Project image
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$1,763
pledged of $50,000pledged of $50,000 goal
25
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 9 2015 8:09 PM UTC +00:00

Cakeit - a simple kit to make your homemade cake look great!

The CakeIt is a designed fondant (made of sugar) cover that transform your homemade cake into a celebration cake!

Cakeit - a simple kit to make your homemade cake look great!

The CakeIt is a designed fondant (made of sugar) cover that transform your homemade cake into a celebration cake!

$1,763
pledged of $50,000pledged of $50,000 goal
25
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 9 2015 8:09 PM UTC +00:00

About

The CakeIt makes possible for anyone to prepare a fondant homemade decorated cake within minutes.

The actual kit is currently one size only (8 servings) and includes one fondant covering and 2 disposable baking molds. The packaged kit has a shelf life of nine months. This product is patent pending

How it works:

 The designs:

The story:

It all started when a friend of mine brought me fondant samples and using YouTube tutorials, I started preparing beautiful cakes for my kids. These cakes made them very proud and happy. Very soon, I found myself preparing many more cakes than my working hours would allow. Just imagine: it took me 2-6 hours work to prepare a designed cake and I prepared 3 cakes for each of my kids' birthdays: one for the school party, another one for the friend's party and the last one for the family party.....And it spread: my family and friends asked me to prepare them special cakes and I couldn't do it anymore!!! I'm not even talking about the tools slowly invading my small kitchen and the unprofessional finish of some of the cakes... So, I had an idea: To develop a product that would allow anyone to prepare a fabulous cake within 5 MINUTES WORK. NO MESS, NO WASTE, NO SKILLS AND NO TOOLS.

Here is the old fashion way to do it:

My first step was to check if the product's concept is worth further investments. I needed to understand how people would react to the product.

Work in progress
Work in progress

 I prepared 100 cakes in my kitchen, using basic tools and existing packaging. I gave some of these cakes in exchange for answers to 6 questions. This part was really the most constructive, it helped me understand what was right and wrong and to significantly improve the first prototype. I designed after that 6 fondant covers and started to sell. I had a really encouraging response to the product.

What they say about the product:

 "Im not much of a decorator....but I can bake! I don't know why I imagined it's going to be mess. Actually it took only a few minutes to make the decorated cake. It was so easy that the kids did it. As a Dad I managed to impress all the guests and the cake was really beautiful."

"I love baking. I tried in the past to make fondant cakes. Nothing is easier than the cakekit. A minimum effort with a maximum result....I love it!"

The rewards:

My long term vision:

One of the questions I asked my first buyers was where will they want to buy the product.The first answer for almost all those interviewed was: the nearby supermarket...but then almost all of them told me that they wouldn't like people knowing that it came from the supermarket, yet they still wanted a custom-designed cake. 

Within two years from now, I'd like to develop a web site where you'll be able to customize your cake and get your own design.

Via the website you'll be able to choose:

1- The shape of the cake ( including tiered cakes)

2- The size of the cake (family size, party size and extra-large)

3- The base color of your cake 

4- The design (with an option to add your own pattern)

5- Accessories (candles, sweets, more decorations, invitations, sponge cake and more)

Your order will create a file that will be sent directly to the automatic machine at the factory.You will receive your cake within a few days by special delivery.


The website will allow you to order different cakes in advance and receive them only a few days before each event.

Funding goals:

The next step is to turn the product into an industrial one, to develop an industrial machine and hire the right people. The investment needed  is significantly above the $50,000 goal. Even more than investments for the machine, I need people who believe in my product. A $1 backing is in my opinion as important as a $200 one. 

Developing the machine will me take the next step: improving the packaging, creating a range of sizes, shapes and designs and launching the website.

Thank you!
Thank you!

Risks and challenges

"A startup is a human institution designed to create a new product under conditions of extreme uncertainty" (Eric RIES).

Risks and challenges are part of the deal! In my view it is absolutely vital to keep the right balance between the market size and the investment. It's quite difficult when you don't know exactly what the size of your market is. Of course there is the question of achieving your goals on time. I usually solve this problem by carefully choosing the people I work with: they make all the difference and I really believe that behind good
products are great people.

Special thanks:

I started working on this project a little more than a year ago.
I wouldn't have reached this point without the help of my family and my loving husband. I got great support from them. On the way I met many people that were complete strangers....they helped in many ways: spending time, tips, making important connections or sharing their experience. I am especially thankful to these marvelous people.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    You're a beleiver and I'm grateful. You took me one dollar closer to my goal....Thank you!
    We'll send you our newsletter and let you know about our progress.

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    Pledge US$ 16 or more About US$ 16

    *SUPER EARLY BIRD* You'll get one kit at a discount price. Choose any of the 12 existing designs.

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    Pledge US$ 20 or more About US$ 20

    *EARLY BIRD* You'll get one kit. Choose any of the 12 existing designs.

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  4. Select this reward

    Pledge US$ 22 or more About US$ 22

    You'll get one kit. Choose any of the 12 existing designs.

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  5. Select this reward

    Pledge US$ 42 or more About US$ 42

    Sport lovers: you'll get one soccer design kit and one basketball design kit (or 2 identical kits)

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  6. Select this reward

    Pledge US$ 62 or more About US$ 62

    Get 3 birthday kits. Choose any of the existing designs

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  7. Select this reward

    Pledge US$ 70 or more About US$ 70

    Say it with a cake: You'll get 3 special kits with your personnal message (up to 25 letters for each message)

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  8. Select this reward

    Pledge US$ 100 or more About US$ 100

    The holliday pack : You'll get 5 kits - Chrismas - Valentine - Easter - Halloween - Thanksgiving - designs. Each cake will be shipped 2 weeks before the holliday. You can also have the jewish version.

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    Pledge US$ 200 or more About US$ 200

    The fan pack: 10 kits of your choice!

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Funding period

- (30 days)