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$21,020 pledged of $20,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Team Swedish Posture
$21,020 pledged of $20,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Posture Vertical Backpack - The World's First Posture Backpack

It’s time for the World to Experience Great Posture!

Don't carry the World on your Shoulders! 

Carry the world close to your heart, or more accurately, on your sternum with Swedish Posture’s Posture Vertical Backpack.

 

Do you spend most of your day sitting down?

Most of us are sitting more than 9 hours a day. And you've probably noticed that most of us are sitting in slouching positions far too often. Have you found yourself walking or standing in a hunched position over your phone?

 Every time you round your back, you are relaxing your core muscles, which causes your stomach to protrude, and your head and shoulders to fall forward. 

 

But when you straighten your back, you are engaging your core muscles, which causes your stomach to flatten, and positions your head and shoulders to be aligned with your spine. And that is what happens when using Posture Vertical Backpack!

 We wanted to help you, and your back, stand up a little straighter, so we invented the Posture Vertical Backpack. It is designed to improve your posture, by automatically engaging your core muscles, as you carry your belongings to your destination.

The Posture Vertical Backpack is the daily backpack for the office, the gym or a weekend adventure. It is perfect for walking and biking, and has a great fit for both men and women.

 

 

Shoulders free for movement

The Posture Vertical Backpack is the first backpack of its kind, specifically created to improve your posture. The chest crossover design allows any weight you carry to rest on your sternum, close to your center of gravity, where you are the strongest. This design also leaves your shoulders free for movement, making the backpack feel lighter as you carry your daily belongings.  

 

Designed with your wellbeing in mind 

We designed the Posture Vertical Backpack with your total wellbeing in mind. It improves your posture as you wear the backpack throughout the day; allowing you to move your arms freely and expand your chest for easier breathing, while holding any weight from the backpack close to your sternum. It is our goal to equip you with the best backpack that promotes great posture, a healthier back, and the self-confidence that comes with taking care of your body. 

Posture Vertical's innovative design crosses at the center of gravity, the sternum, while improving the posture, eliminating any weight placed on the shoulders, contrary to traditional backpacks. With traditional backpacks, the weight is carried on both shoulders, impairing the posture by rounding the shoulders, causing the joints and muscles in the shoulders to tighten. The head is pushed to a forward position and the body bends at the hips to counter the backward pull of the weight.

However, the Posture Vertical Backpack distributes no weight on the shoulders, allowing the arms to have a full range of motion. With the weight carried at the sternum, it expands the chest naturally, engaging the core muscles, and positions the head over the shoulders as the spine rests in an S curve, with the hips and knees in proper alignment. The Posture Vertical Backpack also comes with many modern day features that make everyday living and traveling much easier.

A normal backpack

  • Impairs your posture by causing you to roll your shoulders forward for weight compensation. 
  • Tightens your joints and muscles in your shoulders, which can cause muscle strain.
  • Rounds your back and causes a forward head posture.
  • Bends your hips forward to counter the backward pull. 
  • Changes your walking pattern, which can cause knee pain.

 Posture Vertical Backpack

  • Distributes no weight on your shoulders.
  • Places the weight on your sternum, your center of gravity.
  • Engages your abdominal muscles.
  • Expands your chest naturally.
  • Positions your head over your shoulders. 
  • Allows the spine to rest in the natural S-curve. 
  • Permits hips and knees to stay in a natural position.

 

Unique Carrying System

The carrying straps gently close on top of each other with our unique magnetic closure, which makes it simple to use and convenient to put on and take off.

 

 

 

 Other Features

  • Magnetic clip at sternum for easy on and off
  • A hidden pocket for valuables
  • A laptop compartment
  • USB charger (Power bank not included)
  • Ergonomic
  • Trolley holder
  • Foldable top for adjustable volume
  • Hand carrying strap
  • Waterproof
  • Posture friendly
  • Important - NOT for pacemaker patients 

 

 

 

 (Not to be used of pace maker patients)

 

 

 

 (Power bank is not included)

Volume is 12-15 liters, measurements are 69x28,5x15 cm 

 Inside Look: 1 side open completely. Other side just a zipper with a pocket. 

Note: Not for pacemaker patients

Use it Anywhere and Anytime
To the office, at the gym or when traveling

Posture Vertical Backpack is your daily backpack for the gym, for the office, or for the weekend’s adventure. Posture Vertical Backpack is safe, perfect for biking or walking, and a perfect fit for both men and women.

 

 

 

Opinions from Chiropractors and Postural Experts

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Hard work has led us to this ground-breaking Posture Vertical Backpack 

As a company, we are dedicated to creating innovative posture products to help everyone achieve better posture. The Posture Vertical Backpack is, perhaps, the best conceptual product we have designed to date. We believe this revolutionary product can make a difference in thousands of people’s lives. Great posture, better health and a wise investment is within your reach!

 

 

 

 

 

  

 

  

Invest in your back while investing with us!

Invest in your back while investing with us! Our goal is to raise $20,000, US currency, for the costs associated with the manufacturing, marketing, and distribution of the Posture Vertical Backpack. As a thank-you for helping us make this product a reality, we are offering our backers huge discounts! 

See all our Discounted packages - only for you here on  Kickstarter!

 

 

 

 

 

BACK YOUR BACK

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So, to all our friends around the world, let’s invest together! Invest in your health and your posture as you back this project, making the Posture Vertical Backpack a reality. Our team at Swedish Posture is asking for your help in raising $20,000 for the costs associated with the manufacturing, marketing, and distribution of the Posture Vertical Backpack. Every dollar counts toward this goal! We are confident this goal can be reached, and even exceeded. We, and your back, appreciate your continued support. 

 

 BACK YOUR BACK!

 /Team Swedish Posture

Risks and challenges

Our team contains an entrepreneur, a designer, years of manufacturing experience, and an advisory board of doctors, physiotherapists, and chiropractors, who ensure the function of this product. So you can rest assured that the Posture Vertical Backpack will exceed your
expectations.

Over the years, we have done our homework when it comes to the production of products designed for better posture, so the risks are minimal. We have identified our manufacturers as we’ve worked with them for years. We have quality ensuring staff in our factory that will
inspect every Posture Vertical Backpack before it’s shipped to you. We will be shipping within 120 days of successful project funding. So, you will be ready to enjoy spring with your very own Posture Vertical Backpack.

Please note that what you are seeing are prototypes, so you can expect the final product to be polished with all of the zippers, buttons, and fabric upgraded to the highest quality. The size and shape of the magnetic closure may change as we focus on developing the best hold possible.

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    Pledge $5 or more About $5

    A PUSH IN THE RIGHT DIRECTION

    Every pledge is of value. Every step is a step closer to achieving our goal. Thank you!

    As a thank you for the reward, we will update you along the process and send you a digital posture guide in a pdf.

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    YOUR CONTRIBUTION

    Thank you for supporting our mission.

    Everyone that contributes with at least $35 USD will be rewarded with our posture brace for improved posture - Posture Flexi.

    Delivery time is 14 days after the campaign is fully funded and closes.

    Includes:
    • Posture Flexi – Reminds you to straighten up
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    Pledge US$ 90 or more About $90

    EARLY BIRD

    Thanks for Backing your Back with the Posture Vertical Backpack.

    More than a 30% discount on the backpack. You save more than $40 USD.

    (Future Retail Price: $129 USD + Taxes + Shipping)

    Shipping in February, 2018.

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    Pledge US$ 95 or more About $95

    POSTURE VERTICAL BACKPACK

    Thanks for Backing your Back with the Posture Vertical Backpack.

    More than a 25% discount on the backpack. You save more than $35 USD.

    (Future Retail Price: $129 USD + Taxes + Shipping)

    Shipping in February, 2018.

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    Pledge US$ 129 or more About $129

    YOUR PERSONAL POSTURE VERTICAL BACKPACK

    Back Your Back with a Personal Posture Vertical Backpack. Add your company logo, your name or your favorite symbol.

    More than a 20% discount on the backpack. You save more than $30 USD.

    (Future Retail Price: $159 USD Backpack with customized print + Taxes + Shipping)

    Shipping in March, 2018.

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    Pledge US$ 160 or more About $160

    LADIES' SPECIAL BUNDLE

    Attention ladies, save your backs! Men, save your special lady's back with this customized bundle!

    You save more than $54 USD.

    ($129 USD Backpack + $49.95 USD Posture Feminine + $35 USD Posture Workout Band + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
    • Posture Feminine
    • Posture Workout Band
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    Pledge US$ 165 or more About $165

    THE TRAINING FREAK

    For those who rarely sit still and take every opportunity for some exercise. Get your abdominals engaged on the way to the gym with your Posture Vertical Backpack or exercise on your business trip with the Posture Mini Gym.

    With a 30% discount, you save more than $75 USD.

    ($129 USD Posture Vertical Backpack + $39.95 USD Posture Flexi + $65 USD Posture Mini Gym + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
    • Posture Flexi – Reminds you to straighten up
    • Posture Mini Gym
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    PAIN FREE BACK KIT

    Been too busy to care for your back? Now is the time to totally Back Your Back with the full Pain Free Back Kit.

    With a discount of more than 30%, you save more than $70 USD, while you're saving your back.

    ($129 USD Posture Vertical Backpack + $39.95 USD Posture Flexi + $27.95 USD Posture Tape Upright + $49.95 USD Posture Stabilize + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
    • Posture Flexi – Reminds you to straighten up
    • Posture Tape Upright
    • Posture Stabilize
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    Pledge US$ 170 or more About $170

    BUDDY BUNDLE

    For whom's back do you care?

    A Posture Vertical Backpack both for you, your buddy or your loved one.

    With almost a 35% discount, you save more than $90 USD.

    (Future Retail Price: 2 Backpack $258 USD + Taxes + Shipping)

    Shipping in February, 2018.

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    FULL POSTURE IMPROVEMENT KIT

    The bundle for those who have had enough of finding yourself slouching. The kit that will remind you to straighten up and engage your core while you carry, sit, stand, and are on the run.

    You save almost $100 USD, with a discount of 35%! You better seal the deal now and start to enjoy your new perfect posture.

    ($129 USD Posture Vertical Backpack + $89.95 USD Posture Balance + $39.95 USD Posture Flexi + $27.95 USD Posture Tape Upright + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
    • Posture Balance – Core Trainer
    • Posture Flexi – Reminds you to straighten up
    • Posture Tape Up Right
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    Pledge US$ 210 or more About $210

    THE MODERN OFFICE WORKER

    Does your workday make you stronger? Now you can work on your posture and engage your core even in the workplace.

    With a wonderful 30% discount, you save more than $100 USD. You can turn your workplace into an ergonomic paradise.

    ($129 USD Posture Vertical Backpack + $89.95 USD Posture Balance Core Trainer + $39.95 USD Flexi + $35 USD Posture Jump + Tax + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
    • Posture Balance – Core Trainer
    • Posture Flexi – Reminds you to straighten up
    • Posture Jump
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    Pledge US$ 320 or more About $320

    FAMILY PACKAGE OF BACKPACKS

    Make sure your whole team, crew or family has the Posture Vertical Backpack and gets all the benefits of good posture.

    Back your team's back and don't miss this opportunity to save $200 USD.

    (Future Retail Price: $129 USD / Backpack + Taxes + Shipping)

    Shipping in February, 2018.

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    WHOLESALE BUNDLE

    For companies or those with a lot of friends' backs to back, a bundle of 25 backpacks.

    Shipping in February, 2018.

    Includes:
    • 25× Posture Vertical Backpack
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    BACK 50 PEOPLE'S BACKS

    For companies, wholesalers or those with a LOT of friends' backs to back, a bundle of 50 backpacks.

    Shipping in February, 2018.

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    COMPANY INSPIRATION PACKAGE

    Inspire your entire company with a 90 min lecture/talk/workshop with author and Swedish Posture's founder Emma Pihl.

    Also surprise your staff with a 'back friendly' way to carry their laptop to work every morning.

    Choose from topics: Generation Y in the Workplace, Lead Generation Y, Inspire to Innovation, Self Management - The Art of Leading Yourself. (Based on the seven books by Emma Pihl.)

    Includes:
    • 50× Posture Vertical Backpack
    • Lecture by Emma Pihl
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    Pledge $60 or more About $60

    FIRST EVER BUYING

    Thanks for being the first to invest in your back with the Posture Vertical Backpack.

    More than a 50% discount on the backpack. You save more than $60 USD.

    (Future Retail Price: $129 USD + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
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    Pledge US$ 60 or more About $60

    Black Friday Pledge

    Thanks for Backing your Back with the Posture Vertical Backpack. and HAPPY THANKSGIVING!

    More than a 50% discount on the backpack. You save more than $60 USD.

    (Future Retail Price: $129 USD + Taxes + Shipping)

    Includes:
    • Posture Vertical Backpack
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    Pledge US$ 80 or more About $80

    EARLIEST BIRD, POSTURE VERTICAL BACKPACK

    Thanks for Backing your Back with the Posture Vertical Backpack.

    Almost a 40% discount on the backpack. You save more than $50 USD.

    (Future Retail Price: $129 USD + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
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    Pledge US$ 85 or more About $85

    SUPER EARLY BIRD

    Thanks for Backing your Back with the Posture Vertical Backpack.

    More than a 34% discount on the backpack. You save more than $45 USD.

    (Future Retail Price: $129 USD + Taxes + Shipping)

    Shipping in February, 2018.

    Includes:
    • Posture Vertical Backpack
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    Reward no longer available 30 backers
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