Project image
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$3,445
pledged of $50,000pledged of $50,000 goal
33
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, July 20 2014 1:31 PM UTC +00:00

Joya da Terra a sustainable footwear line made in Brazil

The first sustainable shoe ever developed!

Joya da Terra a sustainable footwear line made in Brazil

The first sustainable shoe ever developed!

$3,445
pledged of $50,000pledged of $50,000 goal
33
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, July 20 2014 1:31 PM UTC +00:00

About

Coming from the Swahili (Africa) language “Joya” means coconut coir, in Portuguese it means Jewel, illustrating the endless benefits of the coconut tree. Joya da Terra commits itself to the human-centered tenets of Design thinking by promoting accountability for the impact of its products upon customer’s bodies and culture. The hand made quality of this product makes it almost one of a kind while insuring comfort and durability.

The entire production line is focused on re-materialization, including our foot  molds. Our ecoleather facility has its own water treatment plant. We use 100% water based adhesives to protect the health of our employees and minimize our carbon footprints. The coconut fiber foot-mattress has natural anti-bacterial agents, which are coated with a layer of natural latex that molds to your body as you wear it. It also stimulates the nerve endings in your feet and promotes good posture. The soles are made of the latest technology in natural latex, collected in the Amazon forest, it is a renewable material that can provide locals with a source of income without damaging or cutting down trees.

The footwear industry predominantly uses petroleum-based products that are cheap to manufacture but are often unsustainable, many products can even contain known carcinogenic chemicals such as the leather dies that can render land infertile and seriously affect all marine life and the entire food chain. Help us promote a better future for our planet, this business model can be duplicated in many coconut manufacturing countries like the Philippines, India, Indonesia, etc. Countries that also suffer from a lack of government interest in Sustainability. Share our video with your friends and loved ones and help us step into the future of a Green Economy.

The Unisex Flip-Flop
The Unisex Flip-Flop

 ***YOU CAN PLEDGE FOR THE JOYA CAMPAIGN FROM ANYWHERE IN THE WORLD - KICKSTARTER ACCEPTS ALL CURRENCIES AND WE SHIP EVERYWHERE!!!

The Collection on Instagram
The Collection on Instagram

 $50 Pledge

$90 Pledge = Espadrille + Flip Flop

Ballerina Flats + Flip-Flop

$150 Pledge

 Technology

 Sustainability

Risks and challenges

The challenge lies on government's lack of interest on the future of Brazil's delicate ecosystem, most people know very little about the country's history and traditions other than our soccer skills. The truth is Brazil is a very large country with abundant natural resources that are being threatened by industrialization. A few farmers still hang on to their land by exporting 90-100% of its harvest, leaving little if any to the local manufacturers who end up having to pay the final exporting price of the goods affecting their ability to generate any profit.

My footwear manufacturers located in the South part of the country have been exporting luxury goods for popular brands like Nine West and Tory Burch for several years, but due to China's competitive pricing they have lost 80% of their production. Many of the locals have had to either shut down their businesses or move out of the city in search of new opportunities.

From the sustainable point of view, the country is at a very delicate stage, where millions of tourists are expected to visit the country due to ongoing sporting events, bound to leave their footprints in the places they are due to visit. Many of the cities hosting these events have no recycling efforts and poor sanitation capabilities, risking the health and livelihood of the local communities.

By giving a new value to these so called "waste" materials we are creating a business model that would create safe, toxic free jobs and encourage the local government to enforce recycling efforts in their communities and minimizing the rapid growth these events will have in the local landfills.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Joya da Terra Campaign postcard with our sincere thanks for your support.

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    4 backers
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  2. Select this reward

    Pledge US$ 50 or more About US$ 50

    Joya da Terra Sustainable Flip-flop (unisex).
    Sizes available in 5, 6, 7, 8 , 9, 10, 11,12 (13 available upon great demand)
    One color only: coconut

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    Ships to Only United States
    11 backers
    $

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  3. Select this reward

    Pledge US$ 90 or more About US$ 90

    Joya da Terra Sustainable Flip-flop (unisex).
    One color only: coconut
    Plus unisex espadrille
    One color only: Natural or Ballerina flat: Denim
    Sizes available in 5, 6, 7, 8 , 9, 10, 11,12 (13 available upon great demand)

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    Estimated delivery
    Ships to Only United States
    4 backers
    $

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    Kickstarter is not a store.

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  4. Select this reward

    Pledge US$ 120 or more About US$ 120

    Joya da Terra Sustainable Flip-flop (unisex).
    One color only: coconut
    Plus unisex espadrille
    One color only: Natural
    And the additional ballerina flat
    One color only: Denim
    Sizes available in 5, 6, 7, 8 , 9, 10, 11, 12 (13 available upon great demand)

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    Estimated delivery
    Ships to Only United States
    1 backer
    $

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  5. Select this reward

    Pledge US$ 150 or more About US$ 150

    Gets you the full supporter pack with all the items available and our eternal gratitude for believing in a Green economy.

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    Ships to Only United States
    7 backers
    $

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Funding period

- (30 days)