2011 we launched our app Chefs Feed to make it easy for diners
to get reliable restaurant recommendations by going directly to the
people that know the most about food: chefs. Today, over 700 of the country's best chefs have
shared their favorite places to eat when they leave their kitchens
through Chefs Feed, and diners have responded with over a quarter
What are you creating?
We want to make Chefs Feed available to
everyone by creating our first printed guidebook, so we're asking you to
contribute to this Kickstarter campaign to print the most
credible U.S. restaurant guide out there.
might be wondering: why not just use the app? Well, our book is going
to be full of fun gems we can't publish in our app, like lists of the
country's best burgers, brunches, and cheap eats, more in-depth info
about the chefs, and great food photography. Plus, to be honest, we know
everyone doesn't have an iPhone, and we want to make our restaurant
guide accessible to anyone who wants it.
core, of course, will be recommendations from the pros on where to eat
and what to order at restaurants in Atlanta, Austin, Boston, Chicago,
Dallas, Denver/Boulder, Hawaii, Houston, Las Vegas, Los Angeles, Miami,
New Orleans, New York City, Philadelphia, Portland, San Diego, San
Francisco, Seattle, and Washington D.C. We've talked to amazing chefs
like Paul Qui, Graham Elliot, Roy Choi, Danny Bowien, April Bloomfield, Thomas Keller,
Josh Skenes, Mario Batali, and more to find out where they eat when
they're not in their own restaurants and you'd be surprised at some of
their picks! You'll discover everything from cheap eats at hole-in-the-wall taco shops to secret sushi spots to tasting menus at some of the country's best restaurants.
a book is a costly endeavor, and while we've had some success, we're
still a startup getting off the ground, so we're asking for a little
help to make this vision of a printed guide a reality. We have to write
it, get it designed, printed, shipped, and all that good stuff, and we
can't do it without your help!
Who are these guys?
We're Steve and Jared Rivera, brothers, and founders of Chefs Feed. We ran a restaurant PR company in San Francisco for years before going all in on our start up Chefs Feed. And by all in we mean it: to get this thing off the ground we visited 500 restaurants across the country, sleeping on couches and
paying our way out of our pockets. By the end of the trip we had gained a ton of amazing restaurant recommendations--as well as 30 pounds and a case of gout!
been incredibly rewarding to start this company and hear feedback from
diners happy to have reliable recommendations on where to eat out, and also from
chefs who feel like they have a real platform where their expertise can
be heard. Please help us keep the vision going.
Let's see some of those sweet rewards!
Risks and challenges
While we have all the material sourced and ready to go, working through the editing, design, and publishing process of a book takes time. We believe we have a realistic timeline laid out to get our books published and out to our supporters by November, but if there are any unforeseen complications, we'll keep everyone updated with accurate publishing dates.
The creative process of writing a book is also unpredictable, and while we intend to include picks from all of our chefs in all of our cities, it's possible that when we start to edit this thing that we'll have to make a few cuts.
Over the years we've gotten feedback that it would be really helpful to have a virtual concierge service to help our users out. So for this Kickstarter campaign, we thought it'd be fun to time the first beta test of doing something like this for our passionate supporters. We'll help you pick restaurants out for any occasion, number of people, or special needs using our expert staff and chef contributors knowledge of your city's restaurant scene. As part of our VIP group, you'll also be the first to know about exclusive Chefs Feed events and dinners. And we can't promise anything yet, but we're also working on getting some special perks from our chefs lined up for ya'll.
Making Chefs Feed available to anyone that wants to use it is our biggest priority, hence this campaign! Mobile wise, we are working on some solutions that will make the content available to anyone regardless of platform, so stay tuned and thanks for being patient as we grow!
NEW REWARD! We've had a number of kind requests from people wanting a reward option to get more than one book in time for the holidays, so here it is: 10 copies of the guidebook hot off the press, plus your name on the dedication page!
A bi-page spot in the book to do as you please with: advertise, dedicate, propose, shout out your bff, etc. (Subject to our approval, but hey, we're nice!) Plus, all the rewards above except the $3000 level reward.
We'll launch Chefs Feed in the city of your choosing in the U.S., plus a sweet Chefs Feed decal, the guidebook, your name on the dedications page, T-shirt, an invite to the exclusive beta test of our VIP Chefs Feed Concierge Service, an invitation to our book release party in San Francisco, and an exclusive dinner we'll set up with one of our chefs for you and a guest.