The funds raised are going towards the production of the debut fashion show/launch of the Nubia Williams Design Fall/Winter 2015 Ready-to-Wear collection at Boston Fashion Week. The concept of the collection is based on the restricted and fading culture of Ancient Nubia which will soon be an underwater Atlantis. In addition, Nubia will be hiring teenage creative professionals from Artists For Humanity to run all photgraphy.
You can expect exoticism, rich color, architectural shapes, and conceptual treatments. The Nubia Williams mission is to design garments that work for the woman, not make the woman work for the clothes. The Ready-to-Wear pieces planned to go into production are the garments that offer adjustability, ease, silhouettes and structure that will work with those common problem areas women have(armpit fat, large arms, larger backsides, growing waistlines, etc.). Nubia understands most women aren't models and shouldn't be limited to clothes that were designed solely for models.
Here are the components of producing this fashion show:
Collection: Fabric, Notions, Trims, Design Phase/Construction Materials
Promotion: Invitations, Flyers, Ad Campaigns, Press Releases, Lookbooks
Fashion Show: Venue, Seating, Food & Beverage, Lighting, Photography, Videography, Programs, Models, Hair, Makeup, Accessories
Production: Factory Costs(Made in the US), Fabric in Bulk, Notions in Bulk, Garments Labels, Hang Tags, Shopping Bags
As you can see, there are MANY costs associated with a project of this nature. My short term goal is to debut this line at Boston Fashion Week this Fall, sell online and in at least 1 Boston boutique. My longterm goal is to see Nubia Williams Design in luxury boutiques across the US and internationally. Thank you in advance! Your help is greatly appreciated.
Risks and challenges
There are numerous challenges when it comes to starting a fashion business. The first is production, whether out-sourced or done yourself, it always seems like their is too much work and not enough time. Finding reliable people to work with who have excellent craftsmanship and meet demanding deadlines are hard to come by. People buy impulsively so if you don't have it readily available when they want it, you've lost a client.
The second is money, money, MONEY! Everything comes with a cost. You must have a lot of money upfront to produce and hope for your return after. Investment is always risky, however I plan to invest double the amount of time to see it through. In addition, Trying to price garments according to their actual cost, design integrity, retail, etc. gets tricky. You design for every woman however, not everyone woman can afford to purchase your design.
The third is the challenge of others seeing and accepting your creative vision in the same way you do. Artists are sensitive about their work no matter how objective and business oriented they are trained to be. Putting yourself and your work out there can be a vulnerable experience!Learn about accountability on Kickstarter
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