Zen Parenting Radio has been an internationally popular podcast for five years due to its message of self-awareness, kindness, and conscious living. Their motto is taken from researcher and author Dr. Daniel Siegel: The best predictor of a child's well-being is a parent's self understanding. They tackle this viewpoint from every angle using humor, pop culture, and their own experiences. Twice a month they interview thought leaders in the field of self-awareness and they call these podcasts "Conversations With People We Love". This is why the event is called "Conference With People We Love" - love for the speakers, and for the listeners/attendees!
Listeners everywhere are recognizing the benefits of self-understanding and empathy and how this leads to personal wellness and healthy family relationships. This new movement of people is searching for more information, deeper interaction, and a like-minded community.
Zen Parenting Radio's Conference With People We Love aims to support and propel this movement by bringing together the most inspiring speakers, vendors, participants, and opportunities for community and connection within a two-day event.
Confirmed Keynote Speakers:
4. Cathy and Todd Adams, Hosts of Zen Parenting Radio
The conference will be held at the Westin in Lombard, IL (right outside of Chicago) on March 11/12, 2016.
How this campaign will help:
We are in the process of inviting more amazing speakers and a musical guest that would greatly enhance the learning and enjoyment of participants. We want the best of the best for this conference, while simultaneously making it affordable and accessible to as many people as possible.
In addition, we are raising funds to support the event website design and build, and all of the marketing efforts needed to reach as wide an audience as possible. These costs will cover promotional videos, podcasts, marketing images, design, and advertising.
We would like to develop relationships with like-minded sponsors and vendors who share a similar vision for their business and the world. We believe this will lead to a purposeful and meaningful experience at the conference and beyond.
Finally, contributions to this campaign will help us fund venue costs for break-out rooms, general overhead, and receptions.
Founders and Hosts:
Together, Cathy and Todd host Zen Parenting Radio, offer classes, workshops, and retreats to parents and kids, bring inspirational and thought-provoking documentaries to their community, and are parents to three daughters, ages 12, 10, and 7.
Cathy Cassani Adams, is a Licensed Clinical Social Worker, a PCI Certified Parent Coach, a Certified Elementary School Teacher, and a Certified Yoga Instructor. She’s the author of three books, most recently the award-winning Living What You Want Your Kids to Learn: The Power of Self-Aware Parenting (2014). Cathy teaches in the Sociology/Criminology Department at Dominican University, and she worked as a Child and Family Therapist and Clinical Educator at Lurie Children’s Hospital of Chicago. Cathy’s a blogger for The Huffington Post, she’s a frequent guest expert on WGN Radio, and she’s been the focus of a CBS News Report as well as a Fox News Special Report. She’s been featured in Parents Magazine, Newsweek Magazine, Chicago Tribune, Ebony Magazine, Crain’s Chicago Business, Chicago Parent, Today’s Chicago Woman, and West Suburban Magazine. Cathy offers keynote presentations, workshops, and retreats sharing her message of transformational wisdom, self-awareness, and empathy.
Todd Adams is a certified instructor for the Institute of Heartmath where he was trained in stress reduction and relaxation. He is co-facilitator of a local men’s group called The Tribe where he leads monthly meetings and offers annual adventure retreats. Todd recently completed his New Warrior Training through The ManKind Project, and he’s a blogger for The Good Men Project. Todd is a soccer coach and a Junior Achievement Educator at the elementary school level, and he teaches parenting and self-awareness classes with his wife Cathy. He’s also a sales rep for JVI Inc. and a real estate investor in Chicagoland.
Keep Truckin' Level: Zen Parenting Radio is downloaded over 31,000 times a month, so many many people will hear us thank you! You will also be notified of all conference updates and have early-bird registration access!
Self-Awareness Level: Zen Parenting Radio offers virtual retreats two times a year (December and May) that are priced anywhere between $50-$95. They are educational and inspirational, and they are done from the comfort of your own home. This includes one registration for a retreat!
Transformational Wisdom Level: You get a virtual retreat plus a copy of Cathy's award-winning book, Living What You Want Your Kids to Learn: The Power of Self-Aware Parenting.
You Are Present AND Mindful Level: You get a VIP ticket (best seating) for the conference! PLUS one virtual retreat and a copy of Cathy's book. We are SO glad you will be joining us!
Conscious Parent Level: You get a VIP ticket (best seating) for the conference! PLUS a seat at Dr. Shefali's breakout session. She is offering a keynote in the morning, and then this smaller breakout later on - there are only a certain number of seats, and you are guaranteed a spot! You also get tickets to the pre-conference workshop facilitated by Cathy and Todd (also a limited number of seats). PLUS a copy of Cathy's book.
Changing the Game Level: TWO VIP tickets (best seating) to the conference, TWO seats at Dr. Shefali's exclusive breakout session, and TWO tickets to Cathy and Todd's pre-conference workshop. If you are planning on bringing your partner or a friend, this is the way to go! PLUS you get all three of Cathy's books!
We Love Our Sponsors Level: If you have a like-minded business and you want to reach your audience, this conference is for you! You get your logo on all promotional events, your business name and information will be shared several times on Zen Parenting Radio podcasts, you get two "all-access" tickets to the conference, and you will be personally recognized at the conference.
We Have the Coolest Vendors Level: Do you have a product or business that attendees would absolutely love? Then get a table at this conference! We will have a limited number of vendors because booths will be inside the main conference room (easier access!) so jump on this opportunity. We will talk about you on several Zen Parenting Radio podcasts and you get two "all-access" tickets to the conference.
Here's to a Great Partnership Level: Get the best bang for your buck and get a vendor table AND get your logo shared on all of our promotional material. We will talk about you on several Zen Parenting Radio podcasts, you get two "all access" tickets to the conference, and you will be personally recognized at the conference.
Risks and challenges
Our primary marketing strategy is to reach potential participants through online promotions, emails, community outreach, and partnerships. If we are trending behind our goal, we will ask our presenters to market the event more heavily through their social media channels and their websites. We will also consider other possibilities such as direct mailing and niche market-focused discounting.Learn about accountability on Kickstarter
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