SMARTBUNCH is the world's first modular light bulb. It offers flexibility never seen before in lighting. Change shape, style, format & strength as it suits you.
We have designed this product with you, the user, in mind. We're all about empowering you to take control of the design and technology in your life.
Created by us and re-Designed by you
A new breed of light bulb
We are saying ‘light bulb’ but, in truth, there are no words in English that describe our product. This is a whole new breed: light bulb & light fitting; lamp & chandelier; candlelight & torch. And a future smart-home hub.
You have full control over your lights' look, style and brightness
Lighting typically consists of two independent products: light bulb & light fitting performing one function. If you need more / less light, you buy a new bulb. If you get tired of the design, size or the way it directs light, you have to buy a new fitting. The result is always the same: wasted time, money and increased landfill.
We wanted to change this antiquated practice and come up with a new and innovative concept. The result is a product that combines the light bulb and the light fitting for a beautiful, and functional design. It is not fixed, or rigid, but fluid and able to evolve with the needs of the owner.
You are in full control throughout the time when your needs and aesthetic reasoning change and evolve.
Express yourself. Impress yourself!
The innovative modular construction allows you to build the form that you want. It takes seconds to assemble a shape: just bring the triangles together and they magnetically click into place.
And it's not just the form that's flexible. You can also choose the material most suitable for your home. Do you want to match your trendy plywood shelving with our birch light? Or do you want pure white opal to go with your minimal design? Maybe you want to make a statement and have the warm and beautiful copper light?
The power of modular design
SMARTBUNCH uses a series of beautifully designed LED triangles to change shape, size and use according to different needs. The triangles connect to one another magnetically, powering each other by pure touch - using our patent-pending Touch&Play™ technology.
The light can be powered by mains, via light bulb points, through plugs or wired up at the ceiling rose. It can also be battery powered (a power triangle) for even more flexibility.
We want to change the way people perceive those forgotten everyday utilitarian devices known as light bulbs. The installation and interaction is an experience in its own right – easy, pleasing and fun! Gone are the cables, jacks, manuals and all those jokes about screwing in a light bulb.
How many different designs can you create?
Houses are full of lights. It's true. They're above our dining tables, in our living rooms, on our bedside tables, at our work desks. Everywhere.
Now you can replace them all with one light designed by you. One product that can morph from a big bright chandelier to a desk light for reading, to replacing candle light at a dinner party. You can even split it into multiple lighting pieces lighting up different places at the same time!
It is magnetic
You do not have to form only three-dimensional forms, SMARTBUNCH works amazingly well in 2-D as well and because it is magnetic you can attach it to anything with steel inside. Any wall corner (all corners have a steel bead in the UK), exposed steel, fridge, and so many other places.
And this is without any fixings, just touch and it attaches itself in seconds. Like magic.
The Power triangles
We have developed three power triangles to cater for all possible needs, from easy to use Edison Screw fixing to replace ordinary light bulbs, to the sleek, minimal pendant, to the lamp power triangles.
The rechargeable Battery triangle is there to give you extra flexibility. Lighting in your home becomes more mobile in an instant.
The Light triangle
The Light triangle is an energy-saving and extremely long-lasting LED lighting unit. The light strength is controlled by the number of Light triangles in the system. In the not-too-distant future, you will be able to control the lighting from your phone via our App.
SMARTBUNCH is the Smart-Home hub of the future
With SMARTBUNCH you are not just getting light – you are getting a smart-home hub, and we will be adding new triangles every year. We are forming key partnerships with reputable companies to develop triangles for our system. Soon you will see Speaker, Camera, Artificial Assistant, Screen, Solar Cell, Scent Hub, and so MUCH more.
Can you imagine all the tech of the future?
You do not have to - with our system you will always have access to the latest technology. You'll be able to update and install in seconds by attaching a new triangle to your existing bunch.
Keep on moving, changing, borrowing, swapping with your friends - the possibilities are infinite. SMARTBUNCH is the last smart home system you will ever need.
Move the triangles between rooms in a couple of seconds, with no required installation - just attach it. Move the Speaker from the living room to the bedroom in seconds, or take to a park with the Battery. Move the camera from the living room to the lobby when you go on holiday and use it as a security alarm. Your devices will be used so much more efficiently, and you will save a lot of money.
It is a decluttering exercise
There are so many products laying around on mantels, kitchen tables, bedside drawers that we want to de-clutter. With our system, your room has just become more minimal and your space more beautiful. Why deal with yet another App when all your devices can be in one place?
The design process never stops
We are continually trying to improve the product. The prototype shown in all our photos and videos has been upgraded and improved in many ways. The visible electrical contacts will be much more slim, curved at edges, grouped and not so obvious. The middle line in the casing will also be near invisible whilst the top material - the material of your choice - will be completely dominant.
We have also completely redesigned our Power triangles to improve the flexibility further. We now have only one power casing, where the power connections are acting as add-ons: E27, plug and pendant braided cable for wiring at the ceiling rose.
Designed to be unique to you
The materials that we are offering on Kickstarter are opal, snow & graphite aluminium, rich oak, birch, mirror polished stainless steel and copper. These are the real materials with their shine, texture and looks – not the cheap prints. We will keep adding more materials in the future.
Typical shapes and the number of triangles
The standard ‘regular’ three-dimensional forms require 4, 8 or 20 triangles.
The 'irregular' forms are limitless and naturally, the more triangles in the system, the options you have to create new shapes. Here are a few examples:
We have given the size of the triangle extra special attention. In fact, this has caused more than one headaches and more than a few arguments. But we're now happy we have the perfect size. It's easy to grasp with one hand, but still able to form substantial three-dimensional shapes. The module is based on an equilateral triangle with all edges 101mm long. The corners and rounded for a smoother appearance. It makes assembly/disassembly easier too.
You save up to 35% on Kickstarter
You will save from 12.5% to 35% on the SMARTBUNCH products on Kickstarter with the added benefit of choosing the Power triangle to build your perfect light as a sleek pendant, a lamp, or simply screwed in as a light bulb*.
There are no similar systems on the market today, but even without the additional functionality that we will add to the system and the infinite possibilities it provides, we compare favourably when considering the price of a high quality LED light bulb and a light fitting.
The additional functionality and the centralised AC to DC conversion in our Power triangles will ensure all smart home devices we add to the system will be more affordable than the similar high-quality competitors.
All prices include UK VAT at the current rate of 20%
Choose Starter, Medium and Original packs, as well as larger combinations.
*unfortunately, we have to limit the total number of light triangles supported on the light bulb Edison Screw Power triangle to seven. This is only as we can not guarantee the safety of your existing light bulb fixture under the weight of more than eight triangles in total.
SMARTBUNCH relies on its unique magnets, located in the edges of the triangles, for the assembly and the operation. The magnets are powerful enough to hold any three-dimensional shape together safely and stable, even when hanging. But, they still allow easy and quick dismantling of any three-dimensional shape by pulling any of the triangles from the corner – which are rounded for the easier access.
The second most important component is the system of electrical contacts - unique in terms of the geometry and the performance. and are covered, together with our magnets and the system function, by our international patent application.
The magnets and the electrical contacts are two most important components, uniquely developed for SMARTBUNCH with partners in China, and both, alongside the system, are covered by our international patent application.
The design of the electronics and the spread of LEDs within the triangle, paired with the innovative system of cooling ensures the extreme longevity of the Light triangle. Combined with the robustness of the triangle, this will be the last light you will ever need or want.
Within the Light triangle, we are using a system of specially tinted mirrors to further increase the light and to give it a naturally warm feel.
The Light triangles are all dimmable, and we will soon publish our SMARTBUNCH App for the control.
SMARTBUNCH started in late 2014 / early 2015 and had come a long way since then. The most significant issue was to overcome the safe and continuous electrical transfer between the triangles – simply because this was never done before. The completely new contact design was envisaged to overcome this problem and was extensively tested since 2016. Our innovative modular construction and the way the system is powered is patent-pending.
To continue, we need your support to finalise the manufacturing set-up and certifications.
We expect to be able to ship the product to our Kickstarter supporters in October 2018.
The bunch behind the SMARTBUNCH
Our core team is formed out of four partners based in London and the fifth one based in Holland, each with a unique skillset destined to deliver this product.
Andreja Beric - founder. Andreja is a proud father of one and he is an architect with 12 years of professional experience in architecture, furniture, and product design. He previously studied math, programming & physics, when he decided the design is where his passion lies.
Fergus Campbell - strategy. Fergus is a proud father of three and has spent 14 years working in the advertising, marketing and public relations industries.
Aleksandar Beric - technical lead. Alex is a proud father of three, holds an industrial PhD with Philips Research in NL, and he's the author of dozens of practical patents & papers.
Aadeel Peerally - product lead. Aadeel is a proud father of one, and he brings a wealth of experience defining business strategies & managing complex supply chains.
Katarina Johnson – marketing. Kat is a proud mum of one and has years of expertise in digital media strategy & planning with core skills in the display, social, search marketing & web analytics.
We have formed a key partnership with a tech company H-Tec based in Serbia / Silicon Valley to develop the technology of SMARTBUNCH. Aside from the core team and H-Tec, there is the extended team of technical and creative people based in London, Netherlands and Serbia:
Srdjan Jovanovic & H-Tec team - technical
Liam Clarke - creative
Andrea Testa - marketing
Damian Mohammed - business development
Come meet the bunch!
All our amazing backers are welcome to visit us in our office in Brixton, London - please send us a message to organise. We are more than happy to host and chat about our beloved product and the advances of modular design in general. Oh, and the advances of pale ale as well.
SMARTBUNCH triangles contain a number of different components ranging from electronics and electrical contacts to high-quality stamped metal coverings, laser cut perspex and veneer, injection mould plastic and custom formed rare-earth magnets.
The sheer variety of the components and the processes involved in producing them led us to find and form the key relationships with the best manufacturers in all those individual fields, rather than a conglomerate to ensure the best quality in the manufacturing and subsequently the best quality of the product.
We have spent hours, days and years perfecting your product
The fact is, inventions are often conceived as perfect, but the products are never born perfect. The product you see is a result of hours of agonising. That agony is exacerbated when you are working on something without any precedents - a real innovation.
Our mission is to bring the design and playfulness together to inspire a new, exciting way of perceiving and interacting with everyday technologies.
Because you are incredible
After a number of years of the development, we are near ready to bring our beloved product to the market, we just need one last push. This means the money support, but most importantly it means the support of the community and the comments and suggestions how to improve our product and make it even better. And we can not think of any better place than KICKSTARTER for it, with its incredible community of like-minded and brave people.
All the money we raise on Kickstarter will be used to finalise the manufacturing set-up and to finalise the required certifications of our product.
Shoot us a message or post a comment and we'll get back to you with an answer ASAP.
Also, just for fun, post in the comments which shape you would make if you had unlimited triangles ;)
THANK YOU FOR YOUR SUPPORT!
It really does mean everything to us and we couldn't have done it without you!
And for the end - one of the reasons that inspired us to start this exciting journey.
The simple truth is – a light bulb does not have to be a ‘bulb’ at all.
The bulb in ‘light bulb’ comes originally from the fact the glass casing had to withstand the pressure so the filament can function properly – a bulb was just the most economical shape. LED does not need this form at all.
Yet modern, LED light bulbs are desperately trying to keep the same format.
We didn’t need to re-invent something so brilliant. We just needed to make it the best it could possibly be - flexible, durable, beautiful, to marry both form & function.
Gone with the bulb, it’s about time for a fresh start.
Risks and challenges
Our main challenges:
SMARTBUNCH is a system of unique electrical contacts. It has to function in a variety of different angles, ensuring the light is powered-up in any three-dimensional shape that the triangles can form. Given this is the essential component, the electrical contacts have to be tested for stress, durability, quality of electrical contact and fatigue life. We have spent almost the whole of 2016 designing, prototyping and testing the electrical contacts with the help of our chosen expert manufacturer until we have reached the perfect design and optimal performance. The prototypes were in near-constant operation since then, and have been performing without an issue.
The second technical challenge is the Wi-Fi connectivity. This challenge is not the issue for the SMARTBUNCH Light currently featuring on Kickstarter, but for our overall plan to become the Smart-Home Hub. For this reason, we are not offering the Wi-Fi connectivity at this stage until we are ready with the solution that can cater for all the future devices featuring soon on SMARTBUNCH.
We want to be as transparent as possible, and all our backers will get updates from the manufacturing process - something we find fascinating. We will also communicate very clearly any changes to the product that may happen in the final, fulfilment, stages of the project.
We are confident we will start shipping the product to all our Kickstarter supporters in October 2018, giving ourselves plenty of time for the unexpected delays. However, due to the novel side of this product, it is impossible to account for every scenario.Learn about accountability on Kickstarter
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