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A self-reloading puzzle feeder for your dog with a real bell that challenges, stimulates and feeds your dog for up to 9 hours. Read more

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This project was successfully funded on January 27, 2014.

A self-reloading puzzle feeder for your dog with a real bell that challenges, stimulates and feeds your dog for up to 9 hours.

About this project

We’re launching the Bluetooth Foobler NOW!

We only have 2 days left! We want to share the new model with you, our supporters now.  

The Bluetooth model is targeted for September, 2014 arrival.

The prices are as follows:

You can still keep your original Foobler pledge, or upgrade and pledge to receive the Bluetooth app-controlled Foobler model.

It will work on current iOS and Android smartphones  

We have a special new color to add with our Bluetooth model pledge level along with the existing Apple and Water colors.

 Please share our great news!

A self-reloading puzzle feeder at last!

A dog's natural instinct is to hunt and forage for food. It keeps their brain and body active and engaged. Puzzle feeders are designed for that purpose but they must be refilled after every single use. The Foobler is an automatic self-reloading puzzle feeder with 6 timer activated pods.  Its like having 6 puzzle toys in one, that deliver a full day's worth of regular kibble or treats for them to enjoy.

There are many pet puzzle toys and time release feeders available, however, nothing has filled the product gap between the two. The Foobler enables controlled feeding because it eliminates overfeeding in a single meal, or worse, over-filled bowls left out for continuous snacking.

How does it work?
To fill, twist off the feeding lid, and pour in your dog's favorite kibble or treats. It can accept kibble to 3/4" in diameter and will dispense them easily while your dog plays. The Foobler can hold up to two cups of kibble! That's enough for even a large dog's daily nutritional needs.
To set the time intervals, flip it over, remove the power pod, and select from 15, 30, 60 or 90 minutes on the switch. The bell will ring and the Foobler will be ready to go.  We decided to use a real bell instead of a cheap digital speaker. That Pavlov guy was brilliant, and dogs always hear it!

Twist the power pod back in and push the power button. You'll see it light up and know that the Foobler is on and working! That's it! Have a nice day at work, or a quick jaunt to the gym and know that everything is going according to plan for your pooch. 


We are dog owners and we know they are hard on their toys. We are striving to develop a durable product that stands up to the toughest dogs. It's made of high density polyethylene for all your harshest punishment. It is of course Patent Pending.

The Foobler can also be easily cleaned! Just pull out the power pod and wash it!

How'd you get the product this far?

Trial and error is always a great place to start. We've all designed for the pet industry and have always enjoyed working on these products. We started with a simple puzzle toy like many existing units on the market, but they offered so many limitations and lacked the performance we wanted. We kept adding volume and storage. We tried to make them easier to clean, (those things get gross!!) We tried to make bowls better (hint, they're bowls..) We knew there was another direction we could take, so we tried to pull those methodologies together. 
 
 
Our earliest Foobler models left much to be desired. They were easily destroyed. Next we had issues with units that tried to do too much. 
Once we realized the focus was on head nuzzling and paw motion for moving the puzzles around, a simpler ball based design became the most straightforward answer. It also helped generate a more robust product.

The bell has been a compelling design element of the project. We learned that a machined bell isn't a good solution and a stamped bell is what is needed. This insight was huge in developing the tone and volume we were looking for. With a small amount of force we can generate clear tones without lots of on-board electronics for a more rugged design with a clear audio tone.  If we had gone the digital route, the speaker size, complexity, and the required power would have taken up a lot of space and cost far more to integrate into the design. Plus, who doesn't love a bell, especially Pavlov!

Who are these people making pet toys?
We're TGiF Design, more simply Tristan, Greg, and Fred. years ago we all worked at Sharper Image Design together. Since then we've gone off and developed products all over in lots of companies and industries. We all have previous experience in pet toys and especially in dog toys, so we're venturing in an area where we do have some experience. We're finally getting the band back together and building something for ourselves for a change. 

We're all pet lovers and want to make something that's fun, enjoyable, and healthy for your dog. This is a great chance to do that. 

Please support the project and order one of our great Foobler perks, your dog will thank you for it!

You can also follow us on:

Thank you for your Support.

-Tristan, Greg, and Fred 

(Boomer, Jacy, and Hank too)

Yep, it's Patent Pending.

Risks and challenges

Our biggest worry is finding the support for our project. Where many teams worry about how to make a product, fulfill it, or design it, in this case, we know that side of things.

We are working with our terrific factory to generate the best possible Foobler. We've designed and futzed over every nuance of the device, from the bell timing, to the creation of the bell, gearing, and electronics. We have our combined 40 plus years of professional design and engineering experience working together with a top factory to make the Foobler. We know we can design, manufacture, and deliver a great product. We feel we have mitigated that risk with our product development knowledge and experience.

Mobilizing great fans, is our biggest issue and we’re looking for your help. Any great supporting tweets, videos, facebook posts, they’re all massive help. Our biggest supporters will get something special in addition to the perks they’re already getting. We can track all the sharing, so please use our sharing buttons here to make sure we count your great work!!

Learn about accountability on Kickstarter

FAQ

  • The Foobler is constructed using high density polyethylene. It's the same super tough and safe material you see on other heavy duty hard dog toys such as Jolly Ball's hard plastic product line.

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  • We've designed it to avoid it being unscrewed and popping apart. The electronics are buried inside a double wall construction that requires significant intentional steps to access. We have our own dogs and want them to be safe using the Foobler.

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  • The Foobler is made of food grade high density polyethylene, it is inert, safe, and very tough.

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  • We found that dogs that are given their regular kibble in the Foobler and will learn to love the Foobler in no time. It works much faster if you deliver your dog's meals out of the Foobler. There is a training mode we have incorporated where you press and hold the power button to ring the bell and advance to the next pod. So your dog will quickly learn that when the bell rings, the fun begins!

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  • Yes!

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  • Buckets of M&M's, Skittles and red vines.

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  • Yes please!
    There are provisions to add international shipping in the perks when you add them.
    Please do share the campaign worldwide!!

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  • We are manufacturing in China. It is entirely American designed. This is the same process that Apple Computers uses. We have a highly qualified factory we're working with that not only makes pet products but also makes medical devices so they have top notch quality control, cleanliness, and understanding about safety. As you see in the video we are a professional design team who have made lots of great products before.

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  • We've found generally the difficulty level works well with a variety of dogs.
    In the future we may be able to add in some adjust-ability. One our initial model this is not a design option we currently have available.

    We have integrated some improvements recently that generate a little more challenge for kibble to work its way out of the Foobler. Typically play times per pod are between 5-7 minutes. We are looking at adding a way to easily adjust the difficulty.

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  • Kibble from small (1/4" in diameter) to large (up to 3/4" diameter) works well. Anything smaller will tend to jam in the sliding mechanisms (don't worry 1/4" is the typical small kibble), while anything bigger than 3/4" simply won't fit through the device.

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  • It holds 2 cups total. So each one of the 6 pods holds about 1/3 cup of kibble. It's easy to load with a regular 1 cup scoop.

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  • We cannot currently share that for a number of reasons, mainly we don't know yet either. Please do remember that kickstarter prices include shipping whereas buying in a store there is no shipping. We will keep everyone well informed as it rolls out and there is availability. Thank you for your patience and support while we work hard to fulfill the units are obligated to deliver to our Kickstarter supporters first.

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Rewards

  • You selected
    Pledge $1 or more

    29 backers

    The Super Hug donation!

    We love and appreciate your support. Even a dollar says you believe what we're doing and just want to show that. Thank you. We've got some fun planned even for our backers at this level, so stay tuned, share, and follow us on all our social media channels.

    Estimated delivery:
  • You selected
    Pledge $5 or more

    14 backers

    Foobler Sticker

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    10 backers

    Foobler T-Shirt

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $35 or more

    100 backers All gone!

    Kickstarter EARLY BIRD
    Foobler exclusive!
    Only 100 exclusive Kickstarter colored units will be made! Will you get one? Sticker included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $45 or more

    657 backers

    Foobler, get the real deal here (you know, after the first 100 early bird specials are gone). Get it in either Apple or Water, (see the colors image). A Foobler Sticker is included!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    106 backers

    Foobler (Apple or Water) plus ChopBowl with Foobler Logo on it
    Sticker included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $65 or more

    141 backers

    Get one Bluetooth controlled Foobler model that will work with current Android and IOS smartphones.

    Choose from colors:Apple, Water, Bluetooth.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $70 or more

    13 backers

    Get one Bluetooth controlled Foobler model that will work with current Android and IOS smartphones. Choose from colors:Apple, Water, Bluetooth.
    Plus ChopBowl & Sticker included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $80 or more

    262 backers

    Get BOTH the Water AND Apple colorways of the Foobler. We know a lot of people have more than 1 dog. This is the perk for you! Yep, 2 Fooblers! Keep all your dogs delighted!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $110 or more

    66 backers

    Get 2 of the Foobler Bluetooth controlled models that will work with current Android and IOS smartphones.

    Choose from colors:Apple, Water, Bluetooth.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (36 days)