$6,621
pledged of 29.000 $pledged of 29.000 $ goal
21
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Jun 11 2018
Guy RoebuckBy Guy Roebuck
First created
Guy RoebuckBy Guy Roebuck
First created
$6,621
pledged of 29.000 $pledged of 29.000 $ goal
21
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Jun 11 2018

About

A New Zealand native transplanted to Austin, Texas after more than a decade in London, U.K.—dispelling the myth that kiwis can’t fly!

I spent 20 years in the field of architecture as a residential drafter, which wasn’t giving me the opportunities to explore my inner designer/artist, and even longer buying (mostly) and selling watches for my own collection.

I started Roebuck Watch Company in 2015 after an “ah-ha” moment while on a home-visit to New Zealand. During a discussion with friends about what we would really like to do if money was no object—I answered “I would love to design watches”.  

Four fundamental elements drive my design philosophy: shape, color, texture, and quality. My mission is to craft watches that stand out from the pack. My goal is to create quality watches that will stand the test of time.

The date on the versions above will be white numerals on a black background on the production watches.

I have decided to offer no date versions of the Alpha series for those that prefer their watches without it.

The case is custom designed (in fact, the entire body of the watch is custom designed bar the movement) and made from 316L stainless steel, chosen for its superior corrosion resistance. The case sides are horizontally brushed and etched with stripes centered on the crown. The lugs are vertically brushed on the sides and ends.

The top of the case has a doubled domed sapphire crystal with an anti-reflective coating to the underside. Sapphire crystal is extremely hard and therefore scratch resistant.  On the Mohs scale for gems it is rated at 9—just behind diamonds which are at 10. The porthole in the case back is also sapphire crystal, giving a great view of the ever moving balance wheel.

The sandwich dial is the star of the show and is a big part of what makes the Alpha such a striking watch. The dial is in fact made up of three layers—the lower two being the bridge over water, as mentioned above, and the third applied numerals and indices.

THE LOWER DIAL: the lower dial comes in four colors - blue, white, grey and light blue. These dials have a slight metallic tint to them which changes the tone of the dial from its actual color to slightly lighter under differing light conditions. This is quite evident with the grey dial—the image above is true to color compared to the other images you will see here. I was not expecting this but love what it adds to the watch.

THE NUMERALS AND INDICES: these are polished stainless steel with Super-LumiNova C1 luminescence. The 12 and 6 markers and the indices either side cantilever over the lower dial—a nod to architecture that feature cantilevers to great effect like Frank Lloyd Wright’s Falling Water.

THE HANDS: The skeleton hands are designed so that that they will not obscure too much of the dials below and are polished with Super-LumiNova C1 on the tips. The second hand is tipped in red.

The strap is made from Italian leather. The Italians are well known for their quality leather products. The straps are 20mm wide with stitching to match the lower dial, and the buckle is stainless steel with the brand logo etched in.

Powering the Alpha is the Seiko NH35A automatic self-winding movement. This movement has been around for many years and is well known for its robustness and reliability. I wanted a movement that is proven and will be unlikely to give you, the owner, any problems.

HIGHLIGHTS: 24 jewels; 21,600 bph (gives the second hand a sweep action); 41 hour power reserve when fully wound; hand-winding; hacking (second hand stops when the crown is in time change position); accuracy -20 to +40 seconds a day (the movements in the Alpha will be regulated by my manufacturing partner to ensure the best accuracy).

  • Cushion case in 316L stainless steel finished with mixed brushed & polished detailing
  • Black Sheep: PVD coated cushion case in 316L stainless steel finished with mixed brushed & polished detailing, color -dark IP gun
  • Dimensions: 40mm x 40mm x 13.9mm
  • Lug to lug: 48.9mm
  • Water resistance: 10ATM / 100m
  • Double domed sapphire crystal with anti-reflective coating to the underside
  • Sapphire crystal porthole in case back
  • Sandwich dial
  • Applied numerals & indices
  • Skeleton hands
  • Super-Luminova C1 lume
  • Seiko NH35A automatic movement
  • Black date ring with white numerals (it was not possible to obtain movements with this type of date ring prior to the final samples being shipped so that is why the photos show a white date ring) 
  • Crown featuring logo
  • 20mm Italian leather band wit, 316L stainless steel buckle featuring logo
  • 2 year warranty

VARIANCES: the samples featured in the photographs are mostly production ready. There will however be some minor refining in the production phase. The two main changes will be the use of the full company name on the dial which is due to trade marking requirements, and to enlarge the crown diameter. See photos below.

If you're anything like me you take more than one watch on vacation, so shipping the Alpha in a travel case seemed like a great idea—your watch is well protected on any journey. For those really hard core watch owners, there is space in the lid for extra straps and a spring bar removal tool.

The case comes inside a stylish box because unboxing is part of the fun of getting a new watch!

My manufacturing partner is based in Hong Kong and has been in business for 33 years. They produce parts for some Swiss watch companies so they understand timely production and producing high quality parts that are well finished.

Luminescence change to Super-LumiNova BG-W9. This has the same white look in daylight as Super-LumiNova C1 but glows a cool blue in the dark. It is an expensive lume but definitely worth it.

Metal bracelets for both case types. These have solid end links and a butterfly deployant clasp with the logo etched into each end of the bracelet. These bracelets are well made and comfortable to wear—not loose and noisy like some bracelets can be.

To enable you to change your strap or bracelet I will include a spring bar removal tool FREE.

Dress it down
Dress it down
Dress it up
Dress it up
or for Her
or for Her

WHAT'S IN IT FOR YOU: You have the pride in knowing you helped a boutique watch company come to life, and you get a great watch at a deeply discounted price.

WHAT'S IN IT FOR ME: Roebuck Watch Company procures the necessary funding to enable the design and production of unique, high quality watches, and bring them to market.

I have many ideas in conception—the next watch is already with my manufacturing partner waiting for the green light to begin the technical drawings.

THE FUNDING GOAL: Why have I chosen $29,000? I have run all the numbers involved in producing the watches, the minimum order quantity, shipping to the U.S., import taxes, and shipping to you, the backers, and this will be the minimum required.

I have observed a number of Kickstarter watch campaigns and there are generally two ways people approach the funding goal. (1) they have a low goal and price the watches to match—gambling on getting enough funding to cover the true cost. This is a risky prospect.  What if the goal is reached but it doesn't cover the true cost of the watches? (2) take the route I have chosen and set the goal at the lowest possible price point that will ensure backers get what they pay for—that is just good business.

From architecture to watches – it was time for a change!
From architecture to watches – it was time for a change!

Shipping for Kickstarter backers is free. 

Due to U.S. laws and sanctions as well as insurers limitations the following countries are ineligible to receive any products: Belarus, Burma, Code d’Ivoire, Congo, Cuba, Eritrea, Iran, Iraq, Lebanon, Liberia, Libya, North Korea, Russia, Somalia, Syria, The Republic of the Sudan and Venezuela. Roebuck Watch Company reserves the right to add to this list at any time.

Risks and challenges

Bringing a product to market is not an easy process. Having reached this point, I have working prototypes. This is important to know because to get this far all the required tooling for each part is made and ready to go. The changes to the dial and crown will require new molds but the factory has given me no reason to expect delays.

If, in the unlikely event, there is an unexpected delay I will inform the backers. Wherever possible, I will send updates on progress.

Roebuck Watch Company is not responsible for any Duties or Taxes for overseas buyers and overseas backers acknowledge that they are aware of this and intend to pay the Duties or Taxes on their purchase.

Customer service is an important part of business and I will do my utmost to answer any queries in a timely fashion.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Pledge $1 or more

    With your help Roebuck Watch Company is one step closer to coming to life.

    This watch may not be for you, but somewhere in the future there may well be one.

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    Pledge $279 or more About $279

    SUPER EARLY BIRD SPECIAL

    > Receive 1x Alpha stainless steel watch which comes in a travel case.

    > Save $250 off future retail price ($529)

    > Choose the color at the end of the project.

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    Pledge $289 or more About $289

    SUPER EARLY BIRD SPECIAL

    > Receive 1x Alpha Black Sheep watch which comes in a travel case.

    > Save $250 off future retail price ($539)

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    Pledge $329 or more About $329

    EARLY BIRD SPECIAL

    > Receive 1x Alpha stainless steel watch which comes in a travel case.

    > Save $200 off future retail price ($529)

    > Choose the color at the end of the project.

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    Pledge $339 or more About $339

    EARLY BIRD SPECIAL

    > Receive 1x Alpha Black Sheep watch which comes in a travel case.

    > Save $200 off future retail price ($539)

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    Pledge $429 or more About $429

    KICKSTARTER SPECIAL

    > Receive 1x Alpha stainless steel watch which comes in a travel case.

    > Save $100 off future retail price ($529)

    > Choose the color at the end of the project.

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    Pledge $439 or more About $439

    KICKSTARTER SPECIAL

    > Receive 1x Alpha Black Sheep watch which comes in a travel case.

    > Save $100 off future retail price ($539)

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    Pledge $699 or more About $699

    THE DOUBLE DEAL

    > Receive ANY 2 Alpha watches which will each come in their own travel case.

    > Save $359 off future retail price ($1058)

    > Choose the color at the end of the project.

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    Pledge $1,269 or more About $1,269

    THE QUADRUPLE DEAL

    > Receive ALL 4 Alpha watches which will each come in their own travel case.

    > Save $847 off future retail price ($2116)

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Funding period

- (31 days)