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After May 31st 2013, you can find Joe Sorren's Trading Cards, binders, scarves, hungry monsters, and more at becauseoftoast.com
After May 31st 2013, you can find Joe Sorren's Trading Cards, binders, scarves, hungry monsters, and more at becauseoftoast.com
345 backers pledged $42,014 to help bring this project to life.

About this project

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$42,014

345

UPDATE 2:The Backers-Only Bonus. A custom bookmark featuring one of the paintings to be included in the trading cards, with a hand-written note from Joe.

UPDATE: Every pledge for $65 or more receives 3 free bonus packs of Series A cards, sent to you June 1st if we make it to our goal!

BUT WHAT ARE THE CARDS? in a nutshell, I am trying the idea of making the paintings I have been working on since starting to work, live in the form of trading cards. So, with that in mind, I self-produced the first of three series (Series A), and now I am trying to kickstart the concept with people, in order to be able to produce Series B and C. Which is key I think, to the whole concept. I have designed the 3 series to be inter-connected, by showing details of some of the more complicated pieces in the first two series, and then resolving in the final series (series C). Anyway, not to write a novel but as a result of considering this kickstarter, I have decided to play with the idea of letting some of my paintings exist in some other ways; like a high-quality silk scarf, a stuffed-plush monster, and little trading card drawings. 

My Aim is True
My Aim is True

ABOUT THE PAINTINGS:

I once heard it said that, in the end, it's love and ridiculousness that matter. It was from a Kerouac interview I had heard on cassette years back, and it stuck. I found that it was becoming the quiet narrative behind my paintings. Like finding something funny in the middle of a disaster, or tenderness in the throes of battle.

All images shown are scheduled for Series B of the trading cards

Los Luchadores and Gerald the Monastical Wizard
Los Luchadores and Gerald the Monastical Wizard
Cine Capri
Cine Capri

When painting, it's more of a search than the execution of a plan. It's an idea I read about in Steven King's book, On Writing, where he wrote about throwing away working with a plot, and instead writing from the characters and situation. He found that his writing started to surprise him, which in turn, would then surprise many of his readers. It's the way I prefer to work, bashing my way through; sometimes with bravery, sometimes with softness, but always it seems, with a clunky quality that I have embraced.

Roar, My Own Little Self
Roar, My Own Little Self

It's the, "What the hell will happen next?" nature of painting that keeps me intrigued. It constantly has the potential of becoming a great, hairy, tough, heartbreaking adventure that finds a way to humble me every day.

By Day I Dream of Night
By Day I Dream of Night
Interruption
Interruption

THE TRADING CARDS

Recently, while I was updating my archive, I was looking at all these pieces, many which have hardly been seen in public. I started considering different venues for highlighting some of these pieces, and was then lucky enough to catch Beatrix Potter: The Picture Letters show at the Morgan Library in NY this past year. In there she had a beautiful, stunning board game she had designed. It just oozed her passion for her art and how she wanted to express it in different arenas. This inspired me to try a few different ideas that led me to developing the concept of these three series of trading cards. Interconnected and telling a story individually and throughout the three series.

So this January I set out with designing and self-publishing Series A. When they were released and I saw how people were interacting with them, I loved the reaction and felt like it was a concept worth developing further. I decided to launch this Kickstarter for Series B.

THE SPECIFICS

There will be in total, 3 trading card series (A,B, and C) with 135 total cards available (45 in each series). Series A was the inaugural set, and the focus was on the design per card as well as developing the relationships between the cards as they are displayed side-by-side on each page. Some of the cards even begin on one card and finish on another, like a two piece puzzle. I would like to expand the idea vertically in series B and create a complete 9-piece card puzzle in Series C.

Combination Card examples from Joe Sorren Series A Trading Cards
Combination Card examples from Joe Sorren Series A Trading Cards

Additionally, designing Series A set up 5 of the cards as details of some of the more complicated paintings I have made. Series B will focus again on other tiny moments, perhaps previously missed in the works. All of this will resolve in Series C where the pieces will be shown as the full piece, some in 9-pc card puzzle form like discussed above. In addition there are 15 different painting sticker designs (5 per series). I am a sucker for foils too, so when I was talking with the printer and I learned it was an option I just couldn't help myself. There are 6 foils in each Series (see Series A card image below).

Series A detail card
Series A detail card

Packs: Each pack, whether it be an A, B or C Series, will follow the model established in Series A; 12 trading cards per pack, with each pack containing at least one foil, one sticker, one catalog card and 9 regular cards of different rarity. (Randomness and ratios will be much improved in Series B and C. it was the weakest link of Series A in my opinion. Opening a pack should feel a little like Christmas morning, you know?)

Rarity: There are 4 types of cards in all the series: Common, Less Common, Less Common Still and Foil. This is denoted on each card in the bottom right, with every pack containing a card key on the catalog card. Series B and C will see improved design, larger & easier to read card numbers and a redesigned catalog card.

The Dance of All Hallows' Eve (featured on the 36"sq scarf
The Dance of All Hallows' Eve (featured on the 36"sq scarf

Incentives: From sketch cards, custom binders and the highest quality silk scarf I could find (the same makers that MOMA uses for their high-end scarves featuring art by Miro and the like), and the ridiculous 12" Because-of-Toast stuffed monster, I wanted to offer you rewards that hopefully surprise and intrigue you.

Series A Bonus Foil Card
Series A Bonus Foil Card
The following 4 pictures are examples of artwork from the customized binders
The following 4 pictures are examples of artwork from the customized binders

This Kickstarter Project is for the designing, making, and distribution of Joe Sorren Trading Cards: Series B and for funding the incentives being offered. If you are into collecting the series and trading online to build a collection, check out the becauseoftoast trading cards page on facebook: https://www.facebook.com/BecauseOfToastTradingCards

And to read someone else's take on the cards, check out this link:

http://idiopathe.wordpress.com/2013/03/23/joe-sorrens-pocket-heroes/

Thanks for reading this. Have a look around and if this is something you would like to see happen, jump in!

- Joe

Elliot's Attraction to All Things Uncertain
Elliot's Attraction to All Things Uncertain

Risks and challenges

Throughout my career, I have gone out of my way to always do more than is expected, and have delivered on the projects I have created in the past. I came up with the goal amount because it is enough to cover the production and packaging of the Series B cards, making the scarves, the Because-of-Toast Monsters, the binders (all produced by wind power and are 100% organic), stickers (high quality, waterproof) supplies, Kickstarter and Amazon fees associated with this project, and shipping and handling. Anything over the top of the goal helps me to be able to design and not stress too hard for rent etc. But even if we barely make it over, who needs sleep!:) In all seriousness, I am excited to have this chance to roll the dice and perhaps be able to make these items for you. Fingers crossed! (Which makes painting tricky:)

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  1. Select this reward

    Pledge $1 or more About $1.00

    THE BECAUSE-OF-TOAST VIDEO GAME:
    A custom, bite-sized thank you! Choose your platform Windows or Mac for the digital download. Designed by Henry Sorren (Go Henry!)

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    Pledge $5 or more About $5

    COMPLETE CATALOG PDF OF SERIES A & B + THE BECAUSE-OF-TOAST VIDEO GAME:
    For hopping on board at the outset, you'll be among the first to see the Series B trading card designs, receiving the complete catalog as a PDF (along with a PDF of the complete Series A) this August. This incentive also includes the Because of Toast video game, which will be sent digitally in October.

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    Pledge $15 or more About $15

    1 PACK OF SERIES A CARDS + COMPLETE CATALOG PDF OF SERIES A & B: : Here is your chance to pick up a pack of Series A trading cards, in case you missed them the first go around.

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    Pledge $25 or more About $25

    1 PACK OF SERIES B CARDS + KICKSTARTER-ONLY SERIES B PREORDER-BONUS FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B:
    Watch your mailbox and prepare to trade. You'll be of the first to receive your own preordered Series B trading card pack. Each pack contains 12 random cards and stickers from Series B, designed and sent straight from Joe. And to thank you for your early support, you'll find the 'Series B Preorder-Bonus Foil Card' and 2 waterproof different Because-of-Toast stickers tucked into your envelope.

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    Pledge $40 or more About $40

    2 PACKS OF SERIES B CARDS + SERIES B PREORDER-BONUS FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B:
    Hit the ground running with two packs for your opening pleasure. (PDF will be emailed in August).

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    Pledge $65 or more About $65

    THE FIRST CARD IN SERIES B + 3 PACKS OF SERIES B CARDS + THE PRE-ORDER SERIES B BONUS FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B: Joe is pulling the first card from Series B off the presses and sending them with these Kickstarter preorders. Each signed by Joe, the first card in Series B will never see the inside of these packs in this first printing. Pick one up here and hit the trading floor with a head start.

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    Pledge $95 or more About $95

    ECO-FRIENDLY 3-RING BINDER + EVERYTHING FROM REWARD #6 + BONUS PACK OF SERIES B CARDS:
    House your card collection in this eco-friendly 3-ring binder with 9 card protector sleeves. (Other incentives here are the same as reward #6, except we threw an extra pack of cards in the mix, just because you are awesome.)

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    Pledge $100 or more About $100

    KICKSTARTER ONLY-SERIES B SKETCH CARDS:
    Now it's personal. Joe will thank each of you all the way from his kitchen table, where he's hand-drawing a limited series of Series B Sketch Cards. No two sketch cards will be the same.

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    Pledge $135 or more About $135

    THE BECAUSE-OF-TOAST STUFFED, PLUSH MONSTER WITH CERTIFICATE + 2 PACKS OF SERIES A CARDS + CATALOG PDF OF SERIES A & B:
    This stuffed, plush monster is stepping off the canvas and traveling to your home just in time for breakfast. Includes a kickstarter-only, "I helped Joe make toast" signed certificate, plus 2 packs of Series A cards as an additional thank you!(certificate and cards ship in August.)

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    Pledge $195 or more About $195

    LIMITED EDITION, CREPE SILK SCARF:

    Featuring the painting, "The Dance of All Hollows' Eve," each scarf is signed and numbered right on it's tiny tag. Measuring 36"sq.(92 cm), and made of 100% silk, each scarf is handcrafted in Lipomo, Italy; a comune in the Province of Como, where the deep lakes, broad mulberry fields, and a Mediterranean climate have, for hundreds of years, created ideal conditions for silk production.

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    Pledge $285 or more About $285

    SILK SCARF / BECAUSE OF TOAST STUFFED PLUSH MONSTER COMBO:
    Combine elegant with goofy and save $45 while you are at it :)

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    Pledge $295 or more About $295

    SERIES-B CUSTOMIZED BINDER COMPLETE WITH 10 PACKS OF SERIES B TRADING CARDS + THE FIRST CARD IN SERIES B + THE SERIES B BONUS PREORDER FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B:
    Enjoy 10 packs of Series B cards, in an eco-friendly binder filled with card protector sleeves. Each binder cover is one-of-a-kind. Hand-drawn by Joe, this offer is only available through this kickstarter (we have included some samples Joe has made from Series A, in the body copy to your left).

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    Pledge $295 or more About $295

    SERIES A CUSTOMIZED BINDER COMPLETE WITH 10 PACKS OF SERIES A TRADING CARDS + THE SERIES A BONUS PREORDER FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B:
    Enjoy 10 packs of Series A cards, in an eco-friendly binder filled with card protector sleeves. Each binder cover is one-of-a-kind. Hand-drawn by Joe, this offer will only be available through this kickstarter (we have included some samples Joe has made in the body copy to your left).

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    Pledge $550 or more About $550

    SUPER-COMBO: CUSTOMIZED SERIES B BINDER with ten Series B packs! / SCARF / BECAUSE OF TOAST STUFFED PLUSH MONSTER + SKETCH CARD + THE SERIES A BONUS PREORDER FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B + VIDEO GAME (included with all incentives:) Just about the whole kitchen sink included in this incentive, who people who want almost all of it :)

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    Pledge $1,000 or more About $1,000

    HEIRLOOM BOX:  Joe is painting a one-time series of twenty beautiful hight quality wooden boxes (approx size 6"x 4"x 3" or bigger, the high quality wood to be used is still being decided, but you won't be dissapointed:) Each box is a stand-alone work fit for use or display, and will be painted, signed and numbered by Joe. 

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    Pledge $1,500 or more About $1,500

    SUPER_DUPER-COMBO = HEIRLOOM BOX + CUSTOMIZED SERIES B BINDER with ten Series B packs! + SILK SCARF + BECAUSE OF TOAST STUFFED PLUSH MONSTER + SKETCH CARD + THE SERIES A BONUS PREORDER FOIL CARD + 2 DIFFERENT WATERPROOF STICKERS + CATALOG PDF OF SERIES A & B + VIDEO GAME (included with all incentives:) The kitchen sink of incentives. All but the Series A binder with cards!:)

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Funding period

- (21 days)