Graphic Apparel made to make you smile
Graphic Apparel made to make you smile Read more
About this project
Smile Parade is a new lifestyle brand that emphasizes creativity, individuality, and of course, smiles. We want to introduce a living, breathing brand that grows with, and reflects its audience. To do that, we’ve started a Kickstarter campaign featuring 8 distinct anthropomorphic smiling characters created by young talented artists. Each of our characters has their own unique look and backstory. Find the perfect match that enhances your style and fits your identity. We want you to take part in bringing these characters to life!
With your help, we plan on spreading our colorful cast of toons across t-Shirts, Hoodies, Dad Hats, Snap Backs, and hopefully a ton of other stuff. Which character speaks to you? Choose from any of our cavalcade of cool characters, give them a home in your wardrobe, and join our Smile Parade.
When pigs fly, you say? Well, this piggy is about to get airborne!
Do you even peel, bro? You’d better if you want to get bulked up on bananas.
He may look all chill and laid back...that's 'cause he is.
Why do all the heavy lifting when you can lead the parade?
Got the time? Sure, just make it quick!
Shark in the hood. Enough said? We’ll leave that up to you!
This girl will stop at nothing to clean up the streets.
A time-worn and feather-torn trooper from a bygone era.
How it All Started!
The Parade was conceived by actor and sketch comedy icon Kenan Thompson, who’s spent a lifetime making people smile both on and off screen. Smile Parade was created as a vessel for Mr. Thompson to showcase great artwork by young talents like character artist and New York native Mike Mosley.
100% Made in the USA
All apparel funded by this Kickstarter will be made right here in the US-of-A. We have partnered with various US manufacturers to ensure high quality. Our screen printing for t-shirts and hoodies will be handled in NYC, as will all of our embroidery for hats. We’re creating comfortable, stylish graphic apparel that will make you feel good while you wear it.
Our characters across sweet crew-necks!
Fresh hoodies featuring the colorful cast!
Dad Hats and Snap Backs! Embroidered in NYC!
*Images of apparel shown may vary from final product
How Can You Join the Parade?
What does a smile signify? Well, many things when you think about it. It’s a subtle form of communication. A smile can be a greeting, a sign of excitement, or a way to reassure someone that everything is okay. We smile when something’s funny, to ease an uncomfortable social situation, and after taking a bite of something delicious. The power of smiles as a tool for communication is the essence of our Parade. That’s where you come in!
We want you to be a part of the process. Each of our colorful characters brings with them a smile (except for the pig, but we assure you he’s definitely happy) for their own reasons, but what we want to know is what makes you smile. Show us what brings a smile to your face using #SmileWorthy on Twitter and Instagram.
Meme’ers welcome! We’ve created a meme generator featuring the cast of Smile Parade. Just head on over to our website and start meming away! Don’t forget to use #MemeParade to get a chance to be featured on our website.
This project began with fun and engagement in mind. We encourage you to pick up your artistic tool of choice and let your imagination run wild with our fun to draw characters. We’re eager to see what you all have in store for us. Use the hashtag #MakeMeSmile.
Help Us Out! Name the Smile Parade Cast
What makes Kickstarter so great is how it’s naturally designed to build and strengthen a community. We’re making it clear to the world that all are welcome to march in our Parade. We want you to be a part of the process of creating a living, breathing lifestyle brand. So, we decided to give our backers (or anyone really) a crack at naming the colorful critters of Smile Parade. We've had so much fun designing these characters; we want you to have just as much fun naming them.
For your name suggestion to be eligible, you need to follow these steps:
1) Use the Smile Parade Meme Generator found here. Choose your favorite out of our selection of characters, and write your name for consideration on the meme.
2) Share your meme across Facebook, Twitter, and Instagram using #SmileCast. Posts without this hashtag will not be considered for our Smile Cast contest.
3) Don’t forget to tag us on your post. Facebook and Instagram submissions that don’t have us tagged will not be eligible for this contest.
The #SmileCast contest will run from July 12th to August 10th. Shortly thereafter we’ll announce the winning names.
Risks and challenges
We embarked on this endeavor knowing of the risks and challenges that came with creating a lifestyle brand of this nature.
This is our team's very first time working on a Kickstarter project. We've had to overcome quite a few hurdles in our planning stages, and we are positive there'll be more obstacles to overcome. Together, with you, we want to make something special, and we believe Kickstarter is the place to begin.
If funding is reached, all of our backers will be a part of creating something that could only have been accomplished in the age of the internet. We have a personal obligation to fulfill all of our backer rewards.
Thank you for your support!Learn about accountability on Kickstarter
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