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I'm making potato salad.
I'm making potato salad.
I'm making potato salad.
6,911 backers pledged $55,492 to help bring this project to life.



Hey guys! I just landed in Columbus (about an hour ago) and I'm hard at work planning the potato salad party, building local consensus around what to do with the excess profits and answering press inquiries. I am so blown away by all of your support! 

I don't remember if I've said this yet (so it might be an internet exclusive) but I am working with our AMAZING local independent radio station CD 102.5 to put together something like a benefit concert for the party! We could call it Potato Stock (pun certainly intended). What do you think? This is your project and I want to hear from you. Add me on Twitter (ztbrown) and we can start talking. 

In case you missed it, here is my appearance on GMA! 

 and here is Fox Business with Gerri Willis

I'm working on getting you a new update video as soon as I possibly can. 

Thank you all for your continued support! Peace, Joy, Humor, Community, Love and Potato Salad. 


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    1. Hillary Seeger on July 12, 2014

      You are so creative and it's so nice to see something like this in the news for a change!

    2. Julia Golts on July 10, 2014

      What I really want is that "I JUST BACKED POTATO SALAD" tshirt.

    3. Beast on July 10, 2014

      I concur, do not ship the salad. International would be a nightmare. Bites for attendees only.

      Outside venue, rent a park and a circus tent. Check if Richard Cheese is available.

      @Crystal I went $2 to get the souvenir photo

      @Mr Danger I would pay $3 for a signed photo of the party or kitchen

    4. Missing avatar

      Elizabeth Bednar on July 9, 2014

      Well I live in cbus and I don't even like potato salad. You seem really nice, and its great u want to do some philanthropy, but I think you should keep whatever monies you wish. People donated after you obviously had enough to make potato salad so there for they weren't expecting you to do something great, they were expecting you to make potato salad. Maybe u already have money, but if not we live in america. People get money for no reason every day.

    5. JL (deleted) on July 9, 2014

      the shipping would also be a lot less because you wouldn't be forced to expedite them for spoilage issues.

    6. JL (deleted) on July 9, 2014

      @zael, still make want to check with shipping company what their specific regulations are on perishable items. even if you mail it with a disclaimer not to eat it to reduce that liability. during the decomposition process, which produce a lot of gas/juices, the container/bag rupture and leak rotten potato salad juice onto other people's potentially expensive packages. this could result in a lot of issues for zack with the shipping company he chose. i think it might be better to say you will only receive a bite at the awesome party.

      the only other option i can see is to keep all ingredients separate. send a small portion of potato, small portion of spices and the appropriate amount of hermetically sealed mayonnaise/mustard/relish/powdered milk whatever packets. that way the shelf life will increase dramatically and you don't have to worry about the mayonnaise/milk decomposing in transit.

    7. Missing avatar

      Betty Minnie on July 9, 2014

      You made me smile on GMA-that's a GOOD DAY! Maybe you could coordinate with Food Truck festival in Aug at Columbus Commons. You absolutely must make your potato salad SCARLET and GRAY!!!!

    8. Jill on July 9, 2014

      As a volunteer manager and event planner I just gave you $1 to see how logistically you're going to do this and of course what exactly you're going to do with all this money. I would suggest a meeting with kickstarter to see the fine print on the "can't give to charity" rule as a first step.

    9. Christine Anderson on July 9, 2014

      1) Perhaps some of the excess profits could be donated to a local food bank, to help others have access to potato salad and potato salad related foods. 2)With so many backers and possible attendees of the various gatherings, perhaps asking folks to RSVP to get a general idea of numbers to prepare for. 3)What if the bites of potato salad are vacuum sealed, packed in dry ice and shipped overnight? Although the previously suggested "eat at your own risk label" would be a good idea to cover your a$$.

    10. J. Brandon Massengill
      on July 9, 2014

      Pimping/Spamming links for other projects is against the community guidelines.

    11. Zael on July 9, 2014

      @ OP, please ignore the beggars, even the 5% Kicking it forward pledge is only for the future profits, atm you're not making any profits yet (only collecting funds for your rapidly expanding project, some of which may stay with you), and you're doing plenty enough good already.
      What Joshua Lancaster says does stand true, though remember that you only promised people a CHANCE to receive a bite, currently you could state it's only for those that actually attend to collect. Clears you from all those postage problems.
      Second, you should probably make statements such as "Not fit for consumption" and "Try at your own risk" to avoid any legal issues with regulations (since this is literally your first attempt at cooking this food). In case you do decide to mail those bites (not recommended), the NFFC stands and you could even label it as fertilizer or something. Nowhere have you promised it would have to be fresh - and you can also request extra funds to cover those postage fees (a common practice).
      Third, you could organize your party outdoors (though you'll have to find out about those regulations, like onsite medics and such), like many of the religious organizations do with their conventions.
      Fourth: Whatever you decide to use your excess funds on, it should be according to the self sustaining financial model. (There's been a lot of TED talks about scalability and failure of Not for profits due to this.)
      (example: )

    12. Anabela Barreto Bello on July 9, 2014

      I think one of the best ways to give back is by supporting other kickstarter campaigns. My boyfriend is currently working on a great documentary, please check it out!

    13. JL (deleted) on July 9, 2014

      also if you are going to organize an actual party... be careful. thousands of people may show up when you only expect hundreds. that may not seem like a big deal but when you are turning people away who drove many hours to get there simply because of the occupancy limit on the venue you chose. i know i wouldn't be happy if that happened so it would be nice to hear how you would handle stuff like that.

    14. JL (deleted) on July 9, 2014

      lol... nice potato stock. awesome idea. i am so glad you are on board with that suggestion people keep putting out in the comments. i do have a few concerns i would like addressed though.

      could you provide more transparency to how you will deal with the excess of unexpected orders to fulfill? you are going to have to fulfill thousands of shipments, maybe tens of thousands by the end of 23 days. since you are only one person i am curious how you plan to handle that only giving yourself six months.

      i have backed a few KS things in the past... a lot of small games really. a few of them got so much unexpected attention it actually delayed production (because they used a smaller company) as this company was not ready for it. it delayed the shipping schedule for months and in some cases over a year. addressing how you will handle issues like that now and being very transparent with your plans also brings more money, more backers and makes the backer community much stronger. why stop at a national potato salad convention? why not worldwide?

    15. Catherine P, Kathryn G, John-Michael S on July 9, 2014

      You were awesome on GMA and Fox! Great responses and good heart :) How about a potato salad chef cook off as part of the party??? The party will get press, the chefs will bring more press -- then highlight a food oriented community project -- like eating local -- bring attention to the Ohio food ecosystem that's small farm, brewery, and artisanal. You have our MonstR support :) We hope we can make the party from California!

    16. Missing avatar

      Mike Creuzer on July 9, 2014

      Great job Zack. Just one question. Are you going to film yourself calling out the names?

    17. David Shirreffs on July 9, 2014

      This comment has been removed by Kickstarter.

    18. Ria Greiff on July 9, 2014

      Hi, my husband and I are in C-bus and we backed at the level to attend the party. Per your questions in regards to the extra funds for the party here are my thoughts:
      1) Make your own mayo our of free-range eggs from our local farmers to support the local economy and to make a statement about animal welfare
      2) Hire a kickass band for the party
      3) Get some kegs to provide libation for the party from our local brewers to help get them in the national spotlight since this will more than likely be televised.

    19. Missing avatar

      Stephen Charles Thompson on July 9, 2014

      What if you hosted a potato salad contest at Potato Stock? Supplied basic ingredients at Potato stock (special ingredients may be brought from home) and had people cook Potato Salad with you. You could give a cash prize away to the winner for a donation to a charity of their choice.

    20. Michael Shirey on July 9, 2014

      Rock on - I'm in Columbus and definitely plan on attending!

    21. Nofyah Shem Tov on July 9, 2014

      BlogMyLunch will be happy to host an independent cam feed from your party if you want it.

    22. Stephanie Lippitt on July 9, 2014

      Hi Zack, question for you: if there are enough backers in certain states, would you think about shipping some potato salad there so we could host Potato Stock closer to home? I imagine many of us won't be able to fly out to Columbus but would still love to participate in the party.

    23. Steve Sabram on July 9, 2014

      You are on a roll! Don't blow all the profit on a party ... just some of it.

      Start your own potato salad brand! I suggest "Famous Zack's Potato Salad." At least get your potato salad cookbook out on Amazon.

      Then do a book signing tour at kitchen stores across the country. Sign the book and make potato salad for an evening at each store.

    24. Zack Danger Brown Creator on July 9, 2014

      Darrell, I am so excited for that. I don't care if it takes me a week--I'm going to do it. It'll be like the Ironman of name-reading.

    25. Darrell and Danny on July 9, 2014

      I just can't wait to see you read all the backer names while making the potato salad!

    26. Magnus Vestergaard/Magn0053 on July 9, 2014

      Sounds awesome! :D Unfortunately I can't come to the Potato Party, cause it's to far away :(