Pie Turtle | The non-slide pie carrier for your car project video thumbnail
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$6,257 pledged of $35,000 goal
backers
By Michelle Kresser
$6,257 pledged of $35,000 goal
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About this project

Thank you for checking out our project page! We'd love to hear your feedback on Pie Turtle, please take our survey here.

If you are like us, you love to bake pies, but you love to see people enjoying your pies even more! There's nothing worse than putting hours of time and effort into baking a beautiful pie with a perfect golden crust only to have it get destroyed in your car on the way to your party. 

Pie Turtle is a non-slide pie carrier for your vehicle that prevents your beautifully baked pie from sliding around the cargo area in your car or SUV. Pie Turtle is designed to survive sharp turns on your way to the party. No matter how you drive, Pie Turtle will keep your pie exactly where you put it, protecting your pie and its perfect crust. 

Pie Turtle is the non-slide pie carrier for your vehicle.
Pie Turtle is the non-slide pie carrier for your vehicle.

 

  

Cleats on the bottom of the turtle keep your Pie Turtle exactly where you put it, while the pie rests safely on the turtle's back.

Pie Turtle will fit your dish.

Pie Turtle fits everything from a 7" aluminum tin to a 10" Pyrex dish. Take the functionality even further and safely carry a springform or round cake pan. Pie Turtle even fits the thicker ceramic pie dishes. 

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 Pie Turtle stays exactly where you put It.

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Easily grab your pie. 

Inserts on the side of the Pie Turtle easily allow you to grab your pie without damaging the crust.

*Pie Turtle functional prototype pictured
*Pie Turtle functional prototype pictured

Designed for your vehicle.

Pie Turtle is designed to easily fit in your vehicle, either in the trunk of your car or back of your SUV/truck. With flexible feet, Pie Turtle also easily fits in the footwell of your vehicle. 

 

Storage

Just 2.5" tall, Pie Turtle will easily fit slide in with your cookie sheets and/or serving trays, either in a vertical or horizontal cabinet. You can also place it in a discreet location, like the top of your fridge, for easy access when you bake your pie or cake. The opening on the Turtle's back fits large mixing/salad bowls in addition to pie plates, so storing it under your bowls in a cabinet is also an option!

Other fun facts.

  • Pie Turtle is patent pending
  • The final product will be made from food-safe soft, bendable plastic

"The Morning Blend" on Nebraska's CBS Channel 3 hosted us on their show. We stopped in when we were on a road-trip through Michelle's home-state!

We also made it onto ABC's "Good Morning Nebraska. Watch it here. Thank you to both shows for inviting us on!

 

Pie Turtle was born from too many years of broken pie crusts and fights over "crazy driving" on the way to Thanksgiving dinner. Every year, Michelle, the founder of Pie Turtle, would watch her mother-in-law bake a beautiful pumpkin pie, then their family would pile into their SUV to head to a friend's house. Without fail, as they took the first left turn the pies would go flying across the back of the SUV and she would hear her mother-in-law shout at her husband, "Michael, slow down!!"

Thinking Michelle could help solve their pie problem she began to look for a Christmas present for her in-laws. She discovered there was no such thing as a non-slide pie carrier designed for your car or SUV. And just like that, Pie Turtle was born! 

For the past year, Michelle has been working with the help of family and friends on multiple prototypes to make Pie Turtle the safest and most functional pie carrier for your vehicle.

Proof of Concept - Pie Turtle started from cardboard and tape.
Proof of Concept - Pie Turtle started from cardboard and tape.

 

Design Prototype - Pie Turtle starts to come to life with our first 3D-printed prototype. We realized we needed to make some changes to make the Turtle more durable, smaller in size, and to carry a larger range of pie dishes.
Design Prototype - Pie Turtle starts to come to life with our first 3D-printed prototype. We realized we needed to make some changes to make the Turtle more durable, smaller in size, and to carry a larger range of pie dishes.

 

Prototype process - Using foam board, cardboard, and more pie dishes than you can count we re-designed the opening on the Turtle's back to fit anything from a 7" pie dish to a larger 10" Pyrex dish.
Prototype process - Using foam board, cardboard, and more pie dishes than you can count we re-designed the opening on the Turtle's back to fit anything from a 7" pie dish to a larger 10" Pyrex dish.

 

Prototype #4 (Final Production Prototype)- After slimming down the turtle, re-designing the external supports, and changing the color we've finally got a Pie Turtle that will save your pie and look great doing it!
Prototype #4 (Final Production Prototype)- After slimming down the turtle, re-designing the external supports, and changing the color we've finally got a Pie Turtle that will save your pie and look great doing it!

 

Funding goal - $35,000 - production mold

Meeting our goal of $35,000 gives us the capital we need to invest in the Pie Turtle mold and kickstart our production to start saving pies everywhere! Our goal is to ship out the first batch of Pie Turtles on "Pi(e) Day" - March 14, 2017.

Stretch goals - Improved Features

Help us reach our original funding goal, then we can talk about stretch goals and how we can make Pie Turtle even better! 

The future

Pie Turtle is just the beginning of a long line of amazing ideas to help solve your transporting problems for baked goods. Our brains are constantly thinking of new ways to get more than just your pie to the party in one piece. Once Pie Turtle is funded we're ready to start on the next round of prototyping. Think cupcakes, casseroles and more, but first....Pie! 

Pie Turtle 

Be the first to order your Pie Turtle at a discounted price. Estimated retail price is $30.00. Back our campaign to purchase your Pie Turtle from $15 to $25. The earlier you back our campaign the more you save!

Want to give Pie Turtle as a gift?

The holiday season is just around the corner! Don't let our delivery date stop you from giving Pie Turtle as a gift this year. Back our campaign by December 25, and we'll give you a holiday-designed "I Owe You" to put under the tree.

Are you a bakery, specialty kitchen store, or gift shop?

Back our project with the "Distributor pack" reward and get 10 Pie Turtles to sell in your store. We'll work the shipping details out after the completion of the campaign - giving you the option to select your preferred method of shipping.

Turtle T-Shirts

You don't bake, but you love pie? Help spread the Pie Turtle brand by wearing our apparel. We've got a number of designs and colors to choose from. Back Pie Turtle and we'll work out the design and size details at the end of the campaign.  

 

Know someone who loves to bake and needs help protecting their pies? Help spread the word. Share the campaign with friends and family!

 

 

 

Or GET PAID when you share Pie Turtle with others by using Kickbooster. The process is easy:

  • Sign up to create your Kickbooster unique link here.
  • Share the link with others, either personally or on social media.
  • Earn 10% of pledges people make through your link once our campaign funded!

 Connect with us on social media.

A HUGE thank you from the Pie Turtle team! You, our backer community, are helping to make the Pie Turtle dream a reality. We can't wait to bring the Pie Turtle to life and start saving more pies! 

Megan Hargarten (Pie Turtle business guru), Michelle Higgins (Pie Turtle Founder), Kristi Wilson (Pie Turtle Marketing Queen)
Megan Hargarten (Pie Turtle business guru), Michelle Higgins (Pie Turtle Founder), Kristi Wilson (Pie Turtle Marketing Queen)

 

 

 

 

Risks and challenges

Pie Turtle has a superstar team of individuals with production, financial, and marketing experience dedicated to bringing Pie Turtle to life.

Here’s what we’ve already overcome:
• Four iterations of Pie Turtle prototypes – we started from cardboard and tape to get to the prototype you see today
• Identified our production partner, located in Michelle’s home state of Nebraska. We've been working with Denver Plastics the past 3 months on the beginning stages of the production mold and process
• Established a production timeline to ensure delivery by March 2017

But there’s still a few challenges to overcome:
• If we reach our stretch goal of $50,000 we’re going to take the extra time needed to prototype and develop a lid that will fully protect your pie on the way to the party. This could potentially push back our shipping deadline by a month, but it’s going to totally be worth the extra protection!
• Unforeseen production obstacles – We have 100% confidence in our production partner and we’re hoping the multiple prototype phases will help the process be that much smoother, but we’re realistic there may be unforeseen bumps in the road that may push back our delivery dates. We’re prepared to tackle these with urgency and so are our partners.

We will keep you, our backers, updated on the status of our project as it develops with full transparency. We are truly grateful for your support and we can’t wait to get a Pie Turtle in your hands to stop damaged pies for good. Thank you!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Your name on the very first Pie Turtle

    We're dedicating our first Pie Turtle prototype, George, to you! You'll get your name signed on George by our founders and we'll post a picture of it to our Instagram account @pieturtle. Hurry space on George is limited!

    You'll also be the first to receive all the latest updates on bringing Pie Turtle to life.

    Includes:
    • Your name signed on the first Pie Turtle & an IG pic of gratitude
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    Super Early Bird Special - $15 OFF

    Estimated Retail Price: $30
    You Save: $15

    (Want to give Pie Turtle as a gift? We'll provide an IOU for you to print and wrap to give for the holidays)

    Includes:
    • (1) One Pie Turtle
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    Early Bird Special - $10 OFF

    Estimated Retail Price: $30
    You Save: $10

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    Includes:
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    Pledge $20 or more About $20

    Pie Turtle T-Shirt

    Don't bake and only eat the pie at the party? We still think you should buy a Pie Turtle for the bakers in your life, but you also need a Pie Turtle T-shirt.

    Check out our designs below for both women, men, and children. Size/design details determined at end of the campaign.

    Want more than one? Add $20 to the pledge amount for each additional t-shirt.

    Includes:
    • Pie Turtle T-Shirt
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    Pledge $25 or more About $25

    Kickstarter Special - $5 OFF

    Get your first Pie Turtle and save $5.

    Estimated Retail Price: $30
    You Save: $5

    (Want to give Pie Turtle as a gift? We'll provide an IOU for you to print and wrap to give for the holidays)

    Includes:
    • (1) One Pie Turtle
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    Pledge $45 or more About $45

    Double Order - $15 Off

    Keep one for you and give one to a friend.

    Estimated Retail Price: $60
    You Save: $15

    (Want to give Pie Turtle as a gift? We'll provide an IOU for you to print and wrap to give for the holidays)

    Includes:
    • Pie Turtle
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    Pledge $45 or more About $45

    Turtle & a T-Shirt - $5 Off

    Want to look cool and save pies?
    Get a Pie Turtle and a T-Shirt.

    Estimated Retail Price: $50
    You Save: $5

    (Want to give Pie Turtle as a gift? We'll provide an IOU for you to print and wrap to give for the holidays)

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    • Pie Turtle T-Shirt
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    Pledge $65 or more About $65

    2 Pie Turtles + a T-Shirt - $15 Off

    Get two Pie Turtles and help spread the Turtle love by wearing our T-Shirt!

    Estimated Retail Price: $80
    You Save: $15

    Includes:
    • Pie Turtle
    • Pie Turtle T-Shirt
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    Pledge $100 or more About $100

    5x Pie Turtles - Save $50

    Buy a Pie Turtle for you and every baker in your life.

    Estimated Retail Price: $150
    You Save: $50

    (Want to give Pie Turtle as a gift? We'll provide an IOU for you to print and wrap to give for the holidays)

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    Pledge $150 or more About $150

    10 Pie Turtles (Distributor Pack)

    Love Pie Turtle and want to share it with others?

    Get 10x Pie Turtles with this special Kickstarter offer. Perfect for any bakery or specialty kitchen store!

    Retail: $300 (save 50%)

    Shipping method to be determined at end of campaign.

    Includes:
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Funding period

- (42 days)