English visual novels (EVN) have a niche audience, so the average price is a little high. You'll find that even much older games such as Cinders and Loren are similarly priced. Our pricing for Exogenesis also reflects the quality we're striving for relative to other games in the genre.
Setting it at $25 retail price also gives us ample leeway for discount sales, which are a key marketing tool for indies with very little marketing budget.
The KS fund, should we meet the goal, will all go to development costs (not to mention Kickstarter + Amazon fees and taxes), leaving us with no profit. Hopefully, we can sell enough upon launch to be able to keep on making games.
Also, please note that the demo is 3-4 hours long yet covers only 80% of chapter 1. There will be 6 chapters total, the finale being a little shorter than the rest. So, we're looking at a total play time of about 20 hours if you're a fast reader and quick to solve puzzles.