£64,848
pledged of £120,000pledged of £120,000 goal
692
backers
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Funding Unsuccessful
The project's funding goal was not reached on Thu, August 2 2018 9:15 AM UTC +00:00
£64,848
pledged of £120,000pledged of £120,000 goal
692
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 2 2018 9:15 AM UTC +00:00

About

“It is impossible to overlook, or underestimate, the influence and importance of RaD magazine… an important social document of a period, that extends much further than simply the world of skateboarding.” 

Laurence Johns, Publisher / Archivist / Tooled Up Press, London

This two-volume book revisits the seminal independent magazine RaD (Read and Destroy), first published over 30 years ago – and still with a global following today. It is an inside view on skateboarding and youth culture from the 1970s, 80s and 90s, told primarily through the archives of 6 British skate photographers at the core of the magazine’s original editorial team.

RaD documented a unique time, place and attitude within youth culture – significantly capturing skateboarding’s death, re-birth and progression. For a generation of 1980s youth; pre X Games and the internet, the magazine was a vital connection to their subculture; featuring all the best visiting US professional skaters and showcasing skateboarding talent, both amateur and professional from across the UK and Europe. Under the editorship of Tim Leighton-Boyce an experimental, seemingly irreverent approach quickly established itself – the end result, closer to a fanzine than a traditional glossy news-stand publication. Read and Destroy (preconceptions).

Skateboarding had a vibrant, messy energy as it emerged from the underground and the RaD photographers caught it. These two volumes reunite Vernon ‘Jay Podesta’ Adams, Tony ‘Dobie’ Campbell, ‘Mad’ Mike John, Tim Leighton-Boyce, Paul Sunman and Wig Worland. In addition to these key ‘staff’ photographers, the book will feature highlights from original contributors including Skin Phillips, Andy Horsely, Thomas Campbell, James Hudson, Percy Dean, Leo Sharp, J. Grant Brittain, Spike Jonze and Chris Ortiz amongst others. The main feature of this publication will be the skateboarding that featured in RaD – you’ll hear more from us later as we re-focus on the BMX content.

A new generation of skateboarders, designers and academics are responding with enthusiasm to the original magazines, their energetic content and powerful photography. Today's audience increasingly view the publication as a valued piece of social history – and for those who lived through it all, it is already a treasured part of their youth (you know who you are).

Editorial structure: 

The narrative of the two volumes follows a timeline, divided into 4 sections: 

VOLUME 1

Pt 1: The Roots to RaD 1978–1986. A chronological overview of the years following the proclaimed ‘death’ of skateboarding, before a viable skate media was established. Featuring many previously unpublished images of UK skateboarding’s early pioneers and telling the back-story of how dedicated die-hards became the RaD editorial team.
Pt 2: In Full Colour 1987–1993. The years following the paradigm shift as a much-loved BMX magazine evolved into a skateboarding magazine and spoke loudly and in full colour to its new converts. 

VOLUME 2

Pt 2 continued: In Full Colour 1987–1993. The story continues with the boom years of 1988 to 1990 through to the early 1990s. This section covers the accelerated growth of the magazine as it reported on the fast-moving evolution of skateboarding from backyard vert to stadium contests; then on to mini ramps and the eventual dominance of street skating and its new heroes.
Pt 3: New Blood 1993–1995. In '93 founding editor TLB and the original team left the magazine. Keeping the mag alive and steering it through another downturn in skateboarding’s popularity, a new generation of committed photographers and writers took over the much-loved title before eventually leaving to establish Sidewalk magazine; documenting the scene for the next phase in UK skateboarding.
Pt 4: Further Information. Timeline overview, covers archive, production history and credits.

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Book specification: 

2 x 300-page hardback books, housed in a slipcase. Large format 240 x 289 mm. Printed full colour throughout on heavy art paper and section sewn with 2.5 mm board covers and endpapers. Slipcase: 2.5 mm board, covered in 140 gsm Sirio white offset paper, printed Black + 1 fluoro ink. 

Two high quality 336 page volumes enclosed in a fluoro printed slip case.
Two high quality 336 page volumes enclosed in a fluoro printed slip case.

The two volumes will feature the best photography, writing and design from the original magazine and tell its story through the voices of those involved – new photographer and contributor interviews giving context to the imagery and times. Classic shots of the era appear alongside previously unseen images including personal snaps, unpublished photographs and contact sheets. As the story of the magazine progresses, we reveal original artwork used in the magazine’s design – previously unseen paste-up layouts, visual experiments, proofs and litho films illustrating lost methods of print production and the transition into early DTP.

So much content is previously untold or unseen and all of it comes straight from the source. Those featured will include: Barry and Mark Abrook, Salman Agah, Mark Baker, William Bankhead, Jamie Blair, Arron Bleasdale, Neil Blender, Blaize Blouin, Don Brider, Don Brown, Florian Bohm, Bod Boyle, Phil Burgoyne, J.Grant Brittain, Steve Caballero, John Cardiel, Neil Danns, Eric Dressen, Steve Douglas, Pete Dossett, Simon Evans, Sean Goff, Mark Gonzales, Claus Grabke, Jeff Grosso, Nicky Guererro, Tommy Guerrero, Rodga Harvey, Tony Hawk, Jeremy Henderson, Lucian Hendricks, Matt Hensley, Gavin Hills, Christian Hosoi, Derek ‘Jingles’ Jhingoree, Dan ‘Jagger’ Ball, Spike Jonze, Natas Kaupas, Steve Keenan, Shogo Kubo, Lester Kasai, Garry Lee, Jason Lee, John Lucero, Tony Luckhurst, Mike Manzoori, Curtis McCann, Mike McGill, Alex Moul, Lance Mountain, Rodney Mullen, Shane O’Brien, Chris Ortiz, Tom Penny, Stacy Peralta, Skin Phillips, Davey Phillips, Nick Philip, Jeff Phillips, Lee Ralph, Shane Rouse, Geoff Rowley, John Sablosky, Sean Sheffey, Ben Schroeder, Carl Shipman, David Slade, Kevin Staab, Mike Vallely, Danny Wainwright, Danny Way, Danny Webster, Ged Wells and many more.

Publication and delivery:

There is a great deal of work ahead. It's taken over three years to retrieve and organise the photographers’ archives. Once you have joined the project and committed to buy your copy of the book, the enormous and  expensive job of scanning, re-touching and proofing the images ready for printing can begin. The book is scheduled to drop approximately seven–eight months from the end of this campaign. Early 2019.

Who is producing this?

For the last 3 years Dan Adams with Andy Holmes have been sorting, archiving and researching the content for the Read and Destroy book, archive and future exhibition. Dan Adams, skateboarder and ramp builder, was one of the original designers at RaD and has been working as a graphic designer for over 25 years. Holmes has edited and produced a number of books including Dysfunctional (with Aaron Rose & Ben Weaver), Futura (with Futura2000 and Ben Drury) and Urban Archeology: MoWax (with James Lavelle and Ben Drury). Both live and work in London, England.

New Balance have generously funded the development work on this publication – without their support we simply wouldn’t be talking to you. We’d like to thank Sebastian Palmer and all at NB for their unswerving belief in this project. New Balance have also committed funding for an exhibition in London to coincide with the books release (date TBC).

Why are we launching this campaign?

We want to share the gold we have discovered with you all but we need your help to do it. We’d like you to become part of completing this project, delivered to the standard that the material deserves. Help us to commit to paper, for future generations, this important chapter of skateboarding history.

In the spirit of the original magazine, we are self-publishing this project because it will allow us to release the book at a lower price and higher quality than we could achieve working with an established publisher. The funds raised will cover the immense cost of scanning and turning 30-year-old analogue transparencies and negatives into a digital format, suitable for high-quality modern lithographic printing. The fantastic content warrants a high standard of production – we want to achieve the best possible quality for the best possible price. 

Choose from one of the pledge packs available and help make this project a reality
Choose from one of the pledge packs available and help make this project a reality

Commit to purchase this book now and you will be a big part of making this long-anticipated project happen. There’s a great choice of pledges that you can make and some special packs for those who want to dig deep and really help celebrate this project, whilst helping us to reach our target.

If you want to see this book become a reality, help us to spread the word. Please share this campaign with friends, fellow skaters or anyone interested in photography, graphic design, independent magazine publishing and youth culture. We believe that the RaD archive will genuinely blow your mind – thank you for getting involved!

To see more images from, and enjoy films about the RaD archives, follow @readanddestroy on Instagram, our website: www.read-and-destroy-archive.com, The Read and Destroy Archive on Facebook or the readanddestroy channel on YouTube.

Risks and challenges

A great deal of research and development has already taken place to get to the point where we can think about publishing this book. However, there is still a great deal more work to do. Whilst we are 100% committed to this project and have a timeline in place for it's production we are well aware that things sometimes take longer than anticipated. In this case our production schedule may have to be extended.

This is a big project and we want to get it right. We feel this is an important document and a future record of a very specific time and place in skateboarding and British culture and we're sure that if you’re reading this you will agree. If, due to unforeseen circumstances we over-run the schedule we will keep you informed and update you with progress as the project progresses. Thank you.

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Support

  1. Select this reward

    Pledge £20 or more About $26

    HELPING HAND PACK

    Make us a donation. Everything helps us reach our goal. In return for your help we'll send you a sticker pack.

    8 x RAD ICONIC LOGO STICKERS.
    Faithful reproductions of the original free RaD magazine stickers. Newly minted in the by OG RaD regular and screen printer, Don Brider.

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  2. Select this reward

    Pledge £45 or more About $58

    Volume 1 ONLY

    VOLUME 1 / 79–87 ONLY (ONE book)
    (Inc. delivery EU & UK)

    Only want half the picture? Don't care about the skateboarding boom of the late 1980's after you quit and gave up? Don't want the full RaD era story? Run for cover when you see 38mm wheels? Then this is for you.

    This pledge is for VOLUME 1 1978–1987 ONLY.
    (See pledge list below for the FULL TWO-VOLUME book pack).

    Does not ship with slipcase or sticker pack. Cost includes shipping to a UK / EU address.

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    2 backers
    £
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  3. Select this reward

    Pledge £45 or more About $58

    Volume 2 ONLY

    VOLUME 2 / 87–95 ONLY (ONE book)
    (Inc. EU / UK delivery)

    Only want half the picture? Don't care about the early history of UK skateboarding, before you discovered it? Don't want the full TLB / pre RaD era back story. Then this is for you.

    This pledge is for VOLUME 2 1987–1995 ONLY. (See pledge list below for the FULL TWO-VOLUME book pack).

    Does not ship with slipcase or sticker pack. Cost includes shipping to a UK / EU address.

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    25 backers
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  4. Select this reward

    Pledge £60 or more About $77

    INTERNATIONAL Volume 1 ONLY

    VOLUME 1 / 79–87 ONLY (ONE book)
    (Inc. delivery EU & UK)

    Only want half the picture? Don't care about the skateboarding boom of the late 1980's after you quit and gave up? Don't want the full RaD era story. Run for cover when you see 38mm wheels? Then this is for you.

    This pledge is for VOLUME 1 1978–1987 ONLY.
    (See pledge list below for the FULL TWO-VOLUME book pack).

    Does not ship with slipcase or sticker pack. Cost includes international shipping to outside the UK/EU (see list of available countries).

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    1 backer
    £
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  5. Select this reward

    Pledge £60 or more About $77

    INTERNATIONAL Volume 2 ONLY

    VOLUME 2 / 87–95 ONLY (ONE book)
    (Inc. INTERNATIONAL delivery)

    Only want half the picture? Don't care about the early history of UK skateboarding, before you discovered it? Don't want the full TLB / pre RaD era back story. Then this is for you.

    This pledge is for VOLUME 2 1987–1995 ONLY.
    (See pledge list below for the FULL TWO-VOLUME book pack).

    Does not ship with slipcase or sticker pack. Cost includes international shipping to outside the UK/EU (see list of available countries).

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    4 backers
    £
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  6. Select this reward

    Pledge £79 or more About $101

    BOOK PACK (Inc. delivery EU & UK)

    1 x 2 VOLUME BOOK PACK.

    4 x RAD ICONIC LOGO STICKERS.
    Faithful reproductions of the original free RaD magazine stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    Your name printed in the book.

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    Ships to Only European Union
    413 backers
    £
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  7. Select this reward

    Pledge £110 or more About $141

    INTERNATIONAL BOOK PACK (Inc. delivery)

    1 x 2 VOLUME BOOK PACK.

    4 x RAD ICONIC LOGO STICKERS.
    Faithful reproductions of the original RaD magazine stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    Your name printed in the book.

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    Ships to Only certain countries
    Limited 33 backers
    £
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  8. Select this reward

    Pledge £115 or more About $147

    LOGO PACK (Inc. delivery EU & UK)

    1 x 2 VOLUME BOOK PACK.

    8 x RAD ICONIC LOGO STICKER PACK.
    Faithful reproductions of the original RaD magazine stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    1 x RAD LOGO T SHIRT (1 x blue/black colourway).
    Faithful reproductions of the original mail-order RaD T shirts as designed by Nick Philip.

    Your name printed in the book.

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    Ships to Only European Union
    94 backers
    £
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  9. Select this reward

    Pledge £140 or more About $180

    INTERNATIONAL LOGO PACK (Inc. delivery)

    1 x 2 VOLUME BOOK PACK.

    8 x RAD ICONIC LOGO STICKER PACK.
    Faithful reproductions of the original RaD magazine stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    1 x RAD LOGO T SHIRT (1 x blue/black colourway).
    Faithful reproductions of the original mail-order RaD T shirts as designed by Nick Philip.

    Your name printed in the book.

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    Estimated delivery
    Ships to Only certain countries
    Limited 24 backers
    £
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  10. Select this reward

    Pledge £225 or more About $289

    FAT CAT PACK

    1 x 2 VOLUME BOOK PACK.

    PACK OF 11 STICKERS:
    8 x RAD ICONIC LOGO STICKERS.
    1 x SKATEBOARDING IS NOT A CRIME sticker.
    1 x Get a Clue sticker.
    1 x Extra Large RAD logo sticker.
    Faithful reproductions of the complete set of RaD magazine cover-mounted free stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    1 x 10x12" SIGNED ARCHIVAL PHOTO PRINT chosen by you from the images available.

    2 x RAD LOGO T SHIRTS
    (1 x pink/black + 1 x blue/black colourway).
    Faithful reproductions of the original mail order RaD T shirts as designed by Nick Philip.

    Your name printed in the book.

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    Ships to Only European Union
    20 backers
    £
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  11. Select this reward

    Pledge £500 or more About $641

    SUPER PLEDGE

    1 x 2 VOLUME BOOK PACK.

    PACK OF 11 STICKERS:
    8 x RAD iconic logo stickers,
    1 x SKATEBOARDING IS NOT A CRIME sticker.
    1 x Get a Clue sticker.
    1 x Extra Large RAD logo sticker.
    Faithful reproductions of the complete set of RaD magazine cover-mounted free stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    2 x RAD LOGO T SHIRTS
    (1 x pink/black + 1 x blue/black colourway).
    Faithful reproductions of the original mail order RaD T shirts as designed by Nick Philip.

    Your name printed in the book

    3 x A2 SIGNED, ARCHIVAL PHOTO PRINTS chosen by you from the images available.

    2 x RAD LOGO T SHIRTS
    (1 x pink/black. 1 x blue/black)

    1 x HAND SILKSCREENED RAD LOGO DECK.

    A visit to the RAD archive in London (Travel at your own expense) and meet one of the photographers. Your book, prints and products will be hand delivered to you when you visit the archive.

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    12 backers
    £
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  12. Select this reward

    Pledge £1,500 or more About $1,924

    LEARN FROM A MASTER PLEDGE

    In addition to all the rewards of the SUPER PLEDGE, spend the day at London skate spot (TBC) shooting photos with RaD and Sidewalk magazine super snapper Wig Worland. Learn how to shoot skate photos like a master.

    We will bring along a New Balance team rider (TBC) for you to photograph with Wig as your tutor. Travel at you own expense and we can supply camera equipment if necessary.

    Pledge also includes:

    1 x 2 VOLUME BOOK PACK.

    PACK OF 11 STICKERS:
    8 x RAD iconic logo stickers,
    1 x SKATEBOARDING IS NOT A CRIME sticker.
    1 x Get a Clue sticker.
    1 x Extra Large RAD logo sticker.
    Faithful reproductions of the complete set of RaD magazine cover-mounted free stickers. Newly minted by OG RaD regular and screen printer, Don Brider.

    2 x RAD LOGO T SHIRTS
    (1 x pink/black + 1 x blue/black colourway).
    Faithful reproductions of the original mail order RaD T shirts as designed by Nick Philip.

    Your name printed in the book

    3 x A2 SIGNED, ARCHIVAL PHOTO PRINTS chosen by you from the images available.

    2 x RAD LOGO T SHIRTS
    (1 x pink/black. 1 x blue/black)

    1 x HAND SILKSCREENED RAD LOGO DECK.

    Book, prints and products will be hand delivered to you when you meet the photographer.

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    Limited 0 backers
    £
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Funding period

- (30 days)