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I'm making potato salad.
I'm making potato salad.
6,911 backers pledged $55,492 to help bring this project to life.

Recent updates


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Potato Salad Cookbook Progress


Last week, I went to Nashville to work with Teresa Blackburn (, Danielle Atkins ( and J Spinks ( to make the Potato Salad Cookbook come to life. It was an amazing experience. I think we are making the best potato salad cookbook in the world!  

 We got some awesome photos. I don't want to give them all away, but here's a preview!

 Stay tuned! Thanks for your patience. We're looking forward to getting you guys the best possible product. 


Zack Danger Brown

The Cookbook!!


Hey Everyone! Happy belated Fourth of July! One year ago, today, we were all getting to know each other, so happy Friendiversary! 

I just wanted to pop in and give a quick update about the Cookbook production. I am in Nashville this week with a small group working to make the Potato Salad Cookbook a reality! On Wednesday, I will be posting photos and updates to Twitter. By the end of this week, I should also have a pretty good idea of when fulfillment will begin. 

Thanks for your patience! I look forward to delivering more updates / rewards! 

Hey There!! It's Update Time!


Hey Everyone! How's your spring? And how was winter? And fall? Oh boy, it has really been a while, hasn't it? 

First, I want to say that I am very sorry for the radio silence. I know that if I were you, I'd be upset at me. I hope you will accept my apology. I really am very sorry that I dropped the ball. Each one of you is responsible for making this thing so silly and so special and you all deserve to be updated regularly until all rewards have been delivered. 

The last six months included fulfilling the shirt and hat reward for most of you, enjoying the holidays and then trying to get back to work and regular life. I meant to post an update way sooner, but never felt like I had any news to share. 

So, without further ado, here is where I think we stand today on rewards: 

"I will say your name out loud while making the potato salad." 


"You will get a thank-you posted to our website." 

As a web developer, I am ashamed that I haven't just done this yet. Very sorry that this is still not done. I would like to get this done by summer. 

"Receive a photo of me making the potato salad." 

We are still figuring out how we want to do this. This could either be a postcard sent out by a mass-mailing company or a photo sent through email or posted to the website. Obviously a postcard is preferable, but I'm not sure it is going to be feasible. Please let me know in the comments what you all think! 

"Receive a bite of the potato salad"


The hat and the shirt

Everyone who filled out the survey prior to the end of November should have received their hat and their shirt. I am planning another round of deliveries before the beginning of summer. If you paid for a shirt, hat, or both and have not received your item(s), please leave a comment on this update. 

The recipe book 

This is the big one. I am in the process of agreeing to terms on a proposal with a creative team that will be producing the book. They will handle recipe creation, food styling, food photography and book design. I'm very excited about it. They are a talented group and will do a great job with the parts of the book I don't know how to do. There is currently no timeline, but I will announce one as soon as we have an agreement. 

Thank you all so much for continuing to leave comments and message me. Sometimes messages can slip through the cracks. If you don't hear back from me, please feel free to yell at me on twitter. Twitter is also where I announce things like speaking gigs, where you can yell at me in real life! 

TL;DR: Thank you all again. I will be delivering all owed rewards. Please contact me (comments, messages, twitter, real life) if you think I am missing anything. 

Peace, Love and Potato Salad Shirts!


Hey everyone! PotatoStock was a success! I'll be typing a larger update later (I'm still SUPER worn out from the weekend) but I wanted to let you all know that our festival shirt is now for sale at Homage

This isn't the backer shirt! It is a shirt that Homage created specifically for PotatoStock. 

Hope you like them! Peace, Love and Potato Salad!

Making of the Potato Salad


PotatoStock is 1 day away!! Can you feel the excitement!!?! 

$10 and above backers are free to watch me go through the final steps of making the potato salad tomorrow morning at 8am at the Piada corporate headquarters at 1440 King Ave, Columbus, Ohio, 43212. Can't wait to see you there!

We have a lot of sponsors that have helped to make PotatoStock a reality. Our sponsors have contributed $18,000 directly to our fund at The Columbus Foundation. 

I'd like to talk specifically about Whence for a second.  The waiting list of all waiting lists is here, especially if you live in the founding city - Columbus! Whence allows you to get "almost anything, almost now" to your doorstep in same-day fashion. They have built a local commerce engine and they are at 800 and counting on their wait list. Want an invite when they launch? Go here!

 Thank you to everyone who has helped to make tomorrow a success. Looking forward to meeting as many of you as possible! Peace, love and potato salad!