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$15,981 pledged of $30,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Poppy Row
$15,981 pledged of $30,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

The modern woman needs a new wardrobe that makes her feel comfortable, sexy, confident + timeless, all while being able to express her own personality. 

Poppy Row is a sustainable clothing brand designed for all women to make shopping + getting dressed each day a breeze. 

...No matter your size...No matter your style...No matter the season.

At Poppy Row, we believe there should be no separation between plus and straight size, which is why Poppy Row is for women sizes 2-28. Great style can really happen at any size!

Poppy Row was started to help women find something they were missing: a go to brand that offered beautiful pieces in the same silhouettes season after season.

Last year, we surveyed women and found that 4 out of 5 women found silhouettes they loved in stores one season, only to be disappointed to not be able to find it again the next season. Since we are founded by personal stylist Crystal Cave, we know how vital these items are to have in your wardrobe season after season.

 

Our clothing is designed to be modular - meaning the pieces can be worn interchangeably three ways - as a jumpsuit, as a dress or as separates. By having a small selection of clothing pieces, you're able to get more use out of each item because they can be worn a myriad of ways. 

Small selection, limitless style options.

 

  

  

 

  

 

 

 

 

 

 

 

 

 

 

 

Our founding team is passionate about designing for the modern woman, which is why the fit was one of the most meticulous parts of our production. We are committed to fitting for every woman, not just a sample size model that's a 0-6.  

Instead of industry norms, we start at a size 16, the size of the average American woman. Fittings took over several months, including multiple changes to ensure the best fit + testing on real women! This even included sizing (or in industry terms "grading") down the samples to make sure this worked on a variety of sizes.

Being modular, all pieces are designed to meet at the waist. Our bottoms all have a 1.5'' elastic, adding to comfort + flexibility that's needed for our modern lives. All the tops are fit to cover the hips but can also easily be tucked into any of the bottoms for a sleek silhouette.

All our pieces were inspired by European effortlessness, meaning they're designed to take you from a more casual environment but look put together no matter where you go!

We are committed to making well designed clothing without compromising people or the planet. Our goal was to find sustainable fabric that felt like luxurious athleisure.

We only use environmentally-friendly fabrics in our designs that are made to order here in Los Angeles - not only does our fabric look great, but it also feels like silk. 

Our EnviroFabric is 90% tencel + 10% spandex that is more absorbent than cotton and feels like silk. Tencel is made from natural wood fibers that are sustainably harvested, require less water and are produced using a closed loop system that recycles the solvents for future use.

Our supplier uses low impact dyes on all of their fabrics and recycles a percentage of their water in production.  

 

 

CRYSTAL CAVE - CEO + CREATIVE DIRECTOR

Crystal Cave is a celebrity stylist turned style educator and fashion designer. She is the Founder of Crystal Cave Style, an online education company focused on helping women become their own stylists and the founder + creative director of Poppy Row.

After working in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams behind many major brands including Taylor Swift, Mercedes, Billboard Music Awards, among many others

From her background as a wardrobe stylist, she realized there was a need in the market place for functional, stylish basics that were sustainably made, which lead to the creation of Poppy Row. Poppy Row is an extension of what Crystal set out to create from day one - a world where we find self expression and equality, through fashion, regardless of size.

She’s been seen on ABC, NBC, CBS, The Boston Globe, Live About, Mind Body Green, Huffington Post and many more.

 

CORINNE BROTHERS - HEAD OF DESIGN

Corinne Brothers studied fashion design and merchandising at Kent State University, and earned an MA in Costume Design from the London College of Fashion. She has designed for fashion, film, live performance, and wearable art installations in Cleveland, New York, London, and Los Angeles. As a little girl, Corinne loved to sew, draw dresses and construct mini-catalogs full of her designs. Corinne believes in great fit, classic fashion, and embracing who you are with wide open arms - which are just a few of the reasons why she believes in Poppy Row! Sharing a passion for sustainable fashion practices, conscious consumer habits, and empowering women of ALL sizes both inside and out, Corinne is happy to have met Crystal and be part of the Poppy Row founding team!

 

Risks and challenges

Our founding team has decades of experience in the retail + fashion industries, so we're familiar with the challenges involved in completing this project. With any product manufacturing there is the possibility of unforeseen obstacles or delays- We are confident in the team we have assembled to meet these challenges. However, if there are any delays, you will be the first to know as we want to be as transparent in our production as possible. Should any concerns arrive, please reach out to us at hello@poppyrow.com.

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    Pledge $1 or more About $1.00

    FOUNDING POPPY

    Pledge any amount to support Poppy Row's mission of responsible + inclusive fashion and we'll send you a personalized thank you note!

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    Pledge US$ 25 or more About $25

    SEEDS OF CHANGE PARTNER

    For Poppy gals or Poppy Bros - pledge any amount above $25 and receive a packet of Poppy Seeds. Thanks for helping us plant the seeds of inclusive + ethical fashion!

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    Pledge $48 or more About $48

    THE BESTEE

    The best tee you’ve owned, you’ll want to hang out with “her” every day. Our silky soft tee hugs your curves and can be worn with anything from our swipe skirt to your favorite pair of jeans. Show the world your confident side in this Poppy Row original tee.

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    Pledge $69 or more About $69

    THE PRESENT TOP

    Our present top is a take on a wrap top that’s a classic and timeless piece for every wardrobe. Designed to fit your body + wrap you like the most beautiful present as you go out into the world!

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    THE HANGOVER PANTS

    The hangover pants are the the pants that make you look like a million bucks and are your comfy cozy dream. Slightly cropped, and detailed with pleating to add a "draped" effect designed to hug your curves. Perfectly Paired with the wrap top to create a 2-piece jumpsuit!

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    Pledge $79 or more About $79

    THE SWIPE SKIRT

    You'll want to "swipe right" on the swipe skirt. Not only does it hug your curves like a traditional pencil skirt, the draping in the front adds personality. The best part? It has a "skirty little secret"- a secret pocket to throw your cell, or whatever, into!

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    Pledge US$ 119 or more About $119

    THE JACKIE

    Like the 60s Style Icon it was named for - this jacket is both beautiful and intelligent! The Jackie jacket was created to mimic the structure of a blazer with the comfort of a cardigan. It's reversible so you can either have a pop of color or shine bright in our fabulous fuchsia or poppy red.

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    Pledge US$ 129 or more About $129

    THE TWO PIECE JUMPSUIT

    The idea that inspired it all with an interchangeable jumpsuit. Receive both the present top + hangover pants in the color of your choosing. You’ll look like chic + comfy but won't have to get naked when you're in the bathroom, FINALLY!

    Save $9 when you purchase these 2 together as a set!

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    Pledge $139 or more About $139

    THE TWO-PIECE WRAP DRESS

    The perfect silhouette whether you want to rock your meeting at work or a date night! Receive both the present top + swipe skirt in the color of your choice. Timeless, comfortable + elegant, you'll probably even make DVF a little jealous!

    Save $9 when you purchase these 2 together as a set!

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    Pledge $379 or more About $379

    THE FAB FIVE CAPSULE

    With the 5 Piece “Fab 5” Capsule you'll receive each piece of our collection in the color + size of your choice - The Bestee, Present Top, Swipe Skirt, Hangover Pants + The Jackie

    Save $190 off retail pricing

    Includes:
    • BONUS: ACCESS TO STYLE ICON ACADEMY-online personal style course
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    Pledge US$ 799 or more About $799

    13 PIECE MEGA CAPSULE

    With the Mega Capsule, you'll receive each piece of our collection in every color in the sizes of your choice - The Bestee (4), Present Top (3), Swipe Skirt (3), Hangover Pants (1) + The Jackie (2)

    Save $400 off Retail Pricing

    Includes:
    • BONUS: ACCESS TO STYLE ICON ACADEMY-online personal style course
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    BECOME YOUR OWN STYLIST VIP DAY IN LA

    + Spend the day in LA with Crystal where you'll come away with a clear view of your style + ways you can style all your pieces to fit you.
    + Receive the entire 13 piece Megacapsule.
    +Work with Crystal's glam team to get your hair and makeup done PLUS end the day with a photoshoot!

    Valued at $7k | Airfare not included

    Includes:
    • BONUS: ACCESS TO STYLE ICON ACADEMY-online personal style course
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    Pledge US$ 4,500 or more About $4,500

    BRING YOUR BESTIE VIP DAY IN LA

    Aren't things always better with a friend!?

    + Spend the day with your bestie in LA with Crystal where you'll come away with a clear view of your styles + ways you can style all your pieces to fit you.
    + You will both receive the entire 13 piece Megacapsule in your desired sizes.
    + Work with Crystal's glam team to get your hair and makeup done PLUS end the day with a photoshoot!

    Valued at $14k | Airfare not included

    Includes:
    • BONUS: ACCESS TO STYLE ICON ACADEMY-online personal style course
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