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The story of the legendary editor Gene Roberts and his remarkable turnaround of the Philadelphia Inquirer in the 1970s and ‘80s.
The story of the legendary editor Gene Roberts and his remarkable turnaround of the Philadelphia Inquirer in the 1970s and ‘80s.
The story of the legendary editor Gene Roberts and his remarkable turnaround of the Philadelphia Inquirer in the 1970s and ‘80s.
743 backers pledged $155,602 to help bring this project to life.

Five Friends Friday & The Real Story Behind 'The Frog'

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FIVE FRIENDS FRIDAY

Backers – we have a challenge for you – SHARE our Kickstarter​ [bit.ly/thenewspaperman] with 5 FRIENDS!

With an ambitious goal of $150K before us, it's going to take all of us working together to get the word out and bring this film to life. Every dollar counts. Thanks for your support!

Illustrated by Pulitzer Prize winning cartoonist Tony Auth
Illustrated by Pulitzer Prize winning cartoonist Tony Auth

GET THE FULL SCOOP ON "THE FROG" 

While many of you are more than aware, please humor us while we bring the newcomers up to speed – If you were curious about any of our Kickstarter reward offerings featuring frog illustrations drawn by Pulitzer Prize winning cartoonist Tony Auth, here’s the full story on how Gene Roberts earned his iconic nickname, "The Frog" as told by the late Jim Naughton –

"Roberts came by his nickname the way he did many things –- totally unaware. Not long after he arrived at The Philadelphia Inquirer there was a story in Philadelphia Magazine about the intense, to-the-death competition between the family-owned Philadelphia Bulletin and the Knight Company's morning Inquirer and afternoon Daily News. Everyone knew one of these companies was going to succumb.

The story pointed out that George Packard, editor of The Bulletin, was a big-city sophisticate who looked like – indeed, he later became – a diplomat. And Roberts, the good-old-boy Carolinian, said the magazine, talked slow, sat with his legs crossed and hunched over, and looked sort of like a frog.

The story had a line near the end that was memorable, and, as it turned out, correct. The Inquirer staff took up a collection and hired a large billboard directly across the street from The Bulletin. Bulletin staffers had to see it outside their windows every day. The billboard contained this memorable line from the magazine story:

‘In Philadelphia, the smart money is on the Frog.”

A MESSAGE FROM DAVID

In case you missed it on our Facebook this morning, here's a video David recorded for you all on his way to the Philly Airport.

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WE CAN'T SAY THANKS ENOUGH

THANK YOU to our 235 backers who have already come on board. Your belief in our film means the world to us. Please continue to share and spread the word so this list of names continues to grow!

 

Help us fill up this second page!
Help us fill up this second page!

 

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