Icarus publisher announced...
Good News! Penguin/Porftolio, the company that published all of my traditional books from Purple Cow up to Linchpin, has signed on to be the publisher of The Icarus Project.
Thanks to the success you guys have brought to this project, the announcement is being featured in tomorrow's Wall Street Journal, as it represents a significant shift in the power of publishing. To quote the Journal, "...could well become an industry template because it eliminates much of the uncertainty for booksellers and publishers deciding which titles to bet on."
There are so many moving parts in this project, I'm thrilled to be working with people that I know and trust. Publishing has a lot of proven talent, but Adrian Zackheim, whom I've known for twenty years, is both astonishingly successful, insightful about how books work and a pleasure to work with. By going back to Portfolio with the enthusiasm and support of my Kickstarter fans at my back, I was able to generate the most significant support from a publisher I've ever received in twenty-five years of publishing. We got support right from the top of the company. They're totally on board to play with many of the conventions of traditional publishing, and I'm excited about what we're going to do together.
For supporters, this means that the book you'll be getting before everyone else is going to be promoted in bookstores nationwide, and it means that if you weren't able to get as many copies of Icarus as you hoped, you'll be able to pre-order them in three weeks for delivery a few weeks after the backer copies go out.
Worth noting that the behemoth digital collection on paper will NOT be published traditionally. The only way to reliably get it is here, as a reward for some of the higher levels. Portfolio is going to publish a smaller, more manageable abridged edition instead.
Thanks for making history with me, guys.