The DvC Project is a line of t-shirts & posters for designers, developers, artists, & everyday folk. Help me launch the inaugural line!
This project is all about the design community coming together and working as a team to create inspiring and uplifting apparel & prints.
We are here on Kickstarter to make this project come alive. We've collaborated and created some shirts we're really excited to wear and hope will become your new favorite item in your closet! We need to raise the funding to get these designs printed and into your hands!
UPDATE: We're so excited that we reached our funding goal with a few days left in the campaign! Thank you all so much for your support.
We've added a few push goals:
$12,000 - Unlock the "Rejoice" t-shirt (new design). *NOW AVAILABLE!
$13,000 - Unlock the "Don't Be Afraid" t-shirt (previously only available as a poster).
$15,000 - Unlock a pullover hoodie. Design to be voted upon by backers based on any of the designs.
My name is Peter Deltondo, a graphic designer from Southern California. A few months ago, my mom (Maria) was diagnosed with Breast Cancer. After the shock of the news set in, my wife and I sat down and brainstormed how we could help out. We decided to use our time & talents and we would sell artwork on my website to help raise cancer awareness & support my parents. After speaking with my close circle of designer friends about my plan and the news of my mom, there was an outpour of support. They all wanted to be involved and contribute artwork. It became clear very quickly, this was something bigger then just my mom. This was something that we could do together, as a design community, and make a real impact in the lives of men, women, & children fighting cancer.
We set out to create products that not only do good, but become your new favorite shirt or print. My wife and I love soft shirts, so that is what we set out to find. We hope you will enjoy these comfy awesome T's as much as we do. Our team is excited about all of the designs we are starting with, and we cannot wait to showcase new items in the future.
About Design vs Cancer
What we (Design vs Cancer) do is help raise awareness & support for people fighting all types of cancer. When we launch our store, the sale of our goods goes to helping families financially through their fight with cancer and helping the global effort for cancer research. To do this, we've reached out to amazingly talented designers from all around the world to create great works of art. Some have a focus on cancer, others are just plain cool! As I reached out to designers who have inspired me, I was amazed by the outpouring of support, and their willingness to jump right in! We have some amazing artwork here for our Kickstarter campaign, and we have more artists currently working on artwork for future products. You can learn more about us at www.designvscancer.org.
While the primary color of our logo is pink in honor of my mom, we have a mark for every type of cancer, corresponding to it's ribbon colors. Our mark will change from time to time on our site (once launched) while we focus on a certain type of cancer.
All funding from this campaign will be used to put this project into production and get everything printed and into your hands. Any extra will go towards inventory for the site so we can continue to produce these great products.
How the funding breaks down:
Kickstarter takes a 5% Fee
Amazon Payments takes a 3-5% Fee
Rest of the funding will be used for production of goods to get these items to you and to have stock for our website.
Over and Above Goals
If the project goes over and above our goal by certain amounts, we'll look into making the shirts even better. Things like sewn on labels on the sleeves or bottom of the shirt, upgraded shirts, etc.
We'll also work on adding some additional artwork for you to choose from once our $10,000 funding goal has been reached!
I’ve teamed up with Mike Jones (Founder, Creative South Design Conference *which was funded earlier this year on Kickstarter) to launch Design vs Cancer. Mike & I met at Creative South and formed a close friendship. I'm honored & humbled to have such an amazing friend, mentor, and quality individual by my side through this.
My good friend, developer Rob Davarnia has been at the forefront of helping us create our website & online store. When Rob heard about our project, he wanted to be a part of it right away. Rob's heart for helping others is worn on his sleeve. We've sat down for countless hours of design & coding to help make this idea go from a dream to a reality.
About the Shirts
The shirts will be printed on a very light weight t-shirt from NextLevel & Tultex tees. The model of NextLevel & Tultex cotton/poly tees may vary based on the design/fabric color. We will also remove all the tags from the shirts, because who likes an itchy neck? Instead we'll have a sweet custom printed tag right on the fabric.
- Shirts: The shirts will be done with a water based discharge ink. Some designs may require a slightly different print process, such as a thin (we won't print anything heavy) plastisol screen print, or 4 color process print. However, we strive for the quality and comfort of the water based discharge ink as a number one priority.
We want these shirts to be the coolest, most comfortable shirts you own!
- Prints: All 18"x24" will be screenprinted if possible. If the design doesn't set up well for it, we'll run a giclee print. 10"x10" prints will be either letterpressed or screen printed.
Obviously, the main point of the rewards is to get the shirts & posters in your hands! So while there are various reward levels, they are all basically just quantities of the items (discounted as they go). You can get one of each, you can mix and match, just pick the reward level that corresponds with the total number of shirts you want.
- Apparel images here are mockups. Actual products may vary from the mockups in color tone, graphic size/positioning, etc. Number of inks used in the graphic, available colors, and brand of the apparel are all things that may change by the time the shirts go into production. - Shipping estimate is just that - an estimate. If I receive more orders than anticipated by an extreme margin, it may delay shipment of the rewards.
Design vs Cancer site: designvscancer.org (after the Kickstarter project remaining products will be sold here)
Design vs Cancer twitter: @designvscancer
Our team's individual twitters: @peterdeltondo, @bucket826, @robdvr
A special thanks to Chad, Drew, & Dave from Shade Tree Films for helping us tell our story.
To Mike Jones & Rob Davarnia for being the greatest team of guys to work with to make this come alive.
To my wife Kelli and Mike's wife Karen, for supporting us, giving us feedback and putting up with our late night Skype chats to make all this happen. We are proud to be doing this together with the love and support of our families.
Thanks Mom, for being the driving force and inspiration behind Design vs Cancer. You are one of the strongest people I have ever known.
All the artists who helped make this come alive and produce artwork for our Kickstarter: *In order of artwork shown above
Mary Kate McDevitt - http://marykatemcdevitt.com/
Chris Wright - http://www.handlettering.co/
Jen Hood - http://wegothoodzpah.com/
Joseph Alessio - http://josephalessio.com/
Adam Grason - http://www.zadok44.com/
Sel Thomson - http://www.selthomson.com/
Kasper van Eerden - http://dribbble.com/MaskedBear
Scott Fuller - http://thestudiotemporary.com/
Enon Avital - http://enonavital.com/
Sergey Shapiro - http://www.sergeyshapiro.com/
Mike Bruner - http://dribbble.com/mike-bruner
Risks and challenges Learn about accountability on Kickstarter
- Fulfillment handling details (shipping, timeframe & logistics).
We've got a great relationship with our print companies to ensure the best quality and standards for our products.
There will be a survey we send out at the end of the campaign that will find out which shirt(s) or poster(s) you'd like. You can mix and match, order several of the same, different sizes, etc.
All the shirts are offered in S, M, L, XL, XXL. If you need a XXS, XS, or XXXL or XXXXLT (also known as "The Mike Jones" package, we'll make it happen, but the fabric may be different based on size availability. Some sizes are available on certain model NextLevel & Tultex tees, but we may need to print on Gildan or Anvil for extra large sizes.
We want to make sure EVERYONE can wear our shirts.