About this project
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Hawkers Co. was started by 4 friends in Spain. With only €300 and the conviction that the eyewear industry is deeply unfair. That's why we decided to start a revolution, but a true one. The trip on which we set off less than 2 years ago, has taken us to reach heights not even dreamt, like sponsoring the Los Angeles Lakers or partnering with Mercedes Benz, DOPE, Hard Rock, PayPal, Facebook...
We were honored by Instagram to be one of the few companies selected to become the first ones to launch a campaign on the network. Many Celebrities showed us their love and joined the #HawkersRevolution ever since.
IT´S NOT ABOUT THE MONEY (It´s about making a REVOLUTION, a TRUE one.)
Yeah, we know you´ve heard that song so many times, and that you may wonder why we need to be kickstarted when we´ve already sold 1M pairs. The answer is simple: growing rapidly and getting as many allies to the cause as possible can be critical in order to achieve our goal. That´s why, from day 1, every single penny is reinvested in increasing our product quality and spreading the word so we can take the next steps forward.
EPIC OR NOTHING
This whole thing is about gathering around and making some noise, because when there is noise and crowds, there is trouble for the established power. That´s why every backer becomes crucial!
Sunglasses shouldn't be that expensive:
Designer sunglasses are expensive and, since one Italian company owns a huge piece of the market (including the top eyewear retail chains) there's no real competition that could drive prices down. This means basically they can set the prices as high as they want, and they don't even need to innovate.
We are a revolution:
Hawkers Co. was born with the conviction to change this unfair industry. That's why we started a revolution, back in 2013. Our mission is to provide the most awesome sunglasses ever at a fair price. By selling directly to consumers on our website, we can avoid unnecessary mark-ups.
UPDATE: NEW REWARDS !!!
Each reward level includes your choice of any combination of models from any collection (One, Classic, One X, and Classic X). We’ll send out a survey for your model choice following the campaign.
ONE COLLECTION: This world-renowned timeless design, has been improved with its Lightweight frame made from high end Polycarbonate, the most impact-resistant material on the market, high heat resistance and no metallic parts, which makes them Pool Party and Beach friendly. All our sunglasses provide superior glare reduction and 100% UV protection by using the best Polarized lenses, with no extra cost, produced for Hawkers by prestigious German lens manufacturers.
HAWKERS CLASSIC COLLECTION: Trend setting design. Lightweight frame made from high end Polycarbonate, the most impact-resistant material on the market, high heat resistance. Stainless steel rim & silicone nose pads to ensure total confort. All our sunglasses provide superior glare reduction and 100% UV protection by using the best Polarized lenses, with no extra cost, produced for Hawkers by prestigious German lens manufacturers.
ONE X COLLECTION: The Hawkers One X collection features unrivaled quality frame, crafted by hand with custom Japanese celluloid acetate, delivering brilliant colors and patterns and extra durability. All our sunglasses provide superior glare reduction and 100% UV protection by using the best Polarized lenses, with no extra cost, produced for Hawkers by prestigious German lens manufacturers.
HAWKERS CLASSIC X COLLECTION: The Hawkers Classic X collection features unrivaled quality frame, crafted by hand with custom Japanese celluloid acetate, delivering brilliant colors and patterns and extra durability. All our sunglasses provide superior glare reduction and 100% UV protection by using the best Polarized lenses, with no extra cost, produced for Hawkers by prestigious German lens manufacturers.
The next generation sunglasses:
You won't realize how good they are until you have them and feel the way people look at you. We worked hard to find the perfect materials. We have dedicated the last 2 years to develop truly affordable products with the best materials.
The new One collection got it all. It's perfect for everyone's unique lifestyle. This world-renowned piece of history has been improved with a variety of materials: Polycarbonate and TR90 allow us to offer long-lasting extremely lightweight frames that are high impact resistant, high heat resistant and without metallic parts, which makes them Pool Party and Beach friendly.
We designed our sunglasses to comfortably fit the contours of your face. Thanks to polarized lenses made by prestigious German manufacturers, all our sunglasses provide superior glare reduction and 100% UV protection.
The first sunglasses brand co-created by its customers: the Social Media Powered Revolution
Digital is at the heart of our business. Social is in our DNA. Your feedback and engagement becomes fundamental for the brand at every stage of the company's Life Cycle and strategy. We believe that together we can become a strong and unstoppable force, capable of disrupting any market, and making the world a better place for all. Our consumers back us up in shaping the brand. They've battled on our side in the European revolution. But now we need more allies to conquer the whole world.
PROBLEMS OUR PRODUCT SOLVES: Disrupting the eyewear industry
Why does a company have to impose the prices of a whole industry? We are tired of their tyranny. Your contribution can be a very strong catalyst for a shift in consumer behavior worldwide. This will be the beginning of a revolution with no turning back. Our fight has just started. We need you to join us.
WHY OUR PRODUCT IS A GREAT SOLUTION:
High-quality eyewear that everyone can afford. Our product is made with unique materials: Polycarbonate, TR90, acetate, stainless steel and more.
Our polarized lenses guarantee an outstanding protection for your active lifestyle.
WE NEED YOUR SUPPORT:
Thanks to you, the rules will be broken.
We always strive to improve. That’s why your opinion is always that important for us. Our customer service gathers all the feedbacks so that the next production comes out with all the improvements implemented thanks to your help. We are an ever-changing brand open to new projects.
We are the first truly high quality affordable sunglasses company and we are here to prove you that a fair price doesn’t mean poor quality. We are connected through the Internet, and we are proud of it. Our e-commerce as well as our relationship has broken all the barriers that existed in between us.
WHY WE NEED YOUR SUPPORT:
It’s only between you and us. Our consumers are the best active constructors of the brand that are willing to help us change the market. Your support has helped us to achieve an incredible revolution in Europe, but we are here to reach the world in not only a profitable but also sustainable and responsible way.
For all press inquiries, please contact: firstname.lastname@example.org
Risks and challenges
We spent two years designing, developing, and producing more than 1M units. We feel confident to say that we are very capable of executing anything necessary to run a successful campaign, and most importantly, to deliver the product before the timeline.
Of course there can always be unforeseen matters/delays that we cannot control. But fortunately this rarely happens. If a problem comes up, our community of supporters will be the first to know if anything unexpected happens, but we're extremely confident about our production timeline. We have done our homework, we have carefully chosen our factories. Our manufacturers have decades of experience producing handmade sunglasses, so the risks are very minimal.
With your support, you won’t just be helping us to achieve our dreams, you’ll have your say in to put an end to the sunglasses monopoly.Learn about accountability on Kickstarter