Share this project

Done

Share this project

Done
Raw & Wild is a short format travel adventure show locating natural foods found across beautiful New Mexico and the Southwest
Raw & Wild is a short format travel adventure show locating natural foods found across beautiful New Mexico and the Southwest
174 backers pledged $28,651 to help bring this project to life.

About this project

Raw & Wild TV by El Pinto Entertainment project video thumbnail
Replay with sound
Play with
sound

$28,651

174

The perception of New Mexico is often misperceived.

When you think of New Mexico you may not think of fertile soil. Nor do you think 12,000 foot mountains, 3,000 foot deep caves, expansive sand dunes, or scuba diving. You may not think of a restaurant starting an entertainment company. Yet, New Mexico is a place filled with discovery, history, and surprise. In an interesting twist of innovation, John and Jim Thomas, owners of 53 year old El Pinto Restaurant & Cantina, are starting an entertainment company to produce a new TV show. In the process they will uncover authentic, organic, and indigenous foods naturally growing all around them and you! We believe in clean, natural, and healthy food and know there is a growing population that wants to know more.

Jim and John Thomas at El Pinto
Jim and John Thomas at El Pinto

John and Jim Thomas, known as the "Salsa Twins" know food. They were born in New Mexico and except for a short period in Alaska have lived here their entire lives. The family coined the name "New Mexican Cuisine" back in 1939, helping to distinguish New Mexican food from Mexican food. Since they were four years old, they have been in the food business at El Pinto Restaurant & Cantina, which is now the largest New Mexican cuisine restaurant in the world.  

John & Jim Thomas in the Hatch, NM Chile Fields
John & Jim Thomas in the Hatch, NM Chile Fields

How We Got Here: 

You may have read an Albuquerque Journal or an Albuquerque Business First story that El Pinto was working on a reality show about the restaurant. But as we went through the process of creating a "Sizzle Reel," talking with "Hollywood" producers, and changing things to what we were told would "sell," we found ourselves left in a place that wasn't authentic. Sure, New Mexico has many stories about aliens, cowboys, and Indians. And there is plenty of everyday conflict in any restaurant, or business for that matter. But we were being asked to do a fake "reality" show about aliens, stereotypical Indians, and artificial hyped up drama.

We didn't like it, so we didn't do it. We decided we must go on our own. We decided to go on our own to produce a TV show that true, that celebrates the beauty of New Mexico, and explores indigenous foods to the region. We are calling it: Raw & Wild.

Native New Mexico Brown Trout
Native New Mexico Brown Trout

The Show: Raw & Wild 

Raw & Wild will take you across New Mexico and eventually the Southwest exploring the unique natural beauty found in this amazing place we call home while we search out indigenous foods naturally growing in this region. There are people across New Mexico who live off the land, and we will have fun meeting these unique characters and teaching you simple ways to find food out your backdoor. Breaking Bad put New Mexico on the map. Raw & Wild will showcase the beauty, the adventure, the people, and the food of our home.

The New Mexico Pinon
The New Mexico Pinon

The First Episode 

We went out on the limb to shoot the first episode with our own cash investment over the course of a week this past November. We let a few professionals take a look at the raw footage as well as the show concept, or show format as it is called. They were impressed and we were encouraged. But then the reality of all the expenses started to really sink in. It is one thing to rent a broadcast quality camera and lights for a week. It is another level of expense to hire a post production team to cut the footage, create the graphics, purchase the music rights, and finalize a broadcast ready piece for a 30 minute show. In short we need your help! We have invested as much as we can in this passion project. Now we need additional financial help and demonstrated support by hundreds if not thousands of people.

In search of Raw food in the Wild
In search of Raw food in the Wild

The first episode takes you across wild and beautiful spaces of Northern and Western New Mexico as John and Jim Thomas locate native brown trout in the San Juan River and then explore mesas and canyons on horseback searching for the native New Mexico piñon nut. Viewers learn along the way some fly fishing techniques, history of the piñon and why it is not simply any pine nut you may find in the grocery store, and why to never shake a piñon tree. The episode continues with John Thomas learning an ancient cooking technique for corn which inspires a new recipe and technique for cooking the brown trout with the New Mexico piñon.  

The financial support from Kickstarter will enable us to complete editing and the post production process for this pilot show making it broadcast ready. We will make the pilot for Wild & Raw available online, in addition to locating a buyer for the show concept. Future episodes will be make possible through a buyer or through additional Kickstarter initiatives.

What are you using the funding for? 

Each episode needs to have a budget between $50,000 to $100,000. We are funding the pilot on our own. The Kickstarter support coupled with our investment will get us through the pilot production to complete a show that is ready for broadcast and distribution. With additional funding, we will increase the production value of the first show, or move plans forward for the series.

We must be clear, your partnership on this, even at the $3 level, demonstrates there is an audience for a travel adventure food show exploring New Mexico and uncovering secrets for healthier living.

How you do it:

① Log into your Kickstarter account, or create a new account. It is super easy and can be done on your smartphone.

② Click the green “Back This Project” button at the top of this page.

③ Enter your pledge amount and select a reward tier (this is the reward you want to receive). If you don't want a reward, select "No Reward."

④ Submit your payment information, and that’s it! Kickstarter is "all or nothing" so you won't be charged if we don't make the goal. And are only charged once the goal is met and project time closes.

You should receive a confirmation email moments after you submit your payment information. Kickstarter accepts debit or credit cards, and your card will only be charged once we are successful and reach our goal.

Need help? If you have questions at any time, email us at doug@elpintosalsa.com

Risks and challenges

We are passionate about this project for the past two years and have finally found something authentic and true. All the raw footage is already completed and after reviewing it, we are confident the show will be amazing. The risk is that others, aka "Hollywood types" won't agree and there isn't a viewer base for the show. But without Kickstarter, we won't be able to get to a completed show, with proper graphics, licensed music, color correction and all the other elements that cost money to make Wild & Raw complete. We have one shot, and want to demonstrate broad support for the project. With each supporter, the risks of production decrease.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question

Support this project

  1. Select this reward

    Pledge $3 or more About $3

    You are officially a part of the party! To celebrate we will thank you by name on El Pinto's Facebook page. As a bonus, if you are in Albuquerque, we have a jar of Hatch red chile enchilada sauce waiting for you at the restaurant so you can bring the party to your house! (sorry, we cannot ship this reward because it's just to dang expensive)

    Less
    Estimated delivery
    25 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $13 or more About $13

    You are the party maker and we are telling the world! We will tag you on our Social Media Facebook and Instagram pages telling the world you are awesome and to follow you! And we have two jars of our mild red chile enchilada sauce from Hatch, NM and one jar of medium salsa for you so you can send us a photo of you partying with El Pinto in support of the cause. Or if you are local, you can pick it up at the restaurant and if you need it shipped, please add $5.

    Less
    Estimated delivery
    Ships to Only United States
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $28 or more About $28

    You are a party host and we are telling the world! We will tag you on our Social Media Facebook and Instagram pages telling the world you are awesome and to follow you! And because you have so many friends, we will ship you a 3 jars of Hatch red chile enchilada sauce, two jars of salsa and some New Mexico Pinon Nuts we gathered while filming the pilot, so you can send us a photo of you partying with friends enjoying El Pinto in support of the cause. (Shipping in the continental US included!)

    Less
    Estimated delivery
    Ships to Only United States
    32 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    You are a HOT party host and we are telling the world! We will tag you on our Social Media Facebook and Instagram pages telling the world you are awesome and to follow you! And because you have so many friends, we will ship you a limited edition Wild & Raw T-shirt, 2 jars of Red Chile and 2 jars of Green Chile with some New Mexico Pinon Nuts we gathered while filming the pilot. In addition you will receive a jar of limited edition SuperHot Scorpion Salsa valued at $25. Please send us a photo of you partying with friends enjoying El Pinto in support of the cause. (Shipping in the continental US included!)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 24 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $100 or more About $100

    You are a HOT party host and we are telling you our secrets! We will tag you on our Social Media Facebook and Instagram pages telling the world you are awesome and to follow you! And because you have so many friends, we will ship you a limited edition Wild & Raw T-shirt, 2 jars of Red Chile, 2 jars of Green Chile, 1 jar of Limited Edition Scorpion Salsa, and some New Mexico Pinon Nuts we gathered while filming the pilot. Lastly, we will send a PDF of the out of print family cookbook with the recipes of our grandmother, Josephina Chavez-Griggs. (Shipping in the continental US included!)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 31 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $250 or more About $250

    You are a Party Maker and you need SALSA FOR A YEAR, but this reward is not inclusive. Rather know you are going to think of us every day of the year with Salsa for a Year, which is 48 jars of salsa or green chile of our choice sent to your door anywhere in continental U.S. You will also get a shout out on our Facebook page telling our friends to be your friend. The Wild & Raw T-shirt, piñon nuts, and PDF of the family cookbook is included as well.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 20 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $500 or more About $500

    It is time to meet the Salsa Twins! In addition to SALSA FOR A YEAR and everything else under the $250 category, you are invited to have lunch with John and Jim, The Salsa Twins, along with a private tour of the El Pinto Salsa Factory, worm farm, and chicken farm to learn everything El Pinto is passionate about. This will be scheduled at a mutually agreeable time before Feb 2017. (Transportation to El Pinto is not included)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $1,000 or more About $1,000

    You are going to get all of our LOVE and a PARTY. In addition to LUNCH with the SALSA TWINS, SALSA FOR A YEAR, and all of the other $500 rewards, you will receive and a PARTY for up to 25 of your friends complete with a premium tequila tasting for your guests and appetizer buffet at El Pinto on a Mon-Thurs night in the next 12 months.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $2,500 or more About $2,500

    You are going to get all of our LOVE and a PARTY for 50. In addition to LUNCH with the SALSA TWINS, SALSA FOR A YEAR, and all of the other $500 prizes, you will receive and a PARTY for up to 50 of your friends complete with a premium tequila tasting for your guests and appetizer buffet at El Pinto on a mutually agreeable night of your choice in the next 12 months.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $5,000 or more About $5,000

    ALL OF OUR LOVE AND A HAPPY HEART FOR YOU AND 15 GUESTS

    Our grandmother always said, “Panza llena Corazon Contento” or "Full Stomach, Happy Heart.” With this level of love toward the project, either John OR Jim Thomas will personally come to wherever you are located in the U.S. to thank you and make you dinner at your home for up to 15 guests. During dinner we will do a private screening and make it an evening you will never forget. You will also receive all of the rewards at the $200 level.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $10,000 About $10,000

    ALL OF OUR LOVE AND A HAPPY HEART FOR YOU AND 30 GUESTS

    Our grandmother always said, “Panza llena Corazon Contento” or "Full Stomach, Happy Heart.” With this level of love toward the project, BOTH John and Jim Thomas will personally come to wherever you are located to thank you and make you dinner at your home for up to 30 guests. During dinner we will do a private screening and make it into an evening you will never forget. You will also receive all the rewards at the $200 level.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (31 days)