick a worthy local charity for a month in our first year of opening. Everybody wins. Thank you for your kindness.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)