An impulsive act has Darci face enormous hurdles to get back to her sister’s wedding & avoid her family witness her first walk of shame
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One of the things about these campaigns is that they really need to start with a bang. It seems like the only thing in common between the things I've backed that didn't get funded, was that they didn't get a good start out of the gate.
I've got to agree with Merlin, all excellent points. Another successful campaign is the NAVA water filters that have put out updates much more regularly and constantly offered more or different rewards or to extend current rewards once this goal or that is reached. In the end their campaign was a series of steps rather than 1 giant leap like this one.
Just a few thoughts for the "second try" if it comes to that (for your sake I hope not, the script sample looked good) -
1: Don't just try and do what others are doing for rewards. Be creative and a bit unique. The posters, t-shirts and scripts are fine rewards, along with copies of the movie and even parts in the movie... but the voice mail messages and twitter following seems too much like Veronica Mars. Come up with stuff that seems like it fits the feel of the film you are trying to make.
2: Do some good pre-campaign marketing BEFORE starting the campaign. Create excitement. If you can swing it, film a short scene from the script with stand-in actors to show people what you hoping to do.
3: Stretch goals and new pledge amounts as the campaign moves forward are key to success, IMO. It's for a very different project, but you'd do well to go study Richard Burlew's Order of the Stick Kickstarter. For that matter see what Brian Fargo of inXile has done with Kickstarter (and his Kick It Forward initiative.)
4: Get some good support going in. Find the trend makers on Kickstarter and see about getting their support. Hit up the recognizable and influential backers to see if they'd give you an endorsement. It, of course, goes without saying that having some potential cult/fan favorite actors lined up to possibly star in the film can only help. It couldn't hurt to even contact Rob Thomas, Sebastian Gutierrez or others who've successfully run Kickstarter film campaigns.
It might even be a good idea already to shut this down, do some more planning using what you've learned from this experience, and come back stronger in a couple months. I honestly believe it will look better if you stop this with the intention of coming back with a stronger pitch than if you let it run to the end and it doesn't succeed.
In any case, best of luck going forward.
Can she add more days to it? Like make it 60 days to get the $ Instead of 45?
I don't think the prices of the incentives are too high at all!
If your looking for a song for the movie p!nk has one about walk of shame.
I am a huge fan of yours, but given that statistically, most successful kickstarter projects must make 25% of their goal amount in the first week, it looks unlikely that you will reach your final amount.
You and your mother are both intelligent people, and I’m sure between the comments on Kickstarter and the blogosphere articles, you’ve seen the suggestions that some people have made about how this campaign could have been improved. So, I’m not here to poor salt in your wounds.
However, I did pledge 10 dollars, so I would like to give my 2 cents. If you’re looking to kick start your film career (no pun intended), why are you going with a project that is trying to be a middle-of-the-road romantic comedy, that while it will get distribution through Millenium, will wind up in the 99 cent DVD bin?
The majority of great actors who have resuscitated their career, did it through playing a part in a quirky stand-out vehicle that played completely against type in order to show their acting versatility.
John Travolta - Pulp Fiction where he played a heroin addict and hitman.
Neil Patrick Harris - Who went from the sweet and adorable kid doctor to the sex pervert in the Harold & Kumar movies and HOW I MET YOUR MOTHER.
Kurt Russell - He started as a Disney teen idol in the 60’s, but after his ten year contract with Disney ran out, his career was revived in the 80’s by playing a drug-fiend Elvis, and Snake Pliskin. SNAKE MOTHER-F*****’ PLISKIN’!
Why aren’t you starting a Kickstarter account for something that stretches your versatility? And I’m not talking about NINE DEAD where you play a bitchy lawyer. I’m talking a gritty indie movie where you play a female Jason Bateman. I want to see CLARISSA KILLS THEM ALL!
I realize you’re a mother of three boys and a violent role may not be what you’re attracted to, but in a few years they’ll be teenage boys, and when they see their Mom kicking ass and taking names, they’re going to say, “My Mom is a badass!”
I mean seriously, why aren’t you doing a Kickstarter account for something like that? Or for Samurai Girl? Kickstarter loves samurais.
But I digress. I do wish you success and I hope you make your money, and a project that you’re passionate about, and if there’s anything I can do to help, please feel free to look me up at www.TucciEnterprises.com
By the way, I hope this development does not affect your distribution deal: http://variety.com/2013/biz/biz/avi-lerners-millennium-entertainment-up-for-sale-1200405738/
I have to say - I am pretty disappointed in MJH's fans. I've been a fan of hers for 19 years, since I was a 12 year old idolizing Clarissa, to the point where I wanted to legally change my name to Clarissa. I thought she was the coolest person ever and wanted to dress like her in the theme song in the show so badly.
The script for thia movie looks funny, witty, sexy and smart and I know for a fact that Melissa can pull this character off with charm and realism and make the viewer relate to and emphatize with the character and what she goes through in the film.
I'm shocked and disheartened that MJH's "fans" have only contributed $54k so far. What kind of fans agree with the studioa who refused to back or fund this film? Why, if you're a fan, would you want to see Melissa typecast like this? Why wouldn't you want to see her stretch her acting muscle and prove there is more to her than Sabrina?
I look at videogame kickstarters, like Skullgirls DLC, which made over $800k when its' goal was only $150k and it's incredibly disapppointing to me that MJH doesnt have more support than this.
Melissa, if you see this, I am behind you all the way and would love to see you in this film. You have the charm, wit, depth ans sexiness to totally bring Darci to life. Good luck Melissa!
I hope this gets Funded, cause this sounds like such a fun Movie. Anyway Just wondering when you were going to put up some new Pledges? Hope spome not to expenses one. I know you said something about a tote. I would love to get the tote if it wasn't too expenses.
It's a few things. The rewards are too expensive - a poster and a PDF script - $75! Come on. There's also no digital download the world over, or a movie showing online. Add to that the lack of updates, no t-shirt design, or soundtrack information, and the unknown project...
As for Zach, Scrubs was a massive show all over the world (a big cult hit in the UK, where I'm from) and his Kickstarter page is far superior. More info and more rewards.
The thing with Zach is simple. He was on a hugely popular tv show more recently than Melissa. He is also well known for garden state. Melissa is great and she does have a show currently. But its not on the level of what scrubs was nor is she known for her movie roles of late.
I think she would have raised 2m easily for a sabrina movie or even a 12 episode season. Even a clarissa movie would have hit the 2m goal. But to the average person what is darci, what knowledge does melissa have outside of acting. It seems her mom and her own sabrina rights and they are very active behind the scene but know one knows this cause we have never really heard about the behind the scenes stuff.
Its the same when comparing verionica mars. The show was a cult hit and has grown bigger in syndication . Bell has tranistioned well to movies staring in quite a few sucesfull ones. Even the direct and writer have moved to some famous stuff.
I hope she raises the 2m. It sounds like a good idea but we can't really hate on Zac or the other kickstarters.
How goes the digital download thing? I saw that you were working on finding a way for international people to see the film. :) If that make sense...
@Michael to an extent you have a point. But, I don't personally see this as an effort to expand the fanbase. I see this more as an effort to get Melissa a bit wider range of opportunity. And it does look like a very good script. We don't necessarily need to hit full funding in order for this to happen, we just need a sufficient number of backers to show that it's something that has enough viewership to pay for itself.
Which is going to take a lot more than 266 people ultimately.
BTW, does anybody else find it to be a bit stilted to use her full name? First name or last name are both kind of awkward, but somewhat less so than using the full name.
Hi, I've always been your fan and loved everything you did and I would really like to see this movie happening. I hope we get the 2 mil. in time :) I'll support you no matter what happens
Hi all, it's Melissa here. Just wanted to add to the conversation about my fan base. I know 100% that my fans are the most loyal and supportive on the globe. Whether or not this kickstarter thing works doesn't change that one way or another. Zachs project is a different beast since he has Oscar winning producers and celeb friends with 6mil twitter followers. The difference is he pulled out the big guns and Hollywood got on board. For me, it's all up to the fans and I know they wish me the best no matter what project I venture into. Thanks to everyone who has supported this and I hope you will spread the word so we can make this hilarious movie!
Frank: You should take another look at Zach Braff's kickstarter page. Its not a sequel, but even if it was, the fact that it funded so quickly is still a sign that his fan base is strong.
Having said that, it seems to me that Kickstarter is an odd place for MJH to go to fund a movie to expand her fan base. The people she is trying to add to her fan base aren't going to pay for the movie because they aren't part of her fan base yet. The people who are part of her fan base probably don't care that much about expanding her fan base, and will generally be more interested in funding what they know, rather then something new. That's why the Veronica Mars people are making a Veronica Mars movie rather then a totally new movie with the same cast. Zach Braff is in a somewhat different situation, since his fan base is mostly interested in him making a new movie, rather then another Garden State. Although, speaking for myself, I wouldn't mind if he got Natalie Portman back.
Michael: Zach Braff is literally doing a Veronica Mars. He is selling a sequel to "Garden State" which is a very popular cult movie. Almost as popular as Veronica Mars. This is Melissa selling something that: a. she has never done before; and, b. something that is not a Sabrina or Clarissa sequel. Accordingly, it is her trying to broaden her fan base and attempting to do something difference. That is why it is different than the two other examples.
I enjoyed the script excerpt -- some very funny stuff "I'm old enough to be _her_ big sister" made me laugh out loud and it's easy to see Miss Hart handling the character and delivering the scene with aplomb. I'm not sure if the OMG-speak will work, it seems just a bit dated but I don't know what you'd do in its place to sell the age difference as economically. If Darci had a hair clip, the kind that look like a stork's beak, she could use it on the joint as a roach clip as she does the last speech, drop the roach and use the clip as the last fix on her hair and exit. I think it would be a nice touch. (I am now officially the cliche annoying backer with ideas for the show.)
Ooohhhhh could the costar be Harvey?
@Frank: I'm not surte I understand you. Didn't Zach Braff just show his fan base is strong? I stumbled onto his Kickstarter by accident, and hadn't seen anything about it anywhere until it popped up on Kicktraq. Both Zach Braff's kickstarter and the Veronica Mars one funded before the web publicity kicked in.
WIth no offense to MJH, I just don't think her general fan base is as strong. I also think her KS page has not had as much work put into it as the other two.
Evan - I don't think it is that the fan base is weak. Zach Braff just proved otherwise. It is totally about the publicity. We need to figure out how to get into the Twitterverse.
I think this is so cool just to know u helped make a movie even a little bit I love movies and love Melissa Joan Hart she's a great actress!!
You can use the following songs for gratis in your film :)
"Like Springsteen" http://www.youtube.com/watch…
"You Call Shotgun" http://www.youtube.com/watch…
All the best! Glad to support!
It's not the publicity, but the fan base is weak. Veronica Mars did well through words of mouth from loyal fans recruiting other to chime in.
So this isn't gonna happen, is it? No publicity.
Specifications on the t-shirts would be helpful. Personally, I never buy white t-shirts as they appear dirty and dingy too quickly. Would like to know if the t-shirts will be in black and if unisex or if girly fit will be offered.
As fot the Travel and passports issue that creates a whole new set of problems but I'll just stick with one. Your already asking these people to donate a few thousand dollars now they have to spend more for travel expenses and passport?
Even the VM project ripped on the Assoc. Pro. Credit and look how much they are asking for it, if indeed it grants access to the actors I would surely make use of my power. Power granted to me by the money I .spent.
I agree about the prizes being to expensive.... I had a great deal more I wanted to add but I think my comment was censored so maybe I'll add it it parts rather then 1 long comment
I for one think the rewards are way too expensive and another problem is that most of them does not ship worldwide. If only they were to do an effort to make the DVDs and digital downloads available worldwide... You can not do a Kickstarter project simply basing in the Veronica Mars movie project, which was an exception; it will not happen to every Kickstarter project. You have to think and be smart, this is not a franchise and not a follow up to a cult tv series either. I did plege and I hope it gets the funds that it needs, but the creators have to figure out a better way for it to be done and stop asking too much from Kickstarter donators. You were clearly expecting too much when creating this project, and if you don't low down those you might just not get it done.
You also might want to consider doing a Reddit AMA. I have seen past Kickstarter projects get a pretty big bump from doing those.
Kicktraq has this project trending toward $234,000 :( There is still time to reach 2 mil and we know it can be done. MJH should try a live twitter chat. We can learn more about the project and possibly get it to trend. Rob and KB had success when they did their chat. It also helped that VM project had several cast members tweeting.
Since there isn't a cast, I would love to know who she is considering for each role. I'm sure they have different actors in mind. I would love to see her do another movie with Adrian Grenier. A few of my other suggestions would be Nico Tortorella(The Following), Shiloh Fernandez, Brandon Barash, Josh Henderson, or Ian Somerhalder. Lesser known actors, but they would most likely be willing to do a low budget film.
@Robert You're right, Veronica Mars has a built in fanbase, an unknown movie doesn't. MJH needs to create more videos about the project, more updates, and more pledges. If the digital copy was available outside of America it would help. People won't pledge for a movie they can't see :(
With that being said, I wish her the best of luck, and I hope it picks up soon.
I think part of the issue is that this is a KS for a person, rather than a known series or known movie franchise. We might like MJH but we currently know very little about the project, which when its a known franchise isn't such an issue as you know you'll get more of what you loved previously.
People would, likely, stump up for a new Dawsons Creek but probably not a new James Van Der Beek vehicle.
hmmm... wonder when the rewards for non us backers are going to be released... or maybe even the substitute fo the dvd... I'm just waiting to up my bid once I get news of this :) ps. I think MellyJHart can do any role she wants :)
Friederike, it's hard to say, the numbers here seem way too low. She is getting some exposure via the news sites, that's where I heard about it from, but it does seem like the numbers are quite low.
I'd be very disappointed if this is the result of people not thinking that she can stretch out of the previous very clean roles.
This is One of the moments i can't understand kickstarter... Why does MJH not receive any attention close to VM? Perhaps i am more aware of her in Germany since the witch series were shown here more often than VM. Feel a little bit sad of the slow process of this project. Well, it is quite some time to go, best wishes to you, Melissa! I will substantially raise my pledge if needed at the end...:)
I was going to ask if it was possible to get Clarissa released on DVD, but it appears that most of the shows from Nick of that era are now, finally, available on DVD.
It's kind of interesting to see things going back to their roots a bit in turns of expanding horizons.
@James I agree with Robert. You should receive everything from the lower tiers, but it only lists the DVD & script.
@James normally you also receive the rewards from lower tiers but yes the wording suggests only DVD & script, rather than script, t-shirt, digital download and DVD which it should be.
I'm a big fan of Melissa Joan Heart! Very happy to back this project! I hope it gets the funding it needs so it can be made! Good luck!!!! :-)
I'm in, women don't get the sort of roles that they really ought to. I'm glad they had the sense to at least mention Clarissa, just because there's probably a fair number of folks that remember that show fondly. Not that Sabrina was a bad show.
ok so I have a question because its not very clear on the rewards list. If I pledge $50 do I only get a hard copy of the DVD and not the digital version or do you get both?
I just found out about this project and love the idea of the film!
@James Certainly DVD/Blu-Ray is about protecting income from other markets & controlling when the release is (why might we go see X in Germany at the cinema, 4 months after the DVD release in the US, if we can simply buy it.
With digital stuff part of it comes down to the fear it will be distributed all over the net (it will likely happen regardless, by simply ripping the disc), the bandwidth costs of downloading (if handling it themselves), the markets that their partner is in (if they are having someone else distribute it, other than iTunes most aren't in many markets) and then you have the question of what format to use (iTunes on Win & Mac uses m4v, independent releases often use MKV or mp4 as they are universally playable; likewise pirate sites use them)
Night all see you in the morning when this thing hits $15k
I am also a bit curious why a digital download can't be made to send anywhere. I'm im NY so it's no big for me but I think you'll do better with an extended reach.
I'm curious to learn more about this project (I'm hat tipping for a $1 ATM) and to ask that you try and work magic to include digital downloads for outside of the US of A. (VM managed it) Be it that you self host the videos yourself. Also you could make the DVDs region free (0) and then it could be shipped anywhere.
Basically buck the normalcy of Hollywood: using digital rights management (many game KS are shipping DRM free) and region locking DVD/Blu-Ray. (Likewise other projects are doing this)
Your known globally (where hasn't Sabrina been shown?) and will have people from all over willing to back this and want to see the finished movie.