There several reasons we opted for a conservative $30k CAD goal for our Kickstarter.
The first is that as a startup we’re unknown, and so we don’t have a lot of market penetration just yet. We also feel that consumers are very skeptical of Free to Play right now, and we’re aware that simply saying “we’re going to do it better” will not be enough to convince a lot of people until we have proven it.
We see the Kickstarter campaign as a way to energize and reward our community, allowing those who have believed in and supported us from the beginning to gain access to exclusive content and get hands-on with our development process. Just building our community is as valuable to us as the final $ figure, so we see every additional backer as a win.
The feedback we're getting from our community also helps us to understand how we can better communicate our vision – to refine our messaging so that it better expresses the potential of our game.
Our $30k ask is not enough to fund the project on its own, but fortunately we have already secured the funding we require for our minimum viable first release. About 60% of that funding comes from government loan programs. These are a great help, but the payouts can be fairly erratic (we won’t receive our final installment until well after release). Therefore any funds we raise now will help us to manage our cash-flow in the interim.
We also have some exciting stretch goals to leverage extra funding, but we are focused on reaching our target before we reveal these!