WHAT WE’RE DOING
We’ve been admiring all the beautiful hand-made bikes, leather saddles and great cycle bags around… but where are the gorgeous helmets? So we decided to create something that we’d feel happy to be seen sporting in public.
Wearing a Dappercap helmet is all about loving the journey. Taking it easy. Getting from A to B. We’re supporters of the global Slow Bicycle Movement, so it’s about making the ride part of the fun. And looking stylish when you’re doing it.
All our helmets are designed and made by hand in the UK using high-quality materials and tested to European standards. We source components made here too, as far as we can (though sometimes it’s just downright impossible). We want to keep the helmets hand-made and produce a well-crafted, high-quality piece of British design.
So, each helmet will be hand-made down in sunny Cornwall by people who make safety helmets for the coastguard and police. That’s good enough for us.
HOW IT ALL BEGAN
We’ve spent most of our working lives working on brands for other people. Between us, we’ve researched markets, identified innovations, designed, written and worked for some of the biggest brands on the planet.
One day we were enjoying cocktails and watching the London 2012 Olympics. We decided then and there that we wanted to get out of the nine-to-five. We wanted to stop talking and make something. To manufacture in the UK. To start a company that supports job-sharing, flexible working, social enterprise and manpower over cheaper mechanised processes. Even if the profits are smaller.
When we look back, we want to see that whenever there was a choice, we took the ethical and sustainable route. The right one. This is what’s driving us.
Why We Need Your Support
After more than two years of designing, testing and sourcing materials – all from our personal savings – we are nearly ready to bring our Dappercaps to market, road and cycle lane.
We’ve prototyped a Medium size shell testing it to EN1078 (European Safety Standard for Cycle Helmets) and we have since registered the design & shape. We now need to manufacture a liner that is as slim as possible but still provides the necessary shock absorption to pass all safety tests. We have designed and prototyped this, but we need to invest in tooling for all 3 sizes.
We also want to sell our cycle helmets to the world. This means testing to CPSC & the Australian Standard for starters...
With your support, we hope to:
- Manufacture moulds for Small and Large Sizes
- Design a range of cushioning pads for extra comfort and close fit.
- Test to official safety standards in the US, Canada, Australia and New Zealand (each size has to pass its own test so this costs ££££s)
- Produce a branded drawstring bag to act as packaging, that keeps your dappercap pristine
Rewards for Pledging
Christmas Gift Card
Our helmets won't be ready for delivery until Spring 2015. But pledge for a Dappercap helmet during our November Kickstarter campaign and we'll send you a gift card that you can give to a loved one on the day. It promises receipt of a helmet in the New Year with a jaunty Seasonal Message. The perfect way to support a new British Brand and not be empty-handed under the tree.
Timing We aim to have our helmets ready for delivery in the UK and Europe during Spring 2015. We have built our helmet to EN1078 specifications we hope to test to CPSC & the Australian Standard in February 2015. We could & should pass immediately, in which case it'll be first pledged, first served! But delivery in those markets could be up to 6 months later if any element needs re-designing following safety testing.
SizingWe are launching with 3 initial sizes:
When the Kickstarter campaign is over we will contact backers for their colour and size choice.
In future we hope to have an extra-large size and a children's range.
Kickstarter Photography, Video & Music Credits
Beautiful photography by James Bedford www.jamesbedford.com
Filming & Editing: Thanks again Mr James Bedford!
Additional founder footage: Janet Hodgson
Thanks also to The Towpath Cafe, Hackney for letting Janet film us there Music: The Creek by Topher Mohr & Alex Elena
Risks and challenges
Risks & Challenges
We have been developing & prototyping the dappercap for over 2 1/2 years now.... After 4 design iterations, we are very happy with the finished shell. The shell, which is a registered design, has been tested to EN1078 for medium size. We now have to test the new liner that we will be producing with Kickstarter funding. Every size in the range has to pass its own safety test, so any issues that arise when the design gets resized could cause delays. If so, Small & Large sizes could take up to 12 weeks longer to produce.
Medium size helmets will be delivered earliest.
Safety Testing outside of Europe
We’re using Kickstarter to fund international safety testing in February 2015 (CPSC & the Australian Standard) in addition to EN1078.
Our helmets could pass their tests immediately, but if they don't, we'll have to re-engineer the product and this could take up to 6 months to achieve.
The appeal of Kickstarter for us is a community of backers, if a non-European test picks up something that EN1078 hasn't, we'd want feedback about whether it's something that European buyers want incorporating into the whole range.
There's always the danger that the surf will be great for the next 6 months, in which case we'll get down to our factory in Cornwall and confiscate their surfboards, to ensure you get your helmets on time.
- (30 days)