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A film about love and its inevitable change/decline charting the emotional anatomy of several relationships in one day.
A film about love and its inevitable change/decline charting the emotional anatomy of several relationships over the course of one day.
A film about love and its inevitable change/decline charting the emotional anatomy of several relationships over the course of one day.
256 backers pledged $27,195 to help bring this project to life.

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The Morning After- Talkback!!

Dear Friends:

It has been a wonderful week finally sharing IN THE MORNING with you, our amazing kickstarter supporters! To read your heartfelt comments and see the pictures from the many ITM - The Experience home screening parties continues to gratify and spur us on in this journey to bring our film to wider audiences!

For those of you who have not yet viewed the film, you still have time! The link in the email from that you were sent is still available for you to use - the expiration countdown only begins after you click the START WATCHING button in the email. If you still need time to view the film or didn't see the email, just send us a message and we'll fix you up.

As you know IN THE MORNING was made completely independently out of the desire to explore intimacy and vulnerability as it relates to Black life. As the question of inclusion and representation reaches a fever pitch on this Oscar Sunday, we are gathering a few like-minded individuals online tomorrow, Monday February 29th 7:00pm EST to download and discuss ‪#LovingWhileBlack‬ on web video platform Blab. We will get into all things Black Film, Black Love and Black image-making in the face of #Oscarssowhite.

We're calling this conversation "The Morning After" I'll be on deck with a few of our cast members. This conversation will be hosted by media maven, Amy DuBois Barnett alongside digital strategist, James Andrews. I would love it if you could join us and add your voice/perspective to the mix.

*SUBSCRIBE to the chat and join the conversation here:

*Note: you will need a Twitter account to log in

Your ITM Experience...Comments!!

We so appreciate the many comments that "Experiencers" have left on the In The Morning facebook page - we love hearing your thoughts! If you haven't yet, please share your reactions to the film. Here are a few from some of our backers:

------ "What beautiful expressions of what love is & isn't, along with the struggle of figuring it out." ~ Carolee Houser Dunn

"Thoughtful, intimate and beautifully done." ~ Rebecca Willett

"Left us wanting more! And the actors emoted so beautifully, I was sure I was watching a documentary!" ~ CiCi Aye

"I swear you must have sat in some of me and my friends outings. This was a damn good film." Kevin Ghee

"Oh the complexities of men, women, love, happiness, and just existing! In The Morning captured it perfectly." ~ Christine Platt Patrick

"I am so Impressed with this work of art..I am so proud of the portrayal of the stories on film ‪#MattersofTheHeart‬" ~ Shirin M Peace

Thank you again for your incredible support and hope to see you online tomorrow!

With love, light and gratitude,


home screening pic round up : )
home screening pic round up : )

Tomorrow Your Screeners Arrive!!

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Hello friends!

5, 4, 3, 2...1!! Hoping this note finds you all well. A quick update to say we are 1 day away from sharing IN THE MORNING with you, our amazing kickstarter backers! We're so excited that the time has finally arrived for you to experience our film - hopefully surrounded by friends. So far we've got supporters who'll be tuning in from Bangkok, Brooklyn, Chicago, Rome, Atlanta, Philadelphia, London, Hawaii, Paris, Los Angeles, South Africa, Japan and more. We are worldwide!!

Feb 20, 2016 at 09:00 am (EST) you will receive a link via email to stream the film. The video will be available for 7 days for you to watch at your leisure. Make certain to add the email address to your contacts so that our message doesn’t arrive in your junk/spam folder.

The event page will be ground zero for all info, so hit us up there if you have any questions: #ITMHelpDesk

LET'S CHAT - IN THE MORNING was created to be a conversation starter - tell us your stories using the hashtag ‪#‎LovingWhileBlack‬ + tag us in your home screening pics/videos and you'll be featured on ITM social profiles!


You can stream ITM on your TV, laptop/PC, smartphone or tablet wherever in the world you may be. Get the details here:

COCKTAILS - Let's celebrate : ) I'll be gathering with friends and I hope you will also! Here are a few ITM inspired cocktail recipes to help kick off your home screening

JOIN THE CONVERSATION ‪- Connect with us on Facebook here or on Twitter and Instagram @hollywdafricans. Share your thoughts-- #‎LovingWhileBlack‬ ‪#‎InTheMorningTheFilm‬

Thank you again for your support of IN THE MORNING. Can't wait to hear your thoughts!!

With love, light and gratitude,


2/20/16-- SAVE THE DATE!!

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Dear Friends,

The time has finally come! I can’t begin to describe how excited I am to share our film, the film you helped make possible, IN THE MORNING, with you! On February 20, 2016 at 09:00 am (Brooklyn time : ) you will receive your pre-release streaming link via email. The video will be available for 7 days to watch at your leisure. Mark your calendars!

It’s been a long road for our film and I’m so proud of how far we’ve gotten, together. None of this would be possible without my community. Now it’s time to celebrate! We’re calling this exclusive online screening: ITM - The Experience.

Let’s create an experience together. One of the things we hear often from IN THE MORNING audiences after screenings is how much they loved seeing beautiful black and brown folks celebrating love and friendship in our film. For this exclusive screening event, we’d love for you to have the full ITM Experience by hosting a home screening with your circle of friends.

Join us at the ITM - The Experience Facebook event page here for fun content and updates. We’ll be sharing bespoke cocktail recipes inspired by the film + opportunities to join post-screening discussions online with me and our cast. IN THE MORNING was created as a conversation piece, to spark dialogue about love, intimacy and vulnerability. Tell us your stories of #LovingWhileBlack + tag us in your pics/videos and we’ll feature you on our social profiles.

Also, we've begun sending an external newsletter, as I've been told not all of our backers have been receiving the updates. We want to be sure we don't miss anyone! Again, thank you so much for your support and see you online at ITM - The Experience. I can’t wait to hear your thoughts about IN THE MORNING!

With love, light & gratitude,


Pre-Release Screeners and a Multi-Platform Release Coming Soon!


Hello Friends,

I'm hoping this note finds everyone well.  2015 has been a beautiful year for our film IN THE MORNING, we've won multiple awards and, it's been truly amazing to share it with audiences at film festivals throughout the country and in France and Italy.  Now, thanks to another successful Kickstarter campaign, this spring IN THE MORNING will finally have a broader release.  Our film will be available in select theaters in New York, Los Angeles and Atlanta (for starters!), as well as everywhere via video on demand.  

Working on IN THE MORNING has been a long, rewarding journey that continues to teach me new things every day.  I'm thrilled that our film will now be able to connect with a wider audience.  None of this would be possible without you, thank you.  For those of you whose reward included a DVD copy of the film, they will not be available until our theatrical run concludes, but you will all receive DVD’s as promised once available.  In the meantime, we are offering you a special private pre-release digital streaming link of the film in early 2016.  Please respond to my message sent through Kickstarter to confirm delivery.  (You can do so by logging into your Kickstarter account.)

A reminder, for those of you who'd like more frequent updates, you can follow us on Facebook by 'liking' the film page here: or follow the film on twitter @hollywdafricans or me @NefertiteNguvu. Also, our website is kept up to date with all film related info:

Wishing you all a warm, wonderful holiday and bright new year ahead!! Thank you for your incredible support of IN THE MORNING. 2016 here we come!!! 

With love, light and gratitude,


The Homestretch of the New Campaign!!

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Dear Friends, 

We have officially reached the LAST WEEK OF THE NEW CAMPAIGN. There are FIVE DAYS left to fund IN THE MORNING's distribution! It has been an exciting couple of days, as we have crossed $15,000 and are 62% funded! We have five days left to get to our goal of $25,000 so that we can bring the film that you all helped to make possible to audiences everywhere. I know we can get there! I'd like to thank each and every one of you for your kindness and generosity, without you, IN THE MORNING would not exist. Since we launched this new campaign, the outpouring of support has been tremendous. It really has been incredible, to share this vision with so many others.

If we reach our funding goal by Monday at 10:00pm EST, we'll be able to bring IN THE MORNING to audiences everywhere this spring. We can do it, and I am once again, asking for your help.  Please consider becoming a backer of the new campaign, or show your support by sharing the link with your friends ( via email or on Facebook and Twitter (or get old school and pick up the phone : ) and let them know why you support IN THE MORNING and encourage them to visit our new campaign and see what the film is all about. Send reminders to those who expressed their support, now is the time to become an official backer! Help us spread the love, so we can bring our film about love and all of its complexities to the masses.

I'd like to share with you the below message from Arthur Jafa, the Cinematographer and one of the Producer's of IN THE MORNING (noted for his cinematography on films such as Julie Dash’s 'Daughters of the Dust' and, Spike Lee’s ‘Crooklyn’). Collaborating with him has been a dream come true. I'm incredibly proud of our film and I look forward to sharing it with all of you. Again, we thank you for your support. There is an endless list of friends, family, fellow artists, as well as new friends and supporters who've championed IN THE MORNING, and I'm forever indebted and forever grateful for this--- thank you for believing in me.

With love, light and boundless possibility,


A Message From Cinematographer Arthur Jafa:

From the very beginning, we’ve made the cinema we dream of. Works that more than fulfill my mantra, “ a black cinema with the power, beauty and alienation of black music.” ‘Killer of Sheep,’ ‘Passing Through,’ ‘Bush Mama,’ ‘Sweetsweetback,’ ‘The Cry of Jazz,’ ‘Chasing the Moon,’ ‘Chameleon Street,’ ‘Losing Ground,’ ‘Ganja and Hess,’ ‘Daughter's of the Dust,’ etc. But I’ve come to realize, that the history of Black Cinema is, to a certain degree, a series of amazing one offs. 

Toni Morrison’s first novel was ‘The Bluest Eye.’ What if she’d never been allowed to publish another novel? If Killer of Sheep is Charles Burnett’s ‘The Bluest Eye’, what might his ‘Song of Solomon’ have looked like? If ‘Daughter’s’ is Julie Dash’s ‘The Bluest Eye,’ what would her ‘Beloved’ look like? And on and on and on. We have to deliver even after we’ve delivered. And this delivery requires sustained (but not uncritical) support. 

Nefertite is a stone cold warrior, which is to say, Nefertite is a stone cold criminal. And “In the Morning” at this moment, is the cinema we dream of. Help us to steal away. Support the distribution, really the emancipation, of our dreams. 

--Arthur Jafa 

On the set of IN THE MORNING with Arthur Jafa
On the set of IN THE MORNING with Arthur Jafa