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Farm-to-table, on your table. A fun and easy way to grow fresh food at home.
Farm-to-table, on your table. A fun and easy way to grow fresh food at home. Use code KICKSTARTER at check out for 15% off!
Farm-to-table, on your table. A fun and easy way to grow fresh food at home. Use code KICKSTARTER at check out for 15% off!
986 backers pledged $43,741 to help bring this project to life.

About this project

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The World's Smallest Garden

$43,741

986

Growing fresh, healthy food at home has never been this easy. 

How It Works

Now you can enjoy the benefits of fresh herbs year round, even if you don't have space for a conventional garden! Just find an empty bottle, fill it with water and insert the World's Smallest Garden.

The World's Smallest Garden contains a special smart soil that uses a capillary action to lift water up to the seed. As the seedling sprouts it sends roots down into the bottle. Not only does this look really cool, but it also allows the plant to water itself. Young plants can survive for up to a month using the initial water in the bottle. As the plants mature their water usage will increase, and we recommend checking the water level at least once a week. Topping up the water supply is straight forward.

This product does not come with bottles - we encourage repurposing and up-cycling. Maybe its a champagne bottle from your anniversary dinner or an olive oil bottle from your trip to Italy. The small amount of plastic we do use in this product is food-grade and biodegradable. It costs us a little more to produce it this way, but we think it's money well spent.

As Featured In

Press release available here and press-kit images here.

What You Can Grow

The World's Smallest Garden will come with a selection of herbs, most likely:

  • Sweet Basil - endlessly versatile and relative to 'holy basil', a sacred plant in Indian culture. Perfect for pasta, pesto and pizza topping. 
  • Mint - best known for its medicinal properties and smell, mint is historically a symbol of hospitality. There's no better way to welcome your friends over than with a fresh mojito. 
  • Plus one more variety, that is yet to be decided. If you've got any ideas on what the third one should be, please leave a comment on our Facebook page (@GetUrbanLeaf) - we'll be figuring it out soon!

Seeds typically germinate in 3-14 days (depending on variety) and yield harvestable amounts of herbs in as little as 4-6 weeks. Plants will typically outgrow the bottle after 3-5 months, but some of our beta samples are over 6 mths old and still going strong. 

What You Get

The basic kit we're offering as a reward for pledging is a 3-pack of the World's Smallest Garden (garden). The garden contains nutrient-enriched smart soil, and the kit comes with a quick start guide, stickers for the bottles and non-GMO seeds.

About Us

Rob and Nate met in early 2016, and immediately bonded over their shared vision for building a healthier and more sustainable food system. From the outset, our goal at Urban Leaf was to make a product that was easy to use. Unlike other hydroponic grow kits on the market today that cost hundreds of dollars and involve sophisticated pumps, lights and automation, the World's Smallest Garden is simple. It doesn't need any of those bells and whistles!

Nate left the finance industry in 2015, determined to build something that his grandchildren would one day be proud of. The first dish he learnt how to cook was spaghetti bolognese, and since a young age has been obsessed with food. He has taken cooking classes all over the world, including a Certificate of Culinary Arts in Toronto. Thai and Vietnamese are his favorite, and he once spent a month exploring the Central Highlands of Vietnam by motor bike in search of the perfect bowl of Banh Hoi (it's all about the fresh herbs!!)

(Dr) Rob was raised on a wood farm in Southeastern Massachusetts, and since moving to NYC has made it his mission to make the place a bit greener! His PhD dissertation focused on Vegetated Infrastructure, and after meeting Nate in early 2016 began to use his plant knowledge to design food growing systems. As well as running R&D, manufacturing and dispatch at Urban Leaf, he has also become famous for his "Upper Westo Pesto" (fortunately he has a very good supply of fresh basil).

Stretch Goal

This project will go ahead as long as we can come together and raise a combined $40,000. The more we raise, the better the product becomes however.

If the total amount pledged to this project exceeds $100,000, our quantities will be large enough to produce different color units for each variety of herb. Stay tuned for the post-campaign backer-survey, when the community will together determine the 3 colors that get produced.  

By sharing this project with your friends, everyone wins! 

Progress

We have manufacturer quotes in hand and are ready to get started. The sooner we reach our goal the sooner we can press the button on getting the necessary molds made. 

Some of the many prototype units that we've 3D printed
Some of the many prototype units that we've 3D printed

 

Some of our beta users growing their first basil plants!
Some of our beta users growing their first basil plants!

 

Risks and challenges

Through hundreds of customer interviews, over 300 beta-testers and many prototype iterations - we are confident we've come up with a product that works.

The beta-versions of this product were 3D printed in small batches in New York City - which allowed us to improve and iterate the design while listening to user feedback and testing usability.

We have manufacturers in the New York area lined up and ready to go. We have quotes in hand for the molds, manufacture and assembly. All we need now is your support so we can go ahead, press the button, and get started!

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  1. Reward no longer available

    Pledge $12 or more About $12

    Single Pack (Early Bird)

    Perfect for getting started

    ONE package, containing:
    - 3 x World's Smallest Garden, including seeds
    - Stickers for the bottles
    - Quick start guide

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    Reward no longer available 234 backers
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  2. Select this reward

    Pledge $15 or more About $15

    Single Pack

    Perfect for getting started

    ONE package, containing:
    - 3 x World's Smallest Garden, including seeds
    - Stickers for the bottles
    - Quick start guide

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    Ships to Only certain countries
    Limited 323 backers
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    Pledge $15 or more About $15

    Single Pack - WITHOUT SEEDS (for EU)

    Perfect for getting started

    ONE package, containing:
    - 3 x World's Smallest Garden
    - Stickers for the bottles
    - Quick start guide

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    46 backers
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  4. Select this reward

    Pledge $40 or more About $40

    Enthusiast Pack

    Build a complete garden at home!

    THREE packages, each one containing:
    - 3 x World's Smallest Garden, including seeds
    - Stickers for the bottles
    - Quick start guide

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    166 backers
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    Pledge $65 or more About $65

    Family & Friends Gift Pack (Early Bird)

    Makes the perfect birthday, housewarming, or dinner party gift.

    SIX packages, each one containing:
    - 3 x World's Smallest Garden, including seeds
    - Stickers for the bottles
    - Quick start guide

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    Reward no longer available 100 backers
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  6. Select this reward

    Pledge $80 or more About $80

    Family & Friends Gift Pack

    Makes the perfect birthday, housewarming, or dinner party gift

    SIX packages, each one containing:
    - 3 x World's Smallest Garden, including seeds
    - Stickers for the bottles
    - Quick start guide

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    67 backers
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  7. Select this reward

    Pledge $80 or more About $80

    Family & Friends Gift Pack - W/O SEEDS

    Makes the perfect birthday, housewarming, or dinner party gift

    SIX packages, each one containing:
    - 3 x World's Smallest Garden
    - Stickers for the bottles
    - Quick start guide

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    11 backers
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  8. Select this reward

    Pledge $500 or more About $500

    Private Food Tour & Cooking Lesson

    You (+1) will enjoy a private cooking lesson with Nate + Rob in NYC, involving (you guessed it) lots of fresh food from a World's Smallest Garden! We'll start at the Farmer's Market to pick up some extra supplies, chat about food, fresh ingredients, cooking and urban farming all while making some delicious food!

    (or, if you'd rather chat about something besides food and plants that's fine too - since Rob and Nate spend quite a lot of time speaking with each other about this already. A change might actually be quite nice....)

    Anyway, dates by mutual agreement but likely in the August - November 2017 time frame (we have quite a lot of shipping to get done before then)

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    Pledge $600 or more About $600

    Promotional Pack

    Give your clients, guests or attendees an eco-friendly gift they'll actually use. Enough of the free pens already!

    ONE HUNDRED AND TWENTY packages, each one containing:
    - 1 x World's Smallest Garden, including basil seeds
    - Sticker for the bottle
    - Quick start guide

    This reward comes with Urban Leaf branded packaging. Contact us about custom packaging with your company logo (minimum order quantities apply)

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    School Visit

    Send founders Rob & Nate to a school of your choice in the NYC area.

    Young minds are curious - let's feed them something healthy! The World's Smallest Garden is a great tool for engaging kids in topics such as recycling/repurposing, plants, biology, healthy eating and nutrition.

    We'll host a session with the kids about the importance of health, nutrition, sustainability and the benefits of growing their own food. There will of course be lots of goodies to share as well!

    This reward does not include flights or travel, and is therefore only available in the NYC area. Please contact us if you'd like to send us to a school in a different area so we can discuss custom pricing.

    Dates by mutual agreement, between September and November 2017.

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  11. Select this reward

    Pledge $1,200 or more About $1,200

    Retailer / Reseller Pack

    120 x 3 packs of the World's Smallest Garden, including:
    - 120 x individual packages, each one containing
    - 3 x World's Smallest Gardens, including seeds
    - Stickers for the bottles
    - Quick start guide

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Funding period

- (30 days)