The perception of New Mexico is often misperceived.
When you think of New Mexico you may not think of fertile soil. Nor do you think 12,000 foot mountains, 3,000 foot deep caves, expansive sand dunes, or scuba diving. You may not think of a restaurant starting an entertainment company. Yet, New Mexico is a place filled with discovery, history, and surprise. In an interesting twist of innovation, John and Jim Thomas, owners of 53 year old El Pinto Restaurant & Cantina, are starting an entertainment company to produce a new TV show. In the process they will uncover authentic, organic, and indigenous foods naturally growing all around them and you! We believe in clean, natural, and healthy food and know there is a growing population that wants to know more.
John and Jim Thomas, known as the "Salsa Twins" know food. They were born in New Mexico and except for a short period in Alaska have lived here their entire lives. The family coined the name "New Mexican Cuisine" back in 1939, helping to distinguish New Mexican food from Mexican food. Since they were four years old, they have been in the food business at El Pinto Restaurant & Cantina, which is now the largest New Mexican cuisine restaurant in the world.
How We Got Here:
You may have read an Albuquerque Journal or an Albuquerque Business First story that El Pinto was working on a reality show about the restaurant. But as we went through the process of creating a "Sizzle Reel," talking with "Hollywood" producers, and changing things to what we were told would "sell," we found ourselves left in a place that wasn't authentic. Sure, New Mexico has many stories about aliens, cowboys, and Indians. And there is plenty of everyday conflict in any restaurant, or business for that matter. But we were being asked to do a fake "reality" show about aliens, stereotypical Indians, and artificial hyped up drama.
We didn't like it, so we didn't do it. We decided we must go on our own. We decided to go on our own to produce a TV show that true, that celebrates the beauty of New Mexico, and explores indigenous foods to the region. We are calling it: Raw & Wild.
The Show: Raw & Wild
Raw & Wild will take you across New Mexico and eventually the Southwest exploring the unique natural beauty found in this amazing place we call home while we search out indigenous foods naturally growing in this region. There are people across New Mexico who live off the land, and we will have fun meeting these unique characters and teaching you simple ways to find food out your backdoor. Breaking Bad put New Mexico on the map. Raw & Wild will showcase the beauty, the adventure, the people, and the food of our home.
The First Episode
We went out on the limb to shoot the first episode with our own cash investment over the course of a week this past November. We let a few professionals take a look at the raw footage as well as the show concept, or show format as it is called. They were impressed and we were encouraged. But then the reality of all the expenses started to really sink in. It is one thing to rent a broadcast quality camera and lights for a week. It is another level of expense to hire a post production team to cut the footage, create the graphics, purchase the music rights, and finalize a broadcast ready piece for a 30 minute show. In short we need your help! We have invested as much as we can in this passion project. Now we need additional financial help and demonstrated support by hundreds if not thousands of people.
The first episode takes you across wild and beautiful spaces of Northern and Western New Mexico as John and Jim Thomas locate native brown trout in the San Juan River and then explore mesas and canyons on horseback searching for the native New Mexico piñon nut. Viewers learn along the way some fly fishing techniques, history of the piñon and why it is not simply any pine nut you may find in the grocery store, and why to never shake a piñon tree. The episode continues with John Thomas learning an ancient cooking technique for corn which inspires a new recipe and technique for cooking the brown trout with the New Mexico piñon.
The financial support from Kickstarter will enable us to complete editing and the post production process for this pilot show making it broadcast ready. We will make the pilot for Wild & Raw available online, in addition to locating a buyer for the show concept. Future episodes will be make possible through a buyer or through additional Kickstarter initiatives.
What are you using the funding for?
Each episode needs to have a budget between $50,000 to $100,000. We are funding the pilot on our own. The Kickstarter support coupled with our investment will get us through the pilot production to complete a show that is ready for broadcast and distribution. With additional funding, we will increase the production value of the first show, or move plans forward for the series.
We must be clear, your partnership on this, even at the $3 level, demonstrates there is an audience for a travel adventure food show exploring New Mexico and uncovering secrets for healthier living.
How you do it:
① Log into your Kickstarter account, or create a new account. It is super easy and can be done on your smartphone.
② Click the green “Back This Project” button at the top of this page.
③ Enter your pledge amount and select a reward tier (this is the reward you want to receive). If you don't want a reward, select "No Reward."
④ Submit your payment information, and that’s it! Kickstarter is "all or nothing" so you won't be charged if we don't make the goal. And are only charged once the goal is met and project time closes.
You should receive a confirmation email moments after you submit your payment information. Kickstarter accepts debit or credit cards, and your card will only be charged once we are successful and reach our goal.
Need help? If you have questions at any time, email us at firstname.lastname@example.org
Risks and challenges
We are passionate about this project for the past two years and have finally found something authentic and true. All the raw footage is already completed and after reviewing it, we are confident the show will be amazing. The risk is that others, aka "Hollywood types" won't agree and there isn't a viewer base for the show. But without Kickstarter, we won't be able to get to a completed show, with proper graphics, licensed music, color correction and all the other elements that cost money to make Wild & Raw complete. We have one shot, and want to demonstrate broad support for the project. With each supporter, the risks of production decrease.Learn about accountability on Kickstarter
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