About this project
MOVE! is a product, specially designed for the Apple Watch and iPhone user on the move.
Cutting the Cords - The first All in One for iPhone and Apple Watch:
- Lightning Adapter
- Magnetic Apple Watch Module
- Wall charger
- SID Powerbank
- Docking Station (the smallest of the world)
- Travel Adapter
- Nightstand Buddy :)
All built-in and included, you don't have to bring any of your own cables! And MOVE! is so small, it fits into any bag
Learn about the concept of MOVE!:
MOVE! provides maximum flexibility on the road and only you decide when and where to recharge
We put the best of the best into MOVE! and you will enjoy so many built-in features
MOVE! is a very intelligent piece of technology and not just another box which requires you to bring your own cables and wall plug. All-In, ready to MOVE! - Minimalist Design, Maximum User friendly:
- SDI Premium Quality Samsung Batteries 2x 2200 mAh
- 2.1A Charger
- Exchangeable and foldable plugs (foldable US and UK only)
- MFI Lightning Adapter
- Apple Watch Magnetic Charging Module
- Adjustable Height Support for using cases on iPhone
- Extra USB port Elegant Aluminum housing with magnetic charger protection
- Works with all Apple Watch Bands and Models
- Works with whole iPhone5 series and iPhone 6/6S/6Plus/6PlusS
The Story of MOVE!
While traveling heavily across there globe during our successful Kickstarter PREMIUM ONE project, we quickly figured out a real need for a mobile charging device for both , Apple Watch and iPhone. And for sure getting rid of the usual cable chaos. I met Jim Ferguson from Ratio Product Lab in Atlanta during my last Kickstarter campaign. He had a kind of similar idea, so we both did some heavy brainstorming and finally the concept of MOVE! was born. Here is a demo animation for the concept:
Our intention from start was not just to do another "charger". The innovative product we had in mind should fit to the philosophy of Apple products and should work with all types of Apple Watch bands. It should allow to be used with standard cases as well. No more cable chaos and avoiding to hunt for socket power became another important part of the concept. This was an ideal situation because we knew from our own experiences what you guys needed most and we put ourselves deeply into this and the concept of MOVE! followed us even in our dreams....:)
We are very, very proud of the final product. MOVE!, the very first wireless charger, power bank and mobile docking solution for iPhone and Apple Watch.
MOVE! serves many needs and more:
- Built-in Charger
- Power Bank
- Docking Station
- Nightstand Buddy
Charge MOVE! and your devices at home, office, hotel - virtual any place you like. Go out, feel free and do your own stuff. Camping, Hiking, Business, Travel, Sports -You decide when and where you recharge your iPhone and Apple Watch. MOVE! will make you independent when you´re on the MOVE!
If you need a quick charge in the field, MOVE!'s integrated power bank has enough capacity to recharge your iPhone and Apple Watch in full. No searching for cables -just get MOVE! out, dock your iPhone and Apple Watch and here we go. MOVE! works as well with any Apple Watch band
One of our MOVE! prototypes is testing how it feels to be in an Apple Store. It told us later that it has been indeed a wonderful feeling...:)
MOVE! is moving around..
The adjustable slider allows to use most standard cases
We came up with a very simple and straight reward structure, also honoring our previous Kickstarter backers of Watchdock Steel and Premium One with a special loyalty award which runs till November 1st, 10pm PST,
We ship directly from the US and from Germany. Backers from the European Union member countries, including the UK: Please read "Production and Shipping" further down. Your shipping charges will include the 19% VAT on the whole product amount. This will enable us to ship direct to you, no additional VAT or customs duties will occur!
This is an important information for our German backers:
Beim Checkout werden Euch die Versandkosten vielleicht etwas hoch vorkommen. In diesen Versandkosten sind aber bereits 19% Mehrwertsteuer auf den gesamten Produktpreis enthalten. Damit können wir Euch direkt beliefern. Es fallen weder weitere Zollkosten, noch zusätzliche Gebühren an und Ihr bekommt den MOVE! direkt zu Euch nach Hause
Nightstand Mode and Stretch Goal
The best news at the end:) Well, when we disclosed the idea with our past backers of Premium One, we got a lot of valuable input and comments. Most wanted a nightstand mode, specially when traveling around and sleeping in hotels
So we developed a cool extension cable set which even creates a "Double Nightstand Mode". You can put your iPhone into a kind of cockpit mode. How cool is that? It perfectly fits into the modular system and reduces the need of additional plugs
We were not sure how to value this, it just has been developed during the last weeks. Well, we decided to put the burden on you guys :) if we reach 100K as our stretch goal we will include the set with every MOVE! we ship. To make this happen (and we think its achievable) we need your support. Share this project with everybody you know and put it on your social networks. Together we´re strong!
The Way to MOVE! - Prototype Stages
We did some pretty deep work here and spend endless hours on the project the last couple of months, hundreds of drawings, changes here, changes there
From the first idea to the final prototype we did a lot of testing. For example, to add stability to the US plug, we designed the third pin as an foldable option and since it is not connected to the circuit we made it out of pretty resistant plastic
We were very creative to exchange ideas within the team........
We were always trying to optimize, doing it the Steve Jobs way, minimizing dimensions and adding as much user wanted features as possible. The outside dimensions of MOVE! are pretty small, just credit card size, but we still found some space to add batteries which turn MOVE! into a power bank as well. We searched for high quality batteries and ended up with Samsung technology (Yes, this is what they are really capable of :)). All materials used are of highest quality, the integrated Lightning adapter is MFI certified and we will use original Apple magnetic charger modules. Quality first - you will get what you pay for
As well, when aiming to get approval through Apple, entering the process and reading about all the MFI/MFA requirements from Apple to integrate the charging module and lightning into one unit, we were forced to do some changes on the initial design. This wasn't that easy as we didn't just want to make it workable for iPhones without cases but also with cases on. As Apple requires a bottom support for the iphone when docked into the lightning we needed to come up with a height adjustment of the support
The final solution offers more flexibility in use, and we came up with the great "Double-Night Stand" idea
Our photo- and testing studio :)
Prototype for "Double Nightstand Mode"
Starting Serial Production
We got a good team together and we tried to put ourselves deeply in the user`s seat, same like with our project PREMIUM ONE, which got very succesful on Kickstarter and which shipped the first units ontime as promised. So you know that execution and realization of a project isn`t something we never heard about :)
What we need the money for
We are ready to go into serial production. We got working prototypes which were tested extensively.
A big chunk of the costs here are the tooling costs. Believe me, there are a bunch of parts involved, specially with all the switchable and foldable adapters. So for the money we are asking for we want to finance the tooling costs and the first serial units.
We are right now in the process as well to get MOVE! fully certified by Apple and we starter the initial process which will require some more laboratory testing and adjustments of the electronics.
Production and Shipping
We have our suppliers in position, testing and tooling will take about 9-11 weeks, first production run another 6-8 weeks. That gives us in total about 15-19 weeks, means shipping out the first units in April. Yes, not doing wrong in math :). In February, there is almost a full month of holiday in China ( that`s the place for the electronics - close to Apple`s main manufacturer for iPhones :)), so we are planning for zero production during that month
We planned this very conservatively, to make sure we don't need to stretch your expectations. MOVE! comes as a one model product right know. Not offering multiple product variations makes it much smoother to fulfill.
And, yes, we learned from shipping. No more exotic carrier! We will ship directly from the US by USPS priority and from Germany either by DHL or Hermes. For the European Union, you need to pay the 19% VAT which is included in the shipping at checkout, sorry for that. But this will make sure you guys in the European Union can receive the units direct, with not extra custom duty fees or VAT. All other countries, except the US, please note that there might be import charges we can't control
Last but not Least
This is our third Kickstarter. We failed the first one, learned out of it and made the second one a big success. We sincerely hope you are going to support us here and make this one a success, too. We can tell you by our own experience, it's an awesome product. We were really not planning to do another Kickstarter this year, but we thought we need to share this with you guys. And we really missed you already :) And here is a short personal video from Michael, He just needed to say something about MOVE!:
Risks and challenges
We know what it takes to deliver on schedule. The experience in design, engineering and manufacturing for over 30 years provides a good base to handle this project, even dealing with unexpected problems.
Our working prototypes are the results from months of development and testing and we are ready to move into serial production. We selected reliable suppliers with proven track records of manufacturing similar products.
However, there is always a risk of potential delays in tooling and schedules for materials and shipping.
These risks can never be eliminated at 100%, even if we feel we got all issues covered. But due to our very flexible production processes we don't see here any serious obstacles we can't handle in time.
We have done a pretty successful Kickstarter before, we started shipping on time, so you can bet that we will working around the clock to get MOVE! moving.
We understand that given the opportunity to be here on Kickstarter and to get support within the community is also an obligation and we will update you frequently, as well we always will appreciate any input on the project as well.Learn about accountability on Kickstarter
Support this project
- (31 days)