American Trench had a media BOOM! Check out the links below for some awesome coverage on our project:
MODERN FELLOWS: http://www.modernfellows.com/american-trench/
About 2.5 years ago we were looking for an American made trench coat and couldn’t find one, so we made one ourselves. It’s been a wild ride! We found a pattern maker, built 3 proto-types and more than 8 samples, and tinkered endlessly. We ordered kick-ass outerwear fabric from Italy and had our interior lining fabric woven by a family mill in North Carolina. Then we found a factory on the east coast that makes technical military outerwear who was willing to make our trench coat.
While we were at it, we got into the sock business. We wanted to have something more affordable to round out our trench coat debut. We developed cotton socks that are knit in North Carolina and luxurious 18-micron merino wool herringbone socks knit in Pennsylvania. The cotton socks come in 5 vibrant colors and have a slightly cushioned sole for comfort and warmth in the cooler weather. The merino herringbone socks are straight up luxurious; no itch factor due to the 18-micron Italian spun extra-fine merino. Both knitting mills are family run businesses and a testament to what can be made in this country.
These manufacturers were willing to take a chance on us. Now we need your help to get our first orders out the door.
How will we use the money?
- Pay for cut + sew manufacturing costs of the trench coats
- Pay for knitting and yarn costs for socks
- Hire people! That’s what American Trench is all about. (We have been fortunate enough to connect with experienced craftspeople in the fashion & textile world who are eager to work with us.)
If we get enough funds:
- Develop US made outerwear fabric for our trench coat (we already have a relationship with a company, but need capital to develop a sample and purchase the cloth)
- Continue to develop socks made from US spun wool and US spun supima cotton
- Start the development of a US made technical wool textile and design a line of trench coats using that fabric
On to the products:
Made in USA Socks!
The American Trench wool sock collection is knit in Pennsylvania in extra-fine merino wool with nylon for stretch. It is knitted in a herringbone pattern. The 18-micron merino wool makes the socks feel exceptionally soft; there is not a hint of scratchiness. The socks hit mid-calf for a man of average size (5' 10''), and due to stretch will fit US men's shoe size 8-13. Testers in shoe sizes 8, 10, and 12 were very happy with the fit. It is offered in 3 colors:
- silver/navy with red tips
Cotton Sock Collection:
The American Trench cotton collection is knit in North Carolina from a family owned mill. There are 5 custom-dyed solid colors and one stripe. The cotton solids are in a ribbed pattern with some nylon and lycra for stretch. They hit mid-calf with a slightly cushioned sole, just enough to add a little fall/winter warmth but not at all "thick." They can be worn to the office or casually. The colors were selected from the Pantone collection and carefully dyed to match.
This sock collection will be offered in 3 sizes:
- small (US men's shoe size 6 - 8.5)
- medium (US men's shoe size 9 - 11.5)
- large (US men's shoe size 12 - 15)
Solid sock colors are:
- Eden (green)
- Cloud Grey
- True Blue
- Scooter Red
The stripe sock is red/navy/cream and hits over the calf. It is knit in North Carolina from yarn spun in Spain. This sock has a nice stretch and will be offered in one size fitting US men's shoe sizes 8 - 13.
Made is USA Trench Coat!
Our trench coat is a single-breasted Mac style, in a yarn-dyed dark navy color. It hits just above the knee if you are of average height for your size (e.g. size 42, 5' 9''). The coat has a modern trim fit but enough room for a blazer underneath; fits true to your suit size.
The exterior fabric is water repellent and wind resistant, made from breathable 100% cotton fabric. It is a true three season coat great for everyday use, suitable for rain, wind, and sun in temperatures down to 40 degrees F. Each coat includes a detachable hood that can be stowed in interior pockets. An optional button-in wool warmer can purchased to help keep out the cold weather (sold separately).
The Trench Coat will be offered in the following sizes:
- 38 (small)
- 40 (medium)
- 42 (large) and 42 Long
- 44 (XL) and 44 Long
- 46 (XXL) and 46 Long
The coat is manufactured in New Jersey by a factory that specializes in technical military outerwear.
The exterior fabric of the coat, woven in Italy, was found at a textile trade show in NYC. It's an amazing fabric, but we cannot easily explain the story and all its details here. For information, please follow this link.
For more information on the interior fabric that we designed and had made at a textile mill in North Carolina, please read this.
There are a ton of details on the coat:
- optional button-in wool warmer in black watch plaid (sold separately)
- detachable button-on hood with interior pocket for hood storage
- interior smart phone pocket and seperate pen pocket
- hidden zipper pocket underneath front slash pocket for valuables
- laser engraved buttons
For more photos of the trench coat, including model shots, please visit www.americantrench.com
*International Kickstarters* - if you are interested in our products, send us an email and we will get you a shipping quote.
Risks and challenges
The socks have been designed, production samples have been made, and are ready to go. We only need to fill the minimum order for each type of sock (coming from two different mills). Not getting enough orders to make minimums is the biggest risk. If we get the support we need, turn-around times are quick, about 2-3 weeks from the time we place the order. Overwhelming support could cause the mills to have to order more yarn, which could push fulfillments out by a week or two.
For the trench coat, all materials have been purchased. We need your support to help pay for the cutting and sewing of the first batch of coats. The factory that is making our trench coat was impacted by hurricane Sandy. Our most recent delivery date is end of January (still would have to pack and ship after that), and we are not anticipating a delay, but it is a risk.Learn about accountability on Kickstarter
- (30 days)