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iTunes. CDs. VINYL. Every backer at and above the $40 level gets a tshirt included in their reward package!
iTunes. CDs. VINYL. Every backer at and above the $40 level gets a tshirt included in their reward package!
164 backers pledged $5,359 to help bring this project to life.

About this project

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$5,359

164

We hit $4510! Every backer at the $40 level or higher will receive a tshirt in their reward package, and the 1" buttons are going to be replaced with snazzy brass lapel pins!

You and Me and "DEVIL MAKES THREE"

Kubiando, current and future Jane-iacs! My name is Hayley Jane, I'm a folk musician based out of Philadelphia, PA. You could know me for any of these reasons:

  • You've seen me attend Spoutwood Farms Fairie Festival for the last 14 years.
  • You're involved with Theatre Bizarre in Detroit and are tangentially aware of me through my time there.
  • You met me at a Renaissance festival where I was performing with my brother.
  • You know me through my fiancé, Ophidian the Cobra, or our wrestling gear company, Closet Champion.
  • You've seen me perform in burlesque shows on the East Coast and in the Midwest.
  • You watched my faerie makeup tutorials or vlogs on my YouTube channel.
  • You saw that picture of me in my clown face and orange lingerie on Pinterest and did a reverse Google image search to find the source.

Whatever the reason, and however you got here, I'm glad you are and I need your help.

But first, some background.

I've been performing my music in front of people for about 11 years.

When I released my first studio album in January 2008, "soliloquy" had a UPC code and jewel case and all the trappings a 17 year old punk kid with a bank account can get her hands on if she wants to buy under 50 copies of something. It was sort of the beginning of the end for me. I knew I wanted to make music for people for the rest of my life.

Despite making album covers on Photoshop almost monthly and writing songs constantly, my next record didn't come to fruition until November 2011, when I moved out of my comfy apartment in Detroit to live in my van and tour full time. Eventually I settled down in Philly, but music continued to boil in my veins.

The time has come to release songs I've been fiddling with over the last three years to the public. This is third record, and this time, I want to do it right. I want to go ALL OUT; I want iTunes, I want CDs with pretty disc jackets, but mainly, Jane-iacs...

I want my album on vinyl.

The Vinyl Frontier

As I mentioned earlier, I've released CDs before. Whilst my second record was done far more bare bones than my first, it did have a physical counterpart. 

It's been my dream to have a record on vinyl, and I think this album is The One. This project will land somewhere in the middle as a dark blend of Americana, blues, and folk, and that sounds perfect for vinyl to me.

Process, Progress, and Pre-Production

The album is going to begin production a week or so after this campaign is published, so as we raise funds, there will [hopefully!] be regular video updates as I record, mix, and master this record with the help of my friends, family, and limited musical connections. We're going to be on this journey together!

An In-Depth Funding Breakdown!

I am trying to raise $3333, and I want you to be fully aware of where every single dollar is going. It's a lot of money, to you and to me, and I don't want there to be any confusion.

Kickstarter takes 5% leaving $3,166.35

Amazon Payments takes 5%, leaving $3,008.03

Digital distribution through CD Baby is $99, which will put my album in SoundScan for the first time [that means potential chart progress!], as well as an Amazon, iTunes, Spotify, and a host of other online retailers and listening platforms.

Now we're at $2,909.03

The bulk of the money raised will go to my pressing my album on vinyl. I'm doing so as economically as possible by getting ecoKraft sleeves, which lend a more rustic look I love and are also made of recycled materials.

To press 100 records is $1444.

Packing materials to ship 60 of those LPs out [I'm keeping 40 for in-person sales at shows] will cost about $60 if I buy all the materials on Amazon, and from what I read, they'll cost about $5 to ship on average if I send them via USPS, so the total approximate shipping costs for 60 records would be $360.

Now we're at $1,105.03

CDs are much cheaper, fortunately!

250 CDs from Easydisc: $170

250 sleeves from Stumptown Printers: $500

Packing materials for 150 CDs$52 

[I'll be keeping 100 for in-person sales at shows]

Shipping costs: approximately $105

Graphic design for the album cover will cost about $150 [which is incredibly low and I believe my artist deserves more, but this is what she asked for.]

Now we're at $128.03.

I know I like commemorative trinkets, so I'm going to be getting some buttons made! 

250 1" buttons from Busy Beaver Button Co.: $95

This leaves me with about $33.03 [it was a coincidence, I swear, but I think it's a sign!] for incidentals like tape, clear labels to hold the CD sleeves closed, and coffee to keep me awake while I'm packing up all your things!

WE HIT $4000

That means a surplus of $667.

Kickstarter takes 5%: $633.65

Amazon takes 5%: $601.97

My graphic designer, Anna Lisa Schneider, is now able to design a two color graphic for the album cover! Black and gold metallic ink, here we come. 

The additional metallic ink color on the 250 album covers raised the price of the jackets about $167.

That leaves us with $434.96.

That turned out to be just enough for us to take advantage of a screenprinting deal through Terminus Tees and get 100 one-color shirts printed. This means that everyone who pledges at the $40 level or higher will get a shirt added to their reward! I may end up having to pay for shipping myself, it'll be cutting it pretty close, but that means that the first ever Hayley Jane shirts would be printed and that in itself is amazing to me. Real shirts!

WE HIT $4510

Three words: BRASS LAPEL PINS

I like a 1" punk rock button as much as the next girl, but you know what really has my heart? Brass lapel pins. I love the way they look, their dignified elegance, the vaguely occult air they give off. They are my favorite piece of wearable ephemera. They go with everything, honestly.

That additional $510 means $460.28 after Amazon and Kickstarter fees, and just guess how much 300 Devil Makes Three brass lapel pins would be?

About $450, before shipping. It's fate, my dears. Fate.

DISCLAIMER: The brass lapel pins would be replacing the 1" buttons in each reward tier over $20, so the $95 that would previously have gone to making those up can now go to covering additional shipping costs due to t-shirts being added to the $40+ reward tiers.

Risks and challenges

I'm prepared to pay for CDs and graphic design out of my own pocket to get my music out there, as well as put the album up on Bandcamp, should I not make my goal. The album will happen either way, but it may not be the epic release I want it to be.

I have some ideas about what I might do should we surpass $3333, and those will be decided and released as we get closer. Right now, more copies of the album, higher pay for those assisting me, and nicer packaging are all in the cards. If those things happen, it will probably be up to you what we do with the rest of the money!

If we do hit the goal, it's entirely possible things may take longer than expected; I haven't used any of the services I'm describing before [except the button manufacturers, I've worked with them], I have a famous fear of post offices, and I am still working part time at my muggle job as well as running my gear company, Closet Champion. I tried to make my timeline reflect my schedule, but things could always change. By keeping the production run limited, I hope to keep delays at bay. I'm also hoping this campaign will abate my anxiety and perfectionism that often make it difficult for me to complete creative tasks; I know people are counting on me to make the record in a certain amount of time and deadlines are my best motivator!

Learn about accountability on Kickstarter

Support this project

  1. Select this reward

    Pledge $3 or more About $3

    A song from the new album immediately upon release, and my undying gratitude

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    Pledge $9 or more About $9

    A digital download of the album immediately upon release

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    28 backers
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    Pledge $13 or more About $13

    12/16/14 SALE REWARD, ONE DAY ONLY! A brass lapel pin, a TSHIRT and a digital download sent immediately upon release.

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    Reward no longer available 13 backers
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    Pledge $20 or more About $20

    A signed hard copy CD of the new album, a 1" button, and a digital download sent immediately upon release.

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    Limited 41 backers
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    Pledge $33 or more About $33

    Access to the exclusive live album release WEBCAST on 4/10/2015, as well as a digital download sent immediately upon release.

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    Reward no longer available 3 backers
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  6. Reward no longer available

    Pledge $33 or more About $33

    NEW REWARD! A signed hard copy CD of the new album, a 1" button, a TSHIRT and a digital download sent immediately upon release. UPDATE: Every reward above this also includes a tshirt as of our $4000 stretch goal!

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    Reward no longer available 13 backers
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  7. Select this reward

    Pledge $40 or more About $40

    A signed limited edition VINYL RECORD of the new album, a 1" button, and a digital download sent immediately upon release.

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    Limited 31 backers
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    Pledge $50 or more About $50

    Access to the exclusive live album release WEBCAST on 4/10/2015 and a signed CD, as well as a 1" button, and a digital download sent immediately upon release.

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    Limited 8 backers
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    Pledge $75 or more About $75

    Access to the exclusive live album release WEBCAST on 4/10/2015, a signed CD and limited edition VINYL RECORD of the new album, as well as a digital download sent immediately upon release, and a 1" button

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    Pledge $100 or more About $100

    A handmade LYRIC BOOKLET, embellished and bound by yours truly, a 1" button, access to the exclusive live album release WEBCAST on 4/10/2015 and a signed limited edition VINYL RECORD, as well as a digital download sent immediately upon release and your name included in the credits on the album!

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  11. Select this reward

    Pledge $451 or more About $451

    HOUSE CONCERT! I come to your home, backyard, or other domain and I play a house show for you and your friends, bringing with me 1 vinyl record and 5 CDs that you may do with what you please. You also get a digital download of the record immediately upon release and access to the live album release webcast. [You must live within 5 hrs of travelling time from Philadelphia, and be willing to pick up/drop off myself and an assistant at the bus or train station.] In addition to those things, you get a PERSONALIZED RINGTONE, access to the live album release WEBCAST, and a production credit on the album!

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Funding period

- (31 days)