FUSION OF TRADITION WITH FASHION: Revolutionising the way you see traditional art. *Reward dates got preponed to September*
With modernization and machines taking over for most manufacturing activities, handcrafts are slowly losing their presence and glory. Coloyd has taken an initiative to maintain the quality of premium handcrafts of the world which are on the verge of extinction.
Coloyd's Mojaris / Punjabi Juttis are the handmade leather shoes (slip-on style flat), which is our first initiative from remote corners of India. We are committed to keeping all the good practices intact and all processes humane, just and ecologically balanced.
Note: We have stringent checklist to check the authentication and quality of handmade products before serving them to you.
Graduated from Baruch College, CUNY, NY, I was not satisfied with the job I was doing. I wanted to do something for the society, something different.
When I went on my vacation to India in 2013. I saw these handmade shoes, which were of utmost beauty as well as traditional and classy design, but they lack quality to fight with international brands. There I got an Idea to re-instate royal and premium handcrafts of the world which are on the verge of extinction.
It took me one year to design this new Mojari. I had multiple sittings with artisans and made them understand the requirements of todays customers.
Then, I came up with brand Coloyd to showcase this beautiful art and this is just a start.
Traditionally, the Mochi Jinngar community of remote corners of Rajasthan, who have now been settled in Punjab(India) for several generations, made horse saddles and reigns. The craft of making these shoes has been practiced in Punjab for the last 300 years by Raijer Cobblers. The craft form is transmitted from one generation to the next making it a family tradition from last three centuries.
1. The craft of making these shoes has been practiced in remote corners Punjab for the last 300 years.
2. We desire to become an instrument through which the artisans can directly understand the need of global audience and make their products quality premium enough to compete with mechanised products.
3. We kept traditional royal design, but made these shoes more comfortable and classy for todays generation, so that you get high quality handmade products which not just ‘sales’ but ’dialogues’ between the craftsmen and their patrons.
4. We re-designed these mojaris/punjabi juttis using finest leather and comfortable leather insole to make royal wear of past, a sophisticated and stylish wear of today.
5. Ambipedal Design: there is no left-right distinctions. You can wear them in whatever way, i.e. left shoes to right foot and vice versa.
6. Now, all designing part is over. We need to set up a place to make them in bulk, for which we need your support to give identity to this royal handcraft, which are there from last 3 centuries but un-recogonized.
Over the course of centuries, a rich variety of footwear was created in India, in many different shapes and forms, using an assortment of materials and decorations. Perhaps, the enormous diversity of climatic conditions of the country, ethnic and cultural traditions, ritual conventions, and exposure to the outside world through voyages and trade, was catalytic in bringing about this abundance of styles.
The Mojari is one of the styles of footwear that has continuously evolved due to numerous influences from near and far. “JUTTI” is a word for a shoe with a closed upper attached to a sole. “MOJARI” is a generic name of handcrafted ethnic footwear produced in India. Mojaris come in many variations according to regional tradition, period and shoemaker, and are adapted according to the environment and materials. One of the unique characteristics of this kind of footwear is that they have no left and right distinction, and are inevitably flat-soled.
In Northern India, especially in Punjab, the curled upturned toe is a common feature of footwear, as is the beautiful, intricate embroidery, which today is still executed completely by hand. Earlier, shoes which have come to be known as Punjabi Juttis/Mojaris throughout the world; were embroidered with pure gold and silver wires all over, covering the entire surface of the pair. Some experts were even able to make such light shoes the cobblers used to say that even sparrows could fly with them.
Today, the mojaris has evolved a multitude of styles, yet the fundamentals of its form and technique remain the same. Construction of one pair of mojari involves people from different communities: the “Chamars”, who process raw hides, the “Rangaars”, who colour it and the “Mochis”, who assemble the pieces together and do the final stitching and embroidery.
The process of making this most desirable footwear starts from a tannery where raw hides are processed using vegetable tanning method. For this, a substance called tannin, which is extracted from the bark of Babool or Kikkar trees, is used. It is in the tannery that an animal hide becomes strong, flexible, water resistant and consequently, wearable.
For colouring, sarfoola (yellow) and arsi gulabi (green) powdered pigments are mixed in water to make a thin solution of different shades of red and applied to the pieces of leather using a brush.
This processed leather is then cut into the components of the footwear. The shoe upper, known as Panna, is made of one piece of leather or textile, embroidered and embellished with brass nails, cowries (shells), mirrors, bells and ceramic beads. Even the bonding from the upper and back (known as Adda) to the sole (known as Talla) is done by cotton thread that is not only eco-friendly but also enmeshes the leather fibers with great strength.
While men handle the cutting, shaping and assembling of the shoe, the women work beautiful embroideries on the top, back and sometimes even instep of the mojari. Embroidering the mojari involves the use of stencils, for cutting and tracing designs on to the leather parts of the shoes. They range from simple cut-out shapes to be filled with simple embroidery, to intricate punches, weaves and embroidered designs.
Tilla Mojaris are the most sought after, for their detailing of design, intricate embroidery and impeccable finishing. The most elaborate ones have every inch covered with the tilla and appear as if made of solid gold or silver, making them a class apart.
Even among the basic mojaris. there are many regional variations. The Salem Shahi mojaris are named after the Mughal prince Salim (Jahangir), and are characterised by a pointed, sometimes curled toe and a spade shaped sole.While the “Lucky” is called so because of a narrow mid section, “luck” meaning waist in Punjabi, the Khussa stand out with their upturned front representing the curled moustache of a Punjabi young man. The Kasuri, has unique toe indent design.
With passage of time and dictated by technological improvement and market demand, many different materials, colours and styles are being produced. Although these novel styles are popular among trend conscious youngsters, the basic essence of this footwear still remains. There are many patrons who appreciate original craftsmanship and take only the finest of the handcrafted pieces.
The survival of such rich crafts reflects the unstoppable spirit of tenacity and toughness of the Punjabis who enrich the culture with beautiful colours, unceasing passion and energy, and a zest for life.
Deep in its core, a craft holds dear the myths and legends that lent it its form, these stories desperately need to be shared with the beholder. These stories not only help the beholder appreciate the craft righteously but also offer many a lessons in humble living. It’s the transfer of this value-system more than the craft itself, which is the key objective of the project Coloyd.
Handicrafts have faced many storms at the hands of increased industrialization and without efficient system of marketing, overall graph shifted toward mechanized industrial products. But, the global consumers are now slowly waking up to the actual ecological price that increasingly mechanized and plastic-addicted industries entail. They are more willing now than ever before to hear and pay heed to the tales of craft.
Therefore, the project Coloyd was conjured to play the key role of storytelling, and hence bringing social and commercial benefits to the artisan settlements. We desire to become the instrument though which the artisans can directly understand the need of global audience and make their products quality premium enough to compete with mechanized products. We desire to be the resource which helps craft sell not as object to behold but as high quality handmade product that the consumer can feel pride wearing.
We are vying to give you high quality handmade products which not just ‘sales’ but ’dialogues’ between the craftsmen and their patrons, encouraging ‘co-creation’ possibilities and a collective growth. We are committed to keep all the good practices intact and all process humane, just and ecologically balanced.
ABOVE ALL, WE WANT TO GIVE IDENTITY TO ROYAL HANDCRAFTS OF THIS WORLD AND RECOGNISE THE FACELESS ARTISAN
1. Coloyd’s Mojaris / Punjabi juttis are handmade by skilled artisans in remote corners of India.
2. This footwear has been crafted from finest leather to ensure maximum comfort and durability.
3. The uneven weaving, mild shade variation and imperfection, which occur during manufacturing, are natural to handcrafts and are not defects.
4. These characteristics give each handcraft its own identity and individuality.
REWARDS: Visit to see and decide color. Then mail us your choice at firstname.lastname@example.org
Risks and challenges
All tie ups for early production and fast delivery are done. Our team is ready to deliver high quality rewards as soon as possible. A larger order will require some time to complete as all items are handmade.
We have pricing and quantity commitments from suppliers ready to go for a wide variety of outcomes. If for any reason we are unable to secure a final production run at the conclusion of this Kickstarter campaign, we will refund your money 100%. But it's happening, so calm down.Learn about accountability on Kickstarter
- (60 days)