The modern woman needs a new wardrobe that makes her feel comfortable, sexy, confident + timeless, all while being able to express her own personality.
Poppy Row is a sustainable clothing brand designed for all women to make shopping + getting dressed each day a breeze.
...No matter your size...No matter your style...No matter the season.
At Poppy Row, we believe there should be no separation between plus and straight size, which is why Poppy Row is for women sizes 2-28. Great style can really happen at any size!
Poppy Row was started to help women find something they were missing: a go to brand that offered beautiful pieces in the same silhouettes season after season.
Last year, we surveyed women and found that 4 out of 5 women found silhouettes they loved in stores one season, only to be disappointed to not be able to find it again the next season. Since we are founded by personal stylist Crystal Cave, we know how vital these items are to have in your wardrobe season after season.
Our clothing is designed to be modular - meaning the pieces can be worn interchangeably three ways - as a jumpsuit, as a dress or as separates. By having a small selection of clothing pieces, you're able to get more use out of each item because they can be worn a myriad of ways.
Small selection, limitless style options.
Our founding team is passionate about designing for the modern woman, which is why the fit was one of the most meticulous parts of our production. We are committed to fitting for every woman, not just a sample size model that's a 0-6.
Instead of industry norms, we start at a size 16, the size of the average American woman. Fittings took over several months, including multiple changes to ensure the best fit + testing on real women! This even included sizing (or in industry terms "grading") down the samples to make sure this worked on a variety of sizes.
Being modular, all pieces are designed to meet at the waist. Our bottoms all have a 1.5'' elastic, adding to comfort + flexibility that's needed for our modern lives. All the tops are fit to cover the hips but can also easily be tucked into any of the bottoms for a sleek silhouette.
All our pieces were inspired by European effortlessness, meaning they're designed to take you from a more casual environment but look put together no matter where you go!
We are committed to making well designed clothing without compromising people or the planet. Our goal was to find sustainable fabric that felt like luxurious athleisure.
We only use environmentally-friendly fabrics in our designs that are made to order here in Los Angeles - not only does our fabric look great, but it also feels like silk.
Our EnviroFabric is 90% tencel + 10% spandex that is more absorbent than cotton and feels like silk. Tencel is made from natural wood fibers that are sustainably harvested, require less water and are produced using a closed loop system that recycles the solvents for future use.
Our supplier uses low impact dyes on all of their fabrics and recycles a percentage of their water in production.
CRYSTAL CAVE - CEO + CREATIVE DIRECTOR
Crystal Cave is a celebrity stylist turned style educator and fashion designer. She is the Founder of Crystal Cave Style, an online education company focused on helping women become their own stylists and the founder + creative director of Poppy Row.
After working in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams behind many major brands including Taylor Swift, Mercedes, Billboard Music Awards, among many others.
From her background as a wardrobe stylist, she realized there was a need in the market place for functional, stylish basics that were sustainably made, which lead to the creation of Poppy Row. Poppy Row is an extension of what Crystal set out to create from day one - a world where we find self expression and equality, through fashion, regardless of size.
She’s been seen on ABC, NBC, CBS, The Boston Globe, Live About, Mind Body Green, Huffington Post and many more.
CORINNE BROTHERS - HEAD OF DESIGN
Corinne Brothers studied fashion design and merchandising at Kent State University, and earned an MA in Costume Design from the London College of Fashion. She has designed for fashion, film, live performance, and wearable art installations in Cleveland, New York, London, and Los Angeles. As a little girl, Corinne loved to sew, draw dresses and construct mini-catalogs full of her designs. Corinne believes in great fit, classic fashion, and embracing who you are with wide open arms - which are just a few of the reasons why she believes in Poppy Row! Sharing a passion for sustainable fashion practices, conscious consumer habits, and empowering women of ALL sizes both inside and out, Corinne is happy to have met Crystal and be part of the Poppy Row founding team!
Risks and challenges
Our founding team has decades of experience in the retail + fashion industries, so we're familiar with the challenges involved in completing this project. With any product manufacturing there is the possibility of unforeseen obstacles or delays- We are confident in the team we have assembled to meet these challenges. However, if there are any delays, you will be the first to know as we want to be as transparent in our production as possible. Should any concerns arrive, please reach out to us at email@example.com.Learn about accountability on Kickstarter
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